portfolio snapshot

Alex Alesio | 215-285-8062 | [email protected]

ALEX ALESIOPORTFOLIO HIGHLIGHTS

Dear friend,

I'm a seasoned, award-winning creative guru and a passionate leader with a proven track

record for translating complex ideas into slick, successful campaigns. I’ve managed and

motivated teams and become the go-to, ‘A-list’ hotshot.

I’ve built and managed brands from the ground up, worn every hat on the rack, and never

cease to surprise myself of what is really possible in a day’s work.

This booklet will allow you to catch a glimpse of some of the work I have done over the years.

Don’t let this little booklet fool you; this is only the beginning.

Enjoy.

Sr. Graphic Designer and Creative Lead

Alex AlesioPortfolio Highlights

Print Design & Layout

HRDQ Catalogs

Full involvement from conception to completion. Responsible for layout, assisting with copywriting, editing, and managing print productions. Glued to my desk until every PDF was perfect.

Print Design & Layout > Catalogs >

Product Type Assessment

MeasuresPreference for one of four leadership styles

Time Required1 hour

Using leadership style to get others to follow.Effective leadership at every level, from frontline supervisors to top executives, is a key characteristic of successful organizations. The statement Paul Hersey and Ken Blanchard made years ago still applies today: effective leaders positively influence the behavior of their followers, getting them to work toward shared goals.

But leaders are individuals, and because of that, they influence others in unique ways. While one leader rallies troops around a cause, another focuses on bolstering a team’s self-confidence. Whose way of leading is the best? It all depends on the situation—and the leaders’ ability to flex their leadership style.

What’s My Leadership Style is a learning tool for anyone who needs to influence others toward achieving a goal. This best-selling assessment quickly and accurately identifies a preference for one of four styles: Direct, Spirited, Considerate, or Systematic.

Learning Outcomes• Identify personal leadership style• Learn how to capitalize on style strengths• Discover how to minimize style trouble spots• Learn how to “flex” personal style to interact more

effectively with others

Download the complete Theoretical Background at HRDQstore.comFirst time facilitating the assessment? QuickStart Training will prepare you for your first class. Personalized, one-on-one telephone coaching is provided at your convenience. It includes an overview of the assessment’s theory and model, facilitation tips, typical participant reactions, and more.

Leaders with style knowledge are better equipped to assess and adjust their actions, interpret the behavior of others, and improve their ability to respond effectively in any situation.

“The key to successful leadership today is influence, not authority.”

—Ken Blanchard

What’s My Leadership Style?

30

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Participant GuideTHIRD EDITION

What’s My Leadership Style? Participant Guide, Third Edition#0940E2S01 ISBN: 978-1-58854-585-5EN-03-JN-10

800-633-4533 • HRDQ.com

What's My Style? What's My Coaching Style? What's My Communication Style? What's My Leadership Style?

What's My Learning Style? What's My Selling Style? What's My Team Member Style? What's My Time Style?

HRDQ's Style Series

Learnhow Personality

drives BehaviorDirect, Spirited, Considerate, and Systematic.

Facilitator Guide

What’s M

y Leadership Style?

THIRD EDITION

Facilitator Guide

THIRD EDITION

BlackNavy Blue (Pantone 540U)

PRINT WEB/SCREEN

White

What’s M

y Leadership Style?Facilitator G

uide

THIRD EDITION

BlackNavy Blue (Pantone 540U)

PRINT WEB/SCREEN

White

FREE Preview! What’s My Leadership Style OnlineExperience the benefits of going paperless and maybe even learn a few things about yourself. Call us at 800-633-4533 and we’ll set up a free demo. Limited-time offer.

Self Assessment | $13.00Available in online and print formats

Facilitator Set | $128.00Includes sample participant materials

QuickStart Training | $625.00

Big Book of Personality Style | $4.99

Playing with Style Game | $79.00

Blinky Buttons | $2.00 eachChoose from 4 styles

What’s My Leadership Style?

Accessorize your training—see page 6.

Third Edition

It all boils down to four words.The power behind What’s My Leadership Style lies in its simple but effective HRDQ Style Model. Based on the proven personality theories of Marston and Jung, the style model defines personal style in four terms: Direct, Spirited, Considerate, and Systematic. The simplicity makes it easy for trainers to facilitate—and memorable for individuals.

Go to HRDQstore.com to download the complete Theoretical Background FREE.

SPIRITEDDIRECT

SYSTEMATIC CONSIDERATE

HIGH ASSERTIVENESS

LOW ASSERTIVENESS

LOW

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ESSIVENESS

HRDQ Style Model

SPIRITEDDIRECT


HIGH ASSERTIVENESS

LOW ASSERTIVENESS

LOW

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ESSIVENESS

HRDQ Style Model

Recommended

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Qualifying products received a whole spread providing ample room for large hero shots, testimonials, and pricing information.

HRDQ's Product CatalogGoal: Create a cost-effective direct mail catalog that drive sales.

Solution: Used customer feedback to experiment with format, trim-size, and page count. Created new presentation of HRDQ products using consistent placement of product photos and icons. Positive customer feedback received.

Challenge: Tight print deadlines and incorporating new products on a just-in-time basis.

www.americanreading.com 610.277.4498

,

Spring 2005

®

Product Catalog2005−2006 School Year

American Reading Company

Order before May 1st

to receive 2004 pricing!

201 S. Gulph Rd, Unit B King of Prussia PA 19406

www.americanreading.com

866.810.2665 toll free 610.277.4656 fax

Product Catalog Fall 2006

Catalyst™…The Achievement Accelerator

Catalyst is American Reading Company’s Literacy Reform model. This comprehensive program allows schools to customize their curriculum according to state- and district-level objectives using one standards-based system across reading, social studies, and language arts.

Catalyst ignites and accelerates achievement through unifying frameworks that enable all students to access grade-level content standards while receiving differentiated instruction and support in reading and writing. Intensive professional development builds teacher capacity through reflective learning and daily classroom practice.

The result: the efforts of student, teacher, administrator, and parent across your district, PreK–12th grade, all sub-groups, all classrooms, all families are aligned and integrated!

en Español

In response to the growing need for Spanish language materials, American Reading Company designed a one-of-a-kind reading system in Spanish.

Our collection includes more than 5,500 Spanish language titles from more than 100 publishers!

Spanish Classroom Libraries

Spanish Leveling System

Teacher-Coached Independent Reading

Parent-Supervised Home Reading

Accountability

Professional Development

See page 36 to learn about the 100 Book Challenge Spanish program.

2005–2006

Product CatalogAmerican Reading Company

Program Purchasing GuideFall 2005

One Mission.

One Standards-Based System.

One Book at a Time.

421 Feheley Drive, Suite EKing of Prussia PA 19406


866.810.2665 toll free610.277.4656 fax

PRSRT STDU.S.Postage

PAIDHavertown, PA

Permit #45

Action

Aligned

Student Performance

R T I M o d e l

Student Performance

Brought to you by

American Reading CompanyLife, literacy, and the pursuit of happiness

AmericanReadingCompany

American Reading Company Catalogs

Full involvement from conception to completion. Responsible for layout, assisting with copywriting, editing, and managing print productions. Glued to my desk until every PDF was perfect.

Print Design & Layout > Catalogs >

Toll free: 866.810.BOOK (2665) 129

Reference Library1 2

CIP Available CIP Available CIP Available

Research Lab Available



Theme Module Available



page 64 page 64 page 64

page 66 page 66 page 66

CIP Available



page 64

page 66

page 70 page 70 page 70 page 70

The Ecosystems collection off ers a holistic study of the earth and its inhabitants. It covers a range of ecosystem topics such as habitats, life cycles, and food chains.

Recommended for grades 2–9

Life Science

128 www.americanreading.com

Visually compelling “book tapesties” created to showcase the quality and diversity found throught ARC's book collections. Catalog specs: 10"×10", 4/4, 120 pound cover with spot varnish and metallic ink, 80 pound text, spiral bound.

ARC's 10"×10" Product CatalogGoal: Provide a highly graphical catalog to help sales representatives show off company's offerings.

Solution: Create one comprehensive catalog that describes and sells all products in one place.

Challenge: Managing the digital workflow between multiple designer and tracking 100+ gigs of assets.

Call us TodayToll Free!

866.810.2665Providing the best in children’s literacy

201 South Gulph RdKing of Prussia, PA 19406


866.810.2665 toll free610.992.4156 fax

Contact us866.810.2665 toll freewww.americanreading.com

American Reading Company was built by educators and is endorsed by recognized researchers. We have invested years de� ning the best practices and the best materials for our comprehensive learning systems, grades PreK to 12. The ARC Early Literacy Solutions are research based and proven e� ective for strengthening your PreK programs.

For more information, visit us at www.americanreading.com.

ARC Early Literacy Solutionshelp teachers dramatically increase preschoolers’ reading and language experiences, while supporting ITERS & ECERS standards.

Only the Best Books Make the CutMiss Kate and her team have reviewed more than 85,000 children’s titles from

200 publishers and handpicked the very best to include in these collections.

Miss Kate and her team Miss Kate and her team have reviewed more than have reviewed more than

85,000 children’s titles and 85,000 children’s titles and handpicked the very best.handpicked the very best.

Miss Kate’s Book-Selection Criteria:

Pictures engage children and facilitate “pretend reading”Balance non� ction and � ctionMixture of hardback, paperback, and board books

Kate Perlish, of American Reading Company, children’s librarian and avid reader, reviews and selects every book for the ARC Early Literacy Solutions. Miss Kate gathers � rst-hand knowledge about which books children love as she reads to preschoolers every week at three local libraries. Miss Kate’s Story Hours have been a local attraction for more than 30 years in the Philadelphia community.

Build Reading Readiness Skills with ARC PreK Early Literacy Solutions For Ages 2–4

One Stop ShoppingBooks for Absolute Beginners

ITERS & ECERS Theme Libraries

500-Book Reading Incentive System

201 South Gulph RdKing of Prussia, PA 19406


1-866-810-BOOK toll free610-992-4156 fax

Call us Today Toll Free!1-866-810-BOOK

Y/YY G GGRead Aloud

Read Aloud

PreK/

For more information, visit us at www.americanreading.com

Every Child is a Good Reader with the Right BookPut success in the hands of your children with these developmentally appropriate books for emergent readers

Build Language Development and Literacy Skills withMore than 160 engaging books for all skill levels

Animal themed project-based learning

Easy implementation with teacher instructional materials

Supports NAEYC Standards for Early Literacy and Language Development

PreK–K Literacy Materials

Leveled books and skills cards are available in both English and Spanish (reflects Spanish language and is not a translation) to help children make rapid progress in early reading acquisition.

