Research To start off our research, the class was split up into different research groups. The groups were: Online Research, Competitive Research, Brain Storming, Interviews, and Market Overview. For online research we used Survey Monkey and everyone took part in sending the survey to everyone in their social circle. Competitive research looked at competing vacuums and the new Honda Odyssey Touring Elite model.

Brain storming was a few sessions of free thinking exercises we had in class to get some ideas going. Interviews went out to the public and interviewed 3 average joes at vacuuming, and 1 pro. Market overview looked at everything as a whole and discover trends as of which vacuum was most popular and why.

What type of vehicle(s) do you or your family own? (check all that apply)

Survey Overview Total Responses: 453

What are the most common messes you clean up in your vehicle? (check all that apply)

2 SEDAN

47.68%

1 SUV

49.89%

3 TRUCK

26.93%

1 dirt/mud/grass

73.29%

2 trash

62.69%

3 food /drinkstains/spills

41.94%

1 small brush

61.07%

3 liquid detergentsor cleaners

27.20%

2 air fresher

35.20%

When you use a vacuum to clean your vehicle, do you need additional tools/features to help? (Check all that apply)

1 trunk

62.78%

2 under seat

46.41%

3 floor

18.39%

What are the ideal spots in your vehicle for a vacuum to be stored/located? (Check all that apply)

Top 3 anwsers

2014 Honda Odyssey Priced: Potentially the World’s Most Expensive Vacuum Cleaner.

Odyssey LX (base price): $29,655Odyssey Touring Elite (with vacuum): $45,280

Bags are custom made by Honda. Users have to get new bags from the dealership.

Bags cost $26.01

• Quiet sound level• Adequate suction• Good accessory storage• Hose storage was terrible• Canister was hard to open

Competitive Research• Made by Shop-Vac• Vacuum runs for 8 min. when

car is not cranked• Vacuum hose is 16 ft. long• Comes with attachments:

Crevice tool Upholstry tool

In Person Test Analysis

Interview Research