portfolio v7i1: taking aim at the active adult by timberlake cabinetry
DESCRIPTION
MAR 2007 -- Taking Aim at the Active Adult: How Levitt and Sons is targeting the boomer buyer. Portfolio magazine is a showcase of design ideas from Timberlake Cabinetry. Volume 7, Issue 1.TRANSCRIPT
volume 7, issue 1 // mARCH 2007 // $5
A sHowCAse of design ideAs fRom timbeRlAke CAbinetRy
Remember Levittown?Building a Community around a LifestyleEnticing Homebuyers with Choices
taking aim at the active adult ~ how levitt and sons is targeting the boomer buyer
1979 moves to florida as a smaller company
1997 sold to a private equity firm
2004 levitt & sons becomes a public company again
1958 third levittown built in wilmington, nj
1960 levitt & sons becomes a public company
1960soperates in 17 states, puerto rico, canada, france & spain
1968 achieves “super builder” status – first to achieve over $100 million in sales
1978 reverts to private ownership again
0 1
This visionary company not only created affordable homes, but entire towns. Started in 1945 on Long Island, New York, Levittown was an ambitious project, by any standards. 17,447 homes were built on more than 5,000 acres.
Bucks County, Pennsylvania and Wilmington, New Jersey followed. In all, the “father of suburbia,” as Time magazine called Bill Levitt, had created close to 50,000 homes in three Levittowns.
Today, Levitt & Sons is carrying on that community development tradition for the children of that post-war generation – the baby boomers. By targeting the 55 and over homebuyer, Levitt is applying its special talent for filling a need in the marketplace.
Adapting to the times is what it’s all about. According to Seth Wise, president of Levitt & Sons, “We have analyzed con-sumer patterns and have come to the conclusion that the active adult model is viable in markets that are not generally considered destination markets. In addition to being in traditional retirement areas like Florida and South Carolina, Myrtle Beach, etc., we want to go to markets like Atlanta where there’s a huge population base and a lot of people who are just entering that stage in their life where they’re looking for a different lifestyle.”
So, while the look of the communities may be radically different from the post-war era, this company that helped shape life in America in the 20th century is at it again. This time, they’re giving the baby boom generation the opportunity of a richer lifestyle to go along with their home.
For many people, Levittown isAmerica. Soldiers returning from war in the late ’40s had the opportunity to own a home, thanks to Levitt & Sons.
1929 levitt & sonsformed
1930 18 homes completed in first year of business
1945-50 levitt & sons creates levittown, ny on long island
1940s, ’50s and ’60slevitt & sons becomes largest homebuilder in us
1952-58 second levittown built outside of philadelphia in bucks county
R e m e m b e R L E V I T T O W N ?
all
phot
os t
his
pag
e : l
evit
t &
son
s, in
c. h
isto
rica
l ar
chiv
es
1979 moves to florida as a smaller company
1997 sold to a private equity firm
2004 levitt & sons becomes a public company again
1958 third levittown built in wilmington, nj
1960 levitt & sons becomes a public company
1960soperates in 17 states, puerto rico, canada, france & spain
1968 achieves “super builder” status – first to achieve over $100 million in sales
1978 reverts to private ownership again
0 1
This visionary company not only created affordable homes, but entire towns. Started in 1945 on Long Island, New York, Levittown was an ambitious project, by any standards. 17,447 homes were built on more than 5,000 acres.
Bucks County, Pennsylvania and Wilmington, New Jersey followed. In all, the “father of suburbia,” as Time magazine called Bill Levitt, had created close to 50,000 homes in three Levittowns.
Today, Levitt & Sons is carrying on that community development tradition for the children of that post-war generation – the baby boomers. By targeting the 55 and over homebuyer, Levitt is applying its special talent for filling a need in the marketplace.
Adapting to the times is what it’s all about. According to Seth Wise, president of Levitt & Sons, “We have analyzed con-sumer patterns and have come to the conclusion that the active adult model is viable in markets that are not generally considered destination markets. In addition to being in traditional retirement areas like Florida and South Carolina, Myrtle Beach, etc., we want to go to markets like Atlanta where there’s a huge population base and a lot of people who are just entering that stage in their life where they’re looking for a different lifestyle.”
So, while the look of the communities may be radically different from the post-war era, this company that helped shape life in America in the 20th century is at it again. This time, they’re giving the baby boom generation the opportunity of a richer lifestyle to go along with their home.
For many people, Levittown isAmerica. Soldiers returning from war in the late ’40s had the opportunity to own a home, thanks to Levitt & Sons.
1929 levitt & sonsformed
1930 18 homes completed in first year of business
1945-50 levitt & sons creates levittown, ny on long island
1940s, ’50s and ’60slevitt & sons becomes largest homebuilder in us
1952-58 second levittown built outside of philadelphia in bucks county
R e m e m b e R L E V I T T O W N ?
all
phot
os t
his
pag
e : l
evit
t &
son
s, in
c. h
isto
rica
l ar
chiv
es
nokid zonepage04Taking Aim at the Active Adultbaby boomers represent a huge market potential that big builders cannot ignore. exploring this niche provides perspectives that every homebuilder can profit from.
page08first tier :A New Standard
page16second tier :Moving Up
page24third tier :The Luxury Choice
page01Remember Levittown?
america’s pioneer in production building reinvents itself as a serious player in the
burgeoning world of active adult communities.
page06Enticing Homebuyers
with Choiceslevitt & sons takes the good-better-best
concept to the next level, honing in on the options and choices that very seasoned
homebuyers really want.
page14Building a Community
around a Lifestylewith a clubhouse, amphitheater, health
spa, horticulture center and miles of walking trails, this is definitely not your
father’s levittown.
page22An Insider View
Meet Jayne Hopping ~ she moved to seasons at laurel canyon for the lifestyle and ended up
getting the home of her dreams as a bonus.
page32Portfolio® Resources
Tab
le o
f Con
tent
s
Levitt & Sons puts its own spin on Active Adult communities that target the boomer generation as they approach the second half of their lives.
While we often feature articles on creating the perfect home for the typical
American family, this issue is devoted to a different target
— the Active Adult.
W hen I first learned about Levitt & Son’s Seasons at Laurel Canyon project, I got an
instant mental flash of the famous aerial photo of the original Levittown project.
My next reaction was how amazing it was that a single company was able to figure out how to meet the needs of the returning WWII veterans and then turn around and hone in on the needs of their children sixty years later. The original Levittown offered a sense of community with block parties as the primary way to interact with neighbors. We have grown far more sophisticated in the last six decades. While a good block party is still a fantastic way to spend time with your neighbors, our expectations for a fun-filled lifestyle have changed.
Seasons at Laurel Canyon has it all. This amenity-rich community offers everything from tennis courts to a horticulture center (sign me up) and great golf. What more could you ask for? For one thing, the residents also get to make some pretty impressive choices on options to personalize their homes. We at Timberlake had a chance to show just how flexible our product line is and that it works beautifully in many different settings. Look at the variety in kitchen designs throughout this issue of Portfolio®, as well as at the wide range of built-ins done especially for this project. My particular favorite is the entertainment center on page 12 that shows off collectables and houses the television in elegant style. It is all about a wonderfully rich life — inside and outside the home. Timberlake and Levitt & Sons teamed up to make it all happen… beautifully.
