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POSITIONING WORKSHOP Presented by Chris Wright 26 April 2012

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What is positioning? the process by which you try to create an image or identity in the minds of your target market

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Why does it matter? differen tiation ELEVATOR PITCH

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differen tiation Why does it matter?

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differen tiation Why does it matter?

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differen tiation Why does it matter?

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ELEVATOR PITCH

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Why does it matter?

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Workshop Is / Isnt Competitive Variance Emotional Rewards Personality Friends / Bizarro Positioning Summary

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IS / ISNT Platforms Business model GenreMechanic Input method Meta game Age rating Development process Art style Narrative style Style of play experience etc. etc. etc.

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Competitive Variance

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EMOTIONAL REPONSE Mastery Adrenaline Sorrow Joy Empathy Protectiveness Fear Empowerment Achievement Creation Escape Enlightenment Release Amusement Connection Competition Belonging Exclusion Frustration Accomplishment

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PERSONALITY

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FRIENDS / BIZARRO Car Vehicle Drink Food Lolly Actor Movie TV show Character Super Hero Musical style Band / Singer Clothing Animal Colour

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Summary Is / Isnt Competitive Variance Emotional Rewards Personality Friends / Bizarro Positioning Summary

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THANK YOU