portfolio 2011
DESCRIPTION
This is my first attempt at assembling a leave behind portfolio.TRANSCRIPT
The work in this book is dedicated to my friends and family who supported me along the way
1 1
Hello there
My name is Eric Neal and I am an aspiring art director
Thank you for taking the time to check out my portfolio When critiquing I ask but one thing do not go gentle
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
1
1 1
WORK PAGE
LIGHTHOUSE CAMPAIGN 5-9
SUZUKI REMIX 11-17
Q107 CAMPAIGN 19-23
BRANDING 25-37
OUTRO 29
C O N T E N T S
3
Client Lighthouse is a center for children who have lost a love one
Problem It was a matter of awareness not enough people knew Lighthouse existed
Overview Jesse Hornstein-Goldberg and myself paired up as copywriter art director respectively After a great deal of work our big idea ldquoyou donrsquot understandrdquo arose We spoke from the perspective of the children using the service We made sure the headlines were unignorable There is also a commercial we made on my website
L I G H T H O U S E
5
whatrsquos it like setting one less place
at the dinner table
you donrsquot understand
lighthousewwwgrievingchildrenlighthouseorg
peer to peer grief counselling
whatrsquos it likebeing welcomed at
Lighthouse
you donrsquot understand
lighthousewwwgrievingchildrenlighthouseorg
peer to peer grief counselling
wha
trsquos it
like
with
out s
omeo
ne te
lling
you
to lo
ok b
oth
way
s
you
donrsquo
t und
erst
and
light
house
ww
wg
rievi
ngch
ildre
nlig
htho
use
org
Client Suzuki
Problem Suzuki wanted to launch a new fully electric sport bike to the market We were to establish a comprehensive brief from scratch
Overview My partners Jeff Kennie and Jesse Hornstein-Goldberg gravitated towards the southern states of America to begin advertising specifically California We chose to tap into urban culture and secure first-time bike buyers These men are 24-32 artistic individuals We wanted to create a culture around the bikes much like Harley Davidson but for a younger and more hip audience
S U Z U K I R E M I X
11
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
CH
OO
SE
YO
UR
OW
N P
AT
H
SU
ZU
KIR
EM
IXC
OM
Client Q107
Overview Q107 had a dated feel and they wanted to attract younger listeners without offending their dedicated older audience This had to be done without changing the music the station played to ensure that their current audience kept listening The target was young (22-28) music fans who are fed up with the same music being played on so many other stations I stuck with rather traditional media because it fit better with the Q107 brand
Q 1 0 7
19
I simply stated the facts There are a lot of people who are upset with the quality of music being produced today I reminded them that Q107 was not conforming
NOT FOR THOSE WANNABIEBERS
CLASSIC ROCK ALWAYS
WE DISCONNECTEDLADY GAGAʼSTELEPHONE
CLASSIC ROCK ALWAYS
IF 3 MINUTES OFMILEY CYRUSIS 4 TOO MANY
CLASSIC ROCK ALWAYS
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
1 1
Hello there
My name is Eric Neal and I am an aspiring art director
Thank you for taking the time to check out my portfolio When critiquing I ask but one thing do not go gentle
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
1
1 1
WORK PAGE
LIGHTHOUSE CAMPAIGN 5-9
SUZUKI REMIX 11-17
Q107 CAMPAIGN 19-23
BRANDING 25-37
OUTRO 29
C O N T E N T S
3
Client Lighthouse is a center for children who have lost a love one
Problem It was a matter of awareness not enough people knew Lighthouse existed
Overview Jesse Hornstein-Goldberg and myself paired up as copywriter art director respectively After a great deal of work our big idea ldquoyou donrsquot understandrdquo arose We spoke from the perspective of the children using the service We made sure the headlines were unignorable There is also a commercial we made on my website
L I G H T H O U S E
5
whatrsquos it like setting one less place
at the dinner table
you donrsquot understand
lighthousewwwgrievingchildrenlighthouseorg
peer to peer grief counselling
whatrsquos it likebeing welcomed at
Lighthouse
you donrsquot understand
lighthousewwwgrievingchildrenlighthouseorg
peer to peer grief counselling
wha
trsquos it
like
with
out s
omeo
ne te
lling
you
to lo
ok b
oth
way
s
you
donrsquo
t und
erst
and
light
house
ww
wg
rievi
ngch
ildre
nlig
htho
use
org
Client Suzuki
Problem Suzuki wanted to launch a new fully electric sport bike to the market We were to establish a comprehensive brief from scratch
