positioning the chapter as a business resource 2016 leadership academy

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Positioning The Chapter as a Business Resource 2016 Leadership Academy

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Program/Industry Event vs. Social Program/ Industry Event A planned industry specific presentation or talk. The Question To Ask: Can it, does it, and will it put $$$ in our members’ pockets? Social A planned public or social occasion. Examples: Fundraiser Membership Mixer

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Page 1: Positioning The Chapter as a Business Resource 2016 Leadership Academy

Positioning The Chapteras a

Business Resource

2016 Leadership Academy

Page 2: Positioning The Chapter as a Business Resource 2016 Leadership Academy

Networking IdeasNew Tool: 23 Networking Activities for Your Next Program

Where To Find It: wcr.org > Chapter Tools > Programs

Page 3: Positioning The Chapter as a Business Resource 2016 Leadership Academy

Program/Industry Event vs. Social

Program/ Industry Event

A planned industry specific presentation or talk.

The Question To Ask:• Can it, does it, and

will it put $$$ in our members’ pockets?

Social

A planned public or social occasion.

Examples:• Fundraiser• Membership Mixer

Page 4: Positioning The Chapter as a Business Resource 2016 Leadership Academy

Where To Get Ideas:

Page 5: Positioning The Chapter as a Business Resource 2016 Leadership Academy

WCR.org

• Programming Resources

• Forums

Page 6: Positioning The Chapter as a Business Resource 2016 Leadership Academy

Other Resources

• REALTOR® Magazine• realtor.org• Local Associations• Other Societies & Institutes

– REBAC, CRS• Other Organizations

– YPN, NAHREP, NAREB, AREAA

Page 7: Positioning The Chapter as a Business Resource 2016 Leadership Academy

Industry Events:Six Components to make it

WOW!1. Intentional Networking2. The Venue3. Who Will Be There4. The Topic5. The Content6. The Format

Page 8: Positioning The Chapter as a Business Resource 2016 Leadership Academy

6. The Format

found in Program Format Guide wcr.org

Page 9: Positioning The Chapter as a Business Resource 2016 Leadership Academy

Award Winning ProgramsProgram Title: Selling More Part 1 & 2• Local Chapter/Network: Chicago Chapter, IL

– Presentation Style: • sit down luncheon, moderator, guest panelists and Q&A

– Program Description: • panelists shared insights effectively seek out and market new

listings by providing tools and resources– i.e., staging virtual & live, free MLS tools

• prospecting for professionals• leveraging a REALTORS® network/SOI• marketing smarter• creating a vision for consumers/clients• closing the deal

– Effective Programming: • Business Growth and Development

LPPM 109 -110

Page 10: Positioning The Chapter as a Business Resource 2016 Leadership Academy

Award Winning ProgramsProgram Title: Google Made Easy: Learn How to Use Google to Increase Your Productivity• Local Chapter/Network: Middlesex County Chapter, NJ

– Presentation Style:• Single Speaker, Sit Down, Round Tables, Q & A

– Program Description: • Google suite of APPS to increase productivity for the REALTOR®

– Effective Programming: • Business Development and Technology