PreK & K Summer School ExpressFor English, Bil ingual, or ESL Classrooms

Available in both

English or Spanish

Nuestralenguaour language

Nuestrasculturas

our cultures

Toll-free 1-866-810-BOOKwww.americanreading.com

Spanish Materialsand Programs

Authentic Trade Books Authentic Language

Alma Flor Ada Isabel Campoy& Isabel Campoy& Isabel Campoy

Spanish & Latino Heritage Collections

Standards-based Leveling and Assessment System

PreK PreK PreK

PreKLectura en voz alta 5Puedo ver la trompa.

El elefante usa su trompa para tocar y agarrar cosas, igual que nosotros usamos las manos. La trompa del elefante asiático tiene 150.000 músculos.

5555555Puedo ver la trompa.


5Puedo ver la trompa.


Leones de africa

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en español

en español

Motos

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en español

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en español

91

Writers’ Workshop Interactive Writing: Savanna HabitatsHoy vamos a escribir sobre los hábitats de la sabana. (Students are not required to write about the suggested topic. Allow students to write about whatever they want.)�ink aloud as you plan out your writing: Yo voy a escribr sobre la sabana de África. Es enorme, y en ella viven muchos animales y plantas interesantes.�ink aloud as you draw: Ahora voy a dibujar un hábitat de la sabana en África. Tiene mucho pasto marrón y unos pocos árboles. Esta es la estación seca, así que voy a dibujar un sol grande. Voy a poner alguno de mis animales favoritos de la sabana -un elefante y una cebra, (etc.).�ink aloud as you write: Voy a escribir: Los animales tienen calor en la sabana. La estación seca dura mucho. Es difícil para las plantas y animales encontrar agua. ¿A quién se le ocurre un buen título para mi composición? (E.g., Savanna Habitat.)

Emphasize the use ofPurposeful decisions about what to writeSentencesTitlesCorrect spellings of any Power Words used¿Quién ha decidido ya sobre lo que quiere escribir? Give each student a dated sheet of Writing Paper, as soon as they are able to say what they are going to draw/write about.

Independent Writing Encourage students to express themselves in drawing/ writing in whatever way they can. �ey will probably draw �rst.

Phonics-Based SpellingContinue to support students as they write developmentally appropriate approximations of oral language.

Writing StandardsObserve the teacher modeling writingRepresent thoughts with drawing and writingGenerate and share ideas and experiences for a storyMake purposeful decisions about what to writeExpress personally relevant message in printWrite/print own �rst and last name“Write” messages using scribbling, drawing, letter-like forms, phonics-based spelling, and conventional letter formsUse letter/sound knowledge in attempting to write some wordsRecognize and begin to use le�-to-right and top-to-bottom directionality and spacing between words when writingGain increasing control of penmanship, including pencil grip, paper position, and beginning strokesUse simple sentences to convey ideas

Reading StandardsRecognize and name most uppercase and lowercase letters of the alphabetDistinguish letters from wordsRecognize that words are separated by spaces

Hábitats de la sabanaMorning Meeting

Science Lab

Writers’ Workshop Centers Readers’

WorkshopMusic Drama

Literature

Sra. Johnson

Habitat de la sabana

Los animales tienen calor en la sabana. La estacion seca dura mucho. Es dificil para las plantas y animales encontrar agua.

92

2.2How to Draw a Lion

Ed Emberly’s Drawing Book of Animals

One-on-one Writing Conferences and UnderwritingAs students are writing, move among them, ensuring that everyone is on-task. Once everyone is productively engaged in writing, begin to work with individuals.

Student describes his drawing and reads his writing aloud to teacher.Teacher underwrites student writing with a pencil, using conventional Spanish.Teacher notes a few aspects of student’s writing that approximate conventional spelling, grammar and/or punctuation.Teacher discusses science concepts re�ected in student work.Teacher highlights key writing skills.

As a child �nishes his/her drawing/writing, s/he helps other students or starts another page for tomorrow.

Writing CenterStudents may want to continue writing and/or �nish their illustrations in the Writing Center later.

Sharing and Mini-Lessons Several children take turns sharing their writing.�e teacher praises some aspect of the writing using a write-erase board to create a mini-lesson for others.Other children ask questions of the sharing child relating to the content of the piece (who, what, when, where, why).

Student BookEach student’s work should be saved in his/her writing folder to become part of that child’s book for this week.

92

Ed Emberly’s Drawing Book of Animals

Students may want to continue writing and/or �nish their

Several children take turns sharing their writing.�e teacher praises some aspect of the writing using a write-erase board to create a mini-lesson for others.Other children ask questions of the sharing child relating to the content of the piece (who, what, when, where, why).

Each student’s work should be saved in his/her writing folder to become part of that child’s book for this week.

Zoología Uno

Spanish

Animales Salvajes

en Español

en Español

Curriculum Guide

__________________Lee todos los cuentos tradicionales que puedas. Usa la guía de abajo para hablar de los cuentos que leas y para planear los

Símbolos usados (colores, nombres, objetos, tiempo, etc.)

Vuelve a escribir uno de los cuentos de la perspectiva de un

Vuelve a contar uno de los cuentos a un compañero o grupo

Encuentra ejemplos de personi�cación, símil, metáfora, y modismos.

Crea una grá�ca organizadora para comparar los cuentos que has

Identi�ca patrones que encuentres repetidos en los cuentos.

Identi�ca símbolos que encuentres repetidos en los cuentos.

Carta de Investigación

Salón: __________________Lee todos los cuentos tradicionales que puedas. Usa la guía de abajo para hablar de los cuentos que leas y para planear los

Símbolos usados (colores, nombres, objetos, tiempo, etc.)

Vuelve a escribir uno de los cuentos de la perspectiva de un

Vuelve a contar uno de los cuentos a un compañero o grupo

Encuentra ejemplos de personi�cación, símil, metáfora, y modismos.

Crea una grá�ca organizadora para comparar los cuentos que has

Identi�ca patrones que encuentres repetidos en los cuentos.

Identi�ca símbolos que encuentres repetidos en los cuentos.

Carta de Investigación

Subgéneros de cuentos tradicionales

Cuento Popular: Transmite la sabiduría popular. Con frequencia hace

uso de animales.

Cuento de Hadas: Cuento popular con elementos mágicas o

sobrenaturales.

Mito: Historia sagrada que explica por qué el mundo es como es.

Usualmente incluye dioses, héroes, y eventos sobrenaturales.

Fábula: Historia corta con una moralaje clara; usualmente sobre

animales.

Leyenda: Basada en la vida de reyes o héroes históricos que vivieron

antes de que hubiera documentos escritos. Cuento que ha sido

transmitido por tradición oral.

Cuento Increíble: Tiene un héroe épico, detalles exagerados, y

un problema especi�co que es resuelto de manera escandalosa o

humorística.

Historia de Creación: Explica el origen de la tierra, su vida, y su gente.

Cuentos Porquesí: Historias que

lo son porque sí. Explican como

las cosas vinieron a ser de la

manera que son.

Cuento Alternativo: Versión

actualizada de un cuento

tradicional con un giro inesperado.

© 2008 by American Reading Company™

customstradition

Dia de los Muertos

Cinco de Mayo

customstraditionindigofolkloreritualsiestaTejano� estaDia de los

MuertosCinco de MayoCarnival


Reader: _____________________________ Room: ___________

Become an expert on one Latino Heritage topic that

interests you.

Latino Heritage:1. What does the term mean? To whom does it

apply and why?

KWL:2. What do you already know about this topic? What

questions do you have?

Vocabulary:3. Create a glossary of the 20 vocabulary words

most important to this topic.

Timeline:4. Create and label a timeline relevant to your topic.

Geography:5. Create and label a map relevant to your topic.

People:6. Create character sketches of the 5 people most

important to your topic.

Current Issues:7. Write a letter to the editor of your local paper

explaining your view on one current issue related to your topic.

Postage Stamp:8. Create a postage stamp relevant to your topic

and write a letter to the US Postal Service explaining why it

should be issued.

Research Card

Current Issuesself-suffi ciencyforeign investmentinternational

indebtednessCold War

democratizationfree tradeMonroe DoctrineWorld Trade

OrganizationWorld Bankdeforestationglobal warminginstability

Ethnic Groups and Culturelinguisticvernacular

sedentarycustomary

indigenous

socialism

Current IssuesCurrent Issuesself-suffi ciencyself-suffi ciencyforeign investmentforeign investmentinternational international

indebtednessindebtednessCold WarCold Warleftistleftistdemocratizationdemocratizationfree tradefree tradeMonroe DoctrineMonroe DoctrineWorld Trade World Trade

OrganizationOrganizationWorld BankWorld Bankdeforestationdeforestationglobal warmingglobal warminginstabilityinstability

Ethnic Groups Ethnic Groups and Cultureand Culturelinguisticlinguisticlinguisticvernacularvernaculardiversediversesedentarysedentarycustomarycustomaryideologyideologyindigenous indigenous ethnicityethnicitymoralitymorality

customcustomMestizo

LATIN AMERICA VOCABULARY


Reader: _____________________________ Room: ___________

Become an expert on one Latin American country.

Be able to:

Draw a map of your country from memory and label the 15

1. most important human and physical features.

Place 10 milestones in your country’s history on a timeline.

2. Discuss the signifi cance of each.

Compare and contrast the 3.

various ecosystems in your

country.

Describe the ethnic groups, 4.

culture, and religion of your

country.

Describe the current government of your country and

5. compare it to that of the USA.

Describe the economy of your country and some of the

6. economic issues that it faces.

Discuss the current issues facing your country and how they

7. impact the rest of the world.