Overview My partners Jeff Kennie and Jesse Hornstein-Goldberg gravitated towards the southern states of America to begin advertising specifically California We chose to tap into urban culture and secure first-time bike buyers These men are 24-32 artistic individuals We wanted to create a culture around the bikes much like Harley Davidson but for a younger and more hip audience
S U Z U K I R E M I X
11
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
CH
OO
SE
YO
UR
OW
N P
AT
H
SU
ZU
KIR
EM
IXC
OM
Client Q107
Overview Q107 had a dated feel and they wanted to attract younger listeners without offending their dedicated older audience This had to be done without changing the music the station played to ensure that their current audience kept listening The target was young (22-28) music fans who are fed up with the same music being played on so many other stations I stuck with rather traditional media because it fit better with the Q107 brand
Q 1 0 7
19
I simply stated the facts There are a lot of people who are upset with the quality of music being produced today I reminded them that Q107 was not conforming
NOT FOR THOSE WANNABIEBERS
CLASSIC ROCK ALWAYS
WE DISCONNECTEDLADY GAGAʼSTELEPHONE
CLASSIC ROCK ALWAYS
IF 3 MINUTES OFMILEY CYRUSIS 4 TOO MANY
CLASSIC ROCK ALWAYS
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
1 1
WORK PAGE
LIGHTHOUSE CAMPAIGN 5-9
SUZUKI REMIX 11-17
Q107 CAMPAIGN 19-23
BRANDING 25-37
OUTRO 29
C O N T E N T S
3
Client Lighthouse is a center for children who have lost a love one
Problem It was a matter of awareness not enough people knew Lighthouse existed
Overview Jesse Hornstein-Goldberg and myself paired up as copywriter art director respectively After a great deal of work our big idea ldquoyou donrsquot understandrdquo arose We spoke from the perspective of the children using the service We made sure the headlines were unignorable There is also a commercial we made on my website
L I G H T H O U S E
5
whatrsquos it like setting one less place
at the dinner table
you donrsquot understand
lighthousewwwgrievingchildrenlighthouseorg
peer to peer grief counselling
whatrsquos it likebeing welcomed at
Lighthouse
you donrsquot understand
lighthousewwwgrievingchildrenlighthouseorg
peer to peer grief counselling
wha
trsquos it
like
with
out s
omeo
ne te
lling
you
to lo
ok b
oth
way
s
you
donrsquo
t und
erst
and
light
house
ww
wg
rievi
ngch
ildre
nlig
htho
use
org
Client Suzuki
Problem Suzuki wanted to launch a new fully electric sport bike to the market We were to establish a comprehensive brief from scratch
Overview My partners Jeff Kennie and Jesse Hornstein-Goldberg gravitated towards the southern states of America to begin advertising specifically California We chose to tap into urban culture and secure first-time bike buyers These men are 24-32 artistic individuals We wanted to create a culture around the bikes much like Harley Davidson but for a younger and more hip audience
S U Z U K I R E M I X
11
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
CH
OO
SE
YO
UR
OW
N P
AT
H
SU
ZU
KIR
EM
IXC
OM
Client Q107
Overview Q107 had a dated feel and they wanted to attract younger listeners without offending their dedicated older audience This had to be done without changing the music the station played to ensure that their current audience kept listening The target was young (22-28) music fans who are fed up with the same music being played on so many other stations I stuck with rather traditional media because it fit better with the Q107 brand
Q 1 0 7
19
I simply stated the facts There are a lot of people who are upset with the quality of music being produced today I reminded them that Q107 was not conforming
NOT FOR THOSE WANNABIEBERS
CLASSIC ROCK ALWAYS
WE DISCONNECTEDLADY GAGAʼSTELEPHONE
CLASSIC ROCK ALWAYS
IF 3 MINUTES OFMILEY CYRUSIS 4 TOO MANY
CLASSIC ROCK ALWAYS
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
Client Lighthouse is a center for children who have lost a love one
Problem It was a matter of awareness not enough people knew Lighthouse existed
Overview Jesse Hornstein-Goldberg and myself paired up as copywriter art director respectively After a great deal of work our big idea ldquoyou donrsquot understandrdquo arose We spoke from the perspective of the children using the service We made sure the headlines were unignorable There is also a commercial we made on my website
L I G H T H O U S E
5
whatrsquos it like setting one less place
at the dinner table
you donrsquot understand
lighthousewwwgrievingchildrenlighthouseorg
peer to peer grief counselling
whatrsquos it likebeing welcomed at
Lighthouse
you donrsquot understand
lighthousewwwgrievingchildrenlighthouseorg
