post ww2
DESCRIPTION
POST WW2. 35. GROWTH. Post-war $$$ Silicon Valley. AEROSPACE. UCLA, Cal Tech 25% U.S. military, 42% research. FILM. After 48, monopoly broken Filming “on location” Diversify: T.V., recording. MINORITIES. Blacks, Mexicans ++ jobs ++middle class. POPULATION. +++ - PowerPoint PPT PresentationTRANSCRIPT
35POST WW2
GROWTH
Post-war $$$
Silicon Valley
AEROSPACE
UCLA, Cal Tech
25% U.S. military, 42% research
FILM
After 48, monopoly broken
Filming “on location”
Diversify: T.V., recording
MINORITIES
Blacks, Mexicans
++ jobs
++middle class
POPULATION
+++
1962, CA most populous
HOUSING
Demand ++
Housing “tracts” Beyond cities
SUBURBS
Shopping
Camping, skiing
Sports venues
Roads, freeways
Further segregation
“ghettoization”
INEQUALITIES
White flight Jobs, taxes –
Cities: resources, infrastructure –
1965: 85% Latinos in ethnic enclaves, barrios
CULTURE
Rebellion “Beats” Conformity? Playboy
Music Swing, R&B Emerging: Rock n Roll
CONSUMERISM
T.V. ++
McDonalds, Disneyland
“California Dream”
Forefront of spending culture