1

Me ?

Vinay Mohanty

• Entrepreneur, consultant

• Designer

• Developer

• Process guy !

• Sales and pitches

• Client relations and project planning

2

Experience

• Consultant. Various clients

• Product team lead. Sr Interaction designer. Qualcomm

• Interaction designer. Rich internet apps team. Capgemini

• Research Associate. VIS Lab, Germany

• Design- developer. Grandmother India

3

Who am I ?

entrepreneur. team of one. broad with a few areas of depth.

4

Who am I ?

depth

entrepreneur. team of one. broad with a few areas of depth.

5

Who am I ?

Interaction design

Usability

Research

Visual

UI development

depth

entrepreneur. team of one. broad with a few areas of depth.

6

Who am I ?

Interaction design

Usability

Research

Visual

UI development

Knowledge sharing, forums, training, hiringDesign planning, tools, processes

depth

breadth

entrepreneur. team of one. broad with a few areas of depth.

7

Who am I ?

Product management

Interaction design

Usability

Research

Visual

UI development

Client relations and sales

Knowledge sharing, forums, training, hiringDesign planning, tools, processes

Project planning, resources, timelines

depth

breadth

entrepreneur. team of one. broad with a few areas of depth.

8

3 basic questions ?

Why are we making this ? Business Goals

What are we making ? Features. Priority. USP. Discovery.

How are we building this ? Design. Development. Process

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Value creation

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Entrepreneur – why build ?

Beta tester, user

Entrepreneur

Knowledge sharing & team building

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Entrepreneur – why build ?

Beta tester, user

-For new softwares

-Contribute to open source

Entrepreneur

-Team of one

-Get things done

-Plan and execute

-Budgets, clients, selling

-Value proposition

Knowledge sharing & team building

-workshops, forums

-Training, mentoring designers

-Hiring

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Product, business – what to build ?

Product management & strategy

Process planning

Client relationship & sales pitch

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Product, business – what to build ?

Product management & strategy

-Feature set prioritization

-Competitive analysis, gap analysis

- business case, revenue models

-Visual thinking, sketches

Process planning

-UX Processes and tools

-Evangelize design

-Resources, timelines

-Release planning

-Co-ordinate design & development

Client relationship & sales pitch

-ROI

-Client presentations

-Interviews, evangelize, get sign-offs

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Product design – how to build ?

UI developer

Interaction Designer / IA

Usability & user research

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Product design – how to build ?

UI developer

-Semantic HTML

-progressive enhancement, css

-Standards compliant, cross browser

-Accessibility

-Opensource libraries

elgg, scence graphs, jquery

Interaction Designer / IA

-Detailing, options, sketches

-mockups, wire frames

-Storyboards, flows

-Concept maps, object relationship

-UI specs. Review development work

Information design

-typography, layout

-Visuals, icons

Usability & user research

-Mental models, persona, Scenarios

-Contextual interviews

-Usability testing and expert evaluation

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Samples. My work. website

• Ubiquitous computing. Smart applications.

• Usability

• UX Consulting

• Design patterns

• User interviews, scenarios, personas

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Samples. My work. website

• Rich Internet applications, web products

• Process design

• Dashboards. Business Intelligence

• Mobile products

• Product concepts

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I believe…

• Design is too important to be left to designers.

• Designers don’t own user experience

• Design thinking, design all customer touch points

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Iterate. Fail. Incremental

• There are no methods to design. Explore , iterate.

• Be ready to fail, make decisions and judgments

• Feedback loops

• Focus groups and user research is to validate not to design.

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Evangelize. Shepherd

• Designers should stay till the end

• Help build the product

• Champion the product not the design

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Thanks !

• Q & A