Research Card

A/AA V VV

Sampling of materials shown here: Students Will:Learn to read • Learn to write• Become experts on Oceans, • Forests, and Savannas

Teachers Will:Integrate Science, Language Arts, and • Arts StandardsMonitor, support, and document • individual student progress using formative assessmentEnjoy the security of daily scripts based • on research-based best practices

$3,500Spanish Module for 30 Students

$7.50Per book

Zoología UnoThe kindergarten curriculum educators want for their own children

Readlings™ BooksBooks for beginning readers

4 Week Unit of Study for Kindergarten or Beginning 1st Grade

Perfect for ELL, dual language, and bilingual classrooms

Books have been

selected from 85+ di� erent publishers

to provide“Best in Class”

titles

160+ Leveled Books for Emergent Readers includingRead Alouds and Big Books (� ction and non� ction)

100+ Leveled Books for Emergent Readersincludes Read Alouds (� ction and non� ction)

Multi-level text provides simple text for children and WOW Facts for adults

to share with beginning readers

1 full day of professional development is included when districts purchase 5 or more Zoología Uno modules.

BONUS

Choose from more than15 Readlings Titles

Early Literacy en EspañolBuild transferable literacy skillsin a child’s � rst language

$2,200Spanish Modulefor 30 Students

Lectura en voz alta

100+ Leveled Books for Emergent Readers

25LIBRARIAN-TESTED

READ-ALOUDS!

201 South Gulph Road | King of Prussia, PA 194061-866-810-BOOK | www.americanreading.com

World Cultures Collections

Recommended for grades 3 and up

Recommended for grades 3–8

$264.00 Per Spanish collection$247.50 Per English collection

Cover Art: Charles Reasoner, Song of the Sun

Recommended for grades 5 and up

Amazing � ction and non� ction works to showcase the fascinating histories, geography, cultures, biographies, and poetry of the Latino communities.

From the Mayan Civilization to the destruction of rain forests, this collection provides in-depth information about the South American, Central American, and Caribbean nations. The collection focuses on history, people, countries, geography, culture, politics, and the environment.

This visually stunning collection o� ers insight into the history and cultures of people from around the world. Featuring fables, myths, tall tales, creation stories, fairy tales, and fractured fairy tales in Spanish to enchant students of all ages.

This visually stunning collection o� ers insight into the history and

en

Español

From the Mayan Civilization to the destruction of rain forests, this collection

in

English

Amazing � ction and non� ction works to showcase the fascinating histories,

in

English

Kindergarten 1 2 3 4 5 6 7 & 8 9 & 10 11 & 12

Y YY G GG B BB R RR Wt Bk Or Pu Br Si Gl

Language Arts Genre Studies

Biography 3–12

Fantasy 6–12

Historical Fiction 4–12

Poetry 2–12

Science Fiction 5–12

Sports 2–12

Traditional Tales 2–12

Science Research Labs

Bugs 1–8

Dinosaurs 2–8

Ecosystems 2–8

Human Body 2–8

Marine Life 2–8

Rain Forests 4–8

Space 4–8

Wild & Endangered Animals K–8

Social Studies Research Labs

Ancient Civilizations 6–12

Civil Rights & Social Justice 5–12

Civil War & Enslavement 5–12

Colonial America 4–12

Coming to America 5–12

Medieval Civilizations 6–12

Native Americans 3–12

Westward Expansion 5–12

World War II 6–12

Math New! 1–3

Vocabulary Clusters K–1

Best for these grades

Research Labs™Perfect for Summer School

“Ask me anything…I wrote the book!”

Summer School ExpressIntensive Reading & Writing InterventionScience or Social Studies Themes

Reader ______________________________ Room ___________

Graphic Organizerscompound eyes 6 legs

FliesAnts

BeesLadybugs

Attribute #1Attribute #2Attribute #3Beetle - +

-Wasp

++

+Ant

++

-

Attribute #1

Attribute #2

Attribute #3

41

23

InsectBeetle WaspAnt

Venn DiagramCompare/Contrast Matrix

Cycle Map

Structural Overview

Concept Map

Feature AnalysisInsects

FlyingCrawling

Can lift heavy things


SC-GRORG 11_19_07

$1,500per classroom

Theme Content StudyYou choose the theme

Make Summer School a BLAST!An easy to use Summer School program that students, teachers, and parents will love.

• Student-centered content area research• Intensive reading and writing intervention• Standards-based assessment• Results!

Summer School Express

Grades K–9

Graphic OrganizersFliesAnts

BeesLadybugs

Attribute #1Attribute #2Attribute #3

41

23

Compare/Contrast Matrix

Cycle Map

Can lift heavythings

100 Book Challenge®

Varsity Reading

Logbook

Logbook A:

Realistic/Contemporary Fiction

Marking Period #

Target: 200 Steps to be completed by

.

Accomplishment: 200 Steps were completed by

.

Teacher’s Signature

Name

Class


Varsity Reading

Logbook

Logbook A:


Marking Period #


.


.


Name

Class


Varsity Reading

Logbook

Logbook A:


Marking Period #


.


.


Name

Class


Varsity Reading

Logbook

Logbook A:


Marking Period #


.


.


Name

Class


Varsity Reading

Logbook

Logbook A:


Marking Period #


.


.


Name

Class


Varsity Reading

Logbook

Logbook A:


Marking Period #


.


.


Name

Class


Varsity Reading

Logbook

Logbook A:


Marking Period #


.


.


Name

Class


Varsity Reading

Logbook

Logbook A:


Marking Period #


.


.


Name

Class



Varsity Reading

Logbook

Logbook A:


Marking Period #


.


.


Name

Class






IRLA Standards-Based AssessmentFinal Project Organizers

15 Elementary or Middle School

Logbooks & Skill BuildersTheme Skills

Cards

Conference Notebook

15 100-Step Medals

Leveled Theme Research Library 100 Titles–customized for you

4-Week Pacing Guide &Daily Scripted Lesson Plans

Student Authored Books(15 Blank Books included)

Leveled Intervention Library 100 Titles–customized for you

Standards-Based Reading Intervention Skills Cards (15 each)

Reading InterventionYou choose the levels

Reading Levels

Kindergarten 1 2 3 4 5 6 7 8 9 & 10 11 & 12

Grade Y YY G GG B BB R RR Wt Bk Or Pu 1Br 2Br Si Gl

Science2–8 • • • • • • • • •

2–8 • • • • • • • • •

2–8 • • • • • • • • •

3–8 • • • • • • •

4–8 • • • • • •

4+ • • • • • • • •

2+ • • • • • • • • • •

K+ • • • • • • • • • • • •

World History6+ • • • • • •

6+ • • • • • •

6+ • • • • •

American History5+ • • • • • • •

5+ • • • • • • •

5+ • • • • • • •

5+ • • • • • •

5+ • • • • • •

4+ • • • • • • • •

5+ • • • • • • •

World Geography and Cultures5+ • • • • • • •

5+ • • • • • • •

5+ • • • • • •

Spanish Themes2–5 • • • • • • •

Note: Each • bullet denotes a basket of 20 books available at the corresponding level.

Themes Available for Summer SchoolYou choose the theme. Choose up to 5 reading levels per classroom module.

FREE Shipping andHandling. Purchase 6 or more

Summer School Express modules and receive on-site sta� development

for FREE.

Also great forEnrichment,

Saturday School, andAfter School Programs

Marketing Trifolds

IRLA Standards-Based AssessmentBlackline Masters

15 Theme Research Cards15 Geography Map Cards

100-Step Medals (15)

Leveled Theme Research Library (100 Titles)–Customized for you

Pacing Guide & Daily Scripted Lesson Plans

Student Authored Books(15 Blank Books included)

Leveled Intervention Library (100 Titles)–Customized for you

Standards-Based Reading

Intervention Skills Cards (150)

Reading InterventionYou choose the levels

Writing Cards (60)Theme Folders (15)

Call Toll Free 1-866-810-BOOK or visitwww.americanreading.com/summerfor more information.

Call Toll Free 1-866-810-BOOK or visitwww.americanreading.com/summer

NEW Themes for 2010Environmental Studies

Sports and Society

Summer School Express

Reading & Writingin Social Studies or Science

ConferenceNotebook

Summer School ExpressIntensive Reading & Writing Intervention

Science or Social Studies Themeswww.americanreading.com/summer

Theme Content StudyYou choose the theme

$1,850for up to15 students

for up to 15 students

15 Reading Logbooks

and Skill Builders

Kindergarten 1 2 3 4 5 6 7 8 9 & 10 11 & 12

RL Grade* Y YY G GG B BB R RR Wt Bk Or Pu 1Br 2Br Si Gl

Life Science

Bugs 1–9

Dinosaurs 3–9

Ecosystems 3–9

Human Body 4–9

Marine Life 2–9

Wild & Endangered Animals 1–9

Earth & Space Science

Environmental Studies 4–9

Geology 4–9

Space 4–9

Weather 2–9

Spanish Themes: Alma Flor Ada & F. Isabel Campoy Collections

Animales salvajes 1–8

World History

Ancient Civilizations 6+

Medieval Civilizations 6+

Age of Exploration 6+

The Arts 5+

Sports and Society 3+

American History

Native Americans 5+

Colonial American Era 5+

American Revolution & New Nation 5+

Creating a Nation 4

Westward Expansion 5+

Civil War Era 5+

Industrial Era 5+

World War II Era 6+

Civil Rights Era 5+

Immigration 5+

Economics 5+

World Geography & Cultures

Africa 5+

Asia 5+

Latin America 5+

Thematic Collections Key Research Labs available 1 Collection of 20 Books available 2 Unique Collections of 20 Books available

NEW

NEW

* Grade range shown is for students currently in or fi nishing the grades indicated.

Themes available for Summer School ExpressChoose up to 5 reading levels per classroom module.

Created and maintained print collateral. A trifold's large selling space proved effective in communicating the details of complex products.

Print Design & Layout > Collateral >

Phonics & Phonemic Awareness

Wide Reading & Motivation

Fluency

Vocabulary

Comprehension

Use State Standards as your daily formative assessment framework.Find out where every student is right now.1.

Do something about it.2.

Track progress daily.3.

State Standards Formative Assessment Framework

Books are organized into multicultural,multi-genre, kid-tested collections.

One standards-based frameworklevels both the books and the students.