0 3
phot
o so
urce
: ge
ttyo
ne
on the coverCherry wall cabinets are set on a platform between tall utility cabinets to create an inviting window seat in the music room.
photography (unless otherwise noted) Jeff A. Davis Photography, Dallas, TX.
photo styling Henry B. Frey, flourish, Inc., Cleveland, OH
cabinetry designer Patrick Farris, Timberlake, Georgia
nokid zonepage04Taking Aim at the Active Adultbaby boomers represent a huge market potential that big builders cannot ignore. exploring this niche provides perspectives that every homebuilder can profit from.
page08first tier :A New Standard
page16second tier :Moving Up
page24third tier :The Luxury Choice
page01Remember Levittown?
america’s pioneer in production building reinvents itself as a serious player in the
burgeoning world of active adult communities.
page06Enticing Homebuyers
with Choiceslevitt & sons takes the good-better-best
concept to the next level, honing in on the options and choices that very seasoned
homebuyers really want.
page14Building a Community
around a Lifestylewith a clubhouse, amphitheater, health
spa, horticulture center and miles of walking trails, this is definitely not your
father’s levittown.
page22An Insider View
Meet Jayne Hopping ~ she moved to seasons at laurel canyon for the lifestyle and ended up
getting the home of her dreams as a bonus.
page32Portfolio® Resources
Tab
le o
f Con
tent
s
Levitt & Sons puts its own spin on Active Adult communities that target the boomer generation as they approach the second half of their lives.
While we often feature articles on creating the perfect home for the typical
American family, this issue is devoted to a different target
— the Active Adult.
W hen I first learned about Levitt & Son’s Seasons at Laurel Canyon project, I got an
instant mental flash of the famous aerial photo of the original Levittown project.
My next reaction was how amazing it was that a single company was able to figure out how to meet the needs of the returning WWII veterans and then turn around and hone in on the needs of their children sixty years later. The original Levittown offered a sense of community with block parties as the primary way to interact with neighbors. We have grown far more sophisticated in the last six decades. While a good block party is still a fantastic way to spend time with your neighbors, our expectations for a fun-filled lifestyle have changed.
Seasons at Laurel Canyon has it all. This amenity-rich community offers everything from tennis courts to a horticulture center (sign me up) and great golf. What more could you ask for? For one thing, the residents also get to make some pretty impressive choices on options to personalize their homes. We at Timberlake had a chance to show just how flexible our product line is and that it works beautifully in many different settings. Look at the variety in kitchen designs throughout this issue of Portfolio®, as well as at the wide range of built-ins done especially for this project. My particular favorite is the entertainment center on page 12 that shows off collectables and houses the television in elegant style. It is all about a wonderfully rich life — inside and outside the home. Timberlake and Levitt & Sons teamed up to make it all happen… beautifully.
0 3
phot
o so
urce
: ge
ttyo
ne
on the coverCherry wall cabinets are set on a platform between tall utility cabinets to create an inviting window seat in the music room.
photography (unless otherwise noted) Jeff A. Davis Photography, Dallas, TX.
photo styling Henry B. Frey, flourish, Inc., Cleveland, OH
cabinetry designer Patrick Farris, Timberlake, Georgia
0 50 4
taking aimat the active adultE very 8 seconds another baby
boomer turns 55. An incredible number of them – 76 million by some accounts – are projected to swell the 55 to 64 age bracket over the next 15 years. And that has builders giddy.
Homebuilders are jockeying to posi-tion their companies to capture 55 to 64-year-old homebuyers, projected to be the industry’s sweet spot over the next 15 to 20 years.
This age group accounts for roughly one-quarter of all new homes pur-chased annually in the United States. What’s more, the boomers have the earning and spending power, repre-senting an unfathomable $2.3 trillion in annual spending, outpacing 18-39 year olds by 53%. So some industry analysts project that this group could easily reach 40% of the market for new home purchases.
Developers are betting aging baby boomers, with their nests empty and nest eggs full, will want more choices for retirement housing than their parents had. So they are building age-restricted luxury homes with community centers having features as diverse as Inter-net cafés and weekend concerts.
One such developer is Levitt and Sons. This 75-year old builder is better known for making the American dream possible for returning soldiers in the late ’40s and ’50s. Today it is making a name for itself in the “active adult” market. What a perfect fit for a company known to develop entire towns!
An active adult leader in Florida, Levitt has analyzed consumer patterns and concluded that the active adult model is viable in markets not generally considered
destination markets. According to Seth Wise, president of Levitt and Sons,
“We want to go to markets like Atlanta where you’ve got people that are just entering that stage in their life where they’re looking for a different lifestyle.”
And what a lifestyle! “I think we continue to be innovators in the communities that we do in terms that the lifestyle we create.” explains Wise. “In some of our communities, we have horticultural centers, craft centers, we have pitch and putt courses… An amphitheater is a new thing that we’re doing in Laurel Canyon that we haven’t done elsewhere. And it’s a perfect example of how we look to con-tinually push the envelope and add different amenities and lifestyle components to our communities.”
like interestsWhat makes these adult-only com-munities work is that there are enough people to facilitate affinity groups – a cooking group or a sewing group an investment club, or whatev-er. But it’s not so large that it becomes overwhelming and you lose the sense of community.
Levitt seems to have that all figured out at Laurel Canyon. “I think people are looking for an environment where their particular interest can be cultivated…” says Wise. “If they want a garden, they can make their home look unique and different but still have somebody take care of it for them. It’s really allowing people to express themselves and their in-dividuality in an environment where they can have different activities and meet with people, and enjoy the later years of their life.”
feeling right at home Even the home design is created with boomer appeal. This includes places for entertaining and large patio areas for outdoor living. Open floor plans are very popular. And that means fan-tastic kitchens. “We love giving our customers the opportunity to make their kitchens really special, particu-larly since that becomes really the hub of life in the house.” reveals Wise. Wise adds, “We also see the home office as important. Whether they have their own business or they’re managing their portfolio, they want a place where they can set up their computer and manage whatever part of their life that they want to focus on.”
Wise summarizes the entire active adult experience quite simply. “Today, somebody 55, that’s almost mid-life! They’ve got years and years and years of time ahead of them, and this just gives them a place to enjoy it.”
timberlake & levitt ~ a perfect fitTimberlake Cabinetry is pleased to work with Levitt and Sons to help create the active adult dream com-munity at Laurel Canyon. And it’s a perfect collaboration since each company shares the same goals.
Seth Wise, president of Levitt and Sons describes the ideal partner:
“We are a customer-centric compa-ny, and we look for our trade part-ners to support that and provide that same level of service to us so that we can provide it to our cus-tomer. And when it comes to the warranty side, that they’re staffed and have the right kind of people in place who will treat our cus-tomers the way, frankly, you need to treat customers today.”
How
Lev
itt&
Sons
Tar
gets
the A
ctiv
e Adu
lt
“We like working with Timberlake® because they make it look like custom cabinetry at production
prices. We do a lot of built-ins from our standard kitchen up to our gourmet kitch-en. When we develop floor plans, we visit with Timberlake and plan out the homes. They design kitchens with good, better, and best packages plus a few selected optional items. Their staff has been extremely helpful. They make it all work and make things easy.”
~ Dan Grosswald coo of levitt & sons
phot
o so
urce
: ge
ttyo
ne
0 50 4
taking aimat the active adultE very 8 seconds another baby
boomer turns 55. An incredible number of them – 76 million by some accounts – are projected to swell the 55 to 64 age bracket over the next 15 years. And that has builders giddy.
Homebuilders are jockeying to posi-tion their companies to capture 55 to 64-year-old homebuyers, projected to be the industry’s sweet spot over the next 15 to 20 years.
This age group accounts for roughly one-quarter of all new homes pur-chased annually in the United States. What’s more, the boomers have the earning and spending power, repre-senting an unfathomable $2.3 trillion in annual spending, outpacing 18-39 year olds by 53%. So some industry analysts project that this group could easily reach 40% of the market for new home purchases.
