postal training programs this ain t your grandma s … postal training programs this ain’t your...

Customized Postal Training Programs

This Ain’t Your Grandma’s

Post Office Anymore A Primer on Discounted Mail

PowerPoint Presentation Note Pages

Guided by G. P. ‘George’ Heinrich, PPhD CQMPS, PIG, CMQCS, OMG, CMDP

June 24 2011

Proud to partner with the following organizations to provide specialized educational opportunities

© 2011 Postal 911 Inc.

Hosted by

It Ain’t Your Grandma’s Post Office Anymore!

© 2011 Postal 911 Inc. & The Postal ProfessorAll Rights Reserved

[email protected] 303‐325‐3048 1

Welcome to



Agenda

• Thoughts about marketing

• What’s troubling the USPS?

• There’s no excuse for not doing your homework

• From First‐Class to Blue Collar

• Yes Size Does Matter!


• Yes, Size Does Matter!

• Is your mail DAA or DOA?

• What do those funny little lines do?

• Somebody actually want this mail back!

• The infamous Q and A session

• Nap time

Some Thoughts

About


About

Marketing




Thoughts about Marketing

• Today’s marketing efforts must be both personal and relevant

• Marketing has changed more in the past two years than in the previous 25

• The recipient chooses what they want to hear


– When they want to hear it

• Interruptive marketing no longer works• You must get the right message to the right person at the right time

• Multi‐channel marketing is becomingmulti‐gration

Thoughts about Marketing Part II

• Broadcast Media– Radio and television

• Print Media– Newspapers and magazines

• e‐mail


• Internet Marketing• Social Media

– Twitter, Linked‐in, Facebook, etc., etc., etc.

• Direct Mail• Which method is the most likely to be seen and touched?

Thoughts about Marketing Part III

• Direct mail is not the only answer to successful marketing today– It just may be the best for getting your message to the right person at the right time

– Target marketing

Di il b d d i


• Direct mail can be used to drive responses to other methods of communication– PURLS, QR Codes, Microsoft tags

• If you are going to use the mail, you will need to understand how the USPS functions to get the most for your marketing dollar.




Six day? Five day? Three day?


Three day?

So what’s troubling the USPS?

Meet Your UncontrollableBusiness Partner


The Behemoth known as the USPS

• Behemoth is defined as..– Something abnormally large and powerful

• In FY 2008 processed 202,700,000,000 pieces– An average of 675 million pieces per day

• More individual pieces in one day than UPS and FedEx process in a three month period


FedEx process in a three month period

• Volume in FY 2010 – 170,600,000,000– A decrease of 107 million pieces daily (‐16%)– Revenues down by about $500,000,000– Paid out 5.5 billion to prefunded health care and 2.5 billion for adjusted workman’s comp

– Net loss $8.5 billion




More Postal Facts

• The number of addresses in the U.S. increased by more than 700,000 in FY 2010

• Now delivers mail to about 151 million addresses, six days a week

• Staffing reduced by over 40,000


• Over 32,000 facilities– More locations than Walmart, Target, Starbucks, Mc Donald’s & Walgreens combined

– Cannot close offices without OK from Congress

• So what’s troubling the USPS?

How do they stop the bleeding?

• The USPS is considering reducing delivery of mail from six days to five days– Savings of about $3 billion annually– Would three day residential delivery work?

• Closing and consolidating operationsM st get Congressional blessing to do this


– Must get Congressional blessing to do this

• Make postal services more convenient– Kiosks in supermarkets and malls

• Ability to sell something other that stamps!“I run an organization that generates over $70 billion in

revenue per year and all I can sell is stamps”Jack Potter – Former Postmaster General

This is also YourUncontrollable Business Partner


33800 Tamiami Trl E, Ochopee FL 34141‐2003 (239) 695‐2099Mon‐Fri 10:00‐12:00 1:00‐4:30 Sat 10:15‐11:30




There is No Excuse for Not D i Y H k


Doing Your Homework

Target Marketing

• Doing your due‐diligence when planning a marketing program is critical to its success

• Knowing who you want to receive your message will allow you to pick and choose from thousands of mailing lists to get the right


names– Start with the client file– Determine the demographics of those names– Research rental lists to find people will similar interests and needs

– Get references from the list company

Target Marketing

• Design a piece that you think will seize the interest of the addressee

• Try to make it as personal as possible– Too personal can double the postage costs!

