portfolio. fedik oleksandr - smm manager
TRANSCRIPT
PORTFOLIOO L E K S A N D R F E D I KD I G I T A L M A R K E T I N G / C O N T E N T
M A N A G E M E N T / S M M
PERSONAL INFORMATION
Fedik Oleksandr IhorovychEmail: [email protected]
Mobile: +380634357157
Date of birth: 8th of September 1991
CV: is here
Qualifications and skills:- experience of using web-analytic tools (Yandex.Metrica, Google analytics, Similarweb, Alexa etc.);- understanding of basic principles and trends; of Ukrainian segment of the Internet;- ability to create digital strategy for a project;- developing and launching promotion campaigns in Social medias;- Advanced PC user (MS Office: Word, Excel, Power Point);- WordPress .
REALIZED PROJECT #1: EATDRESSTRAVEL.COMPOSITION: CONTENT MANAGER
Social media strategy improvement:
Made audit of previous social media activities;
Developed a range of social media channels used for project promotion as well as added new once;
Developed a plan of publications at channels;
Planning of campaigns in social media aimed at defined target audience clusters.
VOLUME OF WORK DONE
Carried out a web page
redesign and improvement
of its functional elements
(using prepared
specifications for team of
developers);
Conducted an internal
optimization.
WEB PAGE MANAGEMENT
1. Subscribers. (on Jun. 2015)
- Before 500
- After 62000
Growth rate = 12400%
2. Engagement (People Talking About
This/Fans) on Nov. 2014.
0,059 (5,9%)
3. Post Reach on Nov.2014.
Average organic 532
4. Total Reach on Nov. 2014.
Average organic 1537
KPI’S REACHED (AT MAIN CHANNELS OF
ACTIVITY)
PROJECT #2: TRAININGBOXPOSITION: FREELANCE CONSULTANT
Participation in development of
project realization strategy :
Sales point selection;
Social media strategy
development.
Web page development:
Web page structure formation;
Selection of samples for web
page design.
Photo-quest activation
Necessary advises for quest
realization were given in order
to:
increase total reach among
target audience,
involve new community
subscribes,
increase engagement.
Link to project page:
https://www.facebook.com/traini
ngbox.ukraine?fref=ts
ENGAGEMENT INCREASE IN SOCIAL MEDIA CHANNELS
OF THE PROJECT
1. Subscribers. (on
Feb. 2015)
- Before 24
- After 250
Growth rate = 1042%
2. Studding groups
formed.
3rd group formed on March
2015
3. Engagement to
activations.
Engagement rate: 3,2 %
Average number of likes
under posts involved to
activation - 8
KPI’S REACHED
Volume of work done:
1. Developed SMM strategy.
2. Developed Content plan.
- defined suitable types of
posts
- defined suitable time of
publication
3. Found new 5 markets.
4. Tested new social platforms
- Vkontakte
- Odnoklassniki
PROJECT #3: MINUTEOFLIFE.COM
POSITION: SMM MANAGER
Minute of life FB page
1. Subscribers
- Before 5500
- After 14099
Growth rate = 256,3%
2. Post Reach on Jun. 2015.
Average organic 755
3. Total Reach on Jun. 2015.
Average organic 1652
Link to page:
https://www.facebook.com/pages/Minute-Of-Life/268067943373621?fref=ts
Minute of life ES FB page
1. Subscribers
- Before 350
- After 14517
Growth rate = 4147,7%
2. Post Reach on Jun. 2015.
Average organic 641
3. Total Reach on Jun. 2015.
Average organic 1115
Link to page:
https://www.facebook.com/pages/Minute-Of-Life-ES/1515642978687438?fref=ts
KPI’S REACHED (AT MAIN CHANNELS OF
ACTIVITY)
New markets defined: 5
Min CPC in ads: 0.005 USD
Max CTR reached in ads: 11%
KPI’S REACHED
Volume of work done:1. Targeted ad launched:
- Defined the most effective types of ad for leads generation
- Defined target audience
- Launched ad campaign
Link to project page: https://www.facebook.com/pages/Scoutville/138540009648589?fref=ts
PROJECT #4: SCOUTVILLE
POSITION: FREELANCE CONSULTANT
Min CPC in ads: 0.03 USD for
Ukraine
Max CTR reached in ads: 9.3%
Sales made - 3 items of tours
Average sum of sales on 10th
of Jun. 2015 – 13500 UAH
People Reached - 14973
Clicks - 1192
AVG CRT - 2.138%
AVG CPC - 0.04 USD
Page likes – 25
KPI’S REACHED
