positioning strategy for pulsar and its effect
TRANSCRIPT
Presented by
SURESH BABU. P
HISTORY OF BAJAJ AUTO Founder Jamnalal Bajaj Year of Establishment 1926, 1945, 1959 Industry Automotive - Two & Three Wheelers Business Group The Bajaj Group Key people Rahul Bajaj (Chairman), Rajiv Bajaj
(Managing Director)
• Listings & its codes BSE - Code: 500490;
NSE - Code: BAJAJAUTO• At present it is the World’s 4th largest
• About Pulsar-2001, 2002, 2003, 2004, 2005• Distribution network• leading company• Low cost car
To under stand which strategy bajaj has used to position pulsar in the market
To study how bajaj pulsar effects the other two wheelers To study which factors has influenced the customer to buy
bajaj pulsar To know the who are the competitors for bajaj pulsar
Sample design- Sample unit, Sample size, Sample region, Sampling process.
Data collection method- Primary data, Secondary data.
Data collection- Questionnaire design. Definition of the Problem- How much market
captured. Geographical area of study- Where I conducted
Comparisons of 150cc bikes
Cubic capacity
Horse power
Run per minuet
Speed gear
Kilo miter per liter
0-60kph
BAJAJ PULSAR
149cc 14bhp 8500rpm 5-Speed 55kmpl 5.42sec
HERO HONDA CBZ
150cc 13bhp 8000rpm 5-Speed 48kmpl 5.43sec
TVS APECHE 160cc 15.2bhp 12000rpm 5-Speed 42kmpl 5.01sec
YAMAHA FZ 150cc 13bhp 8500rpm 5-Speed 50kmpl 5.49sec
HONDA UNICORN
149.2cc 13.3bhp 8000rpm 5-Speed 55kmpl 6.09sec
SUZUKI GS 150cc 13.8bhp 8500rpm 6-Speed 50kmpl 5.51sec
Yes 93 %
No 07 %
Total 200
Yes 79 %
No 21 %
Total 200
Yes 94 %
No 06 %
Total 200
Yes 77 %
No 23 %
Total 200
Yes 67 %
No 33 %
Total 200
Is a brand I trust? Pulsar
The position strategy of bajaj pulsar is kept on changing models according to the market scenario
The pulsar became the bench mark of 150cc segment bikes It gives proud feel to the user and 84% of 20-35 age group
people are using the bajaj pulsar and 16% of other age group people are using the particular brand
Digital Twin Spark ignition (DTSi) provides efficient fuel combustion and better performance under all conditions.
The position strategy for the pulsar was to keep on modifying their models according to the customer requirements and new technology. It affects the sales of the other automobile companies who are involved in 150cc bikes manufacturing
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