Circulating libraries ensure every classroom has 300 new titles every week that students can and want to read.

Visit us on the webwww.americanreading.com

Books are reviewed andhand-selected from

220+ publishers.

GPS foryour RTI

KidPace 3.0 provides real-time data to help teachers,

parents, and district administrators track progress.

Virtually Every Book in Print Leveled Using State Standards

Take-Home Skills CardsStandards-based Assessment System for Readers and Books

Reverse Side ListsVocabulary Foundin RR Books

What would it take

to get every single student

in your school

to profi cient

or advanced

on the state test?

Call for more information 1-866-810-BOOKwww.americanreading.com

Align Standards Curriculum Assessment

American Benchmarks for Excellence™ Leveling SystemOne standards-based framework levels the books and the students.

Visit www.americanreading.com to learn why over 1,000,000 students in1,600 schools nationwide use American Reading Company.

Independent Reading PracticeAccountability System

Content StudiesScience, Social Studies, & Language Arts

TransFormative Assessment SystemState Standards Leveling Platform

Find Student Proficiency Levels Using State Standards•

Track Daily Progress•

Diff erentiate Teaching and Learning•

Adjust Interventions Until Every Student is Proficient•

60 Minutes of Daily Reading Practice•

Every Student Working at Appropriate Level•

Connects Your Reading Initiatives to State Standards•

Includes Parent Partnership Routines•

Text Sets Leveled for PreK–12• th Grade

Project-Based Learning � ematic Units•

Integrated, Scripted, Core Content Curricula•

50+ � emes Customizable to Your Specifi c Needs•

ARC Company OverviewGoal: Provide sales with an easy-to-use tool that visually defines company's capabilities and breadth of product offerings.

Solution: Create a trifold that sells the company's platform rather than specific product offerings. Using this tool, customers are quickly able to grasp how all products work together as a system.

Challenge: Ensure that the paper folds happened accurately during manufacturing.

Above: Inside of trifold features company's unique color-coded leveling system and action plan to ensure reading success.

AR E

Y O UR E A D YF O R Y O U R

1 O O B O O K C H A L L E N G E

C H E C K U P ?

1

2

3

4

5

6720

20

2025

2030

2040

2050

2080

20100

Skin-pack postcards increased response rates by including unique products attached directly to postcards.

Direct Mail

Supported campaign efforts with postcard sized direct mailers. Worked with local printers and mail houses to determine most cost effective trim sizes and postal regulations.

Print Design & Layout > Collateral >


Six Steps Lead You to Reading Success!1 Multicultural Classroom

Libraries

2 Standards-Based Leveling System

3 30 Minutes of Reading in School Every Day

4 30 Minutes of Reading at Home Every Day

5 Data Collection & Assessment

6 Professional Development

Look inside to learn how!

100 Book Challenge® Organizes Your Reading Programs into One Uni� ed System

We assign color levels to thousands of books (PreK–12) that meet our standards of Great Books for Kids.

Color-coded Skills Cards and other support materials and systems work together to achieve reading success for every student.

Our Reading Specialists carefully analyze each book to determine what the book demands of the reader in each of the areas outlined by No Child Le� Behind:

• Phonemic awareness

• Phonics

• Vocabulary Development

• Reading Fluency and Endurance

• Reading Comprehension

For more information about how 100 Book Challenge from American Reading Company can bene� t your school or district, call us as 610.277.4498 or visit us on the web at www.americanreading.com Copyright © 2004 by American Reading Company


Six Steps Lead You to Reading Success!1 Multicultural Classroom

Libraries

2 Standards-Based Leveling System

3 30 Minutes of Reading in School Every Day

4 30 Minutes of Reading at Home Every Day

5 Data Collection & Assessment

6 Professional Development

Look inside to learn how!

100 Book Challenge® Organizes Your Reading Programs into One Uni� ed System

We assign color levels to thousands of books (PreK–12) that meet our standards of Great Books for Kids.

Color-coded Skills Cards and other support materials and systems work together to achieve reading success for every student.

Our Reading Specialists carefully analyze each book to determine what the book demands of the reader in each of the areas outlined by No Child Le� Behind:

• Phonemic awareness

• Phonics

• Vocabulary Development

• Reading Fluency and Endurance

• Reading Comprehension

For more information about how 100 Book Challenge from American Reading Company can bene� t your school or district, call us as 610.277.4498 or visit us on the web at www.americanreading.comCopyright © 2004 by American Reading Company

Goal: Communicate company's offerings through video.

Solution: Filmed, edited, and produced company video that was incorporated in an interactive self-mailer. Flash-based CD plays video then drives customers to company's website or to their local sales representative.

Challenge: Engaging and informing viewers in less than three minutes.

Video CD Self-mailer

FcpFINAL CUT PRO

Produced and edited the enclosed video using Final Cut Pro.

See the Video section of this portfolio for more information.

Watch at: youtube.com/alexalesio

Catalog Print Production

Managed all 4C press and digital print production needs.

Above: 10,000 freshly printed ARC product catalogs on skid pallets ready for the bindery. Performed regular press checks throughout the printing process.

Catalog specs: 10"×10", 4/4, 120 pound cover with spot varnish and metallic ink, 80 pound text, spiral bound.

Life, literacy, and the pursuit of happiness

AmericanReadingCompany

Production and ManufacturingPrint Design & Layout >

Kidpack Side Insert (12/14/2007)

41/4” 41/8”41/8”

3/8” 3/8”

13.25 in

3.25 in score here

score here

score here

score here

ART WORK--Score instructions

4”4”

3/8” 3/8”

41/4”

13 in

3.25 in score here

score here

score here

score here

(1/8” shorter than art insert) (1/8” shorter than art insert)

CHIPBOARD--Score instructions

Kidpack Side Insert (12/14/2007)

41/4” 41/8”41/8”

3/8” 3/8”

13.25 in

3.25 in score here

score here

score here

score here

ART WORK--Score instructions

4”4”

3/8” 3/8”

41/4”

13 in

3.25 in score here

score here

score here

score here

(1/8” shorter than art insert) (1/8” shorter than art insert)

CHIPBOARD--Score instructions

KidPack ProductionGoal: Deliver a high-quality children's literacy product to compete in book stores nationwide.

Solution: Start small. Organized and lead production and assembly team to build 2,500 units in-house. Outsourced large run to overseas manufacturing facility after all kinks were resolved.

Challenge: Keeping unit costs down while maintaining a high level of quality.

Product Design

Worked closely with HRDQ's managment to upgrade a top-selling product, Jungle Escape. Redesigned product's printed materials, packaging, and marketing collateral.

Sales increased 50 percent after the introduction of the new edition.

Jungle Escape by HRDQPrint Product Design >

NOTES Introduce Jungle Escape Time: 10 minutes

Slide: 1

Materials: Parts bags; Observer Worksheet

Objective: Introduce the activity

Preparation: Have Welcome slide displayed before the start of the work-shop. Create a name tent for yourself. Have all slides and flipcharts prepared well in advance and spend the time before the workshop welcoming and greeting participants individually as they arrive.

1. Show Slide 1: Welcome.

2. Welcome participants to Jungle Escape. Introduce yourself.

3. Introduce the activity:

You are about to embark on an adventure that will give you an opportunity to work together in your teams.

Play the introductory scenario clip found on the CD-ROM or read the scenario below:

Imagine that you have crash-landed in a jungle while on a mission to deliver helicopter parts to a secret military base. Unfortunately, your chances of being located and rescued are minimal. The crew has managed to salvage the helicopter parts, and you may be able to construct an escape chopper.

4. Explain: For this activity, I’d like one person from each team to volunteer to be an Observer. While I give the Observers instructions on the activity, the rest of you may clear your area so that you will have room to work.

5. Ask Observers to join you out of hearing distance from the teams. Explain:

Your team will build a helicopter using the provided parts. They will have various pieces of information to help them do so.

Your role is to observe the dynamics of the group and to take notes, which will be used in a later discussion.

Scenario video included on CD

20 Jungle Escape Section 3: Workshop

NOTES 6. Distribute an Observer Worksheet to each Observer. Explain:

Record two separate times during the activity: Planning Time and Assembly Time. The groups will be told only that the Assembly Time is being clocked. When I say, “Start,” enter the time in the Planning

Time space. When your group indicates that it is ready to begin

assembling the aircraft, enter the time as the end of the Planning phase and the start of the Assembly Time.

When I have deemed the helicopter airworthy, enter that time as the end of the Assembly phase.

During the activity, make notes on what you are observing using the questions on the worksheet.

Help me to ensure that your group is following the activity’s Ground Rules, which will be posted on a PowerPoint slide.

When your group finishes, privately give me your group’s Planning and Assembly Times.

Do not reveal anything to your team until I instruct you to do so.

7. Have Observers return to their groups. Explain to the teams that each Observer has been asked to take some notes while the team is working.

8. Distribute one parts bag to each group. Explain:

Open your parts bag and distribute the pieces randomly and as evenly as possible among team members.

Do not start assembling yet!

21

Created a introduction & assembly video designed to help facilitate Jungle Escape.

Goal: Up the production value of HRDQ's top selling product for the 30th anniversary edition.

Solution: Upgrade black and white printed materials by introducing color, photographs, and larger print for increased readabiliy.

Challenge: Tweaking a product with over 30 years of success in a way that would be welcomed by existing customers. Watch at: youtube.com/alexalesio

HRDQ's Rocket is a construction based game aimed at teaching project and time management skills.

Rocket by HRDQPrint Product Design >

These days, everyone must play the role of project manager; it’s no longer just the domain of the specialist. But that doesn’t mean it’s time to run out and get certified, read Gantt charts, or employ the Critical Path Method. Instead, what’s really needed is a basic, solid skill set that can be applied to everyday work.

Here’s the training solution that provides the right amount of insight. New from subject matter expert Lou Russell, Rocket: The Project Management Game is a competitive team simulation that emphasizes simple, fast, and flexible techniques for ensuring project success.

Faced with the challenge of building—you guessed it—a rocket, players must figure out how to assemble it on budget, on time, and to spec. But the client’s expectations are unclear and resources are limited, and you’ve never managed a project before. Sound familiar? That’s the idea. Rocket replicates real-world demands so players experience firsthand the skills they need to manage projects effectively, overcome obstacles, and leverage their personal strengths. And maybe even have some fun at the same time.