peer to peer grief counselling
wha
trsquos it
like
with
out s
omeo
ne te
lling
you
to lo
ok b
oth
way
s
you
donrsquo
t und
erst
and
light
house
ww
wg
rievi
ngch
ildre
nlig
htho
use
org
Client Suzuki
Problem Suzuki wanted to launch a new fully electric sport bike to the market We were to establish a comprehensive brief from scratch
Overview My partners Jeff Kennie and Jesse Hornstein-Goldberg gravitated towards the southern states of America to begin advertising specifically California We chose to tap into urban culture and secure first-time bike buyers These men are 24-32 artistic individuals We wanted to create a culture around the bikes much like Harley Davidson but for a younger and more hip audience
S U Z U K I R E M I X
11
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
CH
OO
SE
YO
UR
OW
N P
AT
H
SU
ZU
KIR
EM
IXC
OM
Client Q107
Overview Q107 had a dated feel and they wanted to attract younger listeners without offending their dedicated older audience This had to be done without changing the music the station played to ensure that their current audience kept listening The target was young (22-28) music fans who are fed up with the same music being played on so many other stations I stuck with rather traditional media because it fit better with the Q107 brand
Q 1 0 7
19
I simply stated the facts There are a lot of people who are upset with the quality of music being produced today I reminded them that Q107 was not conforming
NOT FOR THOSE WANNABIEBERS
CLASSIC ROCK ALWAYS
WE DISCONNECTEDLADY GAGAʼSTELEPHONE
CLASSIC ROCK ALWAYS
IF 3 MINUTES OFMILEY CYRUSIS 4 TOO MANY
CLASSIC ROCK ALWAYS
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
whatrsquos it like setting one less place
at the dinner table
you donrsquot understand
lighthousewwwgrievingchildrenlighthouseorg
peer to peer grief counselling
whatrsquos it likebeing welcomed at
Lighthouse
you donrsquot understand
lighthousewwwgrievingchildrenlighthouseorg
peer to peer grief counselling
wha
trsquos it
like
with
out s
omeo
ne te
lling
you
to lo
ok b
oth
way
s
you
donrsquo
t und
erst
and
light
house
ww
wg
rievi
ngch
ildre
nlig
htho
use
org
Client Suzuki
Problem Suzuki wanted to launch a new fully electric sport bike to the market We were to establish a comprehensive brief from scratch
Overview My partners Jeff Kennie and Jesse Hornstein-Goldberg gravitated towards the southern states of America to begin advertising specifically California We chose to tap into urban culture and secure first-time bike buyers These men are 24-32 artistic individuals We wanted to create a culture around the bikes much like Harley Davidson but for a younger and more hip audience
S U Z U K I R E M I X
11
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
CH
OO
SE
YO
UR
OW
N P
AT
H
SU
ZU
KIR
EM
IXC
OM
Client Q107
Overview Q107 had a dated feel and they wanted to attract younger listeners without offending their dedicated older audience This had to be done without changing the music the station played to ensure that their current audience kept listening The target was young (22-28) music fans who are fed up with the same music being played on so many other stations I stuck with rather traditional media because it fit better with the Q107 brand
Q 1 0 7
19
I simply stated the facts There are a lot of people who are upset with the quality of music being produced today I reminded them that Q107 was not conforming
NOT FOR THOSE WANNABIEBERS
CLASSIC ROCK ALWAYS
WE DISCONNECTEDLADY GAGAʼSTELEPHONE
CLASSIC ROCK ALWAYS
IF 3 MINUTES OFMILEY CYRUSIS 4 TOO MANY
CLASSIC ROCK ALWAYS
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
whatrsquos it likebeing welcomed at
Lighthouse
you donrsquot understand
lighthousewwwgrievingchildrenlighthouseorg
peer to peer grief counselling
wha
trsquos it
like
with
out s
omeo
ne te
lling
you
to lo
ok b
oth
way
s
you
donrsquo
t und
erst
and
light
house
ww
wg
rievi
ngch
ildre
nlig
htho
use
org
Client Suzuki
Problem Suzuki wanted to launch a new fully electric sport bike to the market We were to establish a comprehensive brief from scratch
Overview My partners Jeff Kennie and Jesse Hornstein-Goldberg gravitated towards the southern states of America to begin advertising specifically California We chose to tap into urban culture and secure first-time bike buyers These men are 24-32 artistic individuals We wanted to create a culture around the bikes much like Harley Davidson but for a younger and more hip audience
S U Z U K I R E M I X
11
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
CH
OO
SE
YO
UR
OW
N P
AT
H
SU
