Portfolio managementMaximize Profits Market Penetration

Product Development

Market Development

Conglomerate Diversification

Existing products and existing markets

Modified or new products

New users, New geographies

New Businesses other than Beer

Acquire Miller

License to brew guniss, Amstel,

Carling and Black label locally

Expand into Markets of China,

Africa and Asia

Expand into Markets of China,

Africa and Asia

Gambling hotels

Portfolio management

Which SBU’s to Invest Balance Of Portfolio

• Acquire Miller (Cow)• Light Beer Category (question

child)

Attractiveness of Portfolio

• Invest in Grolschs• Jont venture Molson Coors

US• Acquiring immerging market

brewer and sell premium beer.

Fit of SBU’s in Portfolio• Sending Norman Adami to

Miller• Redusing miller portfolio of

50 product to 11• Aquire initial strong hold