portfolioMary Villafuerte

Logo and branding

The examples to the right were work done for a client and professor respectively. The first set was for a client who wished for a logo and identity for her local baking/pastry shop. “The Garden of Eden Delicacies” focused on the color red and yellow to emphasize sweets and craving.

The icons were created for a class during my Spring semester of Sophomore year. We were given the task to render icons using Adobe Illustrator CS6 that signified a whole day of our life.

Posters

(left) During the Fall Semester of my Sophomore year (2013), I was given the task to create a template of a 3D rendered mythical creature. I chose the Phoenix. In addition to that, I was to place this tem-plate on an 18 x 24 inches poster, organizing it in a clean and concise manner using grids and different colors.

(right) Spring semester (2014)- a psychogeographic map of the city of Richmond with a focus on Cyan, Magenta, Yellow and Black colors.

Both posters were done using Adobe Photoshop Illustrator CS6 and Adobe Photoshop CS6 respec-tively.

AVENIR

AVENIR was born within the ashes of immortality and burns as bright as the sun. Watching over the mortal world is a past timefor this persistent and ever glowing monster. Avenir is not much for small talk, but he will charge straight through if given a task to handle.

Start by cutting out all of the parts necessary to build the monster. Cut around the grey lines.

Take Figure 1 (the body) and fold the grey tabs inward. Take an x-acto knife and cut the blacklines. You will insert the wings here later. Fold each white line.

Take Figure 2 (the neck) and fold the grey tabs inward. InsertFigure 2 into Figure 1.

Take Figure 3 (the head) and foldalong the grey lines. Cut the blackline, the hair will be attached later. Insert Figure 3 into Figure 1.

Take Figure 4 (the hair), fold the grey tab and insert unto the top of the head. Take Figure 5 and Figure 6, fold the grey tabs on each and insert the wings on either side of the monster.

Lastly, take Figure 7, fold the 3 grey tabs, put put glue and insertthem into the smaller opening. Youhave the option of making a standfor the �gure.

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CITY SEWERRICHMOND IRON WORKS

VISA MASTERCARDDISCOVER JCB DRIVER’S CLUBAMERICAN EXPRESSRVA

OPEN DAILY 3:30PM UNTIL 2:00AMwarning security systems inc.

evosaving ordinary humans from themselves

SUN CLOSEDMON CLOSEDTUE 10–7WED 10–7THUR 10–7FRI 10–7SAT 10–4

SECURITYtown

w main st 1300

up eck supply co.

hairthe salon

tazoo driven by big ideas

earth craft housesensibility built for environment

town

gold’s gymleft lane closedwe have hair extensions

s plumlombardyrandolph

s harvie st 00

the virginia dealer

XHZ 8730AEJ 9534WVG 1980XME 8621WST 2974XVA 9395WNK 8730DRUMBOXXVT 7883WVP 9055WPR 4819

1319

1821

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1329

1405

9am – 11am Monday

XHZ 8730AEJ 9534WVG 1980XME 8621WST 2974XVA 9395WNK 8730DRUMBOXXVT 7883WVP 9055WPR 4819XHZ 8730AEJ 9534WVG 1980XME 8621WST 2974XVA 9395WNK 8730DRUMBOXXVT 7883WVP 9055WPR 48192 H

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tyPograPhic : street vernacuLar

Spring Semester, 2014 – a street vernacular of a street in the city of Richmond, VA. A basic hierarchy was us used to create this poster. Different elements of the street’s emotive quality was taken into con-sideration. This typographic experiment was done using different aspects of Adobe Illustrator CS6.

tyPograPhic

Fall Semester, 2013 – A study of letters and shapes, and hoe they interact and create forms. Positive and negative spaces were kept in mind while creating this piece.

tyPograPhic manifesto

Design manifesto emphasizing on the idea that digital design is not to be feared, but embraced. The process reflects this objective by being created using Adobe Illustrator CS6.

In Graphic Design, the word computer is often feared. If the art of designing is a form of expression, then why are designers being ripped off of complete liberty to express their artistic integrity through digital design?

It is imperative for designers to acquire the skills and experiences of the computer to complement the artistic approach to digital design. Computers are not merely toolsprovided by a group of intelligent men and women to aid the population with their daily deeds. In art and design, acomputer is a world. Within this world, the ways of creating art is unfathomable. The potential that is hidden within a small machine is endless.

Software programming was created to provided designers with the essentials to push their artistry forward. The design process does not stop once a designer enters the world of computers. The interface is built in a way that allows the user to fully engage in their projects. Other tools, such as a tablet, can also provide a digitized pencil and paper to aid the design process, very much like how it is done traditionally.

The computer has given designers the advantage of having a wider set capabilities to explore and experiment with their artistic vision. Such capabilities shall provide a designer with a much wideraudience to visually communicate with.

Learning the skills necessary to control the computer will always work to a designer’s advantage, especially in a world that is constantly revolving around them. Many designs and contemporary graphics are design with the Internet in mind. Employers look for designers that are equipped with computer skills and experiences to develop their businesses and products.

The computer is a constant developing world that provides designers with different mediums to work with. With such a vast environment, creation is easier, �exible and more ef�cient.

Rejecting the computer before realizing its true potential is a degeneration of the design process. Therefore, a degeneration of design.

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Printed work

(left) A poster that can also be folded into a booklet for a class in during my fall semester of 2013. De-signed on Adobe Photoshop CS6, printed on matte, textured paper.

(right) A redesign of Kid Cudi’s newest album SATEL-LITE FLIGHT to the size of a normal record. Designed on Adobe Photoshop CS6, printed on 80bl semi-gloss paper.

every moment of the nightforever changing placesand they put out the starlightwith the breath from their pale faces

it’s how

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, in

to a

sh

ower

dis

seve

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while its wide circumference

in easy drapery falls

o'er the strange woods-o'er the seaover spirits on the wingover every drowsy thingevery moment of the night

forever changing places

destination: mother moongoing to the ceremonysatellite ightcopernicus landingbalmain jeans (ft. raphael saadiq)too bad i have to destroy youinternal bleedinginternal bleedingin my dreams 2015return of the moon man (original score)troubled boy

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S A T E L L I T E F L I G H TS A T E L L I T E F L I G H TS A T E L L I T E F L I G H TS A T E L L I T E F L I G H TS A T E L L I T E F L I G H TS A T E L L I T E F L I G H TS A T E L L I T E F L I G H Tkid cudi

bookLets and cataLogs

(left) A poster that can also be folded into a booklet for a class in during my fall semester of 2013. De-signed on Adobe Photoshop CS6, printed on matte, textured paper.

(right) A redesign of Kid Cudi’s newest album SATEL-LITE FLIGHT to the size of a normal record. Designed on Adobe Photoshop CS6, printed on 80bl semi-gloss paper.

web design and web deveLoPment

These are some examples of web design and web development works that I have done in the past decade. The contents range from fan focused media content and portfolio websites (that are now shut down for personal reasons, but will be back up once I jumpstart my career financially).

The types of sites vary from forum message boards, wordpress, tumblr and codes from scratch.

They provide a clear improvement and I continue to learn about different parts of hypertext and markup languages on a daily basis.

contact

I offer quality work ranging from logo design, branding, poster designs, illustrations and web de-velopment. If you would like to contact me for work or have a question about my work, please feel free and use the options below:

Mary Villafuerte571 - 276 - 9261villafuertemj@vcu.edu

twitter: @popavenirtumblr: popavenir

As a student, I am always willing to work with any-one who may provide me with the experience and assistance necessary to expand in my field of study.

Copyright 2014 - Mary Villafuerte