a case study portfolio 2010Ariana Koblitz

a design case bookAriana Koblitz

Ariana Koblitzakoblitz@stanford.educell: 310 384 7864PO Box 11654 Stanford CA 94309

Thank you for considering me for this internship. Here is a collection of case studies from a range of projects I

completed at Stanford University in product design.

January 2011

i am...

observant

insightful

creative

innovative

dedicated

refined

manufacturing

identity branding

touchTOO

against all constraints

household chores

visual cues

case study 6

case study 5

case study 4

case study 3

case study 2

case study 1

i am...

My Design Approach

observantIn order to design I had to first learn to understand what makes a person, a situation, and an action unique. An understanding of a problem is build on observation. Through the close study of how color and light affect our perspective, I can build up the skillset to look at a more complex problem and seek out new insights; a new solution.

visual cuescase study 1

insightfulHousehold Chores -the good way

ChorDoerDesign Thinking

“It is SO hard sometimes to connect what my children do in the ‘cloud’ with our lives here on the solid earth. This seems like a good way to bridge the two.”

“A great way to show kids how work pays off.”

The Challenge: Design a cultural map for the iPhone using the theme of Personal and Family Life. Seek ways to help mediate communication and a sense of community.

household chorescase study 2

creative

against all constraintscase study 3

The Challenge: build a tower of red plastic cups & trays. This tower must be built upon a bucket in the pond. You may not touch the tower or your apparatus once it has left the edge of the pond.

To Ideate and Prototype requires us to think out of the proverbial box, to design the right tests to answer specific questions, and to be unafraid to try the unconventional.

Product Design at Stanford is an engineering major, the tools at my disposal range from material science to physics. Knowing how materials interact allows us to fathom how materials not used together before could interact. The possibilities are, truly, limitless. An affinity to new markets and new technologies is inherent in design thinking.

innovative

• an exchangeable square of air-drying mold fits snugly

• on a band that fits around the palm of a child’s hand

• after the texture is made, leave to dry and...

• you have a memory ready to story away

1) an album insert 2) bathroom tiles 3) a mobile 4) a stamp

Business Plan

Value Proposition

Market Segments

Channel

Pricing Model

Growth Strategy

Competitive Strategy

Partners

CostsCapabilities

The Challenge: make an impact in the lives of young, new parents to young toddlers. Keep in mind the business aspect of your design, and develop a business plan.

The product: touchTOO presents parents with a way to engage with their children while creating memories. It encourages children to engage with their surroundings.

Innovation requires the synthesis of insights and creative breainstorming.

touchTOOcase study 4

finesse

identity brandingcase study 5

My work with campus groups has increasingly been helping with identity branding of volunteer organizations.

Refining a product is the result of fully understanding your product. The examples here celebrate the values inherent in the organizations and people and the goals they strive to accomplish.

dedicatedYour drink will be chilled in < 10 min

chilled for > 5 hrschilled with water of any quailty

chilled without diluting

manufacturingcase study 6

3.500

.050

.250

1.450

.250

.050

DO NOT SCALE DRAWING

inner_tubeSHEET 1 OF 1

UNLESS OTHERWISE SPECIFIED:

SCALE: 1:2 WEIGHT:

REVDWG. NO.

ASIZE

TITLE:

NAME DATE

COMMENTS:

Q.A.

MFG APPR.

ENG APPR.

CHECKED

DRAWN

FINISH

MATERIAL

INTERPRET GEOMETRICTOLERANCING PER:

DIMENSIONS ARE IN INCHESTOLERANCES:FRACTIONALANGULAR: MACH BEND TWO PLACE DECIMAL THREE PLACE DECIMAL

APPLICATION

USED ONNEXT ASSY

PROPRIETARY AND CONFIDENTIALTHE INFORMATION CONTAINED IN THISDRAWING IS THE SOLE PROPERTY OF<INSERT COMPANY NAME HERE>. ANY REPRODUCTION IN PART OR AS A WHOLEWITHOUT THE WRITTEN PERMISSION OF<INSERT COMPANY NAME HERE> IS PROHIBITED.

5 4 3 2 1

the lathe the foundry the vertical mill the sewing kit

pressfitting

casting turning

modeling sanding polishing

Implementation: all the variables come together. The knowledte won from of the experience bringing together all the individual parts guides every project hereafter.

The Challenge: design and manufacture a product that has a function. It must be out of either metal or plastic, and be made using at least two manufacturing procedures.

Ariana Koblitzakoblitz@stanford.edu

(310) 384 7864PO Box 11654, Stanford CA 94309

Thank you. Please feel free to contact me: