post event report - vitality expo · health & wellness coach d r. o r n motivational...

Post Event Reportvitalityexpo.ie

Over

Over

visitors attended Vitality over the weekend 8th-9th September

exhibitors hosting everything from food to fitness, lifestyle to clothing; natural remedies to skincare and mindfulness to sustainable living

4,500

130

would recomment Vitality Expo to a

friend or colleague.

rated features as good/ excellent.

rated quality of visitors as good/

excellent.

very satisfied with Vitality Expo 2018.

93% 85%

97% 98%

Exhibitors

What our exhibitors thought

“Great opportunity to meet the direct customers

and also integrate with the local retailers and

supporters of our brand.”Virgina Bailey, Higher

Nature

“Good feel, good clientele, well

organised, Well done!!”

Paul Irwin, Life’s Great

“Worth doing, excellent leads. I will be back next year

without fail. As promised, weekend full of nutrition,

fitness and fun. Well done!” Cheryl Long,

VEGA Nutritionals

“A busy and exciting event full of

enthusiastic customers in a great location.”

Koyu Matcha Tea, Kevin O’Keeffe

Exhibitors

Exhibitors Testimonials

30-5018-30 50+

18%24%

58%

Age Profile

of our attendees were between the

ages of 18 - 50

Visitors

Who are our visitors?

Male Female

18%

82%

Where our visitors came fromGender

Dublin UlsterMunster Rest of Leinster

Connaught Other

58%

2%

21%

8%3%

8%

Visitors

Who are our visitors?

Speakers, Topics Other

31%

57%

12%

of attendees are looking to purchase product at the show.

very satisfied with Vitality Expo 2018

will return in 2019

93%

82%

Visitors

Reasons for visiting

“Lifeforce was delighted to be involved with Vitality Expo in its inaugural year, it was the perfect fit for Lifeforce. We look forward to continuing the excellent relationship with

the event for 2019 and beyond.

As Lifeforce continues to grow in the Irish market, we want to build lasting relationships with our target market.

Vitality Expo was the perfect opportunity to meet with and strengthen these key relationships with the right

consumers and trade professionals.

Lifeforce was founded in Dublin in 1977 and since then has maintained the philosophy to provide foods just as nature intended. Foods that will not just nourish you but help you to achieve your full potential in life - whatever that may be! Vitality Expo helped Lifeforce introduce or

reintroduce consumers and trade to the Lifeforce brand.”

Sponsorship

What our sponsors thought

KitchenAid sponsored the Food and Cookery Stage at this years Vitality Expo, it was a great opportunity for us to meet the right consumers

as we expand our product range outside of baking, particularly into the Health and

Wellbeing category with our range of Power Blenders.

We had an opportunity to speak to many visitors who are considering their health and

nutrition as a number one priority and are therefore making this a daily consideration and are willing to invest in products which

make this easier for them.

Sponsorship

What our sponsors thought

The Vitality Stage

Where inspiring Irish and international speakers including Patrick Holford, Alison Canavan and

Marilyn Glenville undertook engaging and interactive talks covering an array of topics. Our speakers are all experts in their respective fields and led visitors on a journey to better health and understanding of mindfulness and healthy living.

Features

Speakers

- Meleni Aldridge- Phil Beard

- Catalina Fernandez de Ana Portela- Alison Canavan

- Dr Marilyn Glenville- Dr Rob Verkerk

- Dr Patrick Holford- Henrietta Norton

- Fiona Brennan - Elsa Jones

- Ruben Taberes

Alison Canavan

Dr Patrick Holford

Phil Beard

Features

The Entertainment StageVisitors got into the zone with yoga and pilates sessions to get them ready and energised for their day ahead. Trainers and fitness experts

were on hand to get visitors pumped along with some cool sounds and kids sessions where they

could practice some yoga moves too!

- Paul Byrne- Jenni Murphy

- Claire McGrath- Pat Divilly

- Lydia Sasse- Tanja Thomas- Mel Manina - Jane Whelan

Pat Divilly Paul Byrne

Lydia Sasse

Speakers

Features

The Food and Cookery Stage Bringing you the best of wholefood cookery! Eating

well can be easy if you give it a go so we ignited your passion for healthy cooking and visitors picked

up some pro cooking tips and recipe ideas from our expert team at the Demo Stage our speakers

included Oliver McCabe, IIHF, The Happy Pear, Holly White, Organico and many more.

