Publisher. Yongmin Kim | Professor Editor. SangJoon Park| Editor-in-chief. Choi Na-youn | eng-reporter@postech.ac.kr | 77 Cheongam-Ro, Pohang, Gyungbuk, KOREA | Tel 82-054-279-3718

http://times.postech.ac.kr

WED., Jun. 03, 2015

No. 83

POSTECH has held its spring anniversary festival since 1987 by the name of “Sunrise Festival”. Open to members of POSTECH but also to the local community, this year’s Sunrise Festival was held from May 13 - 15. For three days, people enjoyed foods and drinks in booths organized by various depart-ments and individuals while watching shows prepared by diverse performers.

The eve of the festival commenced on 13 at 8p.m. with congratulatory messages from Joon Ho Cho, the vice president for Admis-sions and Student Affairs, Lee Wonjong (IME

13), the representative of student body, and Baek Sangwon (MSE 12), leader of Festival Prep. Committee. Then it was followed by performances from student clubs CHEERO, P-FUNK, and CTRL-D. The finale of the eve was dance performances from four depart-ments: Chemistry, Industrial Management Engineering, Chemical Engineering, and Ma-terial Science & Engineering. A notable fea-ture in the dance performances was that some groups of male students were dressed in girls’ costumes with make-ups and wigs, dancing to girl groups’ music.

On the second day, student clubs Steeler, Bremen, GT-Love, Guitar Hana, and Voces performed. The group to finish the last per-formance of the day was a heavy metal group named BUSTERED.

The last day of the festival drew the most participation. A singing contest called PBS POSKING hosted a number of students with great vocal talents. Participants were evalu-ated by the judges, and the top three partici-pants were awarded prizes. There was also a participant who received a popularity award, which was not part of the plan, but was im-

provised due to fervent responses from the audience. Performances by celebrities then ensued starting with dances by a female group "Switch". A musical male duo "Norazo" sang their songs and witty remarks of member of Norazo made Postechians laugh. Lastly, the stage by a DJ team made virtually everybody jump. Despite the rain, people were jumping and dancing to the beat, and fortunately, the rain did not last long and people were able to enjoy the show until the end.

Reporter Yun Seok-chanseokchan0622@

First Edition SEP. 2, 2009

The 2015 Spring Annual Conference of the Korean Society for Journalism & Communi-cation Studies (KSJCS) was held at Hogil Kim Memorial Hall on May 15 - 16 from 12p.m. to 6p.m. There were more than 400 participants including professors, graduate students, media scholars, and others related to media all over the country. A total of 140 papers about media were announced in 52 sessions on the first day, among which three papers were awarded before sharing dinner at Posco International Center.

The title of the annual conference was “Crisis of Korean Society and Public Com-munication” and the president of KSJCS, Jaechul Shim, started the conference with an opening address followed by President Yong-min Kim’s speech.

For this annual conference, the first poster session was held to encourage participants to research creative ideas. As the first session of

this conference, announcements by gradu-ates were delivered from 12p.m. to 1p.m. The presenters of each subject and session presented and participants chose the sessions they wanted to participate in. Presentations were given in lecture rooms on the 1st and 3rd floor of Hogil Kim Memorial Hall .

This conference is expected to alarm problems of Korean society, emphasize the importance of public communication, and highlighted the close relationship between science and journalism.

On the 16th, participants visited Pohang Accelerator Laboratory and POSCO before leaving Pohang.

Professor Jinhee Kim (HSS) is a member of research group in the KSJCS and organiza-tion for the 2015 spring annual conference.

Reporter Choi Nayounchoinayoun@

CONTENTS

Are You Guys Really Working Hard, or Hardly Working?

Review: Things to Keep in Mind When Attempting Cause Marketing

Reporter Column: Don’t Boggle, Just Mingle

CAMPUS: Be Friendly with Our Professors

What Assistance Do Postgraduate Students Get from Their Supervisors?

