post show report - easyfairs · marketing / communications / brand manager 15% packaging manager /...

www.easyFa irs.com/PI-LONDON

PACKAGING INNOVATIONSLondon 2012

PACKAGINGINNOVATIONS London20124 & 5 OCTOBER 2012

BUSINESS DESIGN CENTRE, LONDON

POST SHOW REPORT

PACKAGING INNOVATIONS London 2012,a phenomenal success!


DID YOU KNOW?Visitor attendance has increased by 50% from the first event in 2010.

2012 has been a magnificent year for Great Britain, especially London, with the Queen’s Jubilee, Olympics and Paralympics all providing a feel good factor… and PACKAGING INNOVATIONS London continued this positive theme.

Record-breaking numbers attended the event on 4 & 5 October 2012, with household brands and start-up companies searching for answers to their packaging needs. As a result of the crowds, over 74% of the exhibitors re-booked at the show for 2013 and prime positions are already very limited.

PACKAGING INNOVATIONS London has fast become the leading event for brand management, design and luxury packaging in the UK.

Find out how we attracted the decision-makers and purchasing audience to make this event another success.

Inside, we explain which dedicated marketing channels we used to attract key visitors, along with the features and networking opportunities to keep visitors at the show.

27% visitor increase on 2011

74% of exhibitors rebooked for 2013

VISITOR INFORMATIONPACKAGING INNOVATIONS London always attracts senior decision-makers and influencers with real buying power. Each year these purchasers attend and here is a glimpse of these visitors


SECTORS Food & beverage 27%Retail 11%Personal care / hygiene & cosmetics 10%Consultancy 10%Wholesale & distribution 8%Advertising 6%Clothing / fashion / accessories 5%Luxury goods & fine jewellery 4%Pharmaceutical 4%

91% identified a new supplier

78% spent over 3 hours at the show

96% found the visit to be worthwhile or very worthwhile

JOB FUNCTION CEO / owner / proprietor 15%Managing director / director 15%Marketing / communications / brand manager 15%Packaging manager / specialist 14%Buyer / purchaser / procurement manager 10%Product development / project manager 7%Account / sales manager 5%Consultant 5%Designer / creative director 5%

PURChASING POWER

42% 40%

18%

I make the final decision

I influencean order

I specify an order

COMPANYÕ S REVENUE SPEND ON PACKAGING

£1 million + 27%

£500,001 - £1 million 7%

£250,001 - £500,000 9%

£100,001 - £250,000 12%

£0 - £100,000 45%

Ò Really innovative design ideas and very

exciting stuff.ÓLucy Herbert, Product Development, Sainsbury’s

Asda .....................................................Packaging Development ManagerBacardi Global Brands Ltd ..................................... Innovation DirectorBirdseye Iglo Group ........................Packaging Development ManagerBosch Lawn and Garden Ltd ...............................................Senior BuyerBritvic ............................................................................Innovation ManagerBurberry ...........................................................Head of Packaging DesignCoca-Cola .....................................................................Associate DirectorDanone ................................................................................Packaging BuyerDebenhams ..................................................................................... DesignerDiageo ..................................Global Procurement Innovation ManagerDuPont ..........................................................................Marketing ManagerEnglish Heritage ................Head of Retail, Buying and MerchandisingEstee Lauder ................................................................ Executive DirectorFinsbury Foods Group ....................................................Design ManagerGlaxoSmithKline .............................................. Lead Packaging SpecialistGu Puds ...............................................................Senior Product ManagerHarrods .........................................................................Packaging DesignerHarvey Nichols .....................................................................................BuyerHotel Chocolat .............................................................................. DesignerInnocent Drinks ............................................................................. DesignerJaguar Landrover ................................ Global Parts Packaging ManagerJohn Lewis Partnership ............................................Purchasing ManagerKellogg ......................................................Packaging Technology ManagerKerry Foods ..........................................................Development ManagerKraft Foods ...............................................Senior Packaging TechnologistLush.........................................................................................Creative BuyerMagners .................................................................................Brand Manager