- Vivienne Campbell- Holly White

- Oliver McCabe- Maria Donlon- Maggie Lynch - Richard Burton- The Happy Pear - Jeeny Maltese

The Happy Pear Oliver McCabe

Holly White

Speakers

Features

The Sustainability Stage

The Sustainability Stage at Vitality provided an insight in to sustainable eating, living and gardening. Health & Wellbeing, Clean Living, Holistic Gardening, Foraging and Zero Waste

was top of the agenda.

- Mairead Finnegan- Dr Rob Verkerk

- Dominic Munnelly - Grainne Parker- Jessica Hatchett- Fiann O’Nùaillan

- Ellen Cox- April Danann

- Bill O’Dea- Peter Koeppel

Fiann O’Nùaillan Dr Rob Verkerk

Grainne Parker

Speakers

Press Radio

TV

Articles within the Irish Independent, Sunday Independent, the Herald & independent.ie, Life Magazine & Weekend Magazine.

Secured coverage across IMAGE magazine, Rude Health Magazine, Happy Magazine, The Sun & the Irish Times.

171 Adult TVRs delivered in August & September

20 second ad ran across TV3, 3e, be3 & TV3+1400k impressions display 120k impressions VODXposé Weeklong promotion

98FMAugust 29th – 31stDrive Time Today FMAugust 7th – 29thDrive Time 7-9amDrive Time 5-7pm NewstalkAugust 8th – 22ndLunchtime Live

Newstalk August 22nd – 30thHard Shoulder & Lunchtime Live Spin 103.8September 4th – 6thDrive Time AMDrive Time PM

Media

€2.1 millionMedia Coverage worth over

delivered November 2017 - September 2018 via print, digital, social & online, TV, radio & PR.

Alison Canavan Health & Wellness Coach

Dr Patrick HolfordNutrition & health expert

Siobhan Byrne Director/Owner

BodyByrne Training

Oliver McCabe Independent Irish

Healthfoods

Vitality is Ireland’s largest natural health and wellbeing show taking place this weekend, September 8th & 9th in the RDS Dublin. Featuring some of Ireland’s best-known speakers from the world of natural health, wellbeing and fitness, Vitality Expo promises to be a weekend full of nutrition, fitness, learning and fun.

A festival of food, fitness & funBook Now

Tickets €10

Weekend tickets

available

This Weekend




BodyByrne Training


Healthfoods

Vitality is Ireland’s largest natural health and wellbeing show, taking place this weekend September 8th & 9th in the RDS Dublin. Featuring some of Ireland’s best-known speakers from the world of natural health, wellbeing and fitness, Vitality Expo promises to be a weekend full of nutrition, fitness, learning and fun.

A festival of food, fitness & funBook Now

Tickets €10

Weekend tickets

available

This Weekend

Vitality is Ireland’s largest natural health and wellbeing show, taking place on September 8th & 9th in the RDS Dublin. Featuring some of Ireland’s best-known speakers from the world of natural health, wellbeing and fitness, Vitality Expo promises to be a weekend full of nutrition, fitness, learning and fun.

A festival of food, fitness & fun



BodyByrne Training


Healthfoods


Early Bird

Offer50% off tickets for a limited time.

To redeem simply go to

vitalityexpo/tickets and enter

the following code when

checking out: VITALITY50.





BodyByrne Training


Healthfoods


Early Bird

Offer50% off tickets for a limited time.

To redeem simply go to

vitalityexpo/tickets and enter

the following code when

checking out: VITALITY50.

Get inspired with a jam-packed schedule of motivational demonstrations and discussions on the Vitality Stage. Speakers include Alison Canavan, Dr Patrick Holford, Ruben Taberes and Henrietta Norton.

vitality stage

outdoor stage

Get into the zone with yoga and pilates sessions to get you ready and energised for your day ahead and there’ll be a kid’s area where they can practice some yoga moves too! Speakers include Siobhan Byrne and Pat Divilly.

cookery stage

sustainability stage

Bringing you the best of wholefood cookery! ignite your passion for healthy cooking and pick up some pro-cooking tips and recipe ideas. Speakers include The Happy Pear and Oliver McCabe.