Various Events in Departments and Intimate Relationships with Profes-sors

Interim Check of the Campaign Promises of Student Body

FEATURE: Festival in POSTECH and Aroung the World

3

4

5

Close Relationship between Science & Journalism

Postechians Enjoying Sunrise Festival

▲The awards ceremony is being held at Posco International Center

If you have any response to The Postech Times orwant your opinion to be announced through The Postech Times, Please send your response or original article to eng-reporter@postech.ac.krWe welcome your try to contact us.Freely give your opinion to eng-reporter@postech.ac.kr

We Welcome Your Opinion

NEWSⅡ WED., Jun. 03, 2015 No. 83

In May, two major intramural contests were held at POSTECH. For students to un-derstand actual business by virtually man-aging an enterprise and to reinforce their entrepreneurial spirit by amalgamating their major and administration, POSTECH En-trepreneurship Education and Development Center (POSEED) and POSTECH Entrepre-neurship Center (PEC) held the Company

Management Simulation Competition on May 22 at Engineering Building # 4. Stu-dents participated as teams, and each team member assumed a particular role of a com-pany. The winning team’s name is “Pioneer”, and the representative of the team is Kim Cheol (IME 10).

In addition, PEC held the POSTECH Busi-ness Idea Contest on May 28 at POSCO In-ternational Center. The purpose of the con-test was to foster students’ entrepreneurship and invigorate startups. Students participated as teams, and proposed innovative business ideas. The grand prize was awarded to Hyun-jun Kim (IME 11), Ingyo Jeong (IME 11), Jaechun Choi (IME 11). Their business idea is “Food Rush”, which is selling food prod-ucts whose expiration date is impending at low prices.

Reporter Jo Han-seong

On May 19, Pro-fessor Jong-Lam Lee (MSE) was selected as “Invention King of the Year”. This award is known as the Noble Prize of the inven-tion world. Also, Lee Baek Hui (IME Ph.D. candidate) received a Ministry of Science, ICT and Future planning minister’s citation.

Prof. Lee developed an extreme flat metal substrate, which is a core technology of dis-plays, and was recognized for contributing to the industrialization of flexible devices. He is also famous for receiving WIPO Sec-retary General Awards, and a special award in the 2010 Korean Invention Patent Exhibi-tion.

Meanwhile, Lee Baek Hui invented a portable system to evaluate swallowing in everyday life and a PC based i-care program that tests for glaucoma. The i-care program was selected as the winner.

Korean Intellectual Property Office (KIPO) opened a ceremony to award these prizes to the recipients. The Invention Day is held every year on May 19 and it will be held on the same day in next year as this year.

Reporter Park Min-young

Professor Hyung Joon Cha (CE) de-veloped nano pro-tein particles that secrete chemicals in a certain pH, us-ing the mechanism from adhesive mus-sel proteins. This achievement was selected as a cover article of Angewandte Chemie, a world-renowned journal in the field of Chemistry.

Prof. Cha utilized metal-catechol bond-ing, which is one of the mechanisms of mussel attachment. This bonding is critical in attaching mechanisms. Its strong coher-ence and ability to restore itself made it a popular motif of bio-binding agents and de-veloping medical materials in the past. The research team of Prof. Cha used the fact that this bonding changes shape due to pH changes in its environment to make nano particles emit chemicals under a certain pH. These chemicals have adhesive properties, which means they can be attached success-fully to the surface of biological tissues.

Unlike previous research, which focused on the protein itself, this research was the first to shed light on how people may apply the mechanism to new technologies.

Reporter Kwon Na-eun

On May 10, POSTECH had a meeting with UNIST. Each team consisted of university reporters and three volun-teers who were ready to share the characteristics of their university. The meet-ing was held in Gyeongju.

Various topics such as the conditions of the dormitory, annual festivals, and the ra-tio of males to females were discussed in a cheerful atmosphere. Some topics gener-ated lively discussions. One of them was the comparison of things banned in each univer-sity. In POSTECH, chewing gum is prohib-ited. Kim Ye-jin (IME 14) suggested this rule might be related to the fact that Tae-joon Park Library is carpeted. On the other hand, UNIST prohibits drinking or selling alcohol on campus. Since drinking alcohol has be-come a large part of festivals and making relationships in POSTECH, this was consid-ered unacceptable to POSTECH students.

The meeting lasted for about three hours, and the friendship between POSTECH and UNIST deepened.

