portoflio 2nd semester teko
DESCRIPTION
This portfolio contains my previous works, showing a range of areas related to my specialization; fashion design.TRANSCRIPT
Alexander Lindseth2012
Kuroi Hana
Skirt
// harmony between fabric and body //
// ‘Kuroi Hana’ - japanese for Black flower //
// Purpose //
The assignment is based upon three main points.
IFirst of all find an object, which in this case was a perfume bottle.
IIBy the inspirational source, go through an idea generation.
IIIProduct development is the third and final.Pattern development as well as the manufacturing.
// “The largest room in the world is the room for improvement.”-Japanese Proverb //
// Reflection //
First of all the chosen style in it-self was a new experience for me with-in pattern making and the general de-sign process. As I proceeded I found it interesting how the mood became the main inspiration alongside values and technique. with that said, it all had to focus on balance, harmony between fabric and body as well as at last to give a pure expression design-wise. Also the whole pattern and design pro-cess had a touch of Japanese values.
The skirt product’s name is ‘Kuroi Hana’, which is Japanese for Black flower.
Due to the rich and problem-solving process there will always be room for improvement. Balance and harmony in this garnment are the keywords for its functionality and appearance . With that said, I can summarize that it’s a project that I think succeeded, when thinking of personal progression within product development as well as the understanding of drawing. The pro-ject is still ongoing, caused by a per-sonal interest of remaking and im-proving its balance and ‘aliveness’.
park bench IV
.art and form
p u r p o s e
. to be able to work with imageboards
. idea generation w/collage technique
. to be able to create a garment, designed and made by inspiration from an artpiece
”If a building becomes architecture, then it is art” -Arne Jacobsen
Idea generation - Collage
R E F L E C T I O NART AND FORM
To begin with, I chose to work further on and get my main inspiration from Cronhammars’ Park Bench IV. With its harmonious “zen” feeling and balance, it all captured my thoughts to base my inspiration within its mood addition-ally to some personal reflection on humans which I gave the final product. All students were to sew a top mainly out of jersey. It was basically the creative long arm from our lessons of manufacturing a basic t-shirt.
When that is said, I found myself a lit-tle uncertain about how to challenge myself.Therefore, I came up with the idea of focus-ing on pattern development, since that is the field I am least experienced with and which I wanted to explore. That resulted in a waist-coat without shoulder seams and fully quilted.When finishing the pattern and after the design process, I had the thought of “why not to find another challenge”, so I decided that it should be fully lined as well as with hand sewn ribbons.Therefore I had much to take into my hands, which was a great feeling, when having in mind that during the 1st semester I (as everyone else) had to deal with rather theoretical subjects. I can, having all that in mind, summarize that it was a good project, even though I focused a bit too much on manufacturing since I did not prepare all other required materials.
B o o m h u t
P u r p o s e
The purpose of entrepreneurship project was to gain knowledge
and experiences of how to found a business from scratch.
The content of this project included to draw up a business plan, to write a synopsis related to my dregree course fashion/design and to present these in preparation for the first year exam.
...
BOOMHUT // PRODUCTSWhat are our competitive advantages and how with that, can we
differentiate with the design development?Boomhut has a wide range of products and services which include all-ecological dishes generally split into product lines e.g: salads, soups, “Eco Burgers” and quiches. The main goal is to make our products appealing and share our values with our con-sumers. We hope to provide our customers “new needs” or support
their already established lifestyle.
During the product development, we found the best opportunities to make our products as appealing as possible, serving it fast, yet have greater aesthetic values in the product composition. By being mainly inspired by nature and its color compositions, we also reflect/mirror our products from “the green Boomhut vision”, aiming for creating a comfortable community for people with a fast lifestyle and a respect for good food, at the same time be-ing conscious about a sustainable environment. A great importance is also giving our products a new value, which by visual aspects means a rich and natural colour chart. It also includes a sea-sonal menu with new compositions. To give an example, we could mention our “Eco burger”, a new classic beef burger with fresh garnish of seasonal vegetable giving likewise the colours of the season. Additionally there is grilled potato boats served with
low-fat dressing of your choice. Back to the product development, it all relies on our ability to
differentiate also taste wise.We can differentiate, giving the customer a new and 100% pure experience, without any compromises in neither taste nor aesthet-
ics.
Our values are all about building up a green sustainable life-style. We, at Boomhut want to strike a new path in the “fast food” market, so there is not only one way to deliver fast food for fast living people. By purchase all the raw materials from local ecological farms, we want to make sure our message and values go straight to our customers and by any hope, give or support the
values to them.
BOOMHUT // TARGETGROUPWho are Boomhut’s target group?
In order to successfully launch a product or service on the market, one has to define their target group. As Boom-hut is the accomplished combination of fast food and eco-logical thinking, our potential customers could be just as various. However, we have a clear idea of who they are.
Nowadays’ modern lifestyle is faster than ever before. Often people spend more time working and are always on the go. The time people allow themselves for eating has rapidly decreased. In order to make the fully planed week possible, one has to look for timesaving alternatives, especially when it comes to food. A person in this situa-tion would see Boomhut as not only an alternative but the
only right place to go.
A typical Boomhut customer is between 18 and 40 years old, studying or full time working and in general socially as well as financially established. Most likely they live in urban areas and have a stable circle of friends whose interests they share such as literature, arts, politics and music. Typically, the consumer enjoys spending time at cafés with friends or even alone reading today’s news on their smartphone, having an interest in the newest technology. They enjoy their local community life. Being open minded, they easily meet new people. As they are ac-tively taking part in globalization, they also show an in-creasing environmental awareness. Therefore, being highly conscious about the own impact on the world’s changing, especially in regards to their personal consume, is of
everyday matter.