Providing you with an insight in sustainable eating, living and gardening. Topics covered include health & wellbeing, clean living, holistic gardening, foraging and zero waste. Speakers include Dominic Munnelly & Grainne Parker and Fiann O’Nuailainn.


RDS Industries Hallvitalityexpo.ie

8th & 9th Sept 2018

Give your brand a healthy boost

Reserve your stand today!Contact Margaret Andreucetti or Michal LazarowiczT: +353 (0)1 846 0020 E: [email protected]

8th & 9th September 2018RDS Industries Hallvitalityexpo.ie

Vitality Expo 2018 is the new destination for healthy living, where our natural health community gathers to celebrate new trends and ideas in our dynamic industry.

With interest in healthy lifestyles blossoming, there is no better time or place to introduce your product, service or innovation to new customers. Brought to you by Health Stores Ireland and Independent News and Media, Vitality Expo 2018 is the natural choice for educators, distributors, therapists, nutritionists, wholefood providers, artisans and skincare experts to showcase their business to thousands of health-conscious visitors.

Alison Canavan –Vitality

Dr Sarah Murphy – Healthy Living

Fiann Ó Nualláin – Sustainability

Oliver McCabe – Food & Cookery

Give your brand a healthy boost

Reserve your stand today!Contact Margaret Andreucetti or Michal LazarowiczT: +353 (0)1 846 0020 E: [email protected]

8th & 9th September 2018RDS Industries Hallvitalityexpo.ie

Vitality Expo 2018 is the new destination for healthy living, where our natural health community gathers to celebrate new trends and ideas in our dynamic industry.

With interest in healthy lifestyles blossoming, there is no better time or place to introduce your product, service or innovation to new customers. Brought to you by Health Stores Ireland and Independent News and Media, Vitality Expo 2018 is the natural choice for educators, distributors, therapists, nutritionists, wholefood providers, artisans and skincare experts to showcase their business to thousands of health-conscious visitors.

Alison Canavan –Health & Wellness Coach

Dr Sarah Murphy – MB Bch BAO

Fiann Ó Nualláin – The Holistic Gardener

Oliver McCabe – Independent Irish Healthfoods

Tickets €8Weekend tickets

available. Book today at vitalityexpo.ie


Dr Sarah Murphy MB Bch BAO

Fiann Ó Nualláin The Holistic Gardener


Healthfoods



Ireland’s destination for healthy living. 8th & 9th September 2018RDS Industries Hall / vitalityexpo.ieVitality Expo 2018 is Ireland’s only consumer and trade focused natural health exhibition where you can learn about exciting new products and remedies, meet natural health suppliers, discover the latest natural health trends, and obtain tips and expert advice from the many well-known figures within the natural health industry in Ireland and beyond.

Vitality is a destination, an experience with a festival feel and all natural health interests will be catered for across 4 stages by industry experts including: Alison Canavan – Healthly Living, Dr Sarah Murphy – Healthy Living, Fiann Ó Nualláin – Sustainability and Oliver McCabe – Food & Cookery

Tickets on sale from 1st May on vitalityexpo.ie

Alison Canavan –VitalitY

Dr Sarah Murphy – Healthy Living

Fiann Ó Nualláin – Sustainability

Oliver McCabe – Food & Cookery

Media

Media

News

Women faring worsethan men in a nationof couch potatoes

NEARLY four in 10 Irishwomen are risking theirhealth by not exercisingenough, a global study revealstoday.More than a quarter of men

are also failing to clock upenough physical activity.Ireland is ranked high

among high-income countrieswith toomany couch potatoes.Our sedentary habits are

leaving us at higher risk of arange of diseases, according tothe ‘Lancet Global Health’journal.It found worldwide there

has been no improvement inlevels of physical activity since2001.People need at least 150

minutes of moderate aerobicactivity, such as cycling orbrisk walking, everyweek.They should also aim to do

strength exercises, on two ormore days a week, that workall the major muscles includ-ing legs, hips, back, abdomen,chest, shoulders and arms.More than a quarter of the

world’s adult population –some 1.4 billion – are notactive enough, putting them atgreater chance of developingcardiovascular disease, type 2diabetes, dementia and cancer.The study by the World

Health Organisation (WHO)found 32.7pc of the Irishpopulation are inactive.

