POSTER HANDBOOK AND USER GUIDE FALL 2016

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TABLE OF CONTENTS

Director’s Letter………………………………………………………………………………………………………………………...2 Poster Checklist..............................................................................................................................3 Elevations…………………………………………………………………………………………………………………………………..7 Printing, Mounting and Installation……………………………......................................................................................................10 Promotional Resources......................................................................................................................................12 Programming Ideas………………………………………………………………………………………………………………………………………..18 Educational Resources.....................................................................................................................................19 Poster Venue Survey…........................................................................................................................................21 Exhibition Collaborators................................................................................................................................23

The Smithsonian Institution Traveling Exhibition Service (SITES) and the National Museum of African American History and Culture are delighted to provide you with A Place for All People: Introducing the National Museum of African American History and Culture, a set of unique and highly informative posters. We know you’ll find creative ways to display them to engage and inspire your visitors and students and to help celebrate the historic opening of the National Museum of African American History and Culture.

The African American story is one characterized by pain and glory, power and civility, enslavement and freedom. It is a multi-disciplinary tribute to the best ideals of the American philosophy. A Place for All People evokes the power of oration and freedom stories, the brilliance of artistic achievement, and the soaring heights of cultural expression. In addition to profiling the long struggle to create the museum, the building’s architectural design and its prominent location on the National Mall, the poster exhibit is a survey of the African American community’s deep and lasting contributions to the American story.

This exhibitor handbook with instructions for displaying and promoting the posters and planning related programming is available through Google Drive here, along with high-resolution design files of the posters for printing and promotional resources.

In addition, we invite you to register as an official part of the National Museum of African American History and Culture’s Lift Every Voice Campaign here. By registering, your display of the poster exhibit and any related events will be featured on the museum’s website as part of a global directory of celebrations. The Campaign is an ideal way to tell the nation about the great work you are doing to celebrate African American History and Culture in your community. Displays and events can occur anytime within the inaugural year, now through December 2017.

We are so pleased to provide you with this FREE educational resource for your museum, library, school, or community organization. If you have any questions about the posters or how to present them, please contact SITES Project Director Ed Liskey at liskeye@si.edu.

We look forward to hearing about your experiences with A Place for All People, which was supported by the Smithsonian Institution’s Office of the Provost.

Sincerely,

Myriam Springuel Director, SITES P.S. Once you’ve shared the posters, would you please take a moment to complete a quick survey, which will enable us to better serve you? You can find the link to the survey here and on the right side of the poster webpage.

SITES MRC 941 PO Box 37012 Washington DC 20013-7012 Telephone 202.633.3120 Website sites.si.edu

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POSTER CHECKLIST IN HANGING ORDER

1: Title 2: Introduction

3. Narrative Break [The Hughes Family] 4: Slavery and Freedom

5: Defending Freedom, Defining Freedom 6: A Changing America

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7: Narrative Break [Powder Horn] 8: Making a Way Out of No Way

9: The Power of Place 10: Double Victory

11: Sports 12: Narrative Break [Revelations]

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13: Cultural Expressions 14: Musical Crossroads

15: Taking the Stage 16: Visual Art

17: Power of Images 18: Narrative Break [Grand Dame Queenie]

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19: Conclusion 20: Postscript

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ELEVATIONS Suggested hanging order for preferred installation, smaller display space, and divided display spaces:

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PRINTING If you are printing your own copy of the poster exhibit, the high resolution design files are located on Google Drive. For printing, we recommend the following depending on your budget:

Print in full color to best convey the richness of the images, artifacts and the graphic design.

Use at least 80# cover weight paper to avoid wrinkles and tearing during handling.

Print to a finished size of about 26.5” x 18.5” to ensure best legibility of all poster text and captions.

MOUNTING & INSTALLATION The 20 posters in this exhibition are printed in full color on 80# cover weight Chorus Art silk paper. Each poster measures 26.5” x 18.5.” Your mounting options range from thumb-tacking them to your walls, to dry-mounting, to framing. The method you choose should reflect your anticipated use of the posters as well as your budget. However, for this poster exhibit, our recommended approach is to dry mount the posters for the most effective presentation. Your first step will be to flatten the posters to help make mounting and/or installation easier: unroll the posters, lay them flat, face-down on a clean surface with heavy books on them for at least 24 hours for best results. Dry Mounting Dry-mounting forms a permanent bond between graphic material (the posters) and a backing material—illustration board, Fome-cor, or other lightweight substrate. Dry-mounting services are available from commercial framing shops and craft suppliers. These suppliers also provide options for hanging dry-mounted posters. Framing Standard metal-section frames come in a variety of lengths. Do-it-yourself framing could cost as little as $20 each from a retail store, while custom-made frames in wood or enameled metal may cost up to $100 or more each. You may also frame dry-mounted posters without any glazing. Film Lamination You may wish to permanently protect the posters from the elements by laminating them, especially if they will be moved frequently. Nearly every city will have “laminating” listed in the yellow pages of its telephone book or online. In addition, many school systems may have laminators or receive special rates from contract companies.

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Hanging Any frame that you choose will have suggested hanging hardware. You may also attach dry-mounted or laminated posters to your walls using double-sided or foam tape, escutcheon pins or thumb tacks, or a hanging wire affixed to the back of the posters. Installation Although you are free to hang the posters in the order that works best for your institution, we suggest the arrangement shown in the Poster Checklist and Elevations.

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PROMOTIONAL RESOURCES This section of the handbook is designed to make your job in promoting the exhibition as easy as possible using strategies that have been effective for past SITES exhibitions. Sample materials have been produced including a press release, exhibition description, images with credits, and design templates for flyers and advertisements. The materials are available on Google Drive. As you use these publicity materials, please stay in touch so that we can provide you with the support and information you need to make your showing a great success. If you have any questions about any part of this section, or if you need additional press images, please contact Jennifer Schommer in SITES Public Affairs Office, at 202.633.3121 or schommerj@si.edu. