porsche hybrid series porsche intelligent performance presented elsie 595202521 kurt 595201034 luc...
TRANSCRIPT
PORSCHE HYBRID SERIES
PORSCHEINTELLIGENTPERFORMANCE
Presented
Elsie 595202521 Kurt 595201034 Luc 594202043 Yen 595202533
PORSCHEINTELLIGENTPERFORMANCE
-What is Hybrid
-Porsche Cayenne S Hybrid
-Hybrid Vehicle Business Overview
-Marketing Strategies
What is Hybrid?
PORSCHEINTELLIGENTPERFORMANCE
What is Hybrid?
PORSCHEINTELLIGENTPERFORMANCE
Recharging: Engine->Power Electronics->Cable->Flywheel Battery
Release: Flywheel Batter->Cable->Power Electronics-> Electric Motors
What is Hybrid?
PORSCHEINTELLIGENTPERFORMANCE
-Advantages
-Less CO2 Engine, Electric Motor
-Higher Efficiency Less Gasoline, Higher Speed
Porsche Cayenne S Hybrid
PORSCHEINTELLIGENTPERFORMANCE
PORSCHEINTELLIGENTPERFORMANCE
Porsche Hybrid Series
PORSCHEINTELLIGENTPERFORMANCE
Porsche Hybrid Series
-Features and Specs
Engine 3.0 liter V6 380 hp @ 5500 rpm 0~60 mph(96km/h): 6.1s Top Track Speed: 150 mph(240km/h) Length 4.846 mm Width 1.939 mm Height 1.705 mm Unladen weight 2.240 kg
CO2 emissions in g/km 193 g MSRP US$67700
PORSCHEINTELLIGENTPERFORMANCE
Porsche Hybrid Series
-Prizes-Image
-Performance-Customers
Hybrid Vehicle Business Overview
PORSCHEINTELLIGENTPERFORMANCE
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-Target Market
-SWOT
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-Target Market
United States of America
Europe
Taiwan
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Very high financial margin-Operational Flexibility
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Very high financial margin-Operational Flexibility
-Strong Brand Image
-High quality products
-Very high financial margin
-Operational Flexibility
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Very high financial margin-Operational Flexibility
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
-Focus on luxury segment leads to restrictedgrowth in the luxury segment
-Relatively small innovation capacity –>dependence on external innovation suppliers
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Very high financial margin-Operational Flexibility
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
-Technological synergies with VW
-Reduce future consumption and environmental pollution
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Very high financial margin-Operational Flexibility
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
-Strong competitive rivalry in automobile industry
-High ecological standards
-Dependence on oil
-Other companies already developed hybrid technology, such as Toyota
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
Marketing Strategies
PORSCHEINTELLIGENTPERFORMANCE
PORSCHEINTELLIGENTPERFORMANCE
-Auto Exhibition
-Media exposure
-Test Drive
-Brand Value
Marketing Strategies
PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Auto Exhibition Geneva Motor Show
PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Media exposure Advertisement (Magazines and Television)
PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Slogan of Cayenne S Hybrid The future of the sports car.
Future
Hybrid Technology
Sports
SUV Sports Car
PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Media exposure 24 Hours Nürburgring (Officially called ADAC 24h Rennen Nürburgring in German )
PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Test Drive
PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Brand Value Porsche design
PORSCHEINTELLIGENTPERFORMANCE
Presented
Elsie Kurt Luc Yen
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