Hi, I am Stephanie.

I am a UX Designer.

I work for

CREATIVE PASSIONProfessionally trained

photographer now focussing

on UX

QUALIFIED SCIENTISTIn Human Computer Interaction*

*Information Engineering / HCI (M.SC.)

FASCINATED BY, AND LEARNING ALL ABOUT

THE HUMAN MIND

CREATIVE

COMMUNICATIVE

EMPATHICTHOROUGH

CURIOUS

LOGIC

UX

SUPER POWERS

HOW I LIKE TO WORK…

PROJECT SELECTION…

B0ADAA

THE CHALLENGE

THE PROCESS

As a software agency we wanted to conduct our own usability tests. My task was to build up a usability lab for our company with only a small budget.

I started with research and looked at different software tools. For field tests I chose „Lookback“ and „Magitest“ and made a pre-testing evaluation session with them. For lab testing I chose „Silverback“ as the right tool for our needs. It records computer screen output as well as the participant’s face and audio commentary.

I also wanted to be able to record lab tests with mobile devices. For this purpose I simply bought a good web cam. Done! Now we had a usability lab, but no participants....

CREATING A USABILITY LAB

THE PROCESS

BUILDING A TESTING PARTICIPANT DATABASE

First, I created flyers and posted them at places of promise. Some places worked very well, but some not. I still needed more participants from specific target groups. We decided to try targetted Facebook ads. I created three different ads for different profiles. This was a success - after a short time I had established a broad participant database. In addition, I then had a system for very quickly finding more participants from a specific target group.

THE CHALLENGEI had sucessfully set up the usability lab…but with no testers, my next task was to build a participant database.

THE CHALLENGE

THE PROCESS

To redesign the front end for the MeMo News online media monitoring tool.Identify and document usability issues and user expectations by interviewing existing customers.

I started the project with an Expert Review of the current software, a competitor analysis and customer interviews. After I had a clear view of the customers I created User Roles and Personas. I worked closely together with the development team by creating the new information architecture, the interaction design, wireframes and detailed mockups.

REDESIGN / MEMO NEWS - MEDIA MONITORING TOOL

THE CHALLENGE

THE PROCESS

Design a corporate identity for a Big Data startup.

I planned and led a corporate identity workshop with the founders and employees of the company. Based on the results, the marketing team and me created the corporate design including moodboard, logo, font, colours and business cards. We also designed the website which included customised photography.

CORPORATE IDENTITY / SENTRIC

THE CHALLENGE

THE PROCESS

Design a new iOS word puzzle game that has the same success patterns as the leading competitors, but with a unique difference.

At the beginning of the project we analyzed the current market and identified the sucess factors. We defined target groups, developed personas, and brainstormed design concepts. We created the „Double Trouble“ concept that uniquely combines sucessful elements from word-play and picture games.

I created the logo, branding and app design based on that concept. As part of an interative development cycle, we planned and conducted usability tests in the field with prototypes at various stages.

WORD PUZZLE GAME / DOUBLE TROUBLE

THE CHALLENGE

THE PROCESSThe „City Guide“ app is an iPhone application that offers the user digital GPS guided tours through the city of Konstanz.

At the beginning of the project I supported the team with user research information and developed a first concept of the app.

After the app was fully developed we performed a series of usability testsin a realistic field environment. I planned and conducted these tests with specifically selected participants from our database.

FIELD USABILITY TEST / KONSTANZ CITY GUIDE Usability testing in the field for a location based mobile app.

THE CHALLENGE

THE PROCESS

Responsive re-design of complex e-commerce site with huge content. Work together with SEO team and Product Management to define what conent is really relevant and what can be left out.

I supported the product managers by creating requirements, definition of goals, writing user stories and product documentation. My duties also included analysis of competitors, click data analysis and user research.

Working in an interdisciplinary team we transformed the original desktop website into a mobile and user friendly responsive site. My main focus was on developing interface and interaction concepts as simple wireframes, as well as functional prototypes with AXURE software. The concepts were regularly tested with in-house usability tests .

RESPONSIVE REDESIGN OF E-COMMERCE SITE / HOLIDAYCHECK

THE PROCESS

FACEBOOK APP / MIGROSTHE CHALLENGEConduct in-house usability testing of a promotional Facebook game on both mobile and desktop platforms, across a variety of devices.

In this project I supported the team with a UX review of their concepts.

After they had developed the app I planned and conducted in-house usability tests with specific participants from our database. Because this app was designed to work responsively on different device sizes we needed to test on various platforms. Every participant had to test the app on desktop and on his preferred platform (iOS or Android). We changed the order of the presented devices in every second session.

THE CHALLENGE

THE PROCESS

Provide stakeholders a functional prototype for an investment pitch.

After a limited briefing we started competitor research, defined the target group and created personas. To deepen understanding and create a vision and business model we conducted a requirements workshop with the stakeholders. We sucessfully made scenarios, user journeys, user stories, a complete feature list and a highly motivated customer. I continued with paper sketches of the product. Working closely with the product manager I then built a functional HTML prototype using Axure. Following stakeholder approval, we then created a visual identity which I added to the prototype. With this prototype I then planned and conducted in-house usability tests. Now we’re waiting for the results of the investment pitch. TBC…

A NEW SOCIAL NETWORK

Want to hire me?Get in touch!

stephanie.hoehn@ymc.chMore about my work online:

http://www.ymc.ch/author/stephanie-hoehnXING: http://goo.gl/v4MEo8

LinkedIn: http://goo.gl/44sbsY