POSM AREA at IPSA Autumn 2016 Exhibition Floor

6-8 September 2016

Moscow, Crocus Expo,

Pavilion 1, Hall 4

POSM AREA

Why exhibit?

Quality of b2b audience: 5000 professionals – your

potential clients. 30% of them are advertising agencies

and 32% - corporate buyers represented by major

chain retailers and FMCG sector.

POSM AREA

Visitors Profile

POSM AREA

Sample Attendee List

• Volvo, Mustang Motors, Scania, Ford, Hyundai

Advertising/BTL agencies

• ADV, BeeTL, Mix Communication, OMD OM Group, Rumedia

Electronics

• Asus, CASIO Europe GmbH, Hansa, Kenwood, Konika Minolta, OMRON, Samsung, SIEMENS

Banks and finances

• VTB24, Alpha Bank, Sberbank, Western Union

Pharma, cosmetics

• Bayer, Berlin Hemi, Boiron, KRKA Pharma, Herbion International Inc, Mann & Schröder Russland, STADA, Unilever, Unipharm

Food

• HAYAT Marketing LLC, Kellogg Rus, Nestle, RedBull, Bonduelle, PepsiCo

Retail Chains

• Metro Cash and Carry, OBI, Х5 Retail Group, SELGROS, L’Etoile, To Be Bride, Swarovski, Avon

Telecom

• TELE2, Yandex, Zyxel, Kaspersky Lab

Automobile

POSM AREA

Exhibitors’ satisfaction

PROMOTION

Special marketing campaign

Special marketing campaign: wide announcement of the

area and its participants among representatives:

• Manufacturers

• Retail shops and chains

• Advertising agencies

• Shopping malls, super-

and hypermarkets

55%

19%

14%

12% Корпоративные заказчики

Рекламные агентства

Посетители IPSA 2014-2015

Сетевой ритейл

PROMOTION

We promote POSM area and its participants among potential visitors via electronic newsletters. Just

give us news about your products and solutions and increase the flow of potential visitors to your

stand!

ПРИГЛАСИТЕ КЛИЕНТОВ НА ВАШ СТЕНД НА IPSA ВЕСНА 2016!

MORE THAN

120 000 SUBSCRIBERS

(FMCG, фарма, продукты питания,

связь, бытовая техника, банки и т.д.)

Corporate buyers (FMCG, buyers, food, electronics, finances , etc.)

Advertising/BTL agencies

IPSA visitors databases

Chain retailers

Your news at IPSA website POSM mark near your company

in Online Catalogue

Announcement at IPSA profile in Facebook

ONLINE PROMOTION

Online Catalogue with the

extra options is the unique opportunity to promote your

company before, during and even after the show!

Website:

80 000 views

In the show month

EXAMPLE OF ONLINE CATALOGUE ENTRY

Description up to 500 char.

Product pictures and description

POSM and NEW marks

Contacts

POSM

ONSITE PROMOTION

POSM mark next to your company description

in the printed catalogue POSM flag at your fascia board

Exhibition printed catalogue is a useful reference tool which will be used by

visitors in the whole year following the show.

The catalogue will be available for all the visitors – your potential customers.

5000 UNIQUE VISITORS: advertising agencies, corporate

buyers, retailers, etc.

To book a stand or get additional information please contact our International Sales Manager:

Natalia Babina natalia.babina@reedexpo.ru Tel.: +7 495 937 6861 ext. 127 Mob.: +7 926 520 8682

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