About the AuthorA well-respected speaker, consultant, and expert in the field of project management, Lou Russell is the CEO of both Russell Martin & Associates and L+Earn. She is the author of six popular books, including Leadership Training and 10 Steps to Successful Project Management, and a frequent contributor to Computer World, Cutter Executive Reports, and Network World, among others. Lou has spoken at over 300 conferences including the ASTD International Conference, Training Conference, and the Project Management Institute Conference. In addition to her years of experience, Lou holds a BS in Computer Science from Purdue University and an MS in Instructional Systems Technology from Indiana University.Lou Russell

R O C K E TISBN 978-1-58854-587-9CODE 1805E1FG

Black Navy Blue (Pantone 540U)

PRINT WEB/SCREEN

White

800-633-4533 ■ HRDQ.com

© 2010 by HRDQAll rights reserved. No part of the contents of this booklet may be reproduced or transmitted in any form or by any means without the written permission of the publisher.

EN-01-OC-10


PRINT WEB/SCREEN

White

Lou RussellAuthor of Project Management for Trainers

FacilitatorGuide

Lou RussellThe Project Management Game

The Project Management Game





16 1716 1716 | Rocket: The Project Management Game

notes:12. As each team is fi nished, go over to that team and tell

them that you will now review the quality of their rocket.

Take the blueprint and go over the rocket, making sure

that:

• All of the frame pieces are in the right place.

• The screws are all facing the SAME WAY.

• All frame pieces are leveled correctly. Go through each

intersection using the blueprint to make sure the frame

pieces are leveled correctly.

As soon as you fi nd one or two mistakes, explain to the

team what the mistakes are and ask them to fi x those

and any other issues. Let them know that you are not

happy and that you expect a perfect product. Tell them

that the clock is still ticking.

Several teams may be ready around the same time. Keep track of the order that they fi nish and review their projects in that order. Some people may become impatient but this is a good learn-ing moment, especially if they are past their estimated comple-tion time or deadline. In the real world, the client may not always be readily available.

Participants may complain that these things are not clear from the blueprint. Do not respond; save your comments on this for the debrief. This is another important learning point, as it is a common communication issue between customers and project teams.

16 Section 4: Debrief & Wrap-Up | 21

notes:• Lack of building skills

o Did you have people on your team who are naturally good at building things?

o Could you have organized the work differently to make the best of each team member’s talents?

• Hurt feelings

o Did members of your team work well together or turn on each other?

o Were fingers pointed when your team experienced failure?

3. Introduce the DARE model of project management and pass out the DARE Model Worksheet.

• Establish project scope

• Set initial objectives

• List risks/objectives

• Document assumptions

• Evaluate alternatives

• Choose a course of action

• Establish a change management plan

• Plan communications

• Establish project scope

• Set initial objectives

• List risks/objectives

• Document assumptions

• Evaluate alternatives

• Choose a course of action

• Establish a change management plan

• Plan communications

Manage

Manage

Review

Review

• Create a schedule

• Assign people and resources

• Draw up a budget

• Create a schedule

• Assign people and resources

• Draw up a budget

• Control work in progress

• Provide feedback

• Negotiate for resources

• Resolve diff erences

• Control work in progress

• Provide feedback

• Negotiate for resources

• Resolve diff erences

• Turn over the deliverables

• Hold a post-project review

• Release resources

• Document successes and failures

• Celebrate accomplishments

• Turn over the deliverables

• Hold a post-project review

• Release resources

• Document successes and failures

• Celebrate accomplishments

Plan

Plan

De� ne

De� ne

Figure 4: The DARE Model

The DARE Model

17

Goal: Create printed materials for facilitators that are easy-to-use, cost effective, and stand out from the competition.

Solution: Enhance standard presentation of materials using illustrations.

Challenge: Creating technical materials for non-technical audiences.

HRDQ's Strike Fighter is simulation training game that teaches individuals the basics of negotiating in small-groups.

Strike Fighter by HRDQPrint Product Design >

You know firsthand what the Air Service needs in its aircraft — heck, you’ve flown the covert operations yourself. Now, as the military Commander of the Air Service, you’re about to take part in the most challenging mission of all: a top-secret meeting with the Heads of the Land and Sea Services to replace an aging fleet of strike fighter jets with just a single model. While you want to fight for the sole interests of the Air Service, you know it could cause you to win the battle… but lose the war. Instead, you must engage your well-honed negotiating skills and collaborate.

Practice makes perfect.Before the people in your organization attempt to maneuver through real-world negotiations, give them the opportunity to practice their skills in the safety of the classroom with action-packed simulation, Strike Fighter. The winner of the NASAGA game design competition, this learning-rich experience is aimed at helping individuals become more competent and confident negotiators by teaching a solid start-to-finish strategy. It’s a powerful way to surface strengths and weaknesses, and answer the question: Is the way I approach negotiating successful, and if not, what do I need to change?

Pracownia Gier Szkoleniowych (PGS), a Warsaw, Poland-based company, designs, develops, and facilitates management development games and business simulations for both global corporations and the non-profit sector. With more than two dozen experts on board, PGS specializes in the fields of change management, communication, and teambuilding.

The North American Simulation and Gaming Association (NASAGA) is a community of trainers, educators, game designers, coaches and facilitators who focus on the design and implementation of serious games, simulations, and other experiential activities.

If you think negotiations are a battle to be won, imagine this…

Strike FighterCODE 0138E1FG


PRINT WEB/SCREEN

White

800-633-4533 � HRDQ.com

Copyright © 2010 HRDQAll rights reserved. No part of the contents of this booklet may be reproduced or transmitted in any form or by any means without the written permission of the publisher.

EN-01-SE-10

North American Simulation and Gaming Association’s Annual Design Competition1st

Place

Simulated negotiation. Real-world skills.

FACILITATOR GUIDE


PRINT WEB/SCREEN

White

Created by

16 1716 1714 Strike Fighter

CONCERN FOR OUTCOME CONCERN FOR RELATIONSHIP

DEFEAT HIGH LOW

WITHDRAW LOW LOW

ACCOMMODATE MODERATE HIGH

COMPROMISE MODERATE MODERATE

COLLABORATE HIGH HIGH

Table 1, Outcome vs. Relationship

DEFEATWhen a high degree of concern is expressed for the outcome of the negotiation and a low degree of concern is expressed for the relationship with the other party, a Defeat behavior pattern is produced. This pattern is characterized by win-lose competition, pressure, intimidation, adversarial relationships, and the negotiator attempting to get as much as possible for him- or herself. Defeating the other party at any cost becomes the negotiator’s goal.

WITHDRAWWhen a low degree of concern for both the outcome of the negotiation and the relationship with the other party is expressed, a Withdraw behavior pattern is produced. The pattern is characterized by feelings of powerlessness, indifference to the outcome, resignation, surrender, and taking whatever the other party is willing to concede. Withdrawing and removing oneself becomes the behavior of the negotiator.

Accommodate Collaborate

Withdraw Defeat

Compromise

HighModerate

CO

NC

ERN

FO

R RE

LATI

ON

SHIP

CONCERN FOR OUTCOMELow

Low

Moderate

High


Withdraw Defeat

Compromise

HighModerate

CO

NC

ERN

FO

R RE

LATI

ON

SHIP

CONCERN FOR OUTCOMELow

Low

Moderate

High

16 Theoretical Background 15

ACCOMMODATEWhen the focus is on building a compatible relationship in the hope that the negotiation will be successful, an Accommodate behavior pattern is produced. This pattern is characterized by efforts to promote harmony, avoidance of substantive differences, yielding to pressure to preserve the relationship, and placing interpersonal relationships above the fairness of the outcome. Accommodating the other party’s needs becomes the negotiator’s style.

COMPROMISEWhen a moderate degree of concern for both dimensions of negotiating behavior is expressed, a Compromise behavior pattern is produced. This pattern is characterized by compromise, meeting the other party halfway, looking for trade-offs, splitting the difference, and other halfway measures. Conflict reduction is valued over synergistic problem solving. Finding an acceptable agreement is the objective of this negotiator’s style.

COLLABORATEWhen a high degree of concern for both the outcome of the negotiation and the relationship with the other party is expressed, a Collaborate behavior pattern is produced. This pattern is characterized by searching for common interests with the other party, problem-solving behavior, and recognizing that both parties must get their needs satisfied for the outcome to be entirely successful. Collaborative behavior and synergistic solutions are the result. Working to build a win-win outcome is the main goal of the negotiator.


Withdraw Defeat

Compromise

HighModerate

CO

NC

ERN

FO

R RE

LATI

ON

SHIP

CONCERN FOR OUTCOME

Low

Low

Moderate

High


Withdraw Defeat

Compromise

HighModerate

CO

NC

ERN

FO

R RE

LATI

ON

SHIP

CONCERN FOR OUTCOME

Low

Low

Moderate

High


Withdraw Defeat

Compromise

HighModerate

CO

NC

ERN

FO

R RE

LATI

ON

SHIP

CONCERN FOR OUTCOME

Low

Low

Moderate

High

17

Goal: Create a high-quality product with a high perceived value.

Solution: Up production value by printing all components in color and investing extra time and effort in overall design and typography.

Challenge: Arriving at the most cost-effective size and format for the various components and parts.

KidPack contains 5 fun sized mini-books and reading activities to help jump start a child’s lifelong love of learning.

Packaging & Product Design

Instrumental in launching a new product into the retail market. Designed packaging, branding, and messaging for KidPack, a children’s literacy product.

Print Product Design >

Hermes Creative Award Winner Gold Award Winner for original packaging design.

Yesterday, an idea—today, a sale at national book stores. Coordinated marketing and production efforts to successfully deliver American Reading Company’s first direct-to-consumer product. Involved with KidPack from the conception to the delivery of 4,500 KidPack units. Designed packaging, managed production, and created marketing materials to support the new product.

Goal: Provide literacy product in an underdeveloped segment of the retail market.

Solution: Used in-house expertise to develop an educational product that delivers value to parents seeking reading solutions for their early readers.

Challenges: Manufacturing a product overseas that is fun, safe, and appealing to both parents and young readers.