Reporter Gwak Jun-ho

Prof. Chang, Tai-hyun (CHEM) re-ceived an Interna-tional Award at the 64th SPSJ Annual Meeting held on May 27 - 29, at Sapporo Convention Center, organized by The So-ciety of Polymer Conference, Japan (SPSJ).

SPSJ is a non-profit organization dedicat-ed to the development of polymer science and technology in the world. Since 1984, SPSJ has held International Polymer con-ference (IPC) every two or three years un-der the aim of providing the world polymer community opportunities to exchange their ideas about the newest topics in the field of polymer science. Also, since 1994, SPSJ has annually awarded scientists with great contributions to the field of polymer sci-ence with an International Award. By taking advantage of a method called High Perfor-mance Liquid Chromatography (HLPC), Prof. Chang introduced sophisticated sepa-ration and analysis of polymers, which was impossible using conventional methods.

This had a great ripple effect in the per-taining fields, solving various conundrums in polymer science.

Reporter Yun Seok-chan

Professor Jong-Lam Lee Selected as an “Invention King of the Year”

New Protein Nano Particles from Adhesive Mussels

Enjoyable Tea Time with UNISTThe Winner of SPSJ International Award

Two Intramural Contests in May

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The 26th Annual POSTECH-POSCO-RIST Athletic Game

On May 30, the 26th Annual POSTECH-POSCO-RIST Athletic Game was held in the POSTECH Stadium. This game is held every year to promote the spirit of unity and coop-eration among the three academic institutes of POSTECH, RIST, and POSCO Technical Research Laboratories (PTRL). The host of the game alternates annually among the three

institutes, which was PTRL this year. The game started with the opening re-

marks from Sung-Ho Park, the Director of PTRL, and congratulatory remarks from President Yongmin Kim and Woo Jong-Soo, the CEO of RIST. The competition consisted of OX game, volleyball, foot volleyball, re-lay race and four other fun events. After the official events, there was a harmony festival, enjoyed by every member in the game, re-gardless of win or lose. Many families vis-ited there and graced the athletic game. After the fierce competition, POSTECH won the game with a score of 420 (RIST and POSCO tied for second place and scored 400), and received the winning flag from the previous game winner, RIST. The event was a big suc-cess, promising the next exciting 27th Annu-al POSTECH-POSCO-RIST Athletic Game.

Reporter Lee Il-bong

<Photo News> Take a breath, not dust in the air

Summer is already upcame. For your health, please clean the filter of FCUs and air conditioners and then enjoy the cool, healthy breeze.

Reporter Choi Na-youn

Carpool Bulletin Board Established

Due to the establishment of the high-speed KTX train service in the northern part of Po-hang, a carpool bulletin board has been es-tablished for the increasing needs of carpool information among POSTECH members in Povis from May 14, 2015. The establishment of the carpool bulletin board will hopefully be helpful in saving energy and reducing the financial burden for all POSTECH members.

To use the board, first login to Povis, go to “general post”, and write a notice. The notice must include “Taxi sharing”, “I will give you a ride”, or “Give me a ride.” The

carpool organizers display the status of the post indicating “In progress” or “End” if the departure date has passed or communication between carpool organizers and participants has ended. Details are in the carpool notice in the Povis bulletin board. To participate in carpooling, a participant should write a com-ment on the post and consult with organizers. The essential requirements of posts are the date and time of departure and arrival and mobile phone number.

Reporter Choi Jong-hyeok

▲ Participants are making their body ready to athletics

▲ Students are discussing their business items

▲Students from UNIST and POSTECH are debating

ⅢOPINION No. 83 WED., Jun. 03, 2015

Things to Keep in Mind When Attempting Cause Marketing

Column Are You Guys Really Working Hard, or Hardly Working?

A recent feature & culture in The Postech Times covered “cause marketing,” or “do-ing business concerning humankind.” It explained the concept of cause market-ing by providing readers a few successful and unsuccessful examples. It concluded that there were three things to be aware of when designing cause marketing. Firstly, as shown from the failure of Domino’s, people still wish to get a similar product while helping others. They do not want to get half of their pizza chopped off even for the sake of donation. Secondly, there should be a relationship between the product the consumers buy and the things the company promotes as their acts of charity. Lastly, the purpose of cause marketing must be an is-sue that consumers can deeply sympathize with. I personally both agree and disagree with the points made.