It compares with 49pc in theUS and 36pc in the UK.But it is as high as 37.1pc

among women and 28.3pc formen in this country.Womenwere less active than

men in all regions of theworld, apart from east andsouth-east Asia.Overall, in high-income

western countries 42pc ofwomen are inactive comparedwith 31pc of men.The data shows that if cur-

rent trends continue, then wewill fail to meet a global activ-

ity target of a 10pc relativereduction in insufficient phys-ical activity by 2025.The new study is based on

self-reported activity levels.It includes activity at work

and at home, for transport, andduring leisure time, in adultsaged 18 years and older from358 population-based surveysin 168 countries, including 1.9million participants.In four countries, more than

half of adults were insuffi-ciently active – Kuwait (67pc),American Samoa (53pc), SaudiArabia (53pc), and Iraq (52pc).Countries with the most

active populations wereUganda and Mozambique,

with 94pc reaching targets.“Addressing inequalities inphysical activity levelsbetweenmen andwomenwillbe critical to achieving globalactivity targets,” said Dr FionaBull, of theWHO.“It will require interventions

to promote and improvewom-en’s access to opportunitiesthat are safe, affordable andculturally acceptable.”In wealthier countries, the

transition towards more sed-entary occupations, recreationand the car could explain thehigher levels of inactivity.The getirelandactive.ie web-

site has a public database ofsports and recreation facilities.Experts advise that walking

is an easy way to get moreexercise. They recommend try-ing to keep fit by ditching thecar for short journeys, walkingall or part of your journey towork, getting off the bus ortrain a stop early, and planninglongerwalks at weekends.Deirdre McDonald, aWeight

Watchers coach in Carlowwholost three stone, said she fre-quently has to try to motivatepeople who are in a no-exer-cise rut to get back movingagain.“I urge them to start by find-

ing find ways to make it a partof their day. Do 10 minutes inthemorning. If you say to exer-cise for an hour it is moredaunting. Do another 10 min-utes at lunchtime. That’s 20minutes clocked up.”

EilishO’ReganHEALTH CORRESPONDENT

Aquarter of theworld’s populationare not active enough

‘I founda sportthat I lovedat64’AFTER finding a sport sheloved for the first time in herlife, CoWestmeath nativeMarian Mooney has learnedyou’re never too old to getactive.Her Active Retirement

Ireland group was offered atrial of a quirky game knownas ‘pickleball’, and the 64-year-old, from Multyfarnham, saysshe has never looked back.The game combines elementsof badminton, tennis and tabletennis. “I didn’t like football orhurling growing up and neverdreamed of finding a sport Itruly loved at the age of 64.People assume that the elderlydon’t want to get involved in acompetitive, active sport – butthat’s anything but the truth.“The team have grown so

much and next week we’reholding our first pickleballchampionship at the annualnational bowls competitionand activity break.”

Getting active:MarianMooney in Killucan, CoWestmeath, and, above,playing pickleball.Photo: Barry Cronin

3IRISH INDEPENDENTWednesday, September 5, 2018

32

Over the lastmonth, youmay have seenpictures of KimKardashianwearingskintight,screaming lime

from head to toe — enough to sendanyone over the age of 25 running amile from a trend.The reality star has embraced

neon in its loudest, brashest form,but you don’t have to go for latex orhighlighter shades to try the lookfor yourself.Because neon shades are back —

on the catwalks and in shops. Inthe autumn-winter collections, thedominant moodwas athletic: MarcJacobs presented an 80s-inspiredoversized power suit in orangewith a hot pink bumbag, and atPrada, heritage tweedwas mixedwith neon tulle and nylon, in

sporty shapes, socks and logos, asseen on PoppyDelevingne (right).But it’s not all athleisure — Brandon

Maxwell andValentino offered redcarpet-worthy gowns, including aturquoise and lime show-stopper thatFrances McDormandwore to the MetGala this year.Narciso Rodriguez made the case for

neon at work, pairing draped blouseswith high-waisted trousers, and ToryBurch presented office-readymididresses with scarf-tie detailing.For your off-dutywardrobe, Prabal