• Begin with a small mailingD ’t d ti b d t th fi t


– Don’t spend your entire budget on the first mailing

– If possible run a test group and control group

• Track the results• Continue to test, test, test

– Times and circumstances change. What worked today might not work tomorrow.




Earning Postal Discounts

• Accurate Addressing– Is the address deliverable?

– Does Charlie still live at 123 Main St?

• Adding Barcodes– POSTNET or IMB


• Sorting the mail to get it as close to its final

destination before the Postal Service must

handle the individual pieces

• Transporting the mail closer to its destination

• Pieces compatible with automated equipment

Following the Rules

• Whether mailed a retail or discounted rates, mail must be prepared following Postal regulations

• The DMM is the Bible– 1862 Pages of rules and regulationsO li t


– On‐line at pe.usps.gov– Subject to interpretation at mail acceptance

• Use the expertise of a professional direct mail service provider ‐ Swift Print Communications

One Strange Regulation

• DMM 601.9.3.3Small Cold‐Blooded AnimalsSmall, harmless, cold‐blooded animals (except snakes and turtles) that do not require food or water or attention during handling in the


food or water or attention during handling in themail and that do not create sanitary problems orobnoxious odors are mailable.

(e.g., baby alligators and caimans not more than 20 inches long, bloodworms, earthworms, mealworms, salamanders, leeches, lizards,

snails, and tadpoles)




The Professor’s 7 P’s

Proper Prior Planning P P d i d


Prevents Production and Postal Problems

Mail…In a Class By Itself


From First‐Class to Blue Collar

Classes of Mail

• All mailpieces fall into a specific class of mail based on content and service level

• Expedited Services• First‐Class Mail• Periodicals


• Periodicals• Standard Mail• Package Services




Classes of Mail

• Expedited Services ‐ Express Mail• USPS version of FedEx and UPS overnight delivery

– USPS was first!

• Delivered 365 days per year


– Including Sundays, Thanksgiving and Christmas for a fee

• Service Guarantee• Automatically insured for $100.00• Tracking via USPS web site

Classes of Mail

• Expedited Services ‐ Priority Mail• Generally delivered in two to three days

–No service guarantee– Can be tracked if a special service is added

• First‐Class over 13 ounces becomes Priority MailR i i l h dli d t


• Receives some special handling due to packaging

• Mailpiece must show “Priority” on address side• Single piece rates only, no presort discount• Flat rate envelope and boxes are available

– Same rate no matter how heavy or how far it mails

Classes of Mail

• First‐Class Mail– Required on specific types of mail

• Sealed against postal inspection• Personal correspondence• Bills and Account Statements• Handwritten or typewritten material


• Handwritten or typewritten material• Business Reply Mail

– Usual delivery time two to five days– Special rate for postcards




Classes of Mail

• Periodicals– Special rate for magazines and newspapers that are published on a regular frequency

– Requires authorization from USPS to mail at these rates

– Very strict rules about advertising percentage


Very strict rules about advertising percentage– Receives expedited processing, transportation and delivery

– Rate structure very complex

Classes of Mail

• Standard– Formerly known as Bulk Rate or the “J” word– Usually used for advertising and mass communication

– Strict rules about preparation prior to


acceptance by the USPS

–No service guarantee• Heinrich’s Law

Classes of Mail

• Non‐Profit Standard– Special sub‐class for authorized not for profit organizations

– Very strict rules about co‐op mailing, advertising and content


– The name and address of the authorized organization must appear on every mailpiece

– The organization must have USPS authorization to enter mail at each entry point




Classes of Mail

• Package Services– For mailpieces weighing over 16 ounces– Used frequently for merchandise– Four sub‐classes

• Parcel Post


• Bound Printed Matter• Media Mail• Library Rate

– Presort rates available for large volumes

Yes, Size does Matter

P l


Letters

Parcels

Flats

How the Postal Service Processes Mail

• USPS process mail using three basic methods– Manual – Clerks do all the work– Mechanical – Clerks do some of the work– Automated – Clerks only feed and empty, the machine does all the other work


• How fast are these machines?– Letters – 36,000+ per hour – 2 people– Flats – 17,000 per hour – 3 people– Parcels – 6,000 per hour – 4 to 6 people

• Compatibility with these machines impact both postage costs and delivery times




Lettersize

• Lettersize mail accounts for about 70% of all the mail processed

• These have the lowest postage rates• Strict rules about size, address location and construction due to the speed of processing


• An really important regulation!The length of a lettersize piece is

always the dimension parallel to the address• Sometimes poor address placement can change the processing category– These pieces are sometime called a “Fletter”

Lettersize

6 1/8” Max


3 ½” Min

5” min11 ½” Max

Lettersize Template 3A





Fletter Example #1 – Commercial STD


Fletter Example #1 – Commercial STD


Current postage is between11.4¢ and 23.2¢ more per piece

Fletter Example #2 – Non Profit





Fletter Example #2 – Non Profit



Fletter Example #3 – First‐Class


Fletter Example – First‐Class






Postcards

• Postcards are still considered lettersize pieces• Special rates and regulations for cards mailed at First‐Class rates only

• Minimum Size– Height ‐ 3 1/2”

• Maximum Size– Height ‐ 4 1/4”


– Length ‐ 5”– Thickness ‐ .007”

• Stock must be light in color• Need 4” from right edge to put barcode for automation rates

– Length ‐ 6”– Thickness ‐ .016”

Postcards


Flats

• When a piece exceeds one or more of the maximum dimensions of a letter it becomes a flat– Unless it exceeds the maximums for flats

• Must be rectangular in shape


• Uniformly thick• Meet flexibility and rigidity standards• Specific placement requirements for address

– Does not apply to First‐Class Mail




Flat Specifications

12” Max

Minimum Thickness - .009

Maximum Thickness – ¾”


6 1/8”Min

11 1/2” min

15” Max

6” min

Automation Flats Only5”

Min

Flat Addressing Standards

• For HORIZONTAL envelopes or polywrappedflats

• Address parallel to longest dimension

• Address must completely in left half or right halfABC Company ABC Company


123 Main StAnytown US 98765

ORs123456789987sNAMEADDRESSCITY ST ZIP

s123456789987sNAMEADDRESSCITY ST ZIP

123 Main StAnytown US 98765


Flat Addressing Standards

Top Half


s123456789987s

NAME

ADDRESS

CITY ST ZIP

s123456789987

sNAME

ADDRESS

CITY ST ZIP

s123456789987sNAMEADDRESS

• For UNWRAPPED flats with bound edge on RIGHT SIDE

• Address must be in top half of the flath dd i ll l


Bound Edge

Bottom Half


ADDRESSCITY ST ZIP• When address is parallel

to the short dimension it CANNOT read upside down




Parcels

• Mailpieces that do not qualify as letters or flats are considered Parcels

• Three different parcels categories based on their physical properties– Machinable


– Irregular– Outside

• No parcel can weigh more than 70 pounds• The longest dimension is always the length

Customized Market Mail

• Odd Shaped Mail sent Presort Standard rates



• Odd Shaped Mail sent Presort Standard rates






• Odd Shaped Mail sent Presort Standard rates• Must be delivered to destination Post Office

– 130 different offices in Denver service area– 664 offices in Colorado and Wyoming

• Uses a special permit and markingsN t ll t ff ti l b i il d


• Not usually cost effective unless being mailed locally

• Totally manual process through the USPS– Quick Service Guide ‐ Section 705a

Is your MailDAA

Deliverable as Addressedor


or

DOA?Dead on Arrival

Address Quality

• The Postal Service processes over 9.2 billion UAA pieces every year

• About 42 million people change their address each year– That’s about 85 changes per minute 24/7/365

• Mail can be considered undeliverable for many


• Mail can be considered undeliverable for many different reasons– Incomplete or inaccurate addresses– Addressee moved and didn’t notify the Postal Service – about 20% of movers

– Forwarding order expired– Address is vacant– No mail receptacle




Undeliverable as Addressed Mail

• What happens to this mail is a very complex process based on the class of mail and endorsements printed on the piece

• First class Mail will be forwarded or returned free of charge


• Periodical Mail will be forwarded free of charge for sixty days– Subscription periodicals must subscribe to Address Change Service

which provides address updates electronically to publishers

• Standard Mail will be recycled unless instructions are provided on what to do with theundeliverable mail

Move Update

• The Postal Service spends over 2 billion dollars a year to process UAA mail

• Postmaster General Potter has mandated a reduction in UAA mail by 2010

• Addresses used on discounted mail must be


updated within 95 days prior to mailing.– NCOAlink™

– Address Change Service– FastForward®– Ancillary Service Endorsements– Alternate Methods – First‐Class Only

Move Update Compliance

• National Change of Address (NCOA)– Database of address changes provided to the USPS by anyone who has moved

– About 40 million changes annually• 20% of people who move will never tell the USPS

Licensees compare client data against


– Licensees compare client data against NCOAlinkTMdatabase and identify moves

• Date of move• Type of move

– Family, Individual & Business

• Reason for non‐match

– Retention of old address?




Move Update Compliance

• Ancillary Service Endorsements• Seems like a simple solution, but…

– Strict guidelines to maintain compliance – Different fees based on ASE used and class of outbound mail

D l i h M U d


• Does not comply with Move Update requirement the first time used

• Changes must be– Made within 95 days of next use– Proof of updating retained for one year

• If not correct USPS can reject the mail– Font size, clear space, location

What Service Do You Want?

• Address Service Requested• Change Service Requested• Electronic Service Requested• Forwarding Service Requested

– Does not meet Move Update Compliance


• Return Service Requested• Temp‐Return Service Requested

– First‐Class mail only

• All the gory details in DMM 507.1.5

How does the Postal Service Know?

• Mail entered through BMEU is sampled and verified on MERLIN

• The signature on the mailing statement certifies compliance

• During MERLIN process, addresses are


During MERLIN process, addresses are checked against NCOA data to see if addressee has a move on file

• Mailings having less than 70% of the moves updated will be penalized– Percentage increases to 75% in January




Barcodes &Automation

Wh h H k d h


What the Heck do thoseFunny Little Lines Do?

Why Barcode The Mail?

• To improve processing and delivery time

• The client wants you to

• The barcode looks really cool

• If you don’t, the USPS will


• To Save Postage!!!

Postal Barcodes• The Postal Service has spent billions of dollars on automated equipment to assist with the processing of mail– Over 500 million in 2009

• Mail without a barcode costs 11 times more to process than mail with a barcode


• Currently 97% of lettersize and 93% of all flat size mail has a barcode printed on it

• About 70% of barcodes are applied before the Postal Service gets the mail




Barcodes – A History

• The First Barcode– One BC

• 1982‐1991The 5 digit Barcode


– The 5‐digit Barcode

s1234567s

• 1991‐1996– The POSTNET Barcode

s1234567891s

Barcodes – A History

• 1996 – ???? – The Delivery Point Barcode

801344832179

• 2008 ‐ ???? – The Intelligent Mail BarcodeS801344832179s


– Originally called the 4‐State Barcode– Mandatory for automation rates in ????– Optional Full Service – Began May 2009– Required on Reply Mail in ????

TFDFADFFAATFDFADDATFFFTFDFTTDFTDATDADDDFDDTDTFTDDDFTDAFFDATFTFTAFD

Intelligent Mail Barcode – IMB

• This is next in barcoding mail?TDAFTDFADATFADTAFTDFAFTDFFDTATDFATDAFDTAFDTAFTTDDFFTTADTFATDAFATD

• This is a sample of the Intelligent Mail Barcode

• It holds 1000 times more information than the current DPBC barcode


current DPBC barcode• You can start using this technology now• Mandatory for Full Service IMB• Mandatory for Automation Rates ????




IMB – Part Deux

• The IMB consists of 31 digits represented by 65 bars

• There are 4 Unique Bars– Full – F – Ascender – A Tracker T FATD


– Tracker – T– Descender – D – FAT – D

3070091180134098765480134483217TDAFTDFADATFADTAFTDFAFTDFFDTATDFATDAFDTAFDTAFTTDDFFTTADTFATDAFATD

TDAFTDFADATFADTAFTDFAFTDFFDTATDFATDAFDTAFDTAFTTDDFFTTADTFATDAFATD

FATD

How the IMB Works• An algorithm in the software will convert the numerical data to the string of alpha characters to print the barcode

Barcode ID

Service Type

Mailer ID9 Digits

Serial Number6 Digits

Routing CodeDelivery Information

Less Than 10 Million Pieces Annually


• The data in the barcode is not human readable

• The Barcode Planning Team

Barcode ID

2 Digits

Service Type

3 Digits

Mailer ID6 Digits

High Volume

Unique Serial Number9 Digits

High Volume

Routing CodeDelivery Information

0, 5, 9, 11 Digits

2 Digits 3 Digits Low Volume Low Volume 0, 5, 9, 11 Digits

Over 10 Million Pieces Annually

Even More on How the IMB Works

• The IMB can be used for…

– Automation Discounts

– Tracking mail as it’s processed

• OneCode Confirm• This is not a free service


– Automated Address Change Service• OneCode ACS• First‐Class – 2¢ for first two notifications, then 8¢• Standard – 5¢ for first two notifications, then 20¢




Barcodes on Reply Mail

• DMM section 201.3.17 states– ANY reply device included in an OUTBOUND AUTOMATION rate mailing must have a correct FIM and barcode

• No FIM, no barcode, no automation discount


Parcel Barcodes

• USPS offers discount for pre‐barcoded machinable parcels

• GS1‐128 is the primary font– POSTNET can be used in certain instances


Automation

• Automation refers to the discount offered when the mailer pre‐applies the barcode

• Mail qualifying for automation rates usually receives the greatest discounts

• Strict requirements for mailpiece ifi i d b d l


specifications and barcode placement are based on the processing category and class of mail




Automation Letters

• Lettersize pieces must use a delivery point barcode (DPBC) or an IMB

• Minimum thickness ‐ .009 – except postcard size ‐ .007

• Maximum weight 3.5 ounces


– Heavy Letter Mail – Over 3 ounces• Must be in envelopes with barcode in address block

• The length is always parallel to the address• Pieces must meet the aspect ratio – 1.3 ÷ 2.5• Most regulations due to speed of processing

– 36,000 pieces per hour• That’s 10 pieces per second

Automation Letters – Aspect Ratio

• Lettersize pieces must maintain the aspect ratio – 1.3 to 2.5


Automation Letters – Aspect Ratio





Automation Letters ‐ Tabbing

• Quick Service Guide 210b• Paperweight and number of folds determines the correct number of tabs

• Tabs placed on bottom of mailpiece– Must be able to absorb water based ink used in b d l


barcode clear zone – Should not be perforated

• Tabbing regulations are very confusing and misunderstood by both mailers and the acceptance clerks ‐@$^*&%#!

• Beginning in 2012, perforated tabs will not be allowed on folded self mailers or booklets

Tabbing Self Mailers


Tabbing Self Mailers





Automation Lettersize Booklets

• Automation compatible lettersize booklets have different specifications than other lettersize mailpieces

• DMM 201.3.15– A booklet is defined as a mailpiece with a


bound edge. Sheets must be fastened with at least two staples in the manufacturing fold (saddle stitched), perfect bound, pressed‐glued, or joined by another binding method that produces an end where pages are attached together

• Maximum weight 3 ounces

Automation Lettersize Booklets


Automation Flats

• Most flats will qualify for automation rates• Minimum size – 5” high x 6” long x .009 thick• Maximum size – 12” high x 15” long x ¾” thick• Longest edge is always the length• Must be rectangular in shape


– 1/8” rounded corners are acceptable

• Must maintain uniform thickness– No more than ¼” between thinnest and thickest parts

– Do not measure 1” around perimeter

• Must meet flexibility and rigidity standards




Automation Flats ‐ Flexibility Standard

• Flat size pieces must be flexible


Automation Flats ‐ Rigidity Standard

• Often called the Droop test


Non‐Automation Mail

• Mail without barcodes pre‐applied is considered non‐automation mail

• This doesn’t mean that the pieces won’t be run on Postal Service equipment

• Letters without barcodes are called hi bl


Machinable– There is no such thing as a non‐auto letter

• Flats and Parcels without barcodes are called Non‐Auto

• The Postal Service will attempt to put a barcode on all non‐automation pieces




Non‐Automation Mail

• Mail without barcodes pre‐applied is considered non‐automation mail

• This doesn’t mean that the pieces won’t be run on Postal Service equipment

• Letters without barcodes are called hi bl


Machinable– There is no such thing as a non‐auto letter

• Flats and Parcels without barcodes are called Non‐Auto

• The Postal Service will attempt to put a barcode on all non‐automation pieces

Non‐Machinable Letters

• When a lettersize mailpiece is not compatible with automated equipment it is considered non‐machinable

• Non‐machinable letters are not eligible for automation or machinable discounts


• Non‐machinable letters are sorted by hand• These pieces are subject to a surcharge or higher rate– First‐Class Surcharge – 20¢ each– Standard– between 9.1¢ & 31.5¢ per piece

Reply andReturn Mail


Somebody WantsThis Back




Reply Mail

• Allows an easy method for customers to communicate with your business using the mail

• There are four basic types of reply mail– Business Reply Mail (BRM)

• Addressee pays postage and handling fees• Many rules regulations and fees


• Many rules, regulations and fees– Courtesy Reply Mail (CRM)

• Sender pays postage when returning– Meter Reply Mail (MRM)

• Addressee pays postage, no handling fees– Permit Reply Mail (PRM)

• Addressee pays return postage at when outbound mail is entered

Business Reply Mail

• Business Reply has very specific format elements that must appear on each piece

• All ink colors are acceptable as long as a 40% print contrast ratio is maintained

• Group Exercise


Courtesy Reply Mail

• Courtesy Reply Mail is a pre‐printed reply device where recipient usually affixes the postage when mailed back

• CRM uses the FIM A• No authorization or permit is required

i h ld b d i d f i


• Pieces should be designed for processing on automated equipment

• Preferred elements

– postage reminder

– delivery address

– return address area




Reply Mail – General Rules

• Pieces larger than 4 ¼” x 6” must be .009 thick• The minimum size for a Business Reply Label that is affixed to a piece of mail is 2” x 3”

• All reply devices enclosed in outbound mail must include a FIM and barcode to be eligible f i


for automation rates• Domestic BRM may not be sent to foreign countries– International Business Reply Mail (IBRS) information is available in the Int’l Mail Manual or at pe.usps.gov

The GoodThe BadAnd The Ugly


And The Ugly

The true co$t of poor design

Mailpiece Design Oop$ ‐ #1

• Self Mailer not meeting aspect ratio






• Self Mailer not meeting aspect ratio• Piece did not qualify for automation rates• Currently would mail at

Non‐Machinable letter rates• 300,000 total pieces mailed

di i 14 4¢ h


– 240,000 at 5 digit rate ‐ +14.4¢ each– 60,000 at 3 digit rate ‐ +21.9¢ each

• Postage impact ‐ $47,700.00

Mailpiece Design Oop$ ‐ #2• Standard Fletter


Mailpiece Design Oop$ ‐ #2• Standard Fletter






• Standard Fletter– Lettersize piece mailing as flat due to design and address placement

• Client chose to mail at Standard flat rates217 000 i il d


• 217,000 pieces mailed– 174,000 at 5 digit rate ‐ +11.0¢ each– 43,000 at 3 digit rate ‐ +17.1¢ each–Postage impact ‐ $26,493.00– Client had mailed three times before learning that turning the address would have saved them a total of over $75,000.00


• Self Mailer with vertical Fold – Version AFold at this end



• Self Mailer with Vertical Fold – Version B

Fold at this end






• Vertical fold on trailing edge• Piece is not eligible for automation rates

• DMM 210.3.13.1c – Vertical fold on right edge

• Piece is 6” x 11” (lettersize) and could have mailed as an automation flat or a non‐machinable letter


• 475,000 total pieces mailed– 380,000 at 5‐digit rates – 11.0¢ (flat) or 14.4¢ (non mach)– 95,000 at 3‐digit rates – 17.1¢ (flat) or 21.9¢ (non mach)

• Postage Impact – Flat‐ $58,045.00• Non‐Machinable Letter‐$75,525.00

Mailpiece Design Oop$ ‐ #4• Use of wrong ancillary endorsement line

– Standard Flat 10 x 13 Booklet 3.4 Ounces


‐ Return Service Requested – $1.44‐ Change Service Requested – 50¢


• Use of wrong ancillary endorsement line– University sent out course catalog weighing over 9 ounces with Address Service Requested ancillary service endorsement

– Used a list not updated in 3 yearsM il d t 80 000 t l


– Mailed out 80,000 catalogs– Had over 4,000 catalogs returned with address changes over one year old

– Cost of returned pieces • Address Service Requested ‐ $5.57 each ‐ $22,280.00• Return Service Requested ‐ $2.41 each ‐ $9,640.00• Change Service Requested – 50¢ ‐ $2000.00




More Oop$


Wilma Flintstone1234 Boulder DrBedrock BC 00001

s801344832179s

TDAFTDFADATFADTAFTDFAFTDFFDTATDFATDAFDTAFDTAFTTDDFFTTADTFATDAFATD

00001‐9999 s801344832179ss801344832179s

More Oop$


More Oop$





More Oop$


More Oop$


More Oop$





Help! Please Help!

I Know Someone


I Know Someoneis Out There!

Postal Information Resources

– www.usps.com – general information– pe.usps.gov – DMM and QSG on line– ribbs.usps.gov – detailed information– Mailpiece Design Analyst (MDA)

• www.ribbs.gov/mda

Business Mail Entry Unit


– Business Mail Entry Unit– Mailing Requirements Departments– Domestic Mail Manual & Various Publications– Trade Associations like PISTL or MFSA– Your Rep at Swift Print Communications– Postal Hotline – 303‐325‐3048 or

[email protected]

Parting Thoughts

• Direct mail works as part of a multi‐grationmarketing program

• Understanding the rules and regulations will assist your customer in getting the most value for their postage dollar


most value for their postage dollar

• Let’s put the FUN back in dysfunctional

• When things don’t go quite right, there is usually a solution close at hand, just remember not to GO POSTAL!

That’s my job…and I can prove it!




Thanx for your

Attention and Happy Trails


G. P. ‘George’ Heinrich, PPhDCQMPS, PIG, CMQCS, OMG, CMDP

Postal 911PO Box 3096 ‐ Parker CO 80134‐1428

303‐325‐3048 ‐ [email protected]

postal training programs this ain t your grandma s … postal training programs this ain’t your...

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