Developers are betting aging baby boomers, with their nests empty and nest eggs full, will want more choices for retirement housing than their parents had. So they are building age-restricted luxury homes with community centers having features as diverse as Inter-net cafés and weekend concerts.
One such developer is Levitt and Sons. This 75-year old builder is better known for making the American dream possible for returning soldiers in the late ’40s and ’50s. Today it is making a name for itself in the “active adult” market. What a perfect fit for a company known to develop entire towns!
An active adult leader in Florida, Levitt has analyzed consumer patterns and concluded that the active adult model is viable in markets not generally considered
destination markets. According to Seth Wise, president of Levitt and Sons,
“We want to go to markets like Atlanta where you’ve got people that are just entering that stage in their life where they’re looking for a different lifestyle.”
And what a lifestyle! “I think we continue to be innovators in the communities that we do in terms that the lifestyle we create.” explains Wise. “In some of our communities, we have horticultural centers, craft centers, we have pitch and putt courses… An amphitheater is a new thing that we’re doing in Laurel Canyon that we haven’t done elsewhere. And it’s a perfect example of how we look to con-tinually push the envelope and add different amenities and lifestyle components to our communities.”
like interestsWhat makes these adult-only com-munities work is that there are enough people to facilitate affinity groups – a cooking group or a sewing group an investment club, or whatev-er. But it’s not so large that it becomes overwhelming and you lose the sense of community.
Levitt seems to have that all figured out at Laurel Canyon. “I think people are looking for an environment where their particular interest can be cultivated…” says Wise. “If they want a garden, they can make their home look unique and different but still have somebody take care of it for them. It’s really allowing people to express themselves and their in-dividuality in an environment where they can have different activities and meet with people, and enjoy the later years of their life.”
feeling right at home Even the home design is created with boomer appeal. This includes places for entertaining and large patio areas for outdoor living. Open floor plans are very popular. And that means fan-tastic kitchens. “We love giving our customers the opportunity to make their kitchens really special, particu-larly since that becomes really the hub of life in the house.” reveals Wise. Wise adds, “We also see the home office as important. Whether they have their own business or they’re managing their portfolio, they want a place where they can set up their computer and manage whatever part of their life that they want to focus on.”
Wise summarizes the entire active adult experience quite simply. “Today, somebody 55, that’s almost mid-life! They’ve got years and years and years of time ahead of them, and this just gives them a place to enjoy it.”
timberlake & levitt ~ a perfect fitTimberlake Cabinetry is pleased to work with Levitt and Sons to help create the active adult dream com-munity at Laurel Canyon. And it’s a perfect collaboration since each company shares the same goals.
Seth Wise, president of Levitt and Sons describes the ideal partner:
“We are a customer-centric compa-ny, and we look for our trade part-ners to support that and provide that same level of service to us so that we can provide it to our cus-tomer. And when it comes to the warranty side, that they’re staffed and have the right kind of people in place who will treat our cus-tomers the way, frankly, you need to treat customers today.”
How
Lev
itt&
Sons
Tar
gets
the A
ctiv
e Adu
lt
“We like working with Timberlake® because they make it look like custom cabinetry at production
prices. We do a lot of built-ins from our standard kitchen up to our gourmet kitch-en. When we develop floor plans, we visit with Timberlake and plan out the homes. They design kitchens with good, better, and best packages plus a few selected optional items. Their staff has been extremely helpful. They make it all work and make things easy.”
~ Dan Grosswald coo of levitt & sons
phot
o so
urce
: ge
ttyo
ne
enticing homebuyers wih choices
Ent
icin
g H
omeb
uyer
s wih
Cho
ices
0 6
first tier
page08second tier
page16third tier
page24
levitt & sons takes the good-better-best concept to the next level, honing in on the options and choices that very seasoned homebuyers really want.
The concept is very simple: create appealing floor plans at each price point and give the consumer options to personalize the space —
everything from the siding on the home to add-ons like sunrooms, base-ments, dens and built-in cabinetry.
This approach has inherent merits. First of all, customers have the ability to get pretty much what they want, within boundaries of course. This is very important to the experienced homebuyer – most often found in the 55-plus consumer.
Second, it allows for the community to have a more interesting look – no cookie cutter neighborhoods, here.
Third, it gives homeowners the chance to create a home that works with this stage of their life, addressing the needs of a changing lifestyle.
a tiered approachIn the Seasons at Laurel Canyon active adult community, tiered pricing is key. The floor plans/home designs are based on three seasons: Spring, Summer and Autumn – differentiated by plot and home size. Within each category, there are several design choices.
Timberlake has a full range of cabinetry choices in various price buckets to help Levitt & Sons meet its pricing structure across the spectrum. With such a range, Timberlake can offer beautiful options to fit within the pricing of each series at all budget levels – base, midrange and high-end.
0 7
enticing homebuyers wih choices
Ent
icin
g H
omeb
uyer
s wih
Cho
ices
0 6
first tier
page08second tier
page16third tier
page24
levitt & sons takes the good-better-best concept to the next level, honing in on the options and choices that very seasoned homebuyers really want.
The concept is very simple: create appealing floor plans at each price point and give the consumer options to personalize the space —
everything from the siding on the home to add-ons like sunrooms, base-ments, dens and built-in cabinetry.
This approach has inherent merits. First of all, customers have the ability to get pretty much what they want, within boundaries of course. This is very important to the experienced homebuyer – most often found in the 55-plus consumer.
Second, it allows for the community to have a more interesting look – no cookie cutter neighborhoods, here.
Third, it gives homeowners the chance to create a home that works with this stage of their life, addressing the needs of a changing lifestyle.
a tiered approachIn the Seasons at Laurel Canyon active adult community, tiered pricing is key. The floor plans/home designs are based on three seasons: Spring, Summer and Autumn – differentiated by plot and home size. Within each category, there are several design choices.
Timberlake has a full range of cabinetry choices in various price buckets to help Levitt & Sons meet its pricing structure across the spectrum. With such a range, Timberlake can offer beautiful options to fit within the pricing of each series at all budget levels – base, midrange and high-end.
0 7
first tierspring series — Seasons at Laurel Canyon
50 ft. Homesites
2-3 Bedrooms | 2 Baths | 2 Car Garage
average size: 1,500 sq. ft. to 2,000 sq. ft.
five models: Pansy, Azalea, Morning Glory, Daisy & Marigold (shown)
*{ Smaller, yet rich with amenities }8
portfolio 2007 for product specific information, see portfolio resources on page 32
0 8
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first tierspring series — Seasons at Laurel Canyon
50 ft. Homesites
2-3 Bedrooms | 2 Baths | 2 Car Garage
average size: 1,500 sq. ft. to 2,000 sq. ft.
five models: Pansy, Azalea, Morning Glory, Daisy & Marigold (shown)
*{ Smaller, yet rich with amenities }8
portfolio 2007 for product specific information, see portfolio resources on page 32
0 8
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A N
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ard
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firs
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the Pansy is the perfect blend of coziness and room for entertaining.
portfolio 2007 for product specific information, see portfolio resources on page 32
The generous living room and dining room area creates an open, inviting living environment and is connected to a spacious foyer, and fully modern kitchen with separate breakfast area. The large master bedroom features a tray ceiling and a private den can convert to a third bedroom (optional).
0 0
firs
t ti
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A N
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tand
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1 0
the Pansy is the perfect blend of coziness and room for entertaining.
portfolio 2007 for product specific information, see portfolio resources on page 32
The generous living room and dining room area creates an open, inviting living environment and is connected to a spacious foyer, and fully modern kitchen with separate breakfast area. The large master bedroom features a tray ceiling and a private den can convert to a third bedroom (optional).
firs
t ti
er :
A N
ew S
tand
ard
the Marigold offers distinctive features that make it ideal for entertaining.
