5 - 7 MARCH 2019 I DUBAI, UAEENERGISING THE INDUSTRY

2019POST SHOW

REPORT

www.middleeastelectricity.com

UNDER THE PATRONAGE OFH. H. SHEIKH MAKTOUM BIN MOHAMMED BIN RASHID AL MAKTOUM, DUBAI DEPUTY RULER

2019 in numbers

15HALLS

77,000SQM

1,357EXHIBITORS

48,816ATTENDEES

128VISITINGCOUNTRIES

61MEDIAPARTNERS

17COUNTRYPAVILIONS

HH Sheikh Hamdan was accompanied by His Excellency Saeed Mohammed Al Tayer, Vice Chairman of Dubai Supreme Council of Energy, and Managing Director and CEO of Dubai Electricity and Water Authority (DEWA), and His Excellency Helal Saeed Almarri, Director General, Dubai World Trade Centre Authority.

Middle East Electricity is an unmatched event that brings together visionaries and professionals from the power, electricity, technology, and environment sectors. At Ducab, we value it as a platform to help address the future energy needs of the Middle East, showcasing our investments in new product portfolios relevant to our customers.

Ashish Chaturvedy Marketing ManagerDucab

35%EUROPE

12%MIDDLE EAST

50%ASIA

1%AFRICA2%

AMERICAS

Exhibitors

consider it important to exhibit at MEE

rated the visitor quality as high

were satisfied with MEE

see a positive ROI from exhibiting at

MEE

83%97% 94% 91%

An average of US$895,000 in sales are expected to be generated by MEE exhibitors over the next 12 months.

Trade mission programmeMEE invited 60 representatives comprising of influential buyers and business leaders from 21 countries across the Middle East, Africa and Asia to MEE 2019 to take part in the inaugural Trade Mission Programme which included a full schedule of activities, and a networking dinner.

The programme targeted ministers, C-level executives from utilities, contractors, consultancies and independent power producers - all high-net worth industry leaders, with proven business to conduct in the region. 126 meetings took place with 50 exhibitors.

Middle East Electricity is the perfect platform for serious stakeholders who want to make a difference in the energy sector. I recommend colleagues from Sub Saharan Africa to start preparing for the 2020 edition which will be held on the 3rd March 2020.

Panganayi SitholeChief Executive OfficerZimbabwe Energy Council

Visitors

find it important to visit MEE to grow their business

rated the exhibitor quality as good

48,816 ATTENDEES

128VISITINGCOUNTRIES

96%

85%

9%EUROPE

74%MIDDLE EAST

10%ASIA

6%AFRICA1%

AMERICAS

Visitor purchasing capacityin the next 12 months

20%

20%

15%

4%

1% 40%GROW MORE THAN 10% STABLE

GROW 5 - 10% DECLINE 0 - 10%

GROW UP TO 5% DECLINE MORE THAN 10%

Reasons for visiting

To discover the latest trends and innovations

To search for a specific product or solution

To network with industry professionals

To attend specific preplanned meetings

To attend seminars or conferences

To finalise a purchase during the show

Other

45%55%

43%

25%

11%7%

4%

Area of interest

Nature of business

TRANSMISSION AND DISTRIBUTION

SOLAR

POWER GENERATION

LIGHTING

ENERGY MANAGEMENT

ENERGY STORAGE

24%27%

19%15%10%

AGENT / DISTRIBUTOR / SUPPLIER

MANUFACTURER

OTHERS

CONTRACTOR

CONSULTANCY (ENGINEERING)

21%37%

21%17%4%

6%

SeniorityMANAGER

ENGINEER

DIRECTOR / VP

HEAD / SENIOR MANAGER

EXECUTIVE

CHAIRMAN / BOARD MEMBER

ASSISTANT

C-LEVEL

DIPLOMAT

16%30%

14%13%9%8%4%3%1%

Marketing and promotion

Digital

GOOGLE ADS

1.18 million impressions

644,000+ clicks

FACEBOOK & INSTAGRAM

282,000+ reach

1.8 million impressions

17,000+ likesTWITTER

485,000+ reach

282,000+ impressions

Trending hashtag in the UAEduring show days

2.47 million emails delivered 50,000+ WhatsApp messages sent

200,000+ SMS messages sent 10,000+ MEE advocates (people who invited their colleagues)

50,000+mail invitationssent out to potentialvisitors and VIPs

Electronic messages

Direct mail

MEE was a great experience. We found find many companies and various products on display all in one place. We could also network with attendees of C Level and varying nationalities. The whole world of leading manufacturers, sellers and industry experts participated. This is a must attend event for anyone in the power industry, not to be missed!

Muzafar AlikhanConsultantAlliance

It's a very good platform to interact with people from various countries and to explore the business possibilities & opportunities. It’s also good to have long lasting and mutually rewarding relationships.

Harish SharmaPower Generation ManagerTAFE Motors & Tractors Ltd

Public relations campaign

10+ international newspapers

5 leading radio stations

2 billboards on Sheikh Zayed Road

61 Media Partners

85+ advertisements placed in magazines, newsletters

and various printed promotional items

40+ emails with a reach of 370,000+ power

industry professionals

Advertising Value:

2018; USD1,207,6852019; USD2,076,829Total Clippings generated:

2018; 3622019; 597

Radio, newspaperand outdoor advertising

Media partner coverage

Thank you to our sponsors and partners

HOSTED BY STRATEGIC PARTNER SMART UTILITY PARTNER EXHIBITION PARTNERS

GOLD INTERSOLAR CONFERENCESPONSER

POWER GENERATION SPONSOR LIGHTING SPONSORPLATINUM SPONSOR PLATINUM SPONSOR

GOLD SPONSORGOLD SPONSOR

GOLD SPONSOR SILVER SPONSOR SILVER SPONSOR SILVER SPONSOR

BRONZE SPONSOR BRONZE SPONSOR BRONZE SPONSOR BRONZE SPONSOR

BRONZE SPONSOR BRONZE SPONSOR BRONZE SPONSOR T&D SEMINAR SPONSOR

GOLD SPONSOR GOLD SPONSOR

GOLD SPONSOR GOLD SPONSOR GOLD SPONSOR

START PLANNING FOR 2020!

3 - 5 MARCH 2020 I DUBAI, UAEENERGISING THE INDUSTRY

CONTACT US TO BOOK YOUR STANDsales@middleeastelectricity.com +971 4 336 5161

ORGANISED BY

PART OF THE ENERGY & UTILITIES SERIES