positive online presence
TRANSCRIPT
Positive Online Presence
Positive Online Presence:Outline
How easy is it to find me on the web? How can I increase hits on my name? How do employers use the web to find out about
applicants? Can my digital tattoo affect my chances of getting
a job? If someone Googles my name, what will they
find? How can I market myself on the web?
Positive Online PresenceDid you know?• 83% of employers look
up job applicants online before deciding on whether or not to hire them
Execunet, 2007
Positive Online PresenceDid you know?
• Almost half of those employers decided against certain candidates based purely upon their online reputation
Execunet, 2007
Positive Online Presence:Strategies
What can you do? Ensure a professional email address
What can you do? Search your name frequently and delete
unwanted content
• Google (and Google images)• Pipl.com• Spezify• Personas
Positive Online Presence:Strategies
What can you do? Remove or restrict access
to any pictures, messages or videos that may leave an unfavorable impression of you
Positive Online Presence:Strategies
Image courtesy of buba69 (Flickr)
How easy is it to find me on the web?
How can I increase hits on my name?
Are my various blogs, websites and networking accounts linked to each other?
Positive Online Presence:Strategies
What can you do? Update Facebook profile (and
privacy settings) LinkedIn Twitter Profile Splash page
Positive Online Presence:Strategies
Consider developing a e-portfolio – include your resume and showcase any impressive projects you’ve worked on
Positive Online Presence:Strategies
Create a thoughtful, well-written blog (or microblog) about your goals or interests. Comment on recent news in your field of interest. Post comments on others’ blogs and use your full name
Positive Online Presence:Strategies
Create a Google Alert Google has released tools to
protect users online reputation. Erasing personal identity inform
ation from the web How to contact a sites Webmast
er Personal data alerts
What’s your digital tattoo?
Resources Osmar, Allie. “Home” The Creative Career. n.p., 2007-2009. Web. 30 July 2012.
Broadcast Interview Source., Inc. “Human Trend Alert: Digital Dirt Hurts Candidates “ Expert Click. N,d. Web. 14 July 2012.
The perp. (c) buba69 (http://www.flickr.com/photos/buba69/2434183957/in/photostream/). CC BY 2.0
The Golden Rule (c) Burkazoid (http://www.flickr.com/photos/djburkey/4360903186/in/photostream/). CC BY-NC 2.0
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