portfolio test
DESCRIPTION
Testing spreads and thatTRANSCRIPT
Name’s Mitch, Graphic Designer,originally from Birmingham, currently attempting to live the dream.
Yay: Hand drawn type Snowboarding Food
Nay: BeansNegativity Shit weather
Hi there!
_SNOWBOMBING 1An ever growing annual music & snowsport festival. One of two self written briefs to promote the festival using one of it’s main sponsors, the Metro. The product, a monthly coverwrap for the paper. The concept, using the festivals tag-line and nothing else to create a viral search campaign.
One:
THE PRODUCTCoverwrap for the Metro, tag-line design on front and anonymous countdown display on the back.
_DECOYClient lead brief to create branding for a new club night specialising in dubstep and drum’n’bass. During the project I worked on creating a visual identity for the client, designing the logos, setting brand guidelines and printing promotional material for the club nights.
One:
LOGOLogo design for the club night, keeping the style quite simple but with a bold and strong aesthetic.
Two:
THE PRODUCTRange of promotional posters for the monthly club night.
Three:
THE PRODUCTThe range of flyers for the club night, each having specific coloured stock..
Four:
THE CONTEXTRange of contexts for the flyers and posters, at the said events, flyering, and fly-posting.
.
_NIKE IDBSelf lead brief to innovate and bring something new to the sport and culture of snowboarding. Basing my solution on the existing Nike iD concept by creating the first ever custom snowboard builder.
One:LOGOAn adaption from the existing Nike iD logo and the visual identity of Nike Snowboarding.
Two:THE PRODUCTAn online interactive Hub on the Nike Snowboarding website, promo homepage above.
Three:THE PRODUCTAn 11 stage process, taking the user through the multiple choices and features available.
Four:THE PRODUCTIphone application of the interactive hub.
_BOTZ BRIGADEClient and self lead brief to create the visual identity of Botz Brigade, a hip-hop influenced record and clothing label. The logo design was the client deliverable, the rest however was personally driven, giving me a chance to extend the range of products and merchandise.
One:LOGOPrimary logo design which can be broken down to just the primary mark, the double B.
Two:THE PRODUCTBranded stationery set using tangerine stock. Business cards, one for artists signed to the label and one for the brand in general, stating online store.
Three:THE PRODUCTRange of proposed merchandise, available online for general sale.
_SNOWBOMBING 2The second brief, a more direct means of promoting the festival. The product, an informational brochure of everything you need to know about Snowbombing 2011. The brochure including a fold out poster being a supplement of the Metro newspaper.
One:THE PRODUCTThe brochure, poster and distribution method.
Two:THE PRODUCTDirect means of displaying the full festival line up.
One:
THE PRODUCTCoverwrap for the Metro, tag-line design on front and anonymous countdown display
on the back.
Three:THE PRODUCTEach double page spread using quotes from critical reviews to sell the festival
_NDNR RECORDSClient lead branding and promotion brief for an up and coming record label. The project allowed me to create and propose many designs, from logo’s to club-night promotion and merchandise. The core of the brief mainly being the visual identity of the record label along with it’s four signed artists.
One:LOGOFinal full logo design for the record label, including both titles of the company.
Two:STATIONERY SETConsidered letter-heads, compliment slip, enevelope and business cards.
_SNOWBOARD LABELSSelf lead brief to re-design and reinvent labels for snowboards in a retail environ-ment. Moving away from the sticker format which causes aesthetic problems such as clashing or covering the design of the board. Using the information and details from my Nike iDB creation as the content and context for the labels.
One:THE PRODUCTTwo page booklet containing an intro to the custom board and the features chosen. Showing the booklet as it would sit with the board, attached by Nike shoe strings.
Two:THE PRODUCTInside pages from the booklet, displaying all choices made with explanation of them.
_BAGD YEARBOOKLive brief to design the yearbook for the graduating year of BA (Hons.) Graphic Design. The project was a collaboration with myself and 3 others, working together across a range of disciplines to best portray the course and the students. My personal roles within the brief included organisation, printer liason, designer and art direction.
One:THE PRODUCTFront cover design for the book, half tone style imagery used throughout.
Two:DESIGN TEAMIntroducing the design team. The photo taken during one of our arranged photoshoots, which we then used within the book.
Three:THE PRODUCTSpreads from the book, showing the different models of pages included within, Tutor quotes, student spreads, breakers and the class of 08/11.
Craig Laingwww.craiglaing.com
[email protected]+44 (0) 7540 106 997
BA
(Hon
s.)
Gra
phic
Des
ign
End
of Y
ear S
how
08 /
11
Leed
s C
olle
ge o
f Art
50
Mille Haugnaesswww.millehaugnaess.com
[email protected]+44 (0) 7511 552 738
BA
(Hon
s.)
Gra
phic
Des
ign
End
of Y
ear S
how
08 /
11
Leed
s C
olle
ge o
f Art
08
Four:THE RANGEExtending the yearbook designs across our end of year show, creating labels for all the students.
_K2 LAST WORDSSelf lead brief to create original board artwork. Taking and illustrating answers from interviews with K2’s professional snowboarders to create a range of board designs for each of the riders.
One:ILLUSTRATIONSTaking the answers from the questionnaires and illustrating them.
Two:BOARD DESIGNSFive riders, five boards. Each board having 4 variations of the design to correlate with sizes available.
Three:STICKERSProducing stickers to exteend the product range. Custom logos from each board plus the illustration.
_EPITHINYClient and self lead brief to create the visual identity of a electro - house DJ. The client aspect of the brief was the deliverable of the logo from which I then chose to develop by creating a double E.P release, designing artwork for along with a fold out insert.
One:LOGOModern, contemporary type design. The client had asked for some form of an eye to be included within the design, which I have represented within the ‘P’.
Two:THE PRODUCTArtwork for one of the E.P’s.
Three:THE PRODUCTDouble E.P release, minimal design with images relatable to the title of the E.P.
Four:THE PRODUCTFold out insert, stating the tracks with info and a description, double sided print, red and blue to separate the designs a little more.
_GOOD50X70.ORGLive competition brief, taken from the above site. Named, Tiger Extinction, the brief was to create a poster raising awareness on the dangers of tigers becoming extinct.
One:THE PRODUCTPoster design using arguably the worlds most famous tiger.
40% 417 95% 12
Decrease in land occupied
by tigers inthe last decade
Tigers killedin India over
the last 10 years
Drop in wildtiger numbersover the past
100 years
Years untiltigers couldbe extinct
Two:THE PRODUCTCereal box design, extending the original brief to create a more substantial awareness campaign.
Three:CONTEXTThe cereal box in it’s natural environment.
