T h e A r t a n d S t r a t e g y o f M a r k e t i n g

The Art and Strategy o f Marke t i n gAt E f fec t ive Edge, the on ly way we know how to approach each pro jec t i s by f ind ing out more about your products , get t ing to know your

compet i t ion and look ing a t the marketp lace in which you compete. Th is makes your products par t o f our products , and we constant ly s t r ive

to f ind ways to communica te and in tegra te - mak ing ‘our products ’ bet ter.

Account Executive, PartnerJeff has always had an interesting blend of entrepreneurism and artistic expression bound up in his DNA. As a founding partner of Effective Edge along with David Becker, Jeff has enjoyed the fun challenges of continuously being creative for over ten years. Finding ways of communicating, developing the big ideas and working with a talented team that has thehorsepower to implement the plan is what drives him to keep finding new ways of marketing for their clients.

Graphic DesignerShawn never bluffs when it comes to graphic design. With his calm, cool and collected approach, even high stakes projects are handled with ice-cold precision with results that take the house. From local roots to international experience, Shawn uses the many influences that have surrounded him to create impressive work connecting companies and brands with appealing interest and consistency. Shawn’s rhythmic approach to all his work is by no means a broken record – in fact it’s the powerful beat to which graphic design lives.

Account Executive, Partner

Graphic Designer

Thinking, strategizing and thinking again is the cunning strength of David Becker ’s marketing brain. Seeing the big p ic ture and then being able to understand the leverage points that make a great marketing strategy successful is David’s approach to producing result for clients. Co-founding Effective Edge with Jeff Brubacher over ten years ago gives David unparalleled experience in many facets of marketing that all wrap together to provide full-service solutions.

Working her way to success by developing her skills and training to match her career goals and passions, Jenna is building her cred in graphic design with her proficiency in program expertise. With her strong attention to detail and her vast knowledge of our clients’ products, Jenna confidently tackles design tasks with grace and poise. Always open to a creative challenge, Jenna easily shifts from multilingual product catalogues to high-intensity Photoshop file manipulation without skipping a beat.

Keeping up the pace of implementation to project completion is Dave’s hawk-eye attention to detail. Thecomponents of any new marketing strategy is always under his calm control. With unflinching nerve, Dave stares straight on to any website project, print material or multimedia campaign knowing each step between here and done. Add in his ability to work up creative copy writing, taglines, and concept sketches, Dave works to clearly com-municate each task with the end-user’s reaction in mind.

Taking ideas from paper, to screen, to the the world wide web, Jeff ’s strength for clear, creative communication is well-matched with his strong technical ability. Jeff has a keen eye for detail, developing powerful, interactive websites that not only look good and are easy to navigate but are also reliable and logical. With a high level of knowledge and a wide range of experience in website development, Jeff keeps Effective Edge on the leading edge of online technology and emerging trends.

COREY HUNDT

COLIN DUERRSTEIN

Account Manager

Graphic Designer

Driving projects forward and planning the next play is Corey ’s proactive approach to project management. With a strong ability to constantly push the creative scope of any project, Corey skillfully stays on the ball, taking care of the smallest details while keeping a watchful eye on the big picture. Managing a client’s expectations and knowing what they need next before it’s even asked, Corey is always willing to run with an idea and make sure it’s a slam dunk.

Colin approaches graphic design with syncopated rhythm and timing. Effectively expressing our clients’ visions and brands through the art of design, Colin’s in-tune pulse on trending styles is always accented in his work. Not one to stay on the sidelines, Colin is always eager to tackle problems head first and find a creative solution that works for the team. Harnessing his natural creativity, Colin attacks design projects with intense focus, always looking for a unique angle to strike.

Account Manager

Web Developer

DAVE WEBER

JEFF BILEN

JEFF BRUBACHER

SHAWN TURNER

DAVID BECKER

JENNA BAUMAN

AMI Attachments

Woolwich Minor Hockey MAC LLP Way-Mar

Head Shots, Company Profile

Photo Contest Head shots Head Shots, Promotional

Way Mar

Hagedorn

AMI Attachments

Wallenstein

Wallenstein

Wallenstein

Wallenstein CR

Elmira Golf Course Way MarNew Office

Promotional

Extreme Service Bucket Studio Shot

Behind The Scenes

Timber Talon Studio Shot

Behind The Scenes

CR100 Studio Shot

Member Promotional Book Board Room Office

Wallenstein

Wallenstein

Bush Pilot Winches

BX Series Chippers

Marcrest Manufacturing

Gateway

Wallenstein BronKnot Our Strength Ad

Memorial Book

Free For Fall Event Promo Add On Drainage Plows Ad

Way-Mar

Baumalight

Total Home Magazine - Fall Edition

Fall 2015 Catalogue

Wallenstein

Lucknow

Wifo

AMI Attachments

Wifo Wifo

AMI Attachments

Lucknow

Wallenstein

Forestry Helmet Photoshoot

Horizontal Mixer Photoshoot

Dirt Photoshoot

Extreme Service Bucket Photoshoot

Boxblade Photoshoot

Gravel Pit Stock

Sky Stock

Combination Action Shot

Combination Action Shot

Horizontal Mixer Working Illustration

Forestry Helmet Promotional Ad

Caley Orthodontic

Reman BalestackersHagedorn

Wallenstein

Promotional Brochure

Balestacker BrochureHagedorn Display Ad

BX52 Promotion

Bron BronResponsive Website Home Page Responsive Website Product Page

We Cover Structures

AMI Snow Blades

AMI Snow BladesResponsive Website

Responsive Website Home Page Promo

Responsive Website

Wallenstein

Wallenstein CR AMI Attachments Wallenstein Holt Industrial

AMI Attachments

BaumalightFluid Coupler Video

CR100 Promo Video Extreme Service Bucket Video BX52 Promo Video Eraser Video

PROfile on Professionals Video

Trench Axe Promo Video

Wallenstein

AMI Attachments AMI Attachments

Video Intro - Dual Screen

Graptor Bucket 3D Video Video Voiceover

P h o n e : 5 1 9 . 2 0 6 . 0 9 6 2 w w w. e f f e c t i v e e d g e . c a