possibilities 2014 - also...banner possibilities: place a banner on itprodeals to generate more...
TRANSCRIPT
POSSIBILITIES 2014
CONTENT
� About ITPRODEALS
� ITPRODEALS production process
� ITPRODEALS online
� What does ITPRODEALS means for you
� WWW.ITPRODEALS.NL possibilities
� - Banner possibilities
� Vendor promotion
� Timeline 2014
� Coming Soon
� ITPRODEALS participation
ITPRODEALS is collaboration between ALSO and selected resellers. ALSO offers independent
retailers with this strong marketing- and sales concept an unique concept that guarantee resellers a
strong purchasing position, a dedicated sales- and marketing team and very competitive prices. With
ITPRODEALS, our resellers are assured of a powerful and efficient marketing tool. With
ITPRODEALS, the resellers can promote their store and increase turnover.
ITPRODEALS is developed from the following point of view:
Our resellers are professionals, they have a passion for IT and have knowledge of IT products. We
believe especially they deserve focus and personal attention. By bundling forces, the IT professional
can offer good deals and we give them a strong position to compete with the large retail concerns.
The concept of ITPRODEALS contains the following elements:
� 8-page glossy folder with an impression of 1.3 mio and distribution all over the Netherlands;
� Website with may functionalities;
� POS package (pavement board posters, shelf cards and many more);
ITPRODEALS offers you as a supplier also many opportunities!
ABOUT ITPRODEALS
ITPRODEALS FACTS
� Circulation: 1.3 million all over the Netherlands;
� Distribution: 7 times a year; Each reseller has its own exclusive rayon;
Folder is also digitally available*
� Duration folder: 2 weeks;
� Size: 8-page A4 glossy folder. Excluding the front and backside
the folder consists of 40 positions;
� Contents: A folder with not just the best deals but also extensive
product info;
� Extras: POS material, like (pavement board) posters and
shelf cards; Free shipping during the folder period.
� Online: Website, Facebook page and coming soon
a Smartphone application
� Reseller : 60 resellers, 80 stores!* Contractually agreed that the digital version of the folder is not listed by price- and comparison sites at SKU level.
ABOUT ITPRODEALS: FACTS
ITPRODEALS production process
Are you curious about the making of
ITPRODEALS? Watch this short video.
ITPRODEALS ONLINE
WWW.ITPRODEALS.NL
• Digital folder;
• All ITPRODEALS offers;
• Additional product information;
• Search function to the nearest ITPRODEALER.
Dominick Joosten, Marketing & E-Business Manager at ALSO:
‘After the success and confidence that we have achieved last editions, we
have further developed this marketing concept. This website is
established through intensive collaboration with all ITPRODEALERS.
Because of this, the platform will be continue in development. E-
commerce intergration is therefore essential and makes this website the
perfect tool to support the collective of already 80 stores!’
ITPRODEALS ONLINE
ITPRODEALS on FACEBOOK
� The perfect tool to
communicate with end users.
� Facebook will be used to
announce news and other
relevant information.
� Number of likes: 117*
*likes on 12/06/2013, live
since 1st of September
What does ITPRODEALS mean for
you as a supplier?This means more exposure of your brand. Your brand is visible all over the Netherlands, both at the end users home as well as at the stores of the IT professional! We contractually agreed with our resellers that your products will be presented properly*. With ITPRODEALS you will communicate directly with the end user.* If POS material available ALSO will submit this.
Your products in ITPRODEALS? That’s possible!
Together with us you will decide how many and which products you would like to expose
in ITPRODEALS. Per position you can choose to show one large image or multiple smaller
ones (with a maximum of 3 products per position). The vendors are responsible for price
stability of your ITPRODEALS products.
Contribution per position: €750,-. *This contribution is additional to the standard
marketing & communication quarteragreements with ALSO towards the reseller
www.ITPRODEALS.nl possibilities
When you participate in ITPRODEALS, your brand
will also be visible on the website:
� Your products in de folder will also be placed
online with more detailed information coming
from IceCat.
� Service page: Your logo including contact /
service information;
Logo of your brand
Corporate website
Link to your support page
Phone number
www.ITPRODEALS.nl possibilities
Banner possibilities:
� Place a banner on ITPRODEALS to generate more
traffic to your products*. The banner will be visible at
the whole site. No matter where the visitor goes,
everywhere your brand will be shown. *See screenshot banner 1 and banner 2
� Do you have a special promotion or offer, for
example a cash back promotion? Then it’s possible
to place a banner that links to a special landings
page promoting your offer. (see screenshot banner 3)
Contribution per banner:
� Banner 1 and 2 + hyperlink: €750,-*
� Banner 3 + hyperlink: €750,-**Banners will be online during one folder period
Banner 1 Banner 2
Banner 3
Banner on home page Landings page promotion Landings page your promotion
Banner possibilities
www.ITPRODEALS.nl
SPECIAL VENDOR PROMOTIONS
Vendor promotionWe are well willing to explore what’s more possible. For example, Brother’s promotion in the
daily papers ‘Telegraaf’ and ‘Spits’. If needed, we can arrange special deals with our
ITPRODEALERS. If you have a good idea, please contact Dominick Joosten.
TIMELINE 2014
ITPRODEALS Distribution (Monday till Wednesday) Folder period
#1 Week 3 20st Jan – 10th of Feb.
#2 Week 11 17th march – 7th April
#3 Week 20 19th may – 9th June
#4 Week 34, 35, 36 (vacation period) 25th Aug – 13th Sept
#5 Week 39 29th Sept – 20 Okt
#6 Week 46 17th Nov – 8th Dec
#7 Week 49 8th Dec – 29th Dec
Coming soon
� ITPRODEALS App
Participation ITPRODEALS
ITPRODEALS 2014
Folder7 times a year. 8-page glossy folder with an impression of 1.3 mio
and distribution all over the Netherlands
Participate in the ITPRODEALS folder means more exposure of
your brand. Together with us you will decide how often, how many
and which products you would like to expose in ITPRODEALS.
In storeNumber of resellers: 60
Number of stores: 80
This means more focus on your products in the ITPRODEALS
stores;
Your products and brand will be visible in the stores by using for
example pavement board posters and shelf cards
Websitewww.itprodeals.nl
Digital folder;
All ITPRODEALS offers;
Additional product information from IceCat;
Search function to the nearest ITPRODEALER;
Banner possibilities.
Facebookwww.facebook.com/itprodeals
A social marketing tool to announce news and other relevant
information.
More information?
Please contact:
Dominick Joosten
Marketing & E-business Manager
Tel. direct: +31(0)30 – 608 47 23
ALSO Nederland B.V.
Archimedesbaan 26
3439 ME Nieuwegein
Netherlands
Tel: 030 - 608 47 00
Fax: 030 - 608 16 80
www.also.nl
www.also.com
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