They, as individuals in society see the need for chang-ing the human behavior in order to preserving the world’s environment. As a part of that, they see ecological agri-
culture as a key factor to make a difference.Boomhut answers these needs, by providing a 100% eco fast food experience. In addition to that, also aesthetic val-ues in regards to the products are fully satisfied. It is the unique all-round package of Boomhut that will attract
this target group.
“The best reason to start an organization is to make meaning - to create a product or ser-vice to make the world a better place” - Guy Kawasaki, entre-
REFLECTION on Entrepreneurship project
During the project, I was able to experience vari-ous aspects of founding a company. I gained knowl-edge regarding the formalities and requirements for writing a business plan which proved to be interesting as well as a great base for fulfill-ing my future plans. That also includes a greater understanding of a company’s base, structure and
what it takes to run a company. On the path, different stages of the “making of” a business appeared, such as idea generation, con-cept development, desk research of suppliers and competitive advantages. These were stages that in the end made the business plan and turned out to be an educational simulator. I also soon real-ized how to transform this into ideas of my own specialization, although the businesses seem very
different at first glance. After all, it needs to be said that it went above
my expectations.
“Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph; a begin-ning, a struggle and a victory” - Mahatma Gandhi
G R A D I N G
84A. 1/2 Waist width
B. 1/2 Hip
C. Waist to hemline
D. 1/2 Hemline width
E. Welt pocket frontF. Welt pocket back
101
19
14
14
88
99
19,5
14
14
80
91
101
18,5
14
14
76
87
101
18
14
14
92
103
101
20
14,5
14,5
96
107
101
20,5
14,5
14,5
100
111
101
21
14,5
14,5
0,8
0,8
0,2
0,2
0,2
0,2
101
95
ProductSkirt
Date05.05.12
Size44-56
Basic pattern101
Style315
SeasonAW 12/13
InitialsAJL
Size not to scale
Measurement chart
A
B
C
D
E
F
CommentsBoth welt-pockets will increase with 0,5cm every fourth size.
Size 44 46 48 50 52 54 56 Toll/cm + / -
ProductSkirt
Date05.05.12
Size44-54
Basic pattern101
Style3.15
SeasonSpring 2012
InitialsAJL
Fabric 1 Article 400 - 100% Merino wool
5mm allowance all, except of waistline. 10mm seam
Use a ribbon - 22mm
..............
Single stitches, according to sketch
All stitches in col. 4000
.............
24mm
Pocket bags in article 400
Ribbon of article 400
.............
.............
.............
...........
Article 400 - 100% Merino wool...........
...........
Polyester /80 - colour 4000
..........
..........
Article 305/ 22mm pieces 2
...........
...........
...........
...........
Seams/allowance
Fly
Pockets
Bar tack
Topstitch
Fabric 2
Lining 1 Hem
Pleat
Button hole
Embroidery
Finish
Fusing 1
Fusable interlining for welt pockets and waistband.
Thread 1
Thread 3
Zipper 1
Button 1
String
Stopper
Eyelets
Rivets
Badges
Comments
Size not to scale
Style Description Skirt
R E F L E C T I O N
First of all it must be said that it was a new experience for me to deal with pattern when it comes to grading. In that matter, I found it very helpful yet frustrating at times to find my way through the measuring charts and es-timations. Although it came with some trouble, I found it interesting and for future work with pattern, it will for sure be of greater help.
G R A P H I C S
I n D e s i g n. .I l l u s t r a t o r
I N D E X
InspirationColour cardStyle/DianaStyle/Simon
2345
Stardust
Raw nature
Destructive power
001//Coal Stone
355//Burning Star
320//Light Fire
147//IKB
105//Sky Dive
770//Stone
999//Crystal white
DIANA
SILVER FOX
INTERNATIONAL KLEIN BLUE
FIREBURST
Quality: 70% CO 30% MESizes: 38/39- 46/47
SIMON
Burning starar
International Klein Blue
Quality: 65% CO 35% SESizes (men) 44-52
Over knee length skirt.Shaped waistband with zipper center back. A pair of box pleats front and back
Knee length panel skirt, which panels are wrinkled fully throughout seams.Zipper center back all down to second panel-seam. Top stitched hem-line.
Mid length circle skirt with topstiched, high waist-band. Zipper on right sideseam. Blindstiched hemline.
Over knee length skirt.Shaped waistband with zipper center back. A pair of box pleats front and back
Mid length circleskirt with facing. Zipper center back. Topstitched hem-line.
Knee length, half-circled skirt. Wrinkled waistline with zipper center back and overlapped waistband (to left). Blindstiched hemline.
Mid length roundskirt. Zipper on right side-seam followed with back-to-front over-lapped waistband. Stiched hemline.
Mid length roundskirt. Waistband overlaps from center back (left to right) with a full lenght zipper down to hemline. Stitched hemline.
Mid thigh length pencil skirt with shaped waist-band. Blindstiched hemline.
Mid thigh length pencil skirt with shaped waist-band. blindseam in waist-band.
R E F L E C T I O N . .G R A P H I C S
As a part of learning how and with what the fashion industry is functioning, one has to reach a certain width and height of competence within all its corners. One of them is the use of modern computer tools, used a lot within the industry. Adobe, in general can be seen as one of the most preferable and used programs. As (Adobe) Illustrator is playing one of the main characters, it is the program one prefer-ably uses for professional working sketch-es, ‘flats’, fluids etc. Learning to deal with it for the first time, as well as with general use of computer programs with this weight, I found it very hard and time consuming caused by personal “clumsy” pro-cedures.Therefore my first impression was that this was something I never would manage to deal with in a long time. After the time went by (having lots of patience) I