the basics

the griduse it. know it.

it makes things easier.trust me

consistencyrandomness will only hinder you.

create a graphic ideaand stay with it.

white spacedon’t be afraid. it’s your friend.just because it looks empty,

that doesn’t mean it needs to be filled.

interestdon’t put them to sleep.

open and close with strong,well documented projects.

helpful hints

test printthis is a necessity.

the screen you know and trust is deceiving.

organizegather all of your info.

copy it. move it to one location.easily found links will save you.

typographyyes, it’s important, as are the

words you choose. compose somethingclear, clean, and easy to read.

qualityphotos, drawings, graphics;

these should all be of the highest quality.not much is worse than blurry images.

final note

“nothing is original. steal from anywherethat resonates with inspiration or fuelsyour imagination...select only things to steal from that speak directly to your soul.if you do this, your work (and theft) willbe authentic. authenticity is invaluable;originality is non-existent...always remember what Jean-Luc Godard said:‘it’s not where you take things from-it’s where you take them to.”

- Jim Jarmusch