First of all, the first point seems very well made. People do seem to seek a certain amount of profit while helping others, and it seems that people are more than willing to buy decent products when they know that buying them will help others. How-ever, whether or not they will buy a product purely out of benevolence is questionable. Therefore, it is essential that companies carefully decide the proportion of the price to donation.

I sort of agree with the second point. In the column that originally covered this mat-ter, the writer derived this point by compar-ing the successful and unsuccessful case of Tom’s, a shoe store, and KFC. While people clearly understood the relationship between buying shoes and a pair of shoes being delivered to the poor, they could not see

the correlation between breast cancer and chicken. Though this notion is agreeable, it does not seem like it was a major reason why one succeeded and the other failed. I think the major reason why KFC failed was that, unlike TOMS shoes, there was no rea-son for people to give money to KFC in-stead of some other charity organization. In the case of Tom’s, they are a legitimate shoe makers, so them delivering a pair of shoes for every pair of shoes customers buy, just makes sense. While in the case of KFC, it’s a chicken frying company funding breast cancer.

I completely agree with the third point. One cannot overlook the importance of marketing and advertisement when it comes to selling products. So it is really important that companies make people talk and have interest in their products. Hence, it is crucial for a company to select an is-sue of keen interest among consumers when choosing what approach they will take in cause marketing.

When I was in the 8th grade, my dad asked me if I wanted to go to America with him. I could not answer right away because it was a difficult decision for me. I knew I would have to start all over again in America: new school, new friends, new language, new culture, etc. I was young and I knew noth-ing about the country so I was afraid that I would fail to adjust. Also, at that time, I was preparing to enter a science high school and if I were to leave, I would miss the op-portunity for higher education. However, I thought it would be a unique experience to face new challenges and I knew it was a rare chance to go abroad for such a long time with my family. So I decided to leave. This experience changed me in three ways.

First, it helped me to have an open mind and to accept new things. In the first few months, I made numerous mistakes since I knew nothing about the culture. For exam-ple, when I first went to a restaurant, I did not know I had to pay tips for the waiter who served me. Also, when chatting with my friends online, I did not know what words like LOL or ASAP meant. At first, I was so ashamed to ask people questions because I did not want to appear stupid. Nevertheless, I soon realized that if I do not to ask them, I would never know even the basics of Ameri-can culture. So I started to ask people when-ever I was having difficulty with unfamiliar situations, and to my surprise, they helped me very kindly. Then, I became aware that it is not ignorance that is shameful but the cowardice to accept new things.

Second, I became much more active. I was originally very timid and passive in Korea. Nevertheless, I started to join activi-

ties like Key Club and Leo Club (both com-munity service clubs), and Art Club. I also joined the school orchestra and ran track and field. I tried my best as I participated in those activities because I liked the activities them-selves and the people around me. I found that I liked meeting new people, talking and laughing with friends, cooperating with oth-ers to do community service, playing music, exercising and so on.

Third, thanks to my parents, we traveled a lot during those two years. I have been to places like Yellowstone, the Grand Can-yon, New York and more. While traveling, I could broaden my view of the world and realized that I did not have my own way of life planned yet. Furthermore, I started to search for my future university and career. I loved life sciences from my youth because I thought it is marvelous to find logical mech-anism in natural phenomenon. Therefore, I decided to become a scientist or an engineer, majoring in life sciences.

In sum, plenty of challenges and expe-rience in America changed my life. If you have any chance to go abroad for a long pe-riod, I recommend you to grab the chance.

Don’t Boggle, Just Mingle

This time of the year, it is very com-mon to see students falling asleep in class. The situation is understandable since POSTECH students do not have much interest in learning English, which in many cases requires boring, repetitive memorization and considerable time and effort to reach a high level of proficiency. The lack of interest in English, however, appears not to be enough to explain why students doze or try to take a nap dur-ing my energetic, enthusiastic lecture. Rather, it seems like many of them suffer from insufficient sleep as they do a lot of activities which are not directly related to their study. When it comes to fresh-men, my guess is definitely confirmed as they practiced dancing several hours a day prior to the spring festival to partici-pate in the department dance battles. Ju-niors and seniors are no exception. The Log Cabin and bars at Hyoja market are usually full of POSTECH students even late at night, forcing them to come back to their dorm rooms early in the morning and eventually leading to sleep depriva-tion. It is no doubt that playing games until dawn is another culprit for the in-sufficient sleep of POSTECH students. Lack of sleep and an unreasonable amount of time wasted on extracurricu-

lar activities have led students to limit studying to only about 20 hours a week. In surveys conducted several years ago, POSTECH students were reported to in-vest 23.07 hours a week in their study in 2006, and 20.52 hours in 2009. Since there is no up-to-date data available, it is difficult to tell exactly how many hours per week POSTECH students study thesedays. My observation would say that they study less than 20 hours a week, which is well reflected in the low motivation to study, and general lethar-gic attitude observed in my class. Then you may claim that this amount of time is the highest among universities in Ko-rea. However, what about world-class universities in other countries? Some-times the truth hurts: Harvard under-graduates, for example, spend 49 hours a week involved in academics, including class, work, and study. Then again you may argue that the 49 hours include class time and work. Even in that case, I can say they spend around 35 hours study-ing, not including class hours. Another notable difference is the high drop-out rate of universities in western countries. To take an example, about 30 percent of newly admitted students at the Univer-sity of British Columbia, a prestigious

university in Canada, leave school with-in two years, mostly due to the pressure from working and studying. In contrast, only about 2% of POSTECH students fail out or leave in their first two years. With the difference, you can easily imag-ine how hard students at the University of British Columbia study to survive even though we admit that admission to the university is much easier to get than that to POSTECH.

Thus I’d like to ask you whether you’re working hard or just wasting your time doing too many extracurricular ac-tivities, drinking, or playing games. If you think you’re more inclined to the latter, then you have to remind yourself of the resolution and dreams you had upon entering POSTECH. Pondering over why you are here at POSTECH, which is located in a remote area, may also help you find out the path of life you should pursue. On the other hand, if you’re feeling stressed out due to hard work, go outside, enjoy nature, and do some exercise. Doing community ser-vices and helping others are other great ways to revitalize your body and mind, helping reduce stress and relieve depres-sion. Meditation will also help you feel relaxed and rejuvenated.

People learn from history and the past. I want to wrap up this essay by quoting some part of the old famous Chinese poem, which says

“Youth gets old easily, while studying is hard to accomplish.

Do not look lightly on even one mo-ment of your precious time.”

Professor Cho Dongwan/ Division of Humanities and Social Sciences

Reporter ColumnReview:Doing Business Concerning Humankind: Cause Marketing

Reporter Kwon Na-eunBin Sang-hyun (PHYS 14)

Professor In S. Kang’s vision as a supervisor

What kind of academic exchange do you have with your lab students?

I arrange a meeting with my lab students once a month and give them any advice that they require, such as changing subjects and how to schedule each day in order to work efficiently. I want students not to be pres-sured about meeting their professors. Hav-ing conversation with professors may look formal on the surface, but professors were once students, just like them. Thinking in that way should help students to approach their professors more intimately, I hope.

Is there any specific suggestion to your lab students?

Every time I see my lab students, they

seem to be very obsessed with the fact that they have to compete with their mates and doing something better than other people. However, studying well in universities is in completely different dimension. University is a place where new knowledge is created. Therefore, I think students should always be prepared to question anything that can be accepted as common sense. That’s the thing that I always emphasize for my lab students. “It does not matter whether you get good or bad grades. What matters is whether you are ready to question and think creatively, in different dimensions”.

How do you help postgraduate students in your lab?

I approach postgraduate students in a different way compared to undergraduates. They have chosen to study post-degrees because they are attracted by the chance to learn their majors more deeply. For that rea-son, I do not try to teach them or help them directly, but prefer debating and discussion, where they can find answers on their own.

Reporter Gwak Jun-hodjgwak@

CAMPUSⅣ WED., Jun. 03, 2015 No. 83

Most Postechians might have voted for the present representative of Student Body last year. As a result, Lee Wonjong (IME 13) was elected as the 29th representative of Student Body. He made various cam-paign promises during the campaign pe-riod. Postechians have the right to know the extent to which he has delivered on his promises. Therefore, The Postech Times in-terviewed the representative Lee Wonjong about some major campaign promises and their current progress.

The first campaign promise is generating the KaKaotalk Yellow ID. One of the fun-damental problems occurring in promoting their business is the low participation of students. There are conventional communi-cation methods such as Facebook and PosB but these are ineffective. To overcome this problem, Student Body’s Central Execu-tive Committee created a Yellow ID. The committee’s policy is to send out about 10 announcements monthly and additional announcements in urgent situations. More-over, the committee is receiving students’ questions and reports of inconvenience and

is endeavoring to make improvements. Also, it is planning to gradually conduct surveys on the satisfaction and user-friendliness of the service. Lastly, it is holding giveaway events via KaKaotalk Friend and the com-mittee plans to continue using KaKaotalk Friend next year.

The second promise is “Wishes come true”. Actually, this service has been in prog-ress since the 28th Student Body. Last year, the previous Student Body underwent some trials and errors, but the service had not seen noticeable progress since it is a long-term project and a year was insufficient to obtain actual effects of the project. However, the current Student Body has emphasized this service and brought about student wishes through it. One example is the installation of guardrails for the stairs in the LG building. In this year, it has established the “Bureau of Policy Realization”, which is in charge of the service. The Student Body completed surveys on wish lists, prioritized policies, and shared the data with the Department of Admissions and Student Affairs. Addition-ally, it is striving to collect feedbacks from

Postechians and fulfill their wishes.The third promise is “Hello, Infographic”.

To ameliorate traditional announcing meth-ods, the Student Body adopted a technique called “Infographic”. For this service, the Student Body established a new department called “Publicity Department”, which is a part of the Central Executive Committee. Until now, infographics of the budget bill of this year’s first quarter and monthly opera-tional report were produced and uploaded on the Student Body archive. One problem with this promise is that design skills cannot

be improved in short periods. Since March, the Publicity Department has been operat-ing design class and is expecting practical advancements through the education.

As stated above, the Student Body and its representatives are working hard to carry out their promises. However, since not all the promises have been carried out com-pletely, they should continue working hard to keep their word.

Reporter Jo Han-seongdomisol24@

CAMPUS

Interim Check of the Campaign Promises of Student Body

Source: google.com

On May 12, The Postech Times had the opportunity to interview Pro-fessor In S. Kang (CE). Prof. Kang is recognized among graduate students as one of the professors who takes his responsibility as a supervisor very sincerely.

“The relationship that you have with your supervising pro-fessors becomes clos-er when you become postgraduates”, said Baek Jong-won (ME M.S. candidate).

Different from undergraduates, post-

graduates are required to not only study their majors, but also construct a project on their own. During this process, postgraduates are introduced by their supervisors to the labs that are undergoing research similar to their project topics. “In my case, I get to see my supervisor about once a week, whenever I need to, as long as the professor does not have any overlapping schedules. I think it

is a huge merit for POSTECH students that they individually have supervising profes-sors whom they can consult with”.

Reporter Gwak Jun-hodjgwak@

POSTECH is famous for its low ratio of professors to students. In comparison to other universities, POSTECH professors and students seem to have closer relation-ships.

In POSTECH, once freshmen enter the university, an advisor professor is desig-nated for each of them. Advisors are from the same department as the students they advise. All departments have money allo-cated for advisors to have meals with stu-dents they advise. This support is possible because the number of Postechians is very small. During the dinner time with advisor, Postechians have a talk with advising pro-fessors and become closer with them. Advi-sors ask about students’ career or how they live their college life. Even outside of din-ner, it is also advantage of Postechians that they can have a face-to-face talk with their advisors easily.

In several departments, including LIFE, MSE, ME, and CE, events for Teacher’s Day are becoming another way students get closer to professors. In that day, in life science and chemical engineering depart-ments, students show a performance to professors and have dinner together. In ME, students prepare box lunches for their pro-fessors. In MSE, the department provides money for students to buy bouquets for pro-fessors.

Special programs in various departments also strengthen the bond between students and professors. In LIFE, members go hik-ing and have a field trip for ecology class every semester. Almost every undergradu-

ate and many professors participate in hik-ing and they talk about college life and their future with professors. In MSE, professors accompany students in the TOHOKU-PO-SETCH exchange program. Also, MSE in-vites students’ parents every year. It was on May 2 and the department arranges dinners for students’ parents to meet professors of their sons and daughters. On that day, lab tour and meeting with professors etc. are also progressed. CiTE has many exchange program with professors. There are camp and studying abroad program for freshmen.

Also, CiTE students have opportunities to be familiar with professors in the exchange programs such as exchanging knowledge program among members. EE has a Fresh-men Mentoring Program (FMP), in which students have informal meeting and request help for study from professors.

In CE, freshmen used to visit local cul-tural space with professors whole a day and are educated personality from them. In sev-eral departments, there are athletic competi-tions or special days, for example, in IME, students and professors strengthen friend-ships on IME People’s Day.

There are many opportunities for students to get closer to their professors. Postechi-ans should take advantage of these great opportunities.

Reporter Park Min-youngpmy4367@

Be Friendly with Our Professors

What Assistance Do Postgraduate Students Get from Their Supervisors?

Various Events in Departments and Intimate Relationships with Professors

▲ Teacher appreciation banquet held in CE ▲ Students and a professor of LIFE enjoying their hiking ▲ Students' messages for professors of ME

▲ Baek Jong-won interviewed

ⅤFEATURE & CULTURE No. 83 WED., Jun. 03, 2015

FEATURE : Festival in POSTECH and Around the World

On May 13 - 15, the Sunrise Festival was held. For the festival, several departments’ freshmen prepared dances while the sopho-mores of each department prepared a bar with a unique concept and particular alcohols, mostly based on soju, makgeolli (raw rice wine) or beer. Most of the Postechians, sur-veyed for this article, answered that during the festival they enjoyed bars of the departments of CSE, LIFE, EE, and CE. Total 79 people surveyed for this article.

Alcohol & food : The Department of CSE mixed chocolate, sparkling apple juice, and coolpis, a non-alcohol drink with juicy flavor, with soju. However, their specialty was not their alcohol, even though people who partici-pated in the survey liked their alcohols. They impressed customers by selling meat. The De-

partment of LIFE sold special drink with mix-ing makgeolli with cream, banana, and yogurt. Several survey participants chose the mixed makgeolli as their favorite alcohols, which may be thought because of sweet and delicious taste of mixed makgeolli. Citron soju, which is a traditional alcohol of CE, was chosen as the best alcohol. Actually, many bars sold citron soju, but the idea originally came from CE and its tastes as much as its fame.

Unique concept : In addition to special al-cohols, each bar showed their own concepts to make people recognize their bars. The bar of LIFE was chosen as the best. Servers wore traditional Korean clothes, Han-bok. In Sun-rise festival there is a tradition that when an acquaintance comes to the bar, a member of the bar, who knows him well, pays for the ac-

quaintance and serves the acquaintance food and alcohol. There was a funny rule in treat-ing acquaintance in LIFE bar. The bar made a rule that before acquaintance was treated, he had to be whipped like flogging with a stick in Cho-sun dynasty. The Department of EE changed people’s concept of a “bar”. They created a retro style club with music and danc-ing that matched the theme. With grapefruit beer, which EE sold, the atmosphere of the bar seemed perfect according to survey.

Other departments presented various themes, foods and drinks, but none was as popular as those mentioned above.

There were a few complaints about the fes-tival. The Department of MSE created a host bar with servers wore mesh stockings. Some people felt this uncomfortable rather than in-

teresting. In general, limited seating made it hard for everyone to enjoy the festival and some students thought the prices were unrea-sonably high cost. Sophomores complained that preparing bars limited their time, so they could not enjoy the festival as much as they devoted their time to prepare bars, and it was the hardest for them to treat financial problems between peers, which created some conflicts. Before the 2010 festival, bars stayed open as late as 5a.m., but now all bars must close at 2a.m. Festival is a place where many people participate, so their different personalities and preferences make it difficult to resolve all of extra problems in addition to those mentioned above.

Reporter Choi Jong-hyeokcjh05@

A place of Harmony and Communication, Festivals Around the World

Which Concept is the Most Interesting in 2015 Sunrise Festival?

The most obvious difference between the Sunrise Festival and other university festivals is the theme. This year, the theme of Sunrise Festival was “Still Alive,” meaning that the festival of POSTECH is still fun and enjoy-able, opposing the existing opinions that the Sunrise Festival was boring for the past few years. As most Postechians know, the theme of the Sunrise Festival changes every year. It is determined by the students who prepare for the festival.

Festivals from other universities usually have unique themes and remain constant every year. For example, Australian National Uni-versity holds a festival called Dragon Night Market. It is a welcome party to greet all stu-dents from China, as well as inviting anyone who wishes to experience Chinese culture, regardless of their home country. In the fes-tival, Chinese students of the university and Scholars Association opens up a night market at which foods from various cultures are sold. They also present performances: pop bands, pop soloists, traditional Chinese instruments, and pop dances. Universities in America are considerably unique in that they have no of-ficial festivals. Festivals are usually associated with a local society, not the university itself.

However, collegiate sports competitions, especially NCAA (National Collegiate Athlet-ic Association) football, are huge events in the U.S. A. single football game, attended by as

many as 100,000 people including alumni, residents, and tourists. In addition, there are

other sports games between rival universities in America. For example, Princeton holds an annual lacrosse match with Cornell. Universi-ties in the Philippines choose festival themes by the religious purpose of the university. At-eneo de Manila University, operated by the Society of Jesus, holds a festival celebrating saints from the Society of Jesus like Founder Ignatius de Loyola.

Furthermore, there is a festival that the pe-riod of festival has historical significance. The ANZAC day celebrates the spirit of ANZAC at the Gallipoli battle, which stands for the Australian and New Zealand Army Corps. It

is 100th anniversary of ANZAC Day this year, so universities located in New Zealand and Australia, such as Auckland University, hosted the various festivals of commemoration.

The period when the festivals are held is an-other notable difference. The Sunrise Festival took place from May 13 - 15 this year, which was Wednesday - Friday. In contrast, the festi-vals of American universities are usually held on weekends because they do not have an of-

ficial non-lecture period for the festivals. They follow a strict curriculum made before the start of the semester. Instead of the free days for the festival, they have a one-week Spring Break right after the midterm. During this time, students often take short trips and hold parties individually. A university basketball and football tournament in America hosted by NCAA is held in spring and fall, respectively. Universities in western European countries such as France and Germany usually do not have special dates or periods for the festival. ANU (Australian National University) has two distinct festivals called Dragon Night Market,

described above, held in March, and ANU Twilight Festival, held in November.

The presence or absence of pubs at festivals is another interesting point of comparison. The Sunrise Festival has many booths at night that sell specially mixed liquors with well-made snacks and dishes. Japanese universities used to have many booths like this, but recently, they are all prohibited on campus due to the frequent occurrences of accidents. Many other foreign university festivals also have booths selling liquors, but they do not sell them as a main product like booths at POSTECH, be-cause their festivals are widely opened to the community and many families visit there.

Overall, the distinct difference between the festivals of universities was the host and the target of the festivals. The Sunrise Festi-val is conducted by students themselves, and gives impression of the festival produced by students, and targeting the students. On the other hand, many foreign universities includ-ing American universities and western Euro-pean universities have festivals co-organized by students with the university, and the festi-vals are targeting the community residents and family visitors.

It was also impressive that there are vari-ous types of foreign culture themed festivals in foreign universities and POSTECH also have one. It is a meaningful point for POSTECH be-cause POSTECH now announced the campus as a bilingual campus, approaching all over the world. It’s hard to define all the properties of diverse festivals in this short article, but Sun-rise Festival is expectd to make an evolution-ary step forward and incorporate good points of various festivals someday.

Reporter Kwon Na-eun & Lee Il-bong nekwon@ , leeib@

Source: anu.edu.au

Have you ever visited universities in other countries and heard about their festivals? Just like Postechians enjoy Sunrise Festival, diverse students in other parts of the world enjoy festivals in unique ways. The Postech Times investigated some characteristic university festivals in the world. There are three major viewpoints to compare festivals in other universities with Sunrise Festival: themes, opening period, and pubs from each department.

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▲ Festival called Dragon Night Market in Australia ▲ Festival in POSTECH Source: flickr.com