ZU
KIR
EM
IXC
OM
Client Q107
Overview Q107 had a dated feel and they wanted to attract younger listeners without offending their dedicated older audience This had to be done without changing the music the station played to ensure that their current audience kept listening The target was young (22-28) music fans who are fed up with the same music being played on so many other stations I stuck with rather traditional media because it fit better with the Q107 brand
Q 1 0 7
19
I simply stated the facts There are a lot of people who are upset with the quality of music being produced today I reminded them that Q107 was not conforming
NOT FOR THOSE WANNABIEBERS
CLASSIC ROCK ALWAYS
WE DISCONNECTEDLADY GAGAʼSTELEPHONE
CLASSIC ROCK ALWAYS
IF 3 MINUTES OFMILEY CYRUSIS 4 TOO MANY
CLASSIC ROCK ALWAYS
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
wha
trsquos it
like
with
out s
omeo
ne te
lling
you
to lo
ok b
oth
way
s
you
donrsquo
t und
erst
and
light
house
ww
wg
rievi
ngch
ildre
nlig
htho
use
org
Client Suzuki
Problem Suzuki wanted to launch a new fully electric sport bike to the market We were to establish a comprehensive brief from scratch
Overview My partners Jeff Kennie and Jesse Hornstein-Goldberg gravitated towards the southern states of America to begin advertising specifically California We chose to tap into urban culture and secure first-time bike buyers These men are 24-32 artistic individuals We wanted to create a culture around the bikes much like Harley Davidson but for a younger and more hip audience
S U Z U K I R E M I X
11
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
CH
OO
SE
YO
UR
OW
N P
AT
H
SU
ZU
KIR
EM
IXC
OM
Client Q107
Overview Q107 had a dated feel and they wanted to attract younger listeners without offending their dedicated older audience This had to be done without changing the music the station played to ensure that their current audience kept listening The target was young (22-28) music fans who are fed up with the same music being played on so many other stations I stuck with rather traditional media because it fit better with the Q107 brand
Q 1 0 7
19
I simply stated the facts There are a lot of people who are upset with the quality of music being produced today I reminded them that Q107 was not conforming
NOT FOR THOSE WANNABIEBERS
CLASSIC ROCK ALWAYS
WE DISCONNECTEDLADY GAGAʼSTELEPHONE
CLASSIC ROCK ALWAYS
IF 3 MINUTES OFMILEY CYRUSIS 4 TOO MANY
CLASSIC ROCK ALWAYS
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
Client Suzuki
Problem Suzuki wanted to launch a new fully electric sport bike to the market We were to establish a comprehensive brief from scratch
Overview My partners Jeff Kennie and Jesse Hornstein-Goldberg gravitated towards the southern states of America to begin advertising specifically California We chose to tap into urban culture and secure first-time bike buyers These men are 24-32 artistic individuals We wanted to create a culture around the bikes much like Harley Davidson but for a younger and more hip audience
S U Z U K I R E M I X
11
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
CH
OO
SE
YO
UR
OW
N P
AT
H
SU
ZU
KIR
EM
IXC
OM
Client Q107
Overview Q107 had a dated feel and they wanted to attract younger listeners without offending their dedicated older audience This had to be done without changing the music the station played to ensure that their current audience kept listening The target was young (22-28) music fans who are fed up with the same music being played on so many other stations I stuck with rather traditional media because it fit better with the Q107 brand
Q 1 0 7
19
I simply stated the facts There are a lot of people who are upset with the quality of music being produced today I reminded them that Q107 was not conforming
NOT FOR THOSE WANNABIEBERS
CLASSIC ROCK ALWAYS
WE DISCONNECTEDLADY GAGAʼSTELEPHONE
CLASSIC ROCK ALWAYS
IF 3 MINUTES OFMILEY CYRUSIS 4 TOO MANY
CLASSIC ROCK ALWAYS
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
CH
OO
SE
YO
UR
OW
N P
AT
H
SU
ZU
KIR
EM
IXC
OM
Client Q107
Overview Q107 had a dated feel and they wanted to attract younger listeners without offending their dedicated older audience This had to be done without changing the music the station played to ensure that their current audience kept listening The target was young (22-28) music fans who are fed up with the same music being played on so many other stations I stuck with rather traditional media because it fit better with the Q107 brand
Q 1 0 7
19