Gurung and Ulla Johnson showcasedneon knitwear, and in outerwear, there

was Carolina Herrera’s yellowwoolcoat andMoschino’s magenta cape —another trend set to rule this winter.If you’re keen to try it out, skip the

full-on fluoro for small doses. Sculpturalearrings will instantly refresh an LBD,or pick up a vibrant cross-body bag forcasual wear.Use shades of watermelon, lemon,

orange and lime as an accent withshades of black, navy, white or grey, orfor a cool contemporary look, diffuseneon brights with this season’s neutrals.A raspberry silk blouse will provide abeautiful contrast with a camel coat andwide-leg trousers.Block-colour neons can function as

a striking base for prints, too. A zestygreen jumper offers an unexpected popof colourwith a floral midi skirt in tonalshades, or try a pink roll-neckwith achecked suit.Now is the ideal time to wear—

luminous shades go particularlywellwith a post-holiday glow— but thesepieces will see you through the seasonand help to bring a jolt of sunshine intodull winter days.For a more mature look, opt for a

midi dress or smart separates. BlakeLively (left) gives the trouser suit trendan update in shocking limeVersace,althoughwewould suggest toningit downwith a morewearable coral.It’s easier on the eye, particularly forworkwear, and it’s more flattering onthose who don’t have Hollywood skintones.Tibi’s suit is also more straightforward

to style — offset the vivid huewith adelicate pastel shirt.

How to wear...neon huesFluorescent hues were all over the catwalksand the red carpet.MeadhbhMcGrathoutlines the grown-up way to pull off thelook for day and eveningwear

Left: Top, €49 fromCOS; sunglasses,€12.99 from Pull &Bear; earrings, €6.99from Bershka andjacket, €80 from

Topshop

method, called ‘TheWay’ (thisistheway.ie), is realistic.“Sometimes I cook something for Eva,

and she looks at it, hasn’t even tasted it,and she’ll say ‘I’m not eating that, don’tlike it’. Youwant to bang your head offthe wall, because you’ve had a busyday. Nothing’s perfect —we have thisamazing daughter, but it’s not like shenever asks me for sweets or neverrefuses vegetables.We have thesame challenges all other parentshave, and I think that helps peoplerelate to us,” Grainne explains.Dominic adds: “People are maybe

a little bit tired of the Instagramexpert.We’re getting to that pointwhere theywant somebodywhois actually qualified, who has agood reputation inwhateverfield they’re discussing, and[Vitality Expo] is a good placeto find them. Beyond the‘10-minute workout to knockyourself into shape’, we needsome concrete sciencebehind it.Who better to talkabout stress and resiliencethan Grainne, who has worked incorporate life for 20 years and had a lot ofmajor challenges to overcome?“I’m a sports scientist, and that’s a

massive difference from someonewho hasdone an eight-week or a

weekend qualification.It’s easy to deal with a20-year-old girl thatmoves like a ninja —anythingwill workwith them. Showmethe principles you’re

putting down on paperthat apply to the 70-year-

old as well as the 17-year-old.”At Vitality Expo, Dominic and Grainne

will be delivering a one-hour seminar intwo parts. Grainne’s segment is ‘Why beingstressed-out and sleepless doesn’t have tobe the new norm’, while Dominic looks at‘Sensible, sustainable’ workouts.“We’ll be going throughwhat we do

with people to help them stay healthier,fitter, happier and stronger for longer,” heexplains.

Continued from Page 31

‘People are maybea little bit tired of theInstagram expert’

iLifestyle

DISCOVER the wealth of good health atVitality Expo, Ireland’s largest health andwell-being show, taking place in Dublin’s RDSon September 8 and 9. Learn from the expertsincludingAlisonCanavan,Paul Byrne,OliverMcCabe and the Happy Pear, and enjoytwo days of food, fitness, mindfulness andsustainability. Grainne and Dominic will bespeaking at 12.30pm on Saturday and Sundayon the Sustainability Stage. For tickets, visitvitalityexpo.ie/tickets. Under-12s go free.

Online Media

Online Editorial

Give your brand a healthy boost. Partner with Vitality Expo 2019.

Joanna SheridanVitality Expo 2019 Exhibition Space Sales

Eventhaus LtdT: +353 1 8460020

E: [email protected]

Michal Lazarowicz Vitality Expo 2019 Exhibition Space Sales



Margaret AndreucettiVitality Expo 2019 Exhibition Space Sales Manager



Tara DenmarkSponsorship & Events Executive

Independent News & MediaT: +353 87 942 4244


Cliona CarrollSponsorships & Events Manager

Independent News & MediaT: +353 1 705 5419


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