Adding a hang-tag to the KidPack product increased consumer interest and informed potential buyers of product benefits.

Dear Parent,

You’ve been reading to me forever. Now it’s my turn to read to you. Just read me the first page and watch me do the rest by myself.

Dear Parent,

You’ve been reading to

me forever. Now it’s my

turn to read to you. Just

read me the first page

and watch me do the rest

by myself.

Dear Parent,

You’ve been reading to

me forever. Now it’s my

turn to read to you. Just

read me the first page

and watch me do the rest

by myself.

For more information please visit our website www.americanreading.com

“ I CAN

Rea

d!“"

Goal: Create high-quality children's books to fill hole in the early literacy market at beginner levels.

Solution: Bring publishing in-house to reduce costs, increase level of control, and provided a level of quality that was unavailable on the market.

Challenge: Coordinating freelance authors and designers with competing deadlines. Successfully managed the production of over 60 books.

Experimenting with various sizes differentiated ARC’s offering from competitors and allowed for cost-savings.

Publishing Process OptimizationPrint Product Design >

Review and approve for print production.

Author submits book to ARC Publishing Group.

Submit to Jane/Marilyn for concept approval.Assign color level.

Assign designer based on art direction for each book.

QC by creative (review image quality). Authorize author payment.

Submit printout to Jane/Marilyn for design review.

1 2 3 4 5

Compile feedback and Email designer changes.

6

Publishing Process 2007

Book Submission Concept Review Image Quality Review Assign Designer

7

Review design fi les from designer.Authorize payment if all criteria are met.

Book Submission Receive Artwork

Design Concept Review

8Make Press-Ready

Make last remaining design tweaks and prepare fi les for press.

9Final Approval

production.

Produce print ready fi les. No more design changes at this stage.

10Send to Print Vault

ARC Publishing Process

Developed and refined ARC's publishing process to deliver over 60 childrens books. Worked closely with authors, editors, graphic designers, and management to continuously improve process. Publishing process ultimately reduced costs and time to press.

Zoología Uno

Spanish

Animales Salvajes

en Español

en Español

Curriculum Guide Zoología Uno

Spanish

Animales Salvajes

en Español

en Español

Curriculum Guide

Managed the design and production of a Zoology One, a large, multi-language document. Required heavy typesetting, and workflow optimization as over three designers simultaneously created and edited documents.

Multi-language DocumentsPrint Product Design >

Week 4Océanos

Week 4

Océanos

Week 3Week 3Bosques

Week 3

Bosques

Week 2Week 2Sabanas

Week 2

Sabanas

Week 1Week 1Clases de animales W

eek 1Clases de anim

ales

3

Living Organisms vs. Nonliving Objects,Animal GroupsWeek 1, Day 1

Background InformationLiving Organisms and Nonliving ObjectsIn order for things to be characterized as living organisms, they must possess every one of the following characteristics.

Living things obtain and use energy. •Living things grow and develop.•Living things reproduce.•Living things respond to their environment. •Living things adapt to their environment. •Living things are made of cells.•All living organisms are either animals or plants.•

Nonliving objects were never alive. (A dead animal, a leaf, tree bark, etc. are not nonliving objects. They are deceased, once-living organisms.)

Prior to the 1600’s many people believed that nonliving things could spontaneously turn into living things. For example, it was believed that piles of straw could turn into mice.

Source:http://www.usoe.k12.ut.us/curr/science/sciber00/7th/classify/living/2.htm

Read Aloud Target: You should have read at least 25 books to your class by the end of this week.

4

1.1Goal: Students will be able to distinguish living organisms from nonliving objects and explain the difference.

Best PracticesMorning Meeting

Morning Message: •Zoology One IntroductionClassroom Tour•

Science Lab: Living vs. Nonliving

KWL •Graphic Organizers•Observation/•Exploration/Note-MakingAccountable Talk•Sharing and Mini-lessons•Phonemic Awareness•

RecessWriters’ Workshop

Interactive Writing•Independent Writing•Sharing and Mini-•Lessons

CentersReaders’ Workshop

Introduction: Yellow •Level BooksPartner and Independent •ReadingAccountable Talk•Home Reading•

Music/Drama/Literature

Read Aloud Fiction•Songs, Chants, Rhymes•Dramatic Re-enactments•

Classroom Set Up and Materials: CentersReading Center: where all students can sit together: cozy rugged area that invites reading, full of books.

Science Center: where all students can sit together: tables with animal book baskets, examples of living organisms, and science supplies all around.

Writing Center: writing materials and writing paper.

Block Center: where students can create and label zoos, farms, wild animal environments, etc.

Art Center: Ed Emberley’s Drawing Books, art supplies, play dough & pipe cleaners, to create animals.

Classroom Set Up and Materials: SuppliesClassroom living organisms, if possible, e.g., plants, fish, rabbit, gerbil, •visible outdoor birdfeederSign-in chart or easel with movable nametags for each child•Large chart paper and colored markers for Interactive Writing •Clipboard for each child with blank paper and pencils•Container (shoe box and bug boxes) to collect specimens•Small write-erase board•Science folder for each child•Record-keeping form to keep track of which students have demonstrated •proficiency on the standards taught (e.g., Status of Class)Books (160 titles): 100BC baskets of wide reading and animal collections•100 Books Chart to record 100+ books read aloud to class•Writing Paper: several pages for each child, with large blank space on •top for drawing and 3 lines across the bottom for writingWriting Paper, enlarged, for teacher modeling•Date stamp (optional)•Pencils •Writing folder for each child•Author’s chair•Two-pocket folder for each child to take books and logbooks home•Coach stickers or neckbands to identify which child is listening during •partner readingScience tools, e.g., magnifying lens, rulers, scales, binoculars, etc.•Lots of objects in the classroom, labeled•

Living Organisms vs. Nonliving Objects,Animal GroupsWeek 1, Day 1

Zoology One by ARCGoal: Create, typeset, and produce grade-specific handbooks for grades K–12.

Solution: Divide and conquer. Organized project, split files, and worked as a team to meet project deadlines.

Challenge: Managing the workflow of several authors, editors, designers, and proofers under tight deadlines.

Above: Designed 4-color tabs to increase production value of Zoology One.

Tradeshow & Large Format

HRDQ's Tradeshow Booth

HRDQ's What's My Communication Style Tradeshow Booth for ASTD 2010.

Tradeshow & Large Format Graphics >

Front Aisle

AssessmentStations

for Attendees

Side Aisle

cata

logs

catalogs

Main Booth Graphic

Created a cohesive brand experience through the use of

"Blinky" on the booth, handouts, pins, and shirts.

rev 1

Step in

for a FREE

Assessment

What’s yourcommunication style?

Step in

for a FREE

Assessment

booth

238Participant Guide

THIRD EDITIon

What’s My Communication Style? Participant Guide, Third Edition

#0151E5S01 ISBN: 978-1-58854-316-5

EN-03-DE-08

800.633.4533 • www.HRDQ.com

What's My Style?

What's My Coaching Style?

What's My Communication Style?

What's My Leadership Style?

What's My Learning Style?

What's My Selling Style?

What's My Team Member Style?

What's My Time Style?

HRDQ's Style Series

Learnhow

Personality

drives BehaviorDirect, Spirited, Considerate, and Systematic.

These memorable terms encapsulate the complexities of

personality, as unveiled in this useful series of assess-

ments. The HRDQ Style Series provides individuals with

eight fast and easy ways to better understand themselves

and others. The self assessments in this series enable

participants to identify their style, understand how it

drives behavior, and learn ways to apply that style to

build stronger, more productive relationships — all in as

little as an hour.

Available in print and online, the HRDQ Style Series

provides facilitators with step-by-step guidelines, flexible

training outlines, and professional PowerPoint® presenta-

tions. Participants are sure to enjoy the invaluable learn-

ing opportunities provided by these assessments.

Learning Outcomes:

Pinpoint personal style

Understand the strengths and trouble spots

of each style

Identify the styles of others

Learn how to use your style to improve relationships

PG cvr WMCS 3-5ed.indd 1-2

12/18/2008 2:22:58 PM

Facilitator Guide

What’s M

y Comm

unication Style?

THIRD EDITIon

Facilitator Guide

THIRD EDITIon

FG cvr front WMCS 3-5ed.indd 1

12/15/2008 4:38:20 PM

PowerPoint® Presentation Facilitator

Support Tools

PowerPoint® Presentation Facilitator

Support Tools

Note: If this disc does notstart automatically, open the “autorun” application from your CD drive.

THIRD EDITION

Note: If this disc does notstart automatically, open the “autorun” application from your CD drive.

THIRD EDITION

CD Label 2up WMComS 3.indd 1

12/15/2008 4:38:46 PM

SPIRITEDDIRECT


HIGH ASSERTIVENESS

LOW ASSERTIVENESS

LOW

EXP

RES

SIVE

NES

S

HIG

H EXPR

ESSIVENESS

10Copyright © 2006, 2008 HRDQ. All rights reserved. www.HRDQ.com

What’s My Communication Style? Online Report

interacting With Other Communication StylesMisunderstandings are often a result of style differences. For example, a Spirited person and a Systematic person may have tense interactions because of the different speeds at which they make decisions. Although each of us has a predominant personality style that drives our behavior and our communication, we must learn to be flexible so that we can communicate with people whose personality styles vary from our own. The first step is to learn how to identify another person’s style.

How to Speed Read Communication StyleOnce you can identify another person’s style, you can adapt behavior to accommodate that person. This will make that person feel more at ease, and it helps you both achieve your goals more readily. For example, it will be much easier to convince a Systematic person to accept a decision if you are armed with concrete facts rather than general impressions. Even if you are a Spirited person who prefers general impressions, it will serve you well to be flexible in this situation and offer those details.

