The image is a magazine poster which was used in order to promote the artist, Lana Del Rey’s, North American January 2013 tour poster incorporates synergy for her album ‘Born to Die’; the image is virtually the same, with an exact duplicate of the typography.I will be using synergy within my own product as I intend to use the poster image for my digipakfront cover.

TYPOGRAPHYOn the poster, there is a limited amount of text which is important as people would not want to read a lot; if the poster is used in train stations where there is a large amount of people commuting every day, they would not stop to read every word so it would need to be eye catching and just enough to inform them. The text is in the format of a statement, limiting the time required to understand what’s being offered. Audiences would be able to glance at the poster and know exactly what it’s promoting. There is continuity in the colour pallet; on the sky, the text is white whilst on the white shirt, the text is blue. The different colours for each section makes it stand out…. The red colouring of the tour name is the most attractive colour to the eye, redirecting the focus to her orangey-red lips. The artist name title is designed to be larger than the tour date; people recognise her name, if they know she’s touring they won’t care about exactly whenThe modern-feel of the San Serif font type juxtaposes with the background image as it appears to be very traditional and vintage. For my own poster I would like to incorporate a similar technique as I believe that it would capture the essence of the music video, being the contrast between traditional and modern ideals.

COSTUME AND MAKEUPThroughout her work, Lana Del Rey is recognised by the star image that she upholds; the identity that she has constructed for herself is that she is sophisticated and very vintage. The style of her appearance enhances her musical elegance that is of the 1960’s; within the album cover audiences can recognise a dated car in the right corner which adds to this vintage feel.There is a binary opposition within her style of work as she represents herself as being very classy whilst her lyrics are very risqué.

The poster features iconography and a homage to the American flag: blue of the sky, white of her shirt and the text and the red of the text and her lips.

The setting appears as a very natural and limited element which enhances Lana’s presence. The style of the poster image would relate her to the indie-pop genre and cater a more niche-audience as a pop artist’s poster would very often feature technologically enhanced details which have been computerised.

Title of the event managing company is very small, removing focus. Although audiences will not feel obliged to read this, it’s necessary and required for legal issues.

Whilst Lana’s appearance would connote an intertextual link to patriarchy and the traditional American housewife, the camera angle and framing juxtaposes this. This is supported by the shadows placed under her chin and eyes, encouraging the connotation of mystery. The use of a low-angle shot allows for her to hold more power and authority; she appears empowering. The direct mode of address through the use of her eye contact signifies her control and makes it appear as though she is looking right at the audience.

360 Marketing is in use at the bottom of the poster; there are links to the various sponsors/collaborative partnerships and websites you can use in order to purchase her products and concert tickets.

The artist is a dominant figure within the shot as a result of the rule-of-thirds. Many people would recognise her by her appearance so they’d be encouraged to notice her first when they see the poster.