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TRANE ACs AND LOCKS :: LAUNCH TEASERSBE SMART BE LAZY :: THE PEOPLE WHO ARE LAZY ARE SOME OF THE SMARTEST PEOPLE AROUND, BECAUSE THEY FIND AN EASY WAY TO DO A DIFFICULT JOB. THIS AC SALUTES ‘LAZY’ AND WITH ITS SMART TECHNOLOGY LETS YOU BE LAZY.
TRANE ACs AND LOCKS :: WEB BANNERS
NESTLE MANGO FLAVOURED YOGHURT
ORGAN DONATION CAMPAIGN
GODFATHER BEER :: CREATING A CULT/RELIGION FOR ALL BEER LOVERS
GODFATHER BEER :: RULES AND CODE OF CONDUCT
GODFATHER BEER :: CODE OF CONDUCT ADAPTED INTO POSTERS
MAGGI :: 2013, INDIA GOING THROUGH TOUGH TIMES- RAPES, MURDERS, CORRUPTION AT ITS PEAK. OUR CONFIDENCE AS A NATION SEEING A NEW LOW. MAGGI’S EXTRA MASALA VARIANT ‘MAGGI DUMDAAR’ TAKES A SPIN ON THE WORD ‘DUMDAAR’ AND TRIES TO PUT THE CONFIDENCE BACK IN PEOPLE’S HEARTS. CREATIVELY, AN AVERAGE CAMPAIGN THAT NEVER GOT OUT, BUT WE HAD OUR HEARTS BEHIND IT.
MARUTI WAS LAUNCHING ‘CIAZ’, THE FIRST SEDAN FROM MARUTI. THEY WANTED TO DEBUNK THE OFT QUOTED NOTION ABOUT THEM THAT THEY ARE ONLY GOOD AT MAKING SMALL CARS.
RADIO
SAVE THE COUGH
Idea:
VO:
There are many times in our life where a cough has saved us.
While Vick Pyrena Tea takes away the cough, this is a campaign
to really save the cough.
The spot is a male voice and the tone and manner will be like
he's talking about a dear friend who needs to be saved.
He says:
Your cough has always stood by you.
Like a true friend.
Remember when you confessed to your mother,
“mom…I'm g(cough)..ay”
Or when you said,
Dad, I'm (cough)regnant
Or when you were at the bar, and your boss called,
and you said:
Boss, I'm not (cough cough) well.
You have used the cough to divert attention.
To make a point.
To change the topic and to wriggle out of sticky situations.
Sometimes even a little throat clearing just does it.
Do not let it go extinct
Save it for posterity
How will your son ever say, “Dad, I (cough)lunked my exams”
Without ever having to turn pink
Stay away from the Vick Pyrena Tea
Give the cough a fair chance.
EVERYDAY CHAOS
SFX:
VO:
MVO:
A medley of following sounds:
A TV soap playing in living room,
Two middle aged ladies gossiping,
Washer man beating away at wet clothes,
Neighbourhood loudspeaker (religious song),
A car revving and blaring horn,
A dog barking
*Sounds continue minus the loudspeaker*
*Sounds continue minus the above mentioned*
*Sounds continue minus the above mentioned*
(The washer man sound was actually the domestic
violence sound)
If we take away the religious song being played
in the neighbourhood
If we take away the over-excited dog and the annoying car
And if we take away the gossip of the ladies and
the TV Soap melodrama,
We are left with a husband beating his wife.
Do not let domestic violence go unheard.
Call the Domestic Violence Helpline at 9999555544
HARMLESS WHISTLING
FVO:
VO:
You must have seen me in the papers, maybe on TV.
I was found near the railway tracks - face disfigured,
body in pieces.
It wasn’t an accident. It was a decision.
You would have done the same.
They were two men that night. While I cried for help,
the silence in the streets stared back at me.
That evening, these men were close on my heels.
Because earlier the same afternoon they had seen
a man try to grab me in a bustling street.
And early that day that man had seen someone
whistle at me.
Remember, that morning you whistled at a girl.
I'm the same girl.
Eve teasing can lead to disastrous consequences.
Stop Eve Teasing.
Issued in public interest.
PROMO & ACTIVATION
ADOPT A POTHOLE campaign was awarded a Silver Lion at Cannes in PR categoryFor Case Study and Credits, please check: http://www.welovead.com/en/works/details/a28wnlsAm
GOAFEST BRONZE
GOAFEST SILVER
LINK TO FILMS AND RADIOS
https://www.youtube.com/user/ravikanttagore/videos
THANK YOU
RAVI KANT TAGORE I 8800546760