1 2
A large kitchen and separate breakfast area flow into a large family room, with an adjacent expansive great room and dining room area. What’s more, there is a covered patio just off the family room, a cozy, private den and tray ceiling in the master bedroom. Options include a sunroom, den to third bedroom conversion and basement plan adjustment.
portfolio 2007 for product specific information, see portfolio resources on page 32
firs
t ti
er :
A N
ew S
tand
ard
the Marigold offers distinctive features that make it ideal for entertaining.
1 2
A large kitchen and separate breakfast area flow into a large family room, with an adjacent expansive great room and dining room area. What’s more, there is a covered patio just off the family room, a cozy, private den and tray ceiling in the master bedroom. Options include a sunroom, den to third bedroom conversion and basement plan adjustment.
portfolio 2007 for product specific information, see portfolio resources on page 32
What does it take to build the ideal active adult community? Levitt & Sons puts the pieces together at Seasons at Laurel Canyon.
1 5
building a
community
around a
Lifestyle
Seasons at Laurel Canyon offers plenty to keep the active adult really active. Here are a few:
» Fairways of Canton golf course
» extensive walking trails and preserved greenspace
» Dick Stockton tennis program with 8 courts (clay and all-weather)
» indoor heated saline lap pool
» outdoor zero-entry lagoon-style pool
» horticulture center with green-house and community gardening
» amphitheatre overlooking a 3½ acre lake
» 250-seat theatre and performing arts center with dance floor and stage
» full fitness and health center with massage rooms and aerobics studio with spring-loaded floor, gourmet teaching kitchen, library and media rooms, arts and crafts studio with two kilns, game rooms for billiards and card playing
U topia for the 55 and older comes with many elements that go beyond a new low-maintenance
home. In their search for the ideal living situation at this stage in life, a new set of priorities is taking precedence. Is the home near enough to an urban cultural center, and yet far enough from the hassles of urban traffic? Is it placed in beautiful – even inspiring – surroundings that enhance everyday living with a sense of luxury? Finally, does it offer a real social atmosphere with activities to keep life interesting and stimulating?
Like other active adult communities, Seasons at Laurel Canyon – with its signature waterfall entrance – does all that and then some. “We offer country club living,” says Dan Grosswald COO of Levitt and Sons. “For our customers, it’s all about a better quality lifestyle.”
Not only is that evident in the amenities of this planned community 35 miles north of Atlanta, but it is also obvious in the home designs themselves. As Grosswald reveals, ”We offer options that others simply don’t – like libraries, built-in entertainment centers, finished basements and floor plans that encourage socializing.”
Today’s active adults like to entertain and they also like to take advantage of all the amenities that the community has to offer. Like open space with beautiful landscaping and breathtaking views. Walking trails. Shopping, dining, arts and entertainment.
Since a golf course runs through the Seasons active adult community at Laurel Canyon, the views are serene. There’s an outdoor amphitheatre overlooking a lake where concerts are held. And an award-winning 28,000-sq. ft. clubhouse will form the nucleus of a 5½ acre recreational complex.
resortLiving
Bui
ldin
g a
Com
mun
ity A
roun
d a
Lifes
tyle
phot
o so
urce
: ge
ttyo
ne
What does it take to build the ideal active adult community? Levitt & Sons puts the pieces together at Seasons at Laurel Canyon.
1 5
building a
community
around a
Lifestyle
Seasons at Laurel Canyon offers plenty to keep the active adult really active. Here are a few:
» Fairways of Canton golf course
» extensive walking trails and preserved greenspace
» Dick Stockton tennis program with 8 courts (clay and all-weather)
» indoor heated saline lap pool
» outdoor zero-entry lagoon-style pool
» horticulture center with green-house and community gardening
» amphitheatre overlooking a 3½ acre lake
» 250-seat theatre and performing arts center with dance floor and stage
» full fitness and health center with massage rooms and aerobics studio with spring-loaded floor, gourmet teaching kitchen, library and media rooms, arts and crafts studio with two kilns, game rooms for billiards and card playing
U topia for the 55 and older comes with many elements that go beyond a new low-maintenance
home. In their search for the ideal living situation at this stage in life, a new set of priorities is taking precedence. Is the home near enough to an urban cultural center, and yet far enough from the hassles of urban traffic? Is it placed in beautiful – even inspiring – surroundings that enhance everyday living with a sense of luxury? Finally, does it offer a real social atmosphere with activities to keep life interesting and stimulating?
Like other active adult communities, Seasons at Laurel Canyon – with its signature waterfall entrance – does all that and then some. “We offer country club living,” says Dan Grosswald COO of Levitt and Sons. “For our customers, it’s all about a better quality lifestyle.”
Not only is that evident in the amenities of this planned community 35 miles north of Atlanta, but it is also obvious in the home designs themselves. As Grosswald reveals, ”We offer options that others simply don’t – like libraries, built-in entertainment centers, finished basements and floor plans that encourage socializing.”
Today’s active adults like to entertain and they also like to take advantage of all the amenities that the community has to offer. Like open space with beautiful landscaping and breathtaking views. Walking trails. Shopping, dining, arts and entertainment.
Since a golf course runs through the Seasons active adult community at Laurel Canyon, the views are serene. There’s an outdoor amphitheatre overlooking a lake where concerts are held. And an award-winning 28,000-sq. ft. clubhouse will form the nucleus of a 5½ acre recreational complex.
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second tiersummer series — Seasons at Laurel Canyon
60 ft. Homesites
2-3 Bedrooms | 2 Baths | 2 Car Garage
average size: 2,000 sq. ft. to 2,500 sq. ft.
four models: Gardenia, Dahlia, Sunflower (shown) & Daylily
*{ More room, more options }8
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second tiersummer series — Seasons at Laurel Canyon
60 ft. Homesites
2-3 Bedrooms | 2 Baths | 2 Car Garage
average size: 2,000 sq. ft. to 2,500 sq. ft.
four models: Gardenia, Dahlia, Sunflower (shown) & Daylily
*{ More room, more options }8
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the Sunflower’s unique floor plan includes a gen erous great room, as well as a separate den, dining and li ving rooms.
The modern kitchen includes a separate breakfast area, the master bedroom features a tray ceiling, a covered patio offers a sunroom option, the optional third bedroom can easily serve as a den or home office just off the family room. The Sunflower has a perfect combination of living space, work space and space for entertaining.
portfolio 2007 for product specific information, see portfolio resources on page 32
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the Sunflower’s unique floor plan includes a gen erous great room, as well as a separate den, dining and li ving rooms.
The modern kitchen includes a separate breakfast area, the master bedroom features a tray ceiling, a covered patio offers a sunroom option, the optional third bedroom can easily serve as a den or home office just off the family room. The Sunflower has a perfect combination of living space, work space and space for entertaining.
portfolio 2007 for product specific information, see portfolio resources on page 32
work entertain refresh
playenjoy create
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No matter what’s on the agenda for the day, Timberlake® can help make every activity special… with rich, thoughtful cabinetry designs that marry storage, convenience and style!2 0
the Daylily is ideal for both intimate & large gatherings.
A very spacious family room with breakfast area is the focus of this floor plan. But the Daylily includes even more distinct features, such as a large living room, formal dining room, master bedroom with generous flex space area, optional sunroom, and den that can be converted to a third bedroom (optional). Ideal for both intimate or large gatherings and more comfortable day-to-day living.
