Porsche Dealers Recommend Customization for a Unique Sports Car

Customer consultation is a perk offered by Porsche allowing buyers to personalize their new

cars. On the Porsche website, visitors can also use the car configurator tool to customize any

Porsche model.

Porsche dealerships understand that their customers are no ordinary car buyers. They're

looking for a statement vehicle, a seamless combination of style and performance. The typical

Porsche buyer also has a clear picture of what they do and don't want in their new roadster.

That's where personal customer consultation comes in—a special benefit direct from the

manufacturer that enables buyers to essentially design their own car.

With a long and storied history of producing some of the very best German sports cars, Porsche

has cultivated a high degree of customer loyalty. Porsche dealers and salespeople are equally

passionate about the cars they sell and take pride in connecting buyers with their dream cars.

The personalization program is yet one more way to build that sense of pride of ownership.

At first, personal consultations with Porsche design specialists were only available at the factory

in Germany. Seeing the positive response to this kind of personal attention, the practice has

been extended stateside. Now, Porsche dealers in New York and Los Angeles have employed

customer consultation specialists to discuss customers' needs and wants. With a direct line

back to the factory, not to mention an intimate knowledge of specific manufacturing techniques,

these specialists understand the possibilities and limits of the cars they sell.

The customer consultation team meets with buyers by appointment, ensuring that everyone

receives complete attention. At the Beverly Hills Customer Consultation Center, buyers can see

and feel all of the little details that go into building a custom Porsche. From exclusive, high-

quality parts to luxurious leather, everything is on display at the consultation center. Buyers can

select a paint scheme and trim details, among countless other options. In short, a consultation

guarantees a unique Porsche that truly reflects the personality of the person behind the wheel.

Porsche understands that not everyone has the time or inclination to meet face to face for a

personal consultation. The Porsche Car Configurator, available for free on the automaker's

website, is available to anyone in the market for a new sports car that perfectly matches their

personality. Users begin by selecting a base model: Porsche 911, Boxster, Cayenne, Caymen

or Panamera. Next, drop down menus allow users to sort results. For instance, cars can be

sorted by horsepower range, fuel consumption or retail price. The car configurator tool is not

quite as open-ended as a personal consultation, which is why Porsche dealers still recommend

stopping by for a chat.

Customization is a unique perk offered by Porsche dealers. With most auto makers, models are

designed, assembled and shipped in a one-size-fits-all approach. The list of features and design

elements over which customers exercise control is extensive. A personal, friendly design

consultation allows buyers of a new Porsche to choose from among a broad range of options,

making their new car entirely their own in a way that no other automaker can match.

Loyalty and passion are what drive Porsche dealerships and Porsche owners alike. Customer

consultation specialists are just one of the ways that the German sports car maker is building on

those qualities and guaranteeing a future of continued success.