Manchester United Ltd ...............................................................MarketingMarks and Spencer .............................................................Brand ManagerMarks and Spencer ......................................................Packaging ManagerMinistry of Sound .........................................Creative Product ManagerMolton Brown .................................Senior Manager Creative ServicesMolton Brown ..................................Packaging Development ManagerMorrisons ...........................................Packaging Development ManagerMothercare .............................................................Packaging TechnologistMotorola ........................................................................Packaging ManagerMuller Dairy ......................................Packaging Development ManagerOrient-Express .............................General Retail and Buying ManagerPaul Smith Ltd .................................................................Sourcing ManagerProcter & Gamble ................................................Package DevelopmentReckitt Benckiser ...............................................Head of R&D PackagingReckitt Benckiser .................................Device Design & DevelopmentRiver Island ..........................................................................Brand DesignerSainsburyÕ s ...............................................................Packaging TechnologistSamsung ............................................................................Graphic DesignerStella McCartney ........................................................................... DesignerTed Baker ..........................................................................................DirectorTesco .......................................................................................NPD ManagerTesco ................................................................Packaging Design ManagerThorntons Plc ...........Head of Packaging Development DepartmentTIGI ...........................................................................Global Brand ManagerUnilever .........................................................Global Brand DevelopmentWaitrose........................................................................Product DeveloperWilkinson...............................................Own Brand Packaging Manager

VISITORS TO ThE ShOW


Here’s a sample of visitors who attended the 2012 show:

Ò My recent visit to PACKAGING INNOVATIONS London was really useful and inspiring. The learnShops provided excellent information and ideas; and it was a great opportunity to not only meet our current suppliers face to face, but also find new ideas and meet new contacts. I look forward to visiting again next year!Ó Sarah Voelker, Packaging Designer, Harrods

Ò This was my second visit to PACKAGING INNOVATIONS London, and again I had an enjoyable visit; it was well laid-out, I was well looked after, and there were lots of innovations and ideas of how to package products in novel ways.Ó Dr David Hall, Product Manager, Rentokil


WhAT ThE EXhIBITORS ThOUGhT

Ò A unique event that dares to be different.ÓRebecca Farrimomd, Marketing, Innovia Films

Ò Allied International found that PACKAGING INNOVATIONS London had a high level of very relevant visitors. We had a number of high quality and interesting enquires that we are busy following up on and look forward to the impact it will have on our business over the coming months. We have already booked again for 2013!ÓZoe Woodward, Managing Director, Allied International

Ò IoPP see easyFairs PACKAGING INNOVATIONS London as the KEY show to be at.ÓKevin Vyse, Managing Director, IoPP

Due to the 27% increase in visitor numbers and additional features, exhibitors left the show with a positive feeling. 74% of exhibitors rebooked at the show for 2013, so there was plenty of excellent feedback. See below the results from our onsite survey conducted by Business Information Group and comments from individuals at the show

91% met or exceeded their expectations

89% felt participating was worthwhile / very worthwhile

74% rebooked onsite for 2013

Ò Best show we have attended to date.The opportunities that we have from the show, we are confident will add to the growth of our business.ÓSteve Mallett, Sales Director, Curtis Packaging

Ò As first time exhibitors, it has been a very positive experience and show, with a good variety of visitors coming through the door and good quality leads.ÓLouise Moore, Marketing Manager, HH Deluxe Packaging

Ò The right people have come to see what we are offering; 50-60 new leads within 24 hours will hopefully ensure the show ends up delivering a good return on investment.ÓJack Symons, Marketing Manager, Berry Place

Ò We had a fantastic show, which we used to launch our new product. The visitors to our stand were exactly what we were looking for to introduce our new product. The show was well organised and the venue was brilliant. Many thanks to the PACKAGING INNOVATIONS team for making it such a busy two daysÓIvan J Reeve, Sales Director, CDi Worldwide

WhAT VISITORS ThOUGhTThrough our own online surveys and onsite research we were able to understand what visitors thought of the show. Here’s a breakdown of feedback we received from visitors.


96% described their visit as worthwhile or very worthwhile

91% identified new suppliers

81% will attend again

75% were there to find new products and innovations

Ò The suppliers that were at the show were exactly what we were looking for.Ó Bamidele Fagbohungbe, Proprietor, Duques Luxury Packaging

Ò Location excellent, easy place to pop in to and well laid out show in terms of finding your way around.ÓSam Khan, Head of Costing, Kinnerton Confectionary

Ò Very productive visit.ÓFrancesco Santoro, Managing Director, PapaLino Limited

Ò I like the layout of the show over three floors. It makes it much more interesting and three dimensional compared to other shows. IÕ m here with an open mind working for a dairy farm sourcing new printed films and corrugated packaging cartons.Ó

Darren Cox, Packaging Technologist, First Milk

Ò The show has a lot going on, with a broad overview of the packaging industry. Great for new ideas as a first time visitor.Ó

Will Packard, NPD Technologist, Bokomo Foods

DISPLAY ADVERTISING• Converting Today• Creative Review• Digital Printer• FMCG News• Food & Drink Business• Food & Drink International• Food & Drink Network• Food Packer & Processor International• Environment Times• International Bottler & Packer• Innovation in Print • Marketing • Packaging Gazette• Packaging News• Packaging Professional• Packaging Today• Print & Paper Monthly• Print Week• Retail Packaging• SPC• Telegraph

EXTERNAL EMAILS

In addition to the 60,000+ easyFairs email database, we also send dedicated emails to the subscribers of:

• Converting Today• Cosmetics Business• Environment Times• Food & Drink Business• Food & Drink International• Image Reports• Innovation in Print• Manufacturing Chemist• Marketing• Packaging Europe• Packaging Gazette• Packaging News• Packaging Society• Packaging Today• Print Business• Print & Paper Monthly• Print Week• SPC• WEBPackaging

MAILERS & INSERTS

In addition to the direct mailing sent to 60,000+ easyFairs contacts, we also promote the event to thousands of readers of key publications:

• Converting Today

• Food Packer & Processor International

• Food & Drink Business

• International Bottler & Packer

• Marketing

• Packaging Gazette

• Packaging News

• Packaging Professional

• Packaging Today

• Print Week

• Retail Packaging

• SPC

ONLINE AND NEWSLETTER ADVERTISING

• Brand Republic

• Cosmetics Business

• Creative Review

• EFIA

• FMCG News

• Foodbev.com

• Food & Drink Business

• Food & Drink International

• Food & Drink Network

• Global Cosmetics Community

• Luxury Society

• Marketing

• Packaging Europe

• Packaging Gazette

• Packaging Today

• Packaging Society

• Packaging News

• Print Week

• SPC

• WEBPackaging

Visitors and exhibitors now consider PACKAGING INNOVATIONS London an established event for the UK market, as the show offers a unique platform to showcase the latest in brand management, design and luxury packaging.

While visitors can source the aesthetic side of packaging, exhibitors benefit from the arrival of decision-makers within different areas of the industry.

Here’s a breakdown of the 2012 campaign, which shows how we promote the event.


ADVERTISING & PROMOTION

• Retail PackagingPACKAGINGINNOVATIONS

London 20124 & 5 OCTOBER 2012


THE EXCLUSIVE EVENT FOR BRANDED

& INSPIRATIONAL PACKAGING

Register FREE at www.easyFairs.com/PI-LONDON

PACKAGINGINNOVATIONS London 2012

4 & 5 OCTOBER 2012


THE EXCLUSIVE EVENT FOR BRANDED

& INSPIRATIONAL PACKAGING

Register FREE at www.easyFairs.com/PI-LONDONRegister FREE at www.easyFairs.com/

REGISTERNOW!

PILondonadA4.indd 1

10/07/2012 15:51

NEW!

NEW!

NEW!

REGISTER NOW at www.easyFairs.com/PI-LONDON

GETTING THERE

ORGANISER

Business Design Centre

52 Upper Street, Islington, N1 0QH

T : +44 (0)20 7359 3535

Your unique ticket reference:

4 October 2012

10:00 – 17:00

5 October 2012

10:00 – 16:00

easyFairs UK Ltd

8 Oak Lane

Twickenham

TW1 3PA

T: +44 (0)20 8843 8800

F:+44 (0)20 8892 1929

PACKAGING INNOVATIONS

London continues to grow

REGISTER NOW at www.easyFairs.com/PI-LONDON

2012 had been a magnificent year for Great Britain,

especially London, with the Queen’s Jubilee and

Olympics taking place so close together...

and there’s still more!

Scan with your

smartphone’s QR Follow us on Twitter!

@easyFairsPACK #PI2012

Like us on Facebook!

/PackagingInnovations

Join “easyFairs packaging group”

Save the date...

For more information visit the website www.easyFairs.com

/PI-London /PILexhibitors /PILlearnShops

/PILwhyvisit /PILshowfeatures /PILgettingthere

All details correct at the tim

e of print

Official Media Supporter Show Supporters

NEW!

• Luxury Packaging

• Brand & Design Village

• Contract Pack

• BPIF Carton

Conference

• easyFairs learnShops Seminar

Theatre

• Packaging News learnShops

Seminar Theatre

• Keynote learnShops seminar

theatre

• Champagne Hour

• The BIG Packaging Debate

• Lions’ Lair

• Drinks Reception

• Best of British - stand GB23

Look who’s exhibiting...

Find out more information inside or register to attend at www.easyFairs.com/PI-LONDON

PACKAGING INNOVATIONS London 2012 takes place on 4

& 5 October at The Business Design Centre, Islington, London

and there’s plenty on display for the industry to celebrate.

40% new

exhibitors

Register NOW!

0257 Packaging Innovations 6pp mailer.indd 1-3

8/24/12 5:48:00 PMREGISTER NOW at www.easyFairs.com/

REGISTER NOW at www.easyFairs.com/PI-LONDONPI-LONDON

Scan with your

smartphone’s QR Follow us on Twitter!




Follow us on Twitter!


Join “easyFairs packaging group”Join “easyFairs packaging group”



Register FREE at www.easyFairs.com/

Register FREE at www.easyFairs.com/

Luxury Packaging is a dedicated zone at PACKAGING

INNOVATIONS London for marketing managers, brand owners

and those responsible for high-end products to source the latest

developments within the industry.

Bringing luxury

packaging to the

UK’s top brands

We are currently working on several new product development

projects including skincare, cosmetics and male grooming and

this show will absolutely help us find the packaging design and

innovation ideas we’re looking for.

Stirling Murray, CEO, The Red Tree

PREVIOUS VISITORS INCLUDE:

Register FREE at

www.easyFairs.com/LuxuryPackaging

LP-2012-fpa4-ad 3.indd 1

22/08/2012 14:40

Leverage Them, Don’t Lose Them

- Nigel Paine

pr

EDITORIALThe PR for PACKAGING INNOVATIONS London was assigned to energyPR, which liaises with leading publications to maximise the show, and its exhibitors, exposure outside of easyFairs advertising spend. After a number of years of working on this event, the relationships energyPR have built up make it an integral part of the team… and means it knows how to generate the range of publicity surrounding the show.


TITLES OF PRESS RELEASES INCLUDED:

• PACKAGING INNOVATIONS London to host BPIF Cartons Conference

• The capital event for branded & inspirational packaging

• Big guns explore packaging in an online ethical world

• London wrapped with innovation for 2012

• Best design agencies assemble for PACKAGING INNOVATIONS

• Digital, design and recycling top the agenda at PACKAGING INNOVATIONS

• Unmissable solutions at PACKAGING INNOVATIONS London 2012

• Luxury line-up at PACKAGING INNOVATIONS London

• Luxury going for green

• PACKAGING INNOVATIONS lives up to its name

• Packaging has the power to hypnotise

• Show to decide which patriotic packaging wins gold

• Is good design an asset for short term success?

• UK innovators flock to London

• Pillbox Design stepped into first place

EDITORIAL To maximise the promotion of the show, we ensure our releases are published both in print and online. Here are some examples of places stories about PACKAGING INNOVATIONS London 2012 was shown.

PRINT • Beverage Innovation • Cafe Culture • Confectionery Production • Converter • Cosmetic Business• Cosmetics International • European Plastic Production

Manufacturer• Exhibition News • FMCG News • Food & Drink International • Food and Drink Network • Food Packer & Processor • Food& Drink Technology • Gift Focus • International Bottler and Packer • Irish Printer • Packaging Gazette • Packaging News • Packaging Today • Pizza, Pasta & Italian Food • Print Monthly• Print Week • Retail Packaging• SPC

DIGITAL • Architect Choice • Converting Today • Cosmetic Business • Cosmetic Design • Digital Printer • Exhibition News • Food & Drink Business Europe • Graphic Repro • Green Wise • Label and Labelling • Logistics Handing • Materials Handling World • Packaging Business Review • Packaging Europe • Packaging Gateway • Packaging Gazette • Packaging International • Packaging News • Packaging Today • Paper & Print • Park Logistics • Print Business Magazine • Print Monthly • Print Week • Transport Distribution Europe • WebPackaging

What does this all mean?Using a universal unit of measure, the value of the editorial equated to:

Print - £373,595 Online - £106,741

The dedicated Twitter account for our packaging events (easyFairsPACK) Tweeted on average 7/8 Tweets a day.

Topics included exhibitor news, industry news and show information, which keeps it fresh and keeps people glued to the account. Currently we have around 1,300 people following our account, keeping up to date with our Tweets.

here are some of the Tweets made during the show:

Our group, easyFairs Packaging Group, has over 1,150 members discussing the latest topics within the printing and packaging industry. The online group provides the perfect platform for people to interact within a shared interests forum.


SOCIAL MEDIA

“Packaging Innovations is already very busy! Hope everyone has a good show @easyFairsPACK #packaging” - Packaging Today

“Best of British #packaging at @easyfairspack. See my blog for my own favs” - David Pittman

“Fantastic first day - lots of positive meetings at HHDeluxe stand #pi2012 @easyFairsPACK” - HH Deluxe

“Away bright and early to @easyFairsPACK for packaging inspiration. Hoping for lots of new artwork ideas… bows, sparkles and prettiness :)” - Skintopia

“Had a great time at @easyFairsPACK met some great packaging people, looking forward to next year #Innovations #LuxuryPackaging #PI2012” - Fedrigoni Ltd

“Great talk this afternoon at @packnews theatre at @easyFairsPACK – thanks to all those who came along to pack out the room” - Brand Opus

“@easyFairsPACK Off to London tomorrow for the packaging innovations event. I’m hoping to leave inspired with plenty of ideas #PI2012” - Helen Lewis

“Interesting day at @easyFairsPACK. Flexo printed electronics is one to watch. Great demo by @Reproflex” - Flexotech magazine

“Day 2 @easyFairsPACK show still buzzing, and enjoying meetings lots of people inspired by luxury packaging #ribbon” - Cole Fabrics Plc

“Still busy at HH Deluxe stand GB43 @easyfairsPACK” - HH Deluxe

VIEW ThE 360¡ PhOTOS See the show come alive with our 360 degree images of the show.

www.i360uk.com/hosting/easyfairs/packaginginnovations2012/tour.html

Luxury Packaging is a dedicated zone for high-end products looking to enrich their brand through deluxe and attractive packaging. With superior materials and expert finishing on display, this is an ideal location for professionals to source and discover the latest luxury packaging for their regular products or special editions.

Companies exhibiting included:

• Antalis McNaughton

• Cole Fabrics

• GF Smith

• HH Deluxe Packaging

• Leo Luxe

• MacFarlane Packaging

• Procos

• Progress Packaging

• Wrapology


LUXURY PACKAGING

100%

of Luxury

Packaging

exhibitors

rebooked

onsite

1 & 2 OCTOBER2013

Brand & Design Village is an exciting and lively zone, offering advice on shelf standout, brand recognition and innovative design structure. 76% of consumers decide on a product at the shelf, with their decision made in 1.6 seconds. With customers deciding on their purchase via the packaging, it’s imperative a product’s branding connects with the key target audience instantly.

Visitors were able to talk with leading agencies and discover ways to improve their margins and market share through the latest techniques.

Supported by

BRAND & DESIGN VILLAGE

Contact Pack, supported by the BCMPA, provides the perfect opportunity for visitors to meet professional contract packing and contract manufacturing companies with expertise in areas such as healthcare, food, mailing & promotions, POS displays, gift packing, kitting, garment processing, fulfilment, pick & pack, logistics and more.

Supported by

CONTRACT PACK

DEDICATED ZONESPACKAGING INNOVATIONS London offers a wide range of products and services through the dedicated zones.

A hugely popular feature, The BIG Packaging Debate attracts over 100 visitors at each of our shows, and proves to be a talking point at the

show and for weeks afterwards. This year, was no different when a panel sat down together and discussed Ò Is design considered a good asset?Ó . The topic discussed whether marketing and design are working with procurement and if not, how does this affect the product? The panel included:

Chair Ð Kevin Vyse, Managing Director, IoPP UK

Sue Berry, Packaging Development Manager, Molton Brown

Tim Perry, Managing Partner, Webb Scarlett deVlam

Angus Montgomery, Editor,Design Week

Phill hugget, Own Brand Packaging Manager, Wilkinson

LIONSÕ LAIR The Lions’ Lair gives brave exhibitors an opportunity to pitch to a live panel of packaging experts.

The winner of PACKAGING INNOVATIONS London 2012 was Pillbox Design.

Find out from a member of the team on how you can participate in 2013 by emailing Adrian Harrow at [email protected]

PACKAGING SOCIETY SURGERY The Packaging Society Surgery one-to-one sessions were a great success with many professionals attending to gain free advice. The experts were on hand to deliver answers across a number of topics.

ChAMPAGNE hOUR During both days of the show, the Brand & Design Village and Luxury Packaging played host to the Champagne Hour, so visitors could discuss their needs in style. The champagne flowed for hours, and visitors thoroughly enjoyed being treated to some bubbly while they looked for the latest innovations.

NETWORKING DRINKS Following the BIG Packaging Debate we held a Networking Reception for visitors and exhibitors, so everyone could network in a more casual environment. This proved very popular with many visitors staying to discuss their packaging needs with exhibitors whilst enjoying a glass or two.

BEST OF BRITISh To celebrate the most iconic British packaging during 2012, PACKAGING INNOVATIONS London 2012 played host to the Best of British feature. With so much activity and celebration, UK supermarkets became a hub of activity with many companies choosing to rebrand their products to coincide with the Queen’s Jubilee and the Olympics & Paralympics.

BPIF CARTONSCONFERENCEThe BPIF Cartons Conference took place on 3 & 4 October and offered a great addition to the show. The clear aim of the conference was to focus on the unique benefits that cartons offer. At the core of the conference was an informative and entertaining speaker programme. Speakers included:

David Nussbaum,CEO, WWF-UK

Andrew Revel,Commercial Manager, Faraday

Gyles Brandreth, TV and radio personality


FEATURES

PACKAGINGINNOVATIONS London20131 & 2 OCTOBER 2013


ABOUT EASYFAIRSeasyFairs events are trade shows for people who simply want to do business.

We make it easy on your time and on your budget, and bring the visitors to your stand. The end result is a professional but stress-free environment where buyers can find suppliers, and suppliers can make sales.

For more information, visit www.easyFairs.com

easyFairs UK Ltd 8 Oak Lane, Twickenham, TW1 3PA Tel: +44 (0)20 8843 8800 Fax: +44 (0)20 8892 1929 www.easyFairs.com/UK

With 74% of 2012 exhibitors already re-booked for 2013 space will be at a

premium, so reserve yours today...

Contact Marc Benoit - Sales Manager. Tel: +44 (0)20 8843 8821Fax: +44 (0)20 8892 1929. Email: [email protected]


post show report - easyfairs · marketing / communications / brand manager 15% packaging manager /...

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