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work entertain refresh
playenjoy create
relax cook
No matter what’s on the agenda for the day, Timberlake® can help make every activity special… with rich, thoughtful cabinetry designs that marry storage, convenience and style!2 0
the Daylily is ideal for both intimate & large gatherings.
A very spacious family room with breakfast area is the focus of this floor plan. But the Daylily includes even more distinct features, such as a large living room, formal dining room, master bedroom with generous flex space area, optional sunroom, and den that can be converted to a third bedroom (optional). Ideal for both intimate or large gatherings and more comfortable day-to-day living.
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Jayne Hopping moved to Seasons at Laurel Canyon for the life-style and ended up getting the home of her dreams as a bonus.
O nce you meet Jayne Hopping, you quickly realize she’s no “average” active adult. She’s one
of over 750 homeowners who will live at Seasons at Laurel Canyon when the 55-and-over community is complete. A few minutes with Jayne and it’s easy to understand that she would simply have to be in on the initial phase of this project. She’s just that kind of person.
So while marketing textbooks might label her an “early adopter” to this Levitt & Sons concept, Jayne is one of its biggest champions.
She came here for the promise of a nicer lifestyle – and she is already gaining that. But what she got as a bonus was as she says, “A fabulous home!”
Set in the foothills of the Appalachian Mountains, Seasons at Laurel Canyon is 35 or 40 miles outside of Atlanta, and yet world’s apart from the hustle bustle. Over 3 miles of walking trails enhance the sense of community that Jayne wanted. There’s a golf course, amphitheater and incredible community center under-way that will bring it all together.
From her home on Springer Mountain Drive, Jayne loves to entertain. The Hydrangea model with optional sunroom and gourmet kitchen is ideal. As Jayne says,
“I have a very open floor plan. My kitchen is actually in the main great room / living area. You can see it when you come in the front door. So, I wanted elegant cabinets that looked like my furniture.”
These days, a spectacular kitchen is a must. According to Jayne, “Everybody likes to entertain around a kitchen. If you have a party, there’s the bar in your kitchen and the guests are not in your living room. I can entertain about 50 people around this big, beautiful kitchen and living area. I chose a plan where we could have all my guests in the kitchen.”
Beautiful cabinetry graces other rooms in the home as well. And to Jayne the finish and quality were very important. “I was able to get a furniture look with the cherry. The cabinetry went with my armoire and the leather sofa with wood trim. It’s the same cherry looking wood finish… a wonderful warm brown. To be able to choose that solid cherry with the chocolate glaze was real important to me.”
Clearly, having a lot of choices was important to this homebuyer. Levitt & Sons offers 13 different floor plans in this community, with slight variations, different elevations and siding choices (brick, stone or siding). So there are potentially thousands of choices buyers can make to customize their new home
— another issue important to Jayne (and other active adults who have already purchased their second, third and often fourth home). “I met with a designer who helped with all of these decisions. It felt like Christmas when I went through my appointment. I loved it!”
When asked about buying with Levitt & Sons, Jayne has this to say, “They were new in Georgia, not as popular as they are in Florida where they’re all over the place. But we had all heard of the name.” She has certainly done her research. “It was a name that’s been in business since 1929. Levitt has a heritage that few builders can talk about.”
When the topic of cabinetry returns, she comments, “People walk into my home and about the first thing they say is, ‘Wow, this is a gorgeous kitchen!’ Build-ers need to remember that it’s about helping people get their dream homes. And in my opinion, the Timberlake cabinets are part of that dream. You get a custom look without paying a custom price.”
Spoken like someone who has purchased a few new homes in her lifetime and knows a good value when she sees it.
meetJayne
2 3
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Jayne Hopping ~ discerning homebuyer in the active adult community of seasons at laurel canyon
Jayne Hopping moved to Seasons at Laurel Canyon for the life-style and ended up getting the home of her dreams as a bonus.
O nce you meet Jayne Hopping, you quickly realize she’s no “average” active adult. She’s one
of over 750 homeowners who will live at Seasons at Laurel Canyon when the 55-and-over community is complete. A few minutes with Jayne and it’s easy to understand that she would simply have to be in on the initial phase of this project. She’s just that kind of person.
So while marketing textbooks might label her an “early adopter” to this Levitt & Sons concept, Jayne is one of its biggest champions.
She came here for the promise of a nicer lifestyle – and she is already gaining that. But what she got as a bonus was as she says, “A fabulous home!”
Set in the foothills of the Appalachian Mountains, Seasons at Laurel Canyon is 35 or 40 miles outside of Atlanta, and yet world’s apart from the hustle bustle. Over 3 miles of walking trails enhance the sense of community that Jayne wanted. There’s a golf course, amphitheater and incredible community center under-way that will bring it all together.
From her home on Springer Mountain Drive, Jayne loves to entertain. The Hydrangea model with optional sunroom and gourmet kitchen is ideal. As Jayne says,
“I have a very open floor plan. My kitchen is actually in the main great room / living area. You can see it when you come in the front door. So, I wanted elegant cabinets that looked like my furniture.”
These days, a spectacular kitchen is a must. According to Jayne, “Everybody likes to entertain around a kitchen. If you have a party, there’s the bar in your kitchen and the guests are not in your living room. I can entertain about 50 people around this big, beautiful kitchen and living area. I chose a plan where we could have all my guests in the kitchen.”
Beautiful cabinetry graces other rooms in the home as well. And to Jayne the finish and quality were very important. “I was able to get a furniture look with the cherry. The cabinetry went with my armoire and the leather sofa with wood trim. It’s the same cherry looking wood finish… a wonderful warm brown. To be able to choose that solid cherry with the chocolate glaze was real important to me.”
Clearly, having a lot of choices was important to this homebuyer. Levitt & Sons offers 13 different floor plans in this community, with slight variations, different elevations and siding choices (brick, stone or siding). So there are potentially thousands of choices buyers can make to customize their new home
— another issue important to Jayne (and other active adults who have already purchased their second, third and often fourth home). “I met with a designer who helped with all of these decisions. It felt like Christmas when I went through my appointment. I loved it!”
When asked about buying with Levitt & Sons, Jayne has this to say, “They were new in Georgia, not as popular as they are in Florida where they’re all over the place. But we had all heard of the name.” She has certainly done her research. “It was a name that’s been in business since 1929. Levitt has a heritage that few builders can talk about.”
When the topic of cabinetry returns, she comments, “People walk into my home and about the first thing they say is, ‘Wow, this is a gorgeous kitchen!’ Build-ers need to remember that it’s about helping people get their dream homes. And in my opinion, the Timberlake cabinets are part of that dream. You get a custom look without paying a custom price.”
Spoken like someone who has purchased a few new homes in her lifetime and knows a good value when she sees it.
meetJayne
2 3
Ja
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Jayne Hopping ~ discerning homebuyer in the active adult community of seasons at laurel canyon
third tier autumn series — Seasons at Laurel Canyon
70 ft. Homesites
3-4 Bedrooms | 2 or 3 Baths | 2 or 3 Car Garage
average size: 2,500 sq. ft. to 3,000 sq. ft.
four models: Hydrangea, Chrysanthemum, Primrose (shown) & Magnolia
*{ The most complete range of options }8
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portfolio 2007 for product specific information, see portfolio resources on page 32
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third tier autumn series — Seasons at Laurel Canyon
70 ft. Homesites
3-4 Bedrooms | 2 or 3 Baths | 2 or 3 Car Garage
average size: 2,500 sq. ft. to 3,000 sq. ft.
four models: Hydrangea, Chrysanthemum, Primrose (shown) & Magnolia
*{ The most complete range of options }8
2 5
portfolio 2007 for product specific information, see portfolio resources on page 32
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the Magnolia features a master bedroom with an optional sitting room and his and hers baths.
