The image is a magazine poster which was used in order

to promote the artist, Lana Del Rey’s, North American

January 2013 tour poster incorporates synergy for her

album ‘Born to Die’; the image is virtually the same,

with an exact duplicate of the typography.

I will be using synergy within my

own product as I intend to use

the poster image for my digipak

front cover.

TYPOGRAPHY

On the poster, there is a limited amount of text which is

important as people would not want to read a lot; if the

poster is used in train stations where there is a large

amount of people commuting every day, they would not

stop to read every word so it would need to be eye

catching and just enough to inform them.

The text is in the format of a statement, limiting the time

required to understand what’s being offered. Audiences

would be able to glance at the poster and know exactly

what it’s promoting.

There is continuity in the colour pallet; on the sky, the

text is white whilst on the white shirt, the text is blue.

The red colouring of the tour name is the most attractive

colour to the eye, redirecting the focus to her orangey-

red lips.

The artist name title is designed to be larger than the

tour date; people recognise her name, if they know she’s

touring they won’t care about exactly when it is.

The modern-feel of the San Serif font type juxtaposes

with the background image as it appears to be very

traditional and vintage. For my own poster I would like

to incorporate a similar technique as I believe that it

would capture the essence of the music video, being the

contrast between traditional and modern ideals.

COSTUME AND MAKEUP

Throughout her work, Lana Del Rey is recognised by the

star image that she upholds; the identity that she has

constructed for herself is that she is sophisticated and

very vintage. The style of her appearance enhances her

musical elegance that is of the 1960’s; within the

background, audiences can recognise a dated car which

adds to this vintage feel.

There is a binary opposition within her style of work as

she represents herself as being very classy whilst her

lyrics are very risqué.

The poster features iconography and a

homage to the American flag: blue of the sky,

white of her shirt and the text and the red of

the text and her lips.

The setting appears as a very natural and limited

element which enhances Lana’s presence.

The style of the poster image would relate her to the

indie-pop genre and cater a more niche-audience as a

pop artist’s poster would very often feature

technologically enhanced details which have been

computerised.

Title of the event managing company is very

small, removing focus. Although audiences will

not feel obliged to read this, it’s necessary and

required for legal issues.

Whilst Lana’s appearance would connote an

intertextual link to patriarchy and the traditional

American housewife, the camera angle and framing

juxtaposes this. This is supported by the shadows

placed under her chin and eyes, encouraging the

connotation of mystery. The use of a low-angle shot

allows for her to hold more power and authority; she

appears empowering. The direct mode of address

through the use of her eye contact signifies her control

and makes it appear as though she is looking right at the

audience.

360 Marketing is in use at the bottom of the poster;

there are links to the various sponsors/collaborative

partnerships and websites you can use in order to

purchase her products and concert tickets.

The artist is a dominant figure within the shot as a result

of the rule-of-thirds. Many people would recognise her

by her appearance so they’d be encouraged to notice

her first when they see the poster.