Abbie PauleyMarketing Management

Professional

Portfolio at a Glance

Early Newspaper Reporting The Daily Kansan Council Bluffs

Nonpareil Stockton Record Tucson Citizen Peninsula Times

Tribune

Freelance Journalism Chicago Tribune, Marie Claire, Cosmopolitan,

Company, based in London, England International health debates Celebrities, authors, politicians Human interest features

Freelance Journalism Pittsburgh Magazine AOL Women.com Electra.com Discovery Channel Pittsburgh Parks

Conservancy

Nonprofit Management Pittsburgh Parks

Conservancy Public relations –

media pitching, public speaking

Marketing – brochures, guides, maps, signage

Special events Grant writing

PR Agency Experience

Ketchum Public Relations Client-driven creative Emphasis on client

messaging Market-place positioning

through media relations, print, web and special events

PR Agency Experience Local and national media placements for:

Del Monte Foods Canned Food Alliance FedEx

Corporate Branding - HealthcareUPMC Health Plan Marketplace

positioning Internal and

external communications

Print newsletters, brochures, direct mail, postcards, and electronic newsletters, to drive membership

Corporate Branding - Healthcare Content writing for

MyHealth brand of UPMC Health Plan

Tobacco cessation, weight management and physical activity

Corporate Branding - Healthcare Interactive web

applications Ad copy writing Public relations – editorial

content pitched and purchased

Annual report writing

Corporate Branding – Healthcare Managing editor of award-winning healthMagazine Living Well

Corporate Branding - Healthcare Creation of client health and wellness collateral

Corporate Branding - Healthcare Authoring of journal articles on behalf of

company executives