portafolio creativo laura cortes v semestre
DESCRIPTION
Dentro del sistema moda, este proyecto busca resaltar la importancia de las empresasde moda en el mercado, más especificamente la marca francesa Givenchy, buscando asi identificar y retomar sus caracteristicas para lograr una coleccion de vestidos de baño que mantenga la esencia de la marca.TRANSCRIPT
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PORTAFOLIO
DE
DiSEÑO
Laura Cortes
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Concepto
Perfil del consumidor
Universo
Infografía Historia
1
2
3
4
5
Carta de materiales6
Carta de Color7
8
Colección
Contenido
9
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Sistema Moda
Representar el valor de marca Givenchy en una colección de vestidos de baño
para mujeres con alta capacidad adquisitiva.Po
sici
onam
ient
o
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perfil delconsumidor
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consumidor
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Galliano
McqueenTisci
1995
1996
2005
Hubert de Givenchy
1952
McDonald
2001
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valor de marca
me andthe brand
xxxxxxxxx
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valor de marca
Pero SI ...
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Posicionamiento
Dif
er
en
cia
ció
n
Estabilidad
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Posicionamiento Carta de materiales
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Carta de color
Laura Cortes
Pantone 18-2615 TPXImperial Palace
Pantone 11-2300 TPXMarsh Mallow
Pantone 18-4005 TPXSteel Gray
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ColecciónBocetación
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ColecciónColección
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valor de marca
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valor de marca
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