May 2008

Welcome to

Cafe Jubilee: Branding and Frabchising Brochure

17

The Café Jubilee logo is at the centre of our brand identity, an expression of our personality, our tonality, and our basic values. It represents quality, warmth and consistency.

As one of the most important pieces of intellectual property we own, the Café Jubilee logo must be protected through proper use.

To communicate most effectively, a minimum amount of space is to be left clear of text, symbols, logos and other extraneous graphic elements. In no instance should a line of text or

any other visual element overlay the logo. The protection zone specificationsare proportionate to the logo and are derived from half its height.

The Café Jubilee Marque

Colour Version

x

x

x

x

x x

x

xx

Logotype clear space requirements

Minimum size of reproduction

25mm wide

Melita Digital: Logo Creation & complete brand development including launch event, merchandising & marketing collateral

GlobalCapital: re-branding exercise and re-design of all marketing and corporate material

Fairfax International: Personalised B2B presentation packaging and corporate brochure

International Hotel Investments p.l.c: Concept and design of Annual Reports and Financial Statements

The Global Group: Concept and Design of Annual Reports and Financial Statements

ESI Malta: Corporate brochure & profile

Global Funds SICAV p.l.c: Product sales brochure

Gozo Prestige Holidays: Corporate brochure and info pack

Corinthia Grand Hotel Royal: Institutional Brochure

Microsoft Axapta: Business to Business Launch including direct-mail and collateral material

Crimsonmart: Identity, direct-mail & collateral material

Nesquick: Creation, launch and management for Nesquick clubincluding newsletter design and promotional events

Corinthia Group of Companies (Libya): Project development brochures and institutional presentation packages

Malta Marketing Forum: Event Creation and Management, branding and all collateral material including web

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Nescafe Gold: Advertising Campaign including print, outdoor billboards & in-store graphics

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Peugeot: Motor Fair 1007 preview campaign

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Melita Cable p.l.c. : Identity design for “Melita Me”bundling product

Melita Digital: FIFA World Cup Comprehensive Campign including print, outdoor billboards & in-store graphics

GlobalCapital: Branding campaign part of new identity launch

Peugeot: Peugeot 207 launch campaign – innovative use of media – newspaper and billboard

Computime: brand awareness campaign and launch of new products

Cafe Jubilee: Design of Takeaway packaging

Nestle: Label facelift for the IDEAL Range of canned milk

Marsovin: Various label design for table wine varietals

Lowembrau: Red Lion beer packaging design for cans and bottle