The chart below offers some clues that will help you quickly identify another person’s communication style:

SPiRiTeD COnSiDeRaTe SYSTeMaTiC

Talking Gets to the point Tells good stories Doesn’t offer opinions Precise

Listening Poor listener Doesn’t hear details Sympathetic listener Seeks facts

Handshake Firm Enthusiastic Gentle Brief

Personal Space Maintains distance Likes to be close Likes hugging Avoids touching

Movement Bold Quick Slow Controlled

Workspace Suggests power Cluttered Displays photos Tidy

DiReCT

10Copyright © 2006, 2008 HRDQ. All rights reserved. www.HRDQ.com

What’s My Communication Style? Online Report

interacting With Other Communication StylesMisunderstandings are often a result of style differences. For example, a Spirited person and a Systematic person may have tense interactions because of the different speeds at which they make decisions. Although each of us has a predominant personality style that drives our behavior and our communication, we must learn to be flexible so that we can communicate with people whose personality styles vary from our own. The first step is to learn how to identify another person’s style.

How to Speed Read Communication StyleOnce you can identify another person’s style, you can adapt behavior to accommodate that person. This will make that person feel more at ease, and it helps you both achieve your goals more readily. For example, it will be much easier to convince a Systematic person to accept a decision if you are armed with concrete facts rather than general impressions. Even if you are a Spirited person who prefers general impressions, it will serve you well to be flexible in this situation and offer those details.

The chart below offers some clues that will help you quickly identify another person’s communication style:

SPiRiTeD COnSiDeRaTe SYSTeMaTiC

Talking Gets to the point Tells good stories Doesn’t offer opinions Precise

Listening Poor listener Doesn’t hear details Sympathetic listener Seeks facts

Handshake Firm Enthusiastic Gentle Brief

Personal Space Maintains distance Likes to be close Likes hugging Avoids touching

Movement Bold Quick Slow Controlled

Workspace Suggests power Cluttered Displays photos Tidy

DiReCT

Get Your

FREE Book of Style!

Take Your

FREE Assessment!

Panel 2

A B

DC

Panel 3Panel 1

Goal: Attract potential sales leads.

Solution: Designed unique, eye-catching visuals that were almost guaranteed to intrigue passersby. Developed an inviting floor plan to ensure engagement with attendees.

Challenge: Standing out on a limited budget.

Below: Planning the layout and flow to HRDQ's booth proved well worth it during periods of high-traffic. Lower-left: Attendees of the 2010 ASTD Tradeshow put HRDQ's booth and sales representatives to the test. Left: Production schematics show the booth's multi-panel construction.

American Reading CompanyTransforming school cultures for sustainable reading achievement

RTI TrainingTeacher Coaching & Learning

RTI MonitoringData Analysis & Action Plans


Independent Reading SystemSummer School

Reading Intervention & Project-Based Learning

RTI ManagementMaterials, Routines & Time

Action 100 RTI Model

Reading Achievementstraight ahead

Core Curriculum• Explicit Instruction

• Teacher Modeling

• Guided Practice

Independent Practice• Application to

Independent Reading

• Accountable Talk

Assessment• Daily Formative

Assessment

Students will be able to �nd the Main Idea



Re-teach where necessary

Your School’s Literacy Block

Research Labs Grade*

Kindergarten 1 2 3 4 5 6 7 8 9 & 10 11 & 12

Y YY G GG B BB R RR Wt Bk Or Pu 1Br 2Br Si Gl

Life Science

Bugs 1–9

Dinosaurs 3–9

Ecosystems 3–9

Human Body 4–9

Marine Life 2–9



Environmental Studies NEW 4–9

Geology 4–9

Space 4–9

Weather 2–9



World History




The Arts 5+

Sports and Society NEW 3+

American History

Native Americans 5+



Creating a Nation 4


Civil War Era 5+

Industrial Era 5+

World War II Era 6+

Civil Rights Era 5+

Immigration 5+

Economics 5+


Africa 5+

Asia 5+

Latin America 5+

* Grade range shown is for students currently in or finishing the grades indicated.

Thematic Collections Key

Research Labs available 1 collection of 20 books available 2 unique collections of 20 books available





Kindergarten 1 2 3 4 5 6 7 8 9 & 10 11 & 12


Life Science

Bugs 1–9

Dinosaurs 3–9

Ecosystems 3–9

Human Body 4–9

Marine Life 2–9




Geology 4–9

Space 4–9

Weather 2–9



World History




The Arts 5+


American History

Native Americans 5+



Creating a Nation 4


Civil War Era 5+

Industrial Era 5+

World War II Era 6+

Civil Rights Era 5+

Immigration 5+

Economics 5+


Africa 5+

Asia 5+

Latin America 5+






Kindergarten 1 2 3 4 5 6 7 8 9 & 10 11 & 12


Life Science

Bugs 1–9

Dinosaurs 3–9

Ecosystems 3–9

Human Body 4–9

Marine Life 2–9




Geology 4–9

Space 4–9

Weather 2–9



World History




The Arts 5+


American History

Native Americans 5+



Creating a Nation 4


Civil War Era 5+

Industrial Era 5+

World War II Era 6+

Civil Rights Era 5+

Immigration 5+

Economics 5+


Africa 5+

Asia 5+

Latin America 5+





American Reading CompanyTransforming school cultures for sustainable reading achievement

RTI TrainingTeacher Coaching & Learning

RTI MonitoringData Analysis & Action Plans


Independent Reading SystemSummer School

Reading Intervention & Project-Based Learning

RTI ManagementMaterials, Routines & Time



Core Curriculum• Explicit Instruction

• Teacher Modeling

• Guided Practice

Independent Practice• Application to

Independent Reading

• Accountable Talk

Assessment• Daily Formative

Assessment




Re-teach where necessary

Your School’s Literacy Block


Kindergarten 1 2 3 4 5 6 7 8 9 & 10 11 & 12


Life Science

Bugs 1–9

Dinosaurs 3–9

Ecosystems 3–9

Human Body 4–9

Marine Life 2–9




Geology 4–9

Space 4–9

Weather 2–9



World History




The Arts 5+


American History

Native Americans 5+



Creating a Nation 4


Civil War Era 5+

Industrial Era 5+

World War II Era 6+

Civil Rights Era 5+

Immigration 5+

Economics 5+


Africa 5+

Asia 5+

Latin America 5+








Kindergarten 1 2 3 4 5 6 7 8 9 & 10 11 & 12


Life Science

Bugs 1–9

Dinosaurs 3–9

Ecosystems 3–9

Human Body 4–9

Marine Life 2–9




Geology 4–9

Space 4–9

Weather 2–9



World History




The Arts 5+


American History

Native Americans 5+



Creating a Nation 4


Civil War Era 5+

Industrial Era 5+

World War II Era 6+

Civil Rights Era 5+

Immigration 5+

Economics 5+


Africa 5+

Asia 5+

Latin America 5+






Kindergarten 1 2 3 4 5 6 7 8 9 & 10 11 & 12


Life Science

Bugs 1–9

Dinosaurs 3–9

Ecosystems 3–9

Human Body 4–9

Marine Life 2–9




Geology 4–9

Space 4–9

Weather 2–9



World History




The Arts 5+


American History

Native Americans 5+



Creating a Nation 4


Civil War Era 5+

Industrial Era 5+

World War II Era 6+

Civil Rights Era 5+

Immigration 5+

Economics 5+


Africa 5+

Asia 5+

Latin America 5+





A standards-based system that

organizes & ignites

district-wide reading achievement.

100 Book Challenge

A standards-based system that

organizes & ignites

district-wide reading achievement.

100 Book Challenge

Goal: Stand out in a unique way and attract attention at tradeshows.

Solution: Life-sized standees were created to drive traffic to American Reading Company's tradeshow booth. Worked with local schools to identify reading role models in the literacy community.

Challenge: Finding subjects willing to have a full-size reproduction created of themselves.

ARC's National Tradeshow Booth

Mock-up created for American Reading Company's NABE 2010 tradeshow exhibition.


Standing Out with StandeesLife-sized standees produced on foam core for use at tradeshows. These six standees successfully attracted attention to ARC's booth during tradeshows. The individuals selected represent students, teachers, bus drivers, and principals within a school's reading community.

Fluid Delivery Systems

Angus Flexible Pipeline is the world's leader in lay-flat products for conveying fluids. Our products and systems are the proven choice for the most demanding applications. Angus Flexible Pipeline can match a product to any operational requirement.

• Municipal Potable Water• Constructions Operations• Emergency Planning• Industrial• Sewer• Military

• Super Aquaduct• Chemicoil• Wellmaster• Armour Guard• WAT-Hog• Offshore 850

Kidde Fire's Tradeshow Banners

Four 8' × 4.25' hanging signs designed and produced for use at tradeshows and special events.


Fire Fighting Products You Can TrustOnly the best will do for those who risk their lives to protect others

and we are proud that firefighters across the world trust our brands to

enable them to do their job in the face of danger.

Whatever happens you can count on us

Protecting Your Future

Fire Protection Products You Can TrustOur mission is to make the world a safer place. To do this, we

develop and supply advanced fire and safety products and systems,

supported by first class service. People and businesses everywhere

trust our brands and depend on our expertise to protect what is

most valuable.

The Premier Flexible Drop Pipe System

A flexible layflat drop pipe for use with submersible well pumps.Offers major cost savings and performance advantages over conventional rigid drop pipe.

Wellmaster Goal: Promote the release of new Kidde Fire Fighting products.

Solution: Created four hanging signs to be used with standard booth configuration.

Challenge: Getting creative with limited selection of "high-resolution" images. Created mult-image layout to keep image scaling to a minimum.

Retail Displays

Collaborated directly with national book stores to create retail and point-of-purchase display options.


Goal: Create display options that are appealing and accessible to both the buyer and user (parent and child) while keeping costs to a minimum.

Solution: Partner with providers of corrugated retail displays to create a slightly customized model based on low-cost stock models.

Challenge: Stand out in a cluttered and saturated market. Adhering to safety regulations and store guidelines.

Corrugated product display options KidPack Tree display

Web & E-mail Marketing

All code created for maximum browser compatibility. Using Java for roll-overs and interactivity allowed for mobile device compatibility.

Microsite for ARC's Summer Program

Conceptualized, coded, and launched a ARC's Summer School Express Microsite. Interactive pages allowed potential customers to preview products before purchase. Interactive elements coded in HTML, CSS, and PHP—no Flash required.

Web & E-mail Marketing >

Home Page Ads for HRDQ

Created and managed HRDQ home page "slider" advertisements. Conversion rates tracked in Google Analitics used to assist in marketing decisions.

Google Analitics used to evaluate slider performance and assist in advertising decisions.