Within nearly 3,000 square feet of living area, the Magnolia’s special features include a master bedroom with optional sitting room and His and Hers baths. Two covered patios are adjacent to a modern kitchen with separate breakfast area that overlooks a generous family room. You’ll find a spacious living room, formal dining room and private den as well. An optional sunroom, fourth bedroom and basement plan adjustment are also available.
portfolio 2007 for product specific information, see portfolio resources on page 32
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the Magnolia features a master bedroom with an optional sitting room and his and hers baths.
Within nearly 3,000 square feet of living area, the Magnolia’s special features include a master bedroom with optional sitting room and His and Hers baths. Two covered patios are adjacent to a modern kitchen with separate breakfast area that overlooks a generous family room. You’ll find a spacious living room, formal dining room and private den as well. An optional sunroom, fourth bedroom and basement plan adjustment are also available.
portfolio 2007 for product specific information, see portfolio resources on page 32
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At the heart of the Primrose you’ll find a spacious kitchen with break-fast area that flows into an expansive family room. But there’s even more space for entertaining with a large living room, formal dining room, and covered patio with sunroom option. In addition, there is a private den that can convert to an optional fourth bedroom, master bedroom with sitting room, and optional basement plan adjustment.
that flows into an expansive family room.
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portfolio 2007 for product specific information, see portfolio resources on page 32
the Primrose offers a spacious kitchen…
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At the heart of the Primrose you’ll find a spacious kitchen with break-fast area that flows into an expansive family room. But there’s even more space for entertaining with a large living room, formal dining room, and covered patio with sunroom option. In addition, there is a private den that can convert to an optional fourth bedroom, master bedroom with sitting room, and optional basement plan adjustment.
that flows into an expansive family room.
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portfolio 2007 for product specific information, see portfolio resources on page 32
the Primrose offers a spacious kitchen…
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the Hydrangea gives you room to live, room to enter tain, and room to grow.
A modern kitchen with breakfast area overlooks an expansive family room and connected dining area. You’ll find a covered patio, as well as a separate living room and sepa-rate private den. Options include a sunroom, expansive hearth room, den to third bedroom conversion and basement plan adjustment.
portfolio 2007 for product specific information, see portfolio resources on page 32
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the Hydrangea gives you room to live, room to enter tain, and room to grow.
A modern kitchen with breakfast area overlooks an expansive family room and connected dining area. You’ll find a covered patio, as well as a separate living room and sepa-rate private den. Options include a sunroom, expansive hearth room, den to third bedroom conversion and basement plan adjustment.
portfolio 2007 for product specific information, see portfolio resources on page 32
An L-shaped island with 42" knee wall and deep bar top separates this large kitchen from the family area. Highlights include: a double oven cabinet and a built-in wine rack with stem glass holder mounted beneath. Classic crown molding with center bead insert finishes the top edge while traditional light rail molding finishes the bottom edge of the wall cabinets.
top
Hydrangea Scrapbook Roomcabinets: Wyoming® Cherry ChocolateCathedral. Staggered heights accentuated by a combination of classic crown molding and center bead moldings.
bottom
Hydrangea Master Bathcabinets: Wyoming® Cherry Chocolate.Base cabinets and vanity sink bases wrap around the entire master bath. A matching toe kick finishes the bottom edge.
left
Magnolia Kitchencabinets: Wyoming® Cherry Chocolate.Mullion frame door wall cabinet with matching interiors and clear decorative glass inserts. Beneath the wall cabinets, traditional light rail molding.
pages 26 ~ 27
main photo
Magnolia Master Bathcabinets: Wyoming® Cherry Chocolate.A wide kneehole desk drawer mounted lower than the countertop provides a vanity seating area in this master bath.
top
Primrose Basement Bathcabinets: Washington® Cherry Chocolate.
hardware: Classic knob – Satin Nickel
bottom
Magnolia Beverage Areacabinets: Wyoming® Cherry Chocolate.
page 28 ~ 29
left
Primrose Kitchencabinets: Washington® Cherry Chocolate.A single oven cabinet gives this kitchen a sleek, built-in look.
hardware: Classic knob – Satin Nickel
right
Primrose StudyCabinets: Washington® Cherry Chocolate.Bookshelves stacked above wall cabinets on a platform with ogee pilaster molding furniture toe. Tall fluted columns are placed between each segment, and pulled forward 3". Along the top edge, angle crown and soffit crown are combined for a distinctive edge.
hardware: Classic knob – Satin Nickel
pages 30 ~ 31
main photo
Hydrangea Gourmet Kitchencabinets: Wyoming® Cherry Chocolate Cathedral.
focal point of this 20-ft. long built-in unit with bookcases, and open-and-closed stor-age. Along the top, a deep cornice is made of trimmed end panels and valances with classic crown molding, dentil and triple bead mold-ing. The TV segment is framed by wall cabi-nets with matching interiors and rice paper glass inserts. A pair of frieze valances adds a decorative touch above the shelf made of finished panels. Separating each section are tall fluted fillers topped with aster corner blocks.
hardware: Rope knob – Satin Nickel
top
Marigold Dencabinets: Durango® Cherry Chocolate.Wall cabinets are stacked above the counter-top to create this storage unit with vertical wine racks on each side. The base is formed by placing wall cabinets on a platform with a furniture toe. Along the top edge, classic crown molding with dentil and triple bead molding inserts.
hardware: Rope knob – Satin Nickel
bottom
Marigold Kitchencabinets: Durango® Cherry Chocolate.A small island with 42" knee wall and deep bar top separates this L-shaped kitchen from the main living space and conceals the sink area. The cabinet above the microwave is pulled forward and staggered to create a focal point. The double oven is built in. Classic crown with dentil and triple bead molding inserts finishes the top edge. Ex-posed sides are covered with finished panels.
hardware: Rope knob – Satin Nickel
second tier :
Moving Uppages 16 ~ 17
left
Dahlia Kitchencabinets: Washington® Cherry Spice.Staggered wall cabinets are the predominant feature of this gourmet kitchen. A wine rack is topped with a filler strip and shell onlay. All exposed sides are skinned. Top molding is classic crown with rope molding accent; un-der-cabinet molding is traditional light rail.
hardware: Rope knob – Satin Brass
pages 18 ~ 19
main photo
Sunflower Studycabinets: Tahoe® Cherry Chocolate.
Stacked wall cabinets mounted above and below the matching cherry countertop to form a large storage area, highlighted by mullion frame doors with clear glass. The bookcases under the credenza are formed by wall bookshelves on a platform. A furniture toe finishes the base.
hardware: Rope knob – Satin Nickel
top
Sunflower Kitchencabinets: Tahoe® Cherry Chocolate.The wraparound island with sink and dish-washer distinguishes this kitchen. The cabi-net above the microwave is staggered to create a focal point. A large utility cabinet provides extra storage.
hardware: Rope knob – Satin Nickel
middle
Gardenia Kitchencabinets: Sonoma® Cherry Bordeaux.The peninsula with sink and dishwasher has a 42" half wall to separate the kitchen from the dining area. The cabinet above the microwave is staggered to create a focal point. Exposed ends are skinned and classic crown molding adds a finishing touch along the top.
hardware: Rope knob – Satin Nickel
bottom
Gardenia Entertainment Centercabinets: Sonoma® Cherry Bordeaux.A tall end panel is trimmed to form the countertop and line the underside of the wall cabinets at center. Exposed ends are skinned and classic crown molding adds a finishing touch along the top. At the base, ogee pilaster molding is used to create a furniture toe.
hardware: Rope knob – Satin Nickel
page 20 ~ 21
left
Daylily Barcabinets: Tahoe® Cherry Bordeaux.A pair of wall cabinets with matching interiors, void door option and single bead molding are flanked by two vertical wine racks, each with a stem glass holder mounted beneath. Classic crown molding is placed along the top.
hardware: Classic knob – Graphite
third tier :
The Luxury Choicepage 24 ~ 25
Port
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— Seasons at Laurel Canyon
60 ft. Homesites
2-3 Bedrooms | 2 Baths | 2 Car Garage
: 2,000 sq. ft. to 2,500 sq. ft.