I simply stated the facts There are a lot of people who are upset with the quality of music being produced today I reminded them that Q107 was not conforming
NOT FOR THOSE WANNABIEBERS
CLASSIC ROCK ALWAYS
WE DISCONNECTEDLADY GAGAʼSTELEPHONE
CLASSIC ROCK ALWAYS
IF 3 MINUTES OFMILEY CYRUSIS 4 TOO MANY
CLASSIC ROCK ALWAYS
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
Introducing the suzuki remix 100mph fully customizable fully electric fully yours See where wersquove gone and where wersquore going at
suzukiremixcom
CH
OO
SE
YO
UR
OW
N P
AT
H
SU
ZU
KIR
EM
IXC
OM
Client Q107
Overview Q107 had a dated feel and they wanted to attract younger listeners without offending their dedicated older audience This had to be done without changing the music the station played to ensure that their current audience kept listening The target was young (22-28) music fans who are fed up with the same music being played on so many other stations I stuck with rather traditional media because it fit better with the Q107 brand
Q 1 0 7
19
I simply stated the facts There are a lot of people who are upset with the quality of music being produced today I reminded them that Q107 was not conforming
NOT FOR THOSE WANNABIEBERS
CLASSIC ROCK ALWAYS
WE DISCONNECTEDLADY GAGAʼSTELEPHONE
CLASSIC ROCK ALWAYS
IF 3 MINUTES OFMILEY CYRUSIS 4 TOO MANY
CLASSIC ROCK ALWAYS
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
CH
OO
SE
YO
UR
OW
N P
AT
H
SU
ZU
KIR
EM
IXC
OM
Client Q107
Overview Q107 had a dated feel and they wanted to attract younger listeners without offending their dedicated older audience This had to be done without changing the music the station played to ensure that their current audience kept listening The target was young (22-28) music fans who are fed up with the same music being played on so many other stations I stuck with rather traditional media because it fit better with the Q107 brand
Q 1 0 7
19
I simply stated the facts There are a lot of people who are upset with the quality of music being produced today I reminded them that Q107 was not conforming
NOT FOR THOSE WANNABIEBERS
CLASSIC ROCK ALWAYS
WE DISCONNECTEDLADY GAGAʼSTELEPHONE
CLASSIC ROCK ALWAYS
IF 3 MINUTES OFMILEY CYRUSIS 4 TOO MANY
CLASSIC ROCK ALWAYS
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
Client Q107
Overview Q107 had a dated feel and they wanted to attract younger listeners without offending their dedicated older audience This had to be done without changing the music the station played to ensure that their current audience kept listening The target was young (22-28) music fans who are fed up with the same music being played on so many other stations I stuck with rather traditional media because it fit better with the Q107 brand
Q 1 0 7
19
I simply stated the facts There are a lot of people who are upset with the quality of music being produced today I reminded them that Q107 was not conforming
NOT FOR THOSE WANNABIEBERS
CLASSIC ROCK ALWAYS
WE DISCONNECTEDLADY GAGAʼSTELEPHONE
CLASSIC ROCK ALWAYS
IF 3 MINUTES OFMILEY CYRUSIS 4 TOO MANY
CLASSIC ROCK ALWAYS
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
I simply stated the facts There are a lot of people who are upset with the quality of music being produced today I reminded them that Q107 was not conforming
NOT FOR THOSE WANNABIEBERS
CLASSIC ROCK ALWAYS
WE DISCONNECTEDLADY GAGAʼSTELEPHONE
CLASSIC ROCK ALWAYS
IF 3 MINUTES OFMILEY CYRUSIS 4 TOO MANY
CLASSIC ROCK ALWAYS
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
NOT FOR THOSE WANNABIEBERS
CLASSIC ROCK ALWAYS
WE DISCONNECTEDLADY GAGAʼSTELEPHONE
CLASSIC ROCK ALWAYS
IF 3 MINUTES OFMILEY CYRUSIS 4 TOO MANY
CLASSIC ROCK ALWAYS
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
WE DISCONNECTEDLADY GAGAʼSTELEPHONE
CLASSIC ROCK ALWAYS
IF 3 MINUTES OFMILEY CYRUSIS 4 TOO MANY
CLASSIC ROCK ALWAYS
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
IF 3 MINUTES OFMILEY CYRUSIS 4 TOO MANY
CLASSIC ROCK ALWAYS
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
Here are some of the identities Irsquove designed I really love looking at the big picture of a company and boiling it down to a graphic system that works
B R A N D I N G
25
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
V I V E N T I S
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
1 1
Thanks again for taking the time to look at my work For more pieces feel free to visit my website I would love feedback because Irsquom always trying to improve
Thanks for your consideration
Sincerely
Eric Neal
9059021486 | ericnealca | ericericnealca
O U T R O
29
9059021486 | ericnealca | ericericnealca
9059021486 | ericnealca | ericericnealca