portfolio - thomas fiehn 2018€¦ · emotion to business - omnichannel campaign for facebook...
TRANSCRIPT
DER SPIEGEL
Portfolio Thomas Fiehn Senior Creative
1. Bio. 2. Recent stuff. 3. Past stuff. 4. Contact
“Thank you for the days we worked and spent together! It was always a great pleasure to have you and your bright, smart & sunny brain around!” Gerald Heinemann
Bio: After 6 years in the industry - as a copywriter at Saatchi & Saatchi in Vienna, a short episode in finance, e7’s youngest creative director in Hamburg, and standing on the shoulders of German ad industry giant, Gerald Heinemann, - I decided to leave advertising. For good.
For Cape Town. For early retirement at the age of 31. Bad idea. So I left the jet set pack and started working as a freelance creative from Cape Town for agencies in Europe. For 12 years. Plus building a South African business with my mentor, Arne Flick, crunched by the effects of the financial crisis around the end of the decade.
Today I’m back in Germany, helping brands and agencies out as a senior creative, part-time for the lovely digital agency PUSHH, part-time as a freelancer. Very happy.
But no rest for the wicked: a New Work experiment is already in the making…
Recent stuff.
7PUSHH Agenturvorstellung
Wir nennen es E2B:Emotion to Business.
Facebook Business invited us for a pitch to develop a B2B campaign that shifts tone of conversation and positions the Familiy of Apps & Services as a force for growth. We won the pitch with our concept to shift conversation from generic B2B communication to E2B - Emotion to Business.
9PUSHH Agenturvorstellung
Bevor Menschen etwas suchen, müssen sie es haben wollen.
Der Wunsch ist der Anfang jeder Customer Journey. MitFacebook-Werbung erreichen Sie Ihre Zielgruppe exakt dort, wo Wünsche zu Kaufentscheidungen werden. Unternehmen können wachsen, wenn sie Menschen als Menschen erreichen.
Mit Facebook mehr erreichen. Vor allem Wachstum.fb.me/wachstum
Emotion to Business - Omnichannel Campaign for Facebook Business: Print Ads, Programmatic Display Ads, LinkedIn Native Ads, Landing Page, On-Platform Video Ads across Facebook’s Audience Network, Carousel Ads, Stories on Facebook and Instagram, etc.
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Animated Newsletter BillboardOnline Scroll Ad
LinkedIn Sponsored PostMobile Content Video
Animated Sticky Ads
German Brand Award Casefilm on request.
Results: 1.) Over 11 million marketing decision makers reached in 6 weeks. 2.) Winner German Brand Award 2017 (Excellence in Brand Strategy, Management and Creation). 3.) Assigned to next campaign flights.
„You ask for a communication concept and Thomas pops up with business ideas.“ Marc Schwieger
The next flight was digital only. Videos in various formats mainly for LinkedIn, XING and On-Platform Placements.
Full video on request.
The challenge was to tell 10“ short stories with only one still photo per video. So we kept it light & simple and added some motion mambo.
Full video on request.
Sometimes your business is growing like naturally, and sometimes it is not. Facebook can help you grow your business - whatever it is.
Full video on request.
Have you ever been on a digital detox? Well, then you know that most of us are cheating. Which can be pretty helpful at times…
Full video on request.
No digital campaign without pretty puppies. This one is telling the story of humans who want to be treated as individuals, not as target groups.
Full video on request.
Nicht nur Herr Rossi sucht das Glück…
Unternehmen können wachsen, wenn sie Menschen inspirieren.
Sponsored Video
The idea: XING is the largest platform for professional networking in Germany, Austria and Switzerland. As a mentor for a better working life, XING opens the eyes of all the people who actually want to work and live differently. The German word for actually is ‚Eigentlich‘.
We all have our wishes, dreams and desires that are still dormant cause we don’t dare to claim them. XING opens our eyes to move forward.
Full video on request.
Besides the TVC and a number of short Online Videos, we have developed Facebook Carousels and Link Ads, Google Masthead, Animated Banners, Spotify & Radio Ads, Social Media & Print.
Google Masthead
Print Ads
XING Projects: Beyond the 2018 campaign I have been involved in a number of other projects, e.g. XING ProJobs, XING Coaches, XING E-Recruiting, NWX Award as well as internal Corporate Presentations.
Internal presentations are obviously confidential, I just want to highlight a few: Kick-off Events, Product Innovations, Board Presentations (German/English).
Once a year, XING stages the largest event around New Work in Germany. I have been involved in the videos presenting the Award Winners 2018.
Full video on request.
Trust Impact I: Germany’s leading news magazine contacted us after they had seen our Facebook campaign. A dream job. Because SPIEGEL MEDIA found out that 86% of all readers trust the medium one hundred percent, which is great news for media impact. We called it „Vertrauenswirkung“.
Print Ads and Animated Banners in Marketing Industry Media Outlets.
Trust Impact II: Our SPIEGEL campaign lead to another project for bento - Germany’s news & entertainment platform for GenYers. They are facing many clichés that are used to label their lifestyles & attitude. So bento asked us to create a B2B campaign to help marketers understand millennials better.
#NativeNotNaive We presented a hashtag that sums it all up. Unfortunately the term has not made it into execution, but the idea lived on in the copy of the campaign.
Some of our Animated Banners in Marketing Industry Media Outlets.
Print & Online Campaign for a new SPIEGEL derivative.
Trust Impact III: After our B2B campaigns for SPIEGEL and bento we were invited to our first B2C campaign for SPIEGEL EXPEDITION - a new offspring in the family of SPIEGEL derivatives. The idea was born out of the product itself: this magazine brings expeditions to life; hence our design adventure.
NEUim Handel
Online bestellen unter: amazon.de/spiegel
Print Ads and Animated Banners in B2C Media.
More coming soon for other SPIEGEL derivatives.
Past stuff.
„I have worked with Thomas in the past. Great stuff, but, dude, he’s lousy at keeping work samples.“ Arne Flick
Greenpeace: The ABC of Resistance. A new navigation concept to help activists and users dive deeper into the Greenpeace world.
Deutsche Post: Loveletter Buildings. One in Berlin, one in New York. A massive online staging around two buildings covered with love.
Réne Lezard: Flagship Store Opening. Event concept „Rélax“ with poetry slam Hellmuth Karasek vs. Rebecca Casati.
California Almonds. Influencer Campaign with 12 Beauty & Lifestyle Bloggers for the world market leader in almonds. TV Cut-Ins, Print Advertorials and Digital / Social Media. View
Saturn Germany. Brand Activation & Promotion with loads of crazy questions and multiple choice answers around saving and typically German stinginess.
SEAT Germany. Transcreation SEAT Ibiza, Leon Cupra and Annual Report.
Transcreation SEAT Ibiza, Leon Cupra und Jahresbericht Transcreation ist mehr als nur die reine Übersetzung von Texten. Die Übersetzung muss so adaptiert werden, dass sie klingt, als wäre sie von einem deutschen Texter geschrieben. Für SEAT habe ich englische Texte ins Deutsche adaptiert. http://www.seat.de/modelle/neuer-ibiza/uebersicht.html http://www.seat.de/modelle/leon-cupra/uebersicht.html http://www.seat.de/ueber-seat/jahresbericht-2016/jahresbericht.html
VIVA Music TV. Guerilla Marketing Campaign to pitch agency Euro RSCG Gietz Heinemann.
Lufthansa Airport Lounges. Global Presentation Toolkit for airlines around the world.
Audi Austria. Good old print advertising for the launch of the Audi TT in Austria.
Contact: Mail I LinkedIn I 015780491233