: Gardenia, Dahlia, Sunfl ower () & Daylily
*{ More room, more options }8
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Th e modern kitchen off ers a separate breakfast area, the master bedroom features a tray ceiling, a covered patio off ers a sunroom option, the den can become a third bedroom (optional), and there is also an optional base-ment plan adjustment. Th ere’s more to the Sunfl ower if you’re looking for both living space and space for entertaining.
,
No matter what’s on the agenda for the day,Timberlake® can help make every activity special… with rich, thoughtful cabinetry designs that marry storage, convenience and style!2 0
Daylily
A very spacious family room with breakfast area is the focus of this fl oor plan. But the Daylily includes even more distinct features, such as a large living room, formal dining room, master bedroom with generous fl ex space area, optional sunroom, and den that can be converted to a third bedroom (optional). Ideal for both intimate or large gatherings and more comfortable day-to-day living.
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Magnolia .
Within nearly 3,000 square feet of living area, the Magnolia’s special features include a master bedroom with optional sitting room and His and Hers baths. Two covered patios are adjacent to a modern kitchen with separate breakfast area that overlooks a generous family room. You’ll fi nd a spacious living room, formal dining room and private den as well. An optional sunroom, fourth bedroom and basement plan adjustment are also available.
,
2 9
At the heart of the Primrose you’ll fi nd a spacious kitchen with break-fast area that fl ows into an expansive family room. But there’s even more space for entertaining with a large living room, formal dining room, and covered patio with sunroom option. In addition, there is a private den that can convert to an optional fourth bedroom, master bedroom with sitting room, and optional basement plan adjustment.
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Th e Hydrangea gives you room to live, room to entertain, and room to grow. A modern kitchen with breakfast area overlooks an expansive family room and connected dining area. You’ll fi nd a covered patio, as well as a separate living room and separate private den. Options include a sunroom, expansive hearth room, den to third bedroom conversion and basement plan adjustment.
,
first tier :
A New Standardpages 08 ~ 09
left
Azalea Bookcasecabinets: Andover Oak Tawny
hardware: Classic knob – Satin Nickel
pages 10 ~ 11
main photo
Pansy Master Bathcabinets: Andover® White.His and Hers vanities connected by a lower kneehole desk drawer forming a vanity area.
hardware: Classic knob – Satin Nickel
top
Daisy Kitchen/Entertainment Center cabinets: Scottsdale® Maple Mocha.Peninsula kitchen with built-in home entertainment center on the cooking wall.
hardware: Classic knob – Satin Nickel
center
Daisy Master Bathcabinets: Scottsdale® Maple Mocha.“His” vanity in the master bath separates the tub and walk-in shower. Sides are skinned with finished panels.
hardware: Classic knob – Satin Nickel
bottom
Daisy Den Areacabinets: Scottsdale® Maple Mocha.Two bookcases form the left side of this built-in with a drawer base and wall cabinet on platform forming the credenza side. A fin-ished panel is used for the countertop. Along the top, classic crown molding with dentil and triple bead molding inserts are used along with a tall end panel to form the bridge.
pages 12 ~ 13
main photo
Marigold Basement Family Roomcabinets: Durango® Cherry Chocolate.A pulled entertainment center forms the
— Seasons at Laurel Canyon
50 ft. Homesites
2-3 Bedrooms | 2 Baths | 2 Car Garage
: 1,500 sq. ft. to 2,000 sq. ft.
: Pansy, Azalea, Morning Glory, Daisy & Marigold ()
*{ Smaller, yet rich with amenities }8
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e generous living room and dining room area creates an open, inviting living environment and is connected to a spacious foyer, and fully modern kitchen with separate breakfast area. e large master bedroom features a tray ceiling and a private den can convert to a third bedroom (optional).
:
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Marigold .
1 2
Th e Marigold off ers distinctive features that make it ideal for entertaining. For example, a large kitchen and separate breakfast area fl ow into a large family room, with an adjacent expansive great room and dining room area. What’s more, there is a covered patio just off the family room, cozy, private den and tray ceiling in the master bedroom. Options include a sunroom, den to third bedroom conversion and basement plan adjustment.
,
— Seasons at Laurel Canyon
70 ft. Homesites
3-4 Bedrooms | 2 or 3 Baths | 2 or 3 Car Garage
: 2,500 sq. ft. to 3,000 sq. ft.
: Hydrangea, Chrysanthemum, Primrose () & Magnolia
*{ � e most complete range of options }8
2 5
,
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An L-shaped island with 42" knee wall and deep bar top separates this large kitchen from the family area. Highlights include: a double oven cabinet and a built-in wine rack with stem glass holder mounted beneath. Classic crown molding with center bead insert finishes the top edge while traditional light rail molding finishes the bottom edge of the wall cabinets.
top
Hydrangea Scrapbook Roomcabinets: Wyoming® Cherry ChocolateCathedral. Staggered heights accentuated by a combination of classic crown molding and center bead moldings.
bottom
Hydrangea Master Bathcabinets: Wyoming® Cherry Chocolate.Base cabinets and vanity sink bases wrap around the entire master bath. A matching toe kick finishes the bottom edge.
left
Magnolia Kitchencabinets: Wyoming® Cherry Chocolate.Mullion frame door wall cabinet with matching interiors and clear decorative glass inserts. Beneath the wall cabinets, traditional light rail molding.
pages 26 ~ 27
main photo
Magnolia Master Bathcabinets: Wyoming® Cherry Chocolate.A wide kneehole desk drawer mounted lower than the countertop provides a vanity seating area in this master bath.
top
Primrose Basement Bathcabinets: Washington® Cherry Chocolate.
hardware: Classic knob – Satin Nickel
bottom
Magnolia Beverage Areacabinets: Wyoming® Cherry Chocolate.
page 28 ~ 29
left
Primrose Kitchencabinets: Washington® Cherry Chocolate.A single oven cabinet gives this kitchen a sleek, built-in look.
hardware: Classic knob – Satin Nickel
right
Primrose StudyCabinets: Washington® Cherry Chocolate.Bookshelves stacked above wall cabinets on a platform with ogee pilaster molding furniture toe. Tall fluted columns are placed between each segment, and pulled forward 3". Along the top edge, angle crown and soffit crown are combined for a distinctive edge.
hardware: Classic knob – Satin Nickel
pages 30 ~ 31
main photo
Hydrangea Gourmet Kitchencabinets: Wyoming® Cherry Chocolate Cathedral.
focal point of this 20-ft. long built-in unit with bookcases, and open-and-closed stor-age. Along the top, a deep cornice is made of trimmed end panels and valances with classic crown molding, dentil and triple bead mold-ing. The TV segment is framed by wall cabi-nets with matching interiors and rice paper glass inserts. A pair of frieze valances adds a decorative touch above the shelf made of finished panels. Separating each section are tall fluted fillers topped with aster corner blocks.
hardware: Rope knob – Satin Nickel
top
Marigold Dencabinets: Durango® Cherry Chocolate.Wall cabinets are stacked above the counter-top to create this storage unit with vertical wine racks on each side. The base is formed by placing wall cabinets on a platform with a furniture toe. Along the top edge, classic crown molding with dentil and triple bead molding inserts.
hardware: Rope knob – Satin Nickel
bottom
Marigold Kitchencabinets: Durango® Cherry Chocolate.A small island with 42" knee wall and deep bar top separates this L-shaped kitchen from the main living space and conceals the sink area. The cabinet above the microwave is pulled forward and staggered to create a focal point. The double oven is built in. Classic crown with dentil and triple bead molding inserts finishes the top edge. Ex-posed sides are covered with finished panels.
hardware: Rope knob – Satin Nickel
second tier :
Moving Uppages 16 ~ 17
left
Dahlia Kitchencabinets: Washington® Cherry Spice.Staggered wall cabinets are the predominant feature of this gourmet kitchen. A wine rack is topped with a filler strip and shell onlay. All exposed sides are skinned. Top molding is classic crown with rope molding accent; un-der-cabinet molding is traditional light rail.
hardware: Rope knob – Satin Brass
pages 18 ~ 19
main photo
Sunflower Studycabinets: Tahoe® Cherry Chocolate.
Stacked wall cabinets mounted above and below the matching cherry countertop to form a large storage area, highlighted by mullion frame doors with clear glass. The bookcases under the credenza are formed by wall bookshelves on a platform. A furniture toe finishes the base.
hardware: Rope knob – Satin Nickel
top
Sunflower Kitchencabinets: Tahoe® Cherry Chocolate.The wraparound island with sink and dish-washer distinguishes this kitchen. The cabi-net above the microwave is staggered to create a focal point. A large utility cabinet provides extra storage.
hardware: Rope knob – Satin Nickel
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Gardenia Kitchencabinets: Sonoma® Cherry Bordeaux.The peninsula with sink and dishwasher has a 42" half wall to separate the kitchen from the dining area. The cabinet above the microwave is staggered to create a focal point. Exposed ends are skinned and classic crown molding adds a finishing touch along the top.
hardware: Rope knob – Satin Nickel
bottom
Gardenia Entertainment Centercabinets: Sonoma® Cherry Bordeaux.A tall end panel is trimmed to form the countertop and line the underside of the wall cabinets at center. Exposed ends are skinned and classic crown molding adds a finishing touch along the top. At the base, ogee pilaster molding is used to create a furniture toe.
hardware: Rope knob – Satin Nickel
page 20 ~ 21
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Daylily Barcabinets: Tahoe® Cherry Bordeaux.A pair of wall cabinets with matching interiors, void door option and single bead molding are flanked by two vertical wine racks, each with a stem glass holder mounted beneath. Classic crown molding is placed along the top.
hardware: Classic knob – Graphite
third tier :
The Luxury Choicepage 24 ~ 25
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— Seasons at Laurel Canyon
60 ft. Homesites
2-3 Bedrooms | 2 Baths | 2 Car Garage
: 2,000 sq. ft. to 2,500 sq. ft.
: Gardenia, Dahlia, Sunfl ower () & Daylily
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Sunfl ower’s , , .
Th e modern kitchen off ers a separate breakfast area, the master bedroom features a tray ceiling, a covered patio off ers a sunroom option, the den can become a third bedroom (optional), and there is also an optional base-ment plan adjustment. Th ere’s more to the Sunfl ower if you’re looking for both living space and space for entertaining.
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No matter what’s on the agenda for the day,Timberlake® can help make every activity special… with rich, thoughtful cabinetry designs that marry storage, convenience and style!2 0
Daylily
A very spacious family room with breakfast area is the focus of this fl oor plan. But the Daylily includes even more distinct features, such as a large living room, formal dining room, master bedroom with generous fl ex space area, optional sunroom, and den that can be converted to a third bedroom (optional). Ideal for both intimate or large gatherings and more comfortable day-to-day living.
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Magnolia .
Within nearly 3,000 square feet of living area, the Magnolia’s special features include a master bedroom with optional sitting room and His and Hers baths. Two covered patios are adjacent to a modern kitchen with separate breakfast area that overlooks a generous family room. You’ll fi nd a spacious living room, formal dining room and private den as well. An optional sunroom, fourth bedroom and basement plan adjustment are also available.
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At the heart of the Primrose you’ll fi nd a spacious kitchen with break-fast area that fl ows into an expansive family room. But there’s even more space for entertaining with a large living room, formal dining room, and covered patio with sunroom option. In addition, there is a private den that can convert to an optional fourth bedroom, master bedroom with sitting room, and optional basement plan adjustment.
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Primrose …
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Hydrangea , , .
Th e Hydrangea gives you room to live, room to entertain, and room to grow. A modern kitchen with breakfast area overlooks an expansive family room and connected dining area. You’ll fi nd a covered patio, as well as a separate living room and separate private den. Options include a sunroom, expansive hearth room, den to third bedroom conversion and basement plan adjustment.
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first tier :
A New Standardpages 08 ~ 09
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Azalea Bookcasecabinets: Andover Oak Tawny
hardware: Classic knob – Satin Nickel
pages 10 ~ 11
main photo
Pansy Master Bathcabinets: Andover® White.His and Hers vanities connected by a lower kneehole desk drawer forming a vanity area.
hardware: Classic knob – Satin Nickel
top
Daisy Kitchen/Entertainment Center cabinets: Scottsdale® Maple Mocha.Peninsula kitchen with built-in home entertainment center on the cooking wall.
hardware: Classic knob – Satin Nickel
center
Daisy Master Bathcabinets: Scottsdale® Maple Mocha.“His” vanity in the master bath separates the tub and walk-in shower. Sides are skinned with finished panels.
hardware: Classic knob – Satin Nickel
bottom
Daisy Den Areacabinets: Scottsdale® Maple Mocha.Two bookcases form the left side of this built-in with a drawer base and wall cabinet on platform forming the credenza side. A fin-ished panel is used for the countertop. Along the top, classic crown molding with dentil and triple bead molding inserts are used along with a tall end panel to form the bridge.
pages 12 ~ 13
main photo
Marigold Basement Family Roomcabinets: Durango® Cherry Chocolate.A pulled entertainment center forms the
— Seasons at Laurel Canyon
50 ft. Homesites
2-3 Bedrooms | 2 Baths | 2 Car Garage
: 1,500 sq. ft. to 2,000 sq. ft.
: Pansy, Azalea, Morning Glory, Daisy & Marigold ()
*{ Smaller, yet rich with amenities }8
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Pansy .
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e generous living room and dining room area creates an open, inviting living environment and is connected to a spacious foyer, and fully modern kitchen with separate breakfast area. e large master bedroom features a tray ceiling and a private den can convert to a third bedroom (optional).
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Th e Marigold off ers distinctive features that make it ideal for entertaining. For example, a large kitchen and separate breakfast area fl ow into a large family room, with an adjacent expansive great room and dining room area. What’s more, there is a covered patio just off the family room, cozy, private den and tray ceiling in the master bedroom. Options include a sunroom, den to third bedroom conversion and basement plan adjustment.
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— Seasons at Laurel Canyon
70 ft. Homesites
3-4 Bedrooms | 2 or 3 Baths | 2 or 3 Car Garage
: 2,500 sq. ft. to 3,000 sq. ft.
: Hydrangea, Chrysanthemum, Primrose () & Magnolia
*{ � e most complete range of options }8
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p.o. box 1980 winchester, va 22604 www.timberlake.com© 2007 American Woodmark Corporation | 02/07 TBL99020 7.5M