Web OS Compatibility Followed best web practices to ensure readability across varying e-mail platforms and mobile devices.

HTML E-mail Marketing

Responsible for designing, coding, and deploying HTML e-mail campaigns. Managed e-mail marketing channel and reported message performance to management. E-mail coded in PHP to deliver customized message content on a per subscriber basis.


8/26/2008 3:54:10 PMhttp://www.americanreading.com/mailings/reports/by_school_type.php?MailingID=4

School Type Customer Type Total Views Web Views Total Views Click Throughs Registers

# % # % # % # % # %

Elementary Non-Customers 0 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00%

Customers (Inactive) 606 63 10.40% 4 0.66% 67 11.06% 21 3.47% 1 0.17%

Customers (Active) 1,116 184 16.49% 16 1.43% 200 17.92% 67 6.00% 2 0.18%

Customers 1,722 247 14.34% 20 1.16% 267 15.51% 88 5.11% 3 0.17%

Total 1,722 247 14.34% 20 1.16% 267 15.51% 88 5.11% 3 0.17%

Intermediate Non-Customers 0 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00%


Customers (Active) 31 12 38.71% 1 3.23% 13 41.94% 2 6.45% 0 0.00%

Customers 58 16 27.59% 1 1.72% 17 29.31% 3 5.17% 0 0.00%

Total 58 16 27.59% 1 1.72% 17 29.31% 3 5.17% 0 0.00%

Middle Non-Customers 0 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00%



Customers 360 28 7.78% 3 0.83% 31 8.61% 10 2.78% 0 0.00%

Total 360 28 7.78% 3 0.83% 31 8.61% 10 2.78% 0 0.00%

Combination Non-Customers 0 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00%



Customers 139 23 16.55% 2 1.44% 25 17.99% 8 5.76% 0 0.00%

Total 139 23 16.55% 2 1.44% 25 17.99% 8 5.76% 0 0.00%

Secondary Non-Customers 0 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00%



Customers 133 9 6.77% 1 0.75% 10 7.52% 3 2.26% 1 0.75%

Total 133 9 6.77% 1 0.75% 10 7.52% 3 2.26% 1 0.75%

Unidentified Non-Customers 0 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00%



Customers 40 8 20.00% 0 0.00% 8 20.00% 3 7.50% 0 0.00%

Total 40 8 20.00% 0 0.00% 8 20.00% 3 7.50% 0 0.00%

Total Non-Customers 0 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00%


Customers (Active) 1,588 242 15.24% 22 1.39% 264 16.62% 87 5.48% 3 0.19%

Customers 2,453 331 13.49% 27 1.10% 358 14.59% 115 4.69% 4 0.16%

Total 2,453 331 13.49% 27 1.10% 358 14.59% 115 4.69% 4 0.16%

Delivered Total Total 1,953 331 16.95% 27 1.38% 358 18.33% 115 5.89% 4 0.20%

Views indicate recipient e-mail client accessed the linked images.

Web Views indicate that a recipient clicked through to the static Web page version of the message.

Total Views include both Views and Web Views.

Click Throughs indicate a recipient has followed a link to the landing site.

Registers indicate a recipient has registered for more information on the landing site.

Delivered Total is an adjustment made to the total numbers where the approximate number of undeliverable messages is removed from the total count and thepercentages are based on this new total.

Each action is counted only once per recipient. That is, one recipient may show here as a view, Web view, and click though, but 17 click throughs from the samerecipient count as only one unique click through.

E-mail Performance Tracking

The Summer School Express campaign used multiple channels to inform customers of new product offerings. A print brochure and e-mail messages directed customers to visit a microsite or call for more information. The e-mail campaign yielded successful open rates as high as 25%.

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2/11 12:00 2/12 0:00 2/12 12:00 2/13 0:00 2/13 12:00 2/14 0:00 2/14 12:00 2/15 0:00

Time

View

s

Goal: Reduce outreach spendings and increase engagement through electronic communications.

Solution: Used a custom solution, developed in-house, to create and deploy segmented e-mail messages.

Challenge: Investing time up front to clean/scrub e-mail contact lists. Removing duplicates and invalid addresses proved worthwhile for reporting purposes.

Social Media Marketing

Served a pivotal role in "getting social" with HRDQ. Created a consistent brand experience across all relevant social media channels.


Brand consistency across SMM channels

Goal: Get HRDQ on the relevant social networks and get there fast!

Solution: Registered social accounts and created applied a standard branding approach across all channels for consistency.

Challenge: Varying image restrictions and treatment from one social network to the next.

Videography & Photography


PRINT WEB/SCREEN

White

© 2010 HRDQAll rights reservedBlack Navy Blue (Pantone 540U)

PRINT WEB/SCREEN

White

© 2010 HRDQAll rights reserved

CD Includes:Scenario Video,Helicopter Assembly Video,Jungle Mood Music,PowerPoint Presentations,and Reproducible Materials.

CD Includes:Scenario Video,Helicopter Assembly Video,Jungle Mood Music,PowerPoint Presentations,and Reproducible Materials.

FIFTH EDITION

FIFTH EDITION

Corporate Videography

HRDQ: Jungle Escape Scenario VideoProduced a video to help set the mood for one of HRDQ's top selling products. The video introduces the scenario of crash landing a cargo plane into a remote jungle location. Created video's artwork, assisted with scripting, and edited final product. Worked with outside agency to create voice-overs.

Videography & Photography >

American Reading Company: PromoFilmed, edited, and directed ARC's first video which introduces capabilities and solutions in under three minutes.

PrPREMIERE

FcpFINAL CUT PRO

Experienced camera operator and video editor.

CANON XL1S

Kidde-Fire: Product Promotional VideosProduced over five short promotional videos aimed at grabbing the attention of tradeshow attendees. Documented Kidde's Petrochemical Fire Training School hosted annually at Texas A&M University. Videos produced for CD, DVD, and online distribution.

Corporate VideographyVideography & Photography >

Memories

Watch my videos at: youtube.com/alexalesio

Brandywine Valley Association: Campaign VideoCreated a fund-raising video for the BVA to help raise money to protect the Brandywine Valley's watershed and surrounding area.

Wedding VideographyIndependently organized a multi-camera production crew to film and document weddings in the Philadelphia area.

Live Event Videography & BroadcastingServed as a camera operator and audio technician for live video shoots. Familiar with mobile video solutions and operating environment.

Freelance Videography

Photographs shot for American Reading Company. Arranging photoshoots and selecting the subject to photograph allowed for greater control, reduced costs, and an added hint of realism over stock photography options.

Corporate PhotographySkilled at arranging photoshoots, getting people to smile, and delivering usable photos.


RAWCAMERA RAW: Majority of photos shot in digital RAW

format using a Canon EOS D60. RAW provided the flexibility of a darkroom, digitally.

Photographs shot for Kidde Fire. Exposing a camera to the elements of wind, water, and fire provided unique challenges but rendered amazing results.

Personal CollectionEverywhere I go, my camera goes too.

There is photo worth shooting around every turn… Most of my photographs focus around nature, close-ups, and everyday objects from a slightly different perspective.


Wanna see more? flickr.com/photos/alexalesio

Everything Else…

Brand DevelopmentDeveloped standards for the use of American Reading Company’s logos and branding elements.

Defined logo, color, and branding guidelines for ARC employees to encourage the proper use of logos and company branding standards.

en Españolen Español

en Español

4C Chrome 1C Black 1C White on Black

Everything Else >

116

361

2935

485

151

527

470

Cool Gray 3

142

0 15 100 0

75 0 100 0

100 50 0 0

0 100 100 0

0 50 100 0

75 100 0 0

0 50 100 25

10 5 5 15

0 25 75 0

255 204 0 #ffcc00

57 181 74 #39b54a

0 114 188 #0072bc

229 0 0 #e50000

255 153 0 #ff9933

102 51 153 #663399

194 117 20 #c27514

196 201 204 #c4c9cc

254 195 90 #fec35a

PANTONE CMYK RGB & Hex

Y YY 300 Steps

G GG 200 Steps

B BB Startup

R RR 100 Steps

Or 400 Steps

Pu 500 Steps

Br

Si 600 Steps

Gl

Standard Solid, Process, & RGB colors

Standardized company’s color scheme and distributed company-wide for all employees.

IdINDESIGN

PsPHOTOSHOP

AiILLUSTRATOR

PrPREMIERE

DwDREAMWEAVER

PeNUSPHERE PHP ED

FcpFINAL CUT PRO

Quark

Design & Layout

Video Editing

Web Development

Having used the Adobe Creative Suite since version 1.0, I know design software! While I prefer Adobe products, I will never forget my Quark XPress roots.

Used Dreamweaver and PHP Ed to hand code pages, microsites, and HTML e-mails. Familiar with Adobe Flash, web image optimization, and SEO best practices.

Fast, clean, organized video editor with the shortcut keys memorized. I have been editing videos from the days of Edit™.

Software ProficiencySome may say computer nerd—I call it being technologically savvy.

MS OFFICE

Microsoft OfficeAdvanced to expert knowledge in Microsoft Word, PowerPoint, Excel, and Outlook. Knowledge of Access and OneNote.

ESRI ArcGIS Google Earth

GIS SoftwareUsed Geographic Information Systems software and knowledge of GIS to analyze customer data to create business maps.

See right facing page for more information.

macCOMPATIBLECOMPATIBLE

pc

CompatibilityComfortable in both Mac and PC environments. I grew up in a PC world, starting out with MS-DOS, and now own both a PC and Apple computers.

Everything Else >

Customer data is everywhere, the trick is knowing where to find it and how to use it.

Background image: American Reading Company’s Philadelphia area customers geocoded using Google Earth.

Featured Project: Geocode Active Customers

Goal: Reveal geographic trend information to help make business based decisions.

Solution: Create a choropleth map using available customer and sales data.

Challenge: Mining data and creating relational databases.

Like what you see?

Thank you for checking out my portfolio. If you see something that you like or would like more information, feel free to give me a ring.



ALEX ALESIOPORTFOLIO HIGHLIGHTS

portfolio snapshot

Documents

personal leadership

personal style

coaching style

style strengths

style knowledge

successful leadership

effective leadership

style trouble spots