post this is rochester. be part of the...
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2015 MEDIA KIT
POST THIS IS ROCHESTER.BE PART OF THE STORY.
POST IS AN INCISIVE, INSIGHTFUL, AND RESPLENDENT PUBLICATION THAT OFTEN INTRODUCES NEW, YET VITAL, ASPECTS OF ROCHESTER LIFE. —GRANT HOLCOMB, Director Emeritus, Memorial Art Gallery
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10. POST IS FOR KEEPS
Most magazines get recycled with the pizza boxes. POST
readers are loyal. They save every issue. They collect them on
their coffee tables. They line them up on their bookshelves. And
they show them to family and friends. That means your ad gets
viewed over and over again.
9. WE ARE WHERE YOUR CUSTOMERS ARE
POST is sold in the most convenient places possible: Every
single Wegmans, every single Barnes & Noble, Hart’s Local
Grocers, Abundance Co-op and Lori’s Natural Foods. These are
our partners. We love them. They love us.
8. WE SELL OUT (PROUDLY)
The stores who carry POST all say the same thing: They sell
more of POST than any other local magazine. In fact, POST
consistently sells out every single Rochester-area Wegmans and
Barnes & Noble.
7. YOU’LL LOOK REALLY GOOD ON PAPER
Hold POST in your hands. Our paper is heavier. Our format
is larger. We invest in the quality of our printed product, and
it shows. This means your ad looks like a million, feels like a
million, and is that much more impactful to the reader.
6. OUR CONTENT IS THE REAL DEAL
If you want to experience some of the best writing,
photography, illustration, and design in town, open POST.
Our magazine has attracted the best of the best in Rochester—
dedicated, hard-working, and talented folks whose
award-winning work has also appeared in The New York
Times, The Wall Street Journal, The Boston Globe, Vogue, and
Conde Nast Traveler.
5. IT’S A SLOW READ
POST readers tell us they savor every page of the magazine.
Many have sent us Instagrams of their “Sunday reading”: The
New York Times, POST (and a cup of coffee). Because it’s a
slow read, your ad is appreciated. It’s not read in a hurry on a
smart phone. It’s read while someone is completely relaxed and,
very likely, in a wonderful mood because downtime has begun.
4. OUR STORIES MATTER
At the heart of every POST story is a human being. We don’t
care about surface. We care about what’s in people’s hearts.
What motivates them, makes them hurt, makes them smile,
makes them do what they do to make the world a better place.
If people want fast news, they can read the daily paper. Our
stories are meant to evoke feeling, inspire change, and shift the
way you think.
3. YOU’LL BE PART OF THE REVIVAL
POST magazine was born as a way to represent a more diverse
Rochester, post-Kodak, post-our reliance on manufacturing, to
a more diverse work force of small businesses and individuals
doing what they do best—whether its metal sculpture, culinary
arts, writing or research. So when you advertise with us, you
send the message: I believe in Rochester.
2. YOUR AD WILL BE TRUSTED
Sure, you have a multitude of options when it comes to
advertising your business. But consider this: A study done by
Simmons Multi-Media Engagement showed that magazines
score higher and are viewed as being more “trustworthy” when
compared to advertisements on television or online.
1. THIS IS ROCHESTER
Every single person on the staff of POST either grew up in
Rochester or went to school here—and stayed. And we all have
one thing in common: We live and breathe this place! We love
it! But we’re not here to tell you what’s happening around town
(other publications are doing a great job of that). We’re here to
uncover the amazing people who make Rochester what it is—
the researchers, artists, chefs, renegades, leaders, and givers—
and the inspiring work they do on a daily basis. If someone is
doing work driven by their soul, you’ll find them in POST.
THE TOP 10 REASONS TO ADVERTISE IN POST
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We’ve had e-mails from 80-something retired professors, tweets
from college students, requests from artists and musicians
living overseas, and subscription orders as far as Florida and
California. Our readers are wide-ranging and diverse. But they
all seem to share the following qualities: optimism, creativity,
inventiveness, astuteness, and generosity.
The core of POST readers are local and want to experience
things first hand, like Rochester’s world-class music, museums,
universities, art galleries, plays, farmers markets and food.
They are out there living life. Our readership is a legion of
believers who celebrate the wonderful representation that POST
offers of the city we love.
WHO READS POST?
AGE OF OUR READERS 30 - 65 YEARS OLD
FIELDS OF WORKCREATIVE CLASSACADEMIAEDUCATIONSCIENCETECHNOLOGYMEDICINEFOODMUSIC
INNOVATIONLAWNON-PROFITHEALTHENTREPRENEURS
WHERE THEY LIVESUBURBS EASTSUBURBS WESTEAST ENDPARK AVENUESOUTH WEDGENEIGHBORHOOD OF THE ARTSBROWNCROFTHILLSIDECANANDAIGUA
…THE EDITORS DO SEEM TO CHOOSE INTERESTING SUBJECTS AND PEOPLE TO INTERVIEW—VOICES THAT SHOULD BE HEARD. —G. PETER JEMISON (HERON CLAN,
SENECA), Site Manager, Ganondagan State Historic Site
FINALLY, A MAGAZINE ROCHESTER CAN BE PROUD OF. — LEWIS STESS, Co-Founder, Greentopia Festival, The Garden Aerial
Issue 3 January/February 2014 | POST 32 POST | Issue 3 January/February 2014
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THIS IS ROCHESTER
IN EVERY ISSUE
THE INTERVIEWS: Profiles of extraordinary people
making an impact in Rochester and beyond. These are
Rochester’s biggest and brightest stars as you’ve never seen
them before. Past interviews have included: Rita Shane, Steve
Gadd, Betty Strasenburgh, Brother Wease, Sharon Napier, Frank
DeBlase, and Chuck Arena.
FOOD: An in-season recipe from resident chef, Dan Martello;
stories about interesting trends, yummy finds, and classic
Rochester foodie spots; plus, The Guide—a simple, step-by-step
how-to from a local chef.
MAKERS: Artists of all kinds—some known, some
unknown—open their studios, show us their work and discuss
their craft.
UP FRONT: Intriguing little nuggets about people, places,
non-profits, business, innovation, ideas—you name it.
FICTION: The best local fiction writers (or writers who grew
up in Rochester, but live elsewhere) share their published and
unpublished works.
FEATURES: Our features tackle questions and ideas of local
and national scale, but ground them in local sources, including
some of the most notable university researchers in the world.
PROUST QUESTIONNAIRE: A multitude of quirky
questions—from favorite flower to worst fault—asked in-the-
moment to a recognizable Rochester character.
FREE SPEECH: We ask four people to comment on a
particular subject. Subjects have included everything from
“cursive handwriting” to “reincarnation.”
AS A NEWCOMER TO THIS AREA, I WAS PLEASED TO DISCOVER POST. NO OTHER PUBLICATION TAKES ME SO QUICKLY INTO THE CULTURE, DIVERSITY, AND UNIQUE STORIES OF ROCHESTERIANS. — WARD GHORY, Head of School, The Harley School
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JANUARY / FEBRUARY THE MEANING OF LIFE
ad close: November 14
MARCH / APRIL
THOUGHT
ad close: January 12
AUTHENTIC, RELEVANT, CREATIVE, EDGY, COOL, DIVERSE, URBAN, COMPASSIONATE. THESE WORDS AND THE EMOTIONS BEHIND THEM EXPLAIN WHY I LOVE POST MAGAZINE. POST IS A SPECIAL PUBLICATION THAT FEELS LIKE HOME TO ME. — DR. ELAINE SPAULL, Rochester City Councilwoman, East District, Director of Center for Youth
EDITORIAL CALENDAR 2015
note: specific editorial dates subject to change
SEPTEMBER / OCTOBER
HARVEST (the 2nd anniversary issue)
ad close: July 13
NOVEMBER / DECEMBER
DINNER PARTY
ad close: September 14
MAY / JUNE
AWAKENING
ad close: March 16
JULY / AUGUST
JOURNEY
ad close: May 14
POST MAGAZINE IS ARTISTRY IN LITERATURE. CAPTIVATING PHOTOGRAPHY, ENGAGING INTERVIEWS AND ARTICLES, AND AN IMPECCABLE ATTENTION TO DETAIL—EVERYTHING ABOUT POST SAYS QUALITY. HOW LUCKY WE ARE THAT “THIS IS ROCHESTER”. — JAMAL J. ROSSI, Dean, Eastman School of Music
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1 INSERTION 3 INSERTIONS 6 INSERTIONS
BACK COVER $6,250 $5,885 $5,300
INSIDE FRONT COVER $4,390 $4,070 $3,760
INSIDE BACK COVER $4,390 $4,070 $3,760
FULL PAGE $3,080 $2,685 $2,490
HALF PAGE $1,980 $1,800 $1,600
QUARTER PAGE $895 $790 $650
OPPOSITE CONTRIBUTOR’S PAGE $3,380 $2,985 $2,775
OPPOSITE EDITOR’S LETTER $3,380 $2,985 $2,775
WITH EACH EDITION, IT BECOMES MORE AND MORE CLEAR THAT THE FINE TEAM AT POST MAGAZINE HAS THEIR COLLECTIVE FINGER DIRECTLY ON THE PULSE OF ROCHESTER. — JOHN NUGENT, Producer/Artistic
Director, Xerox Rochester International Jazz Festival
ADVERTISING RATES
DISTRIBUTION
We print 8,500 copies of each issue of POST. In addition
to newsstand sales (Wegmans, Barnes & Noble, Abundance
Co-op in the city and Lori’s Natural Foods), we also have a
fast-growing subscription base.
FREQUENCY
POST is published six times a year, with issues in Jan/Feb,
March/April, May/June, July/Aug, Sept/Oct and Nov/Dec.
THE PHOTOGRAPHY IS CAPTIVATING; THE PAPER POST IS PRINTED ON MAKES IT A PLEASURE TO READ AND LEAVE FOR OTHERS ON MY COFFEE TABLE. — MICHELLE ASHBY, CEO, Tipping Point Communications
A 12.5% commission of gross advertising charges will be paid to recognized advertising and media agencies.
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POST DOESN’T STOP AT ‘GOOD ENOUGH.’ EVERY SQUARE INCH IS WONDERFULLY INTIMATE, BEAUTIFULLY DESIGNED, AND ALWAYS UNEXPECTED. IT’S GOT ATTITUDE. I LIKE THAT. — MIKE GOVERNALE, President and Chief Blogging Officer, RochesterSubway.com
PRODUCTION SPECIFICATIONS
BACK COVER (FULL BLEED) trims to 9.5”W x 11.5”H add .125” bleed on all sides
INSIDE FRONT COVER (FULL BLEED) trims to 9.5”W x 11.5”H add .125” bleed on all sides
INSIDE BACK COVER (FULL BLEED) trims to 9.5”W x 11.5”H add .125” bleed on all sides
FULL PAGE (NO BLEED) 8.25”W x 10.25”H
HALF PAGE HORIZONTAL (NO BLEED) 8.25”W x 4.75”H
HALF PAGE VERTICAL (NO BLEED) 3.86”W x 10.25”H
QUARTER PAGE (NO BLEED) 3.86”W x 4.75”H
OPPOSITE CONTRIBUTOR’S PAGE (FULL BLEED) trims to 9.5”W x 11.5”H add .125” bleed on all sides
OPPOSITE EDITOR’S LETTER (FULL BLEED) trims to 9.5”W x 11.5”H add .125” bleed on all sides
BACK COVER AD
INSIDE FRONT COVER AD
INSIDE BACK COVER AD
OPPOSITE CONTRIBUTOR’S PAGE
OPPOSITE EDITOR’S LETTER
FULL PAGE AD1/2 PAGE VERTICAL AD
1/4 PAGE AD
1/4 PAGE AD
1/2 PAGE HORIZONTAL AD
1/4 PAGE AD 1/4 PAGE AD
FILE SUBMISSION
Kindly submit your advertisement to Katie Wilson,
Director of Advertising Sales ([email protected]),
or your personal Advertising Representative using the
following guidelines:
- CMYK images at 300dpi in final size
- B&W images in gray scale
- Submit ‘Press-Quality’ PDF
Technical questions can be directed to Steve Smock,
Art Director: [email protected].
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DO YOU HAVE QUESTIONS? Need to know a bit more? Want
to schedule a meeting to figure out your marketing and advertising needs?
Contact Katie Wilson, Director of Advertising Sales, by phone (585.329.1698)
or email ([email protected]). Katie and her team of marketing whizzes
are happy to help.
ROCHESTER IS HOME TO AN INCREDIBLE NUMBER OF ENTREPRENEURS, PHILANTHROPISTS, AND TALENTED ARTISTS. POST MAGAZINE BRINGS THESE TALENTED INDIVIDUALS AND COUPLES TO OUR ATTENTION. — OLIVIA CORNELL, Owner, Cornell’s Jewelers
I’M THRILLED TO HAVE SUCH A WONDERFUL HOMETOWN PUBLICATION, AND WISH YOU CONTINUED SUCCESS ON THIS VENTURE. — SHARON NAPIER, Chief Executive Officer,
Partners + Napier
CONTACT US
OTHER POST CONTACTS:
EDITORIAL
Amy Calabrese Metcalfe
Editor-in-Chief
585.314.9773
COMMUNITY PARTNERSHIPS
Barry Strauber
Managing Editor
585.402.1073
TECHNICAL / DESIGN
Steve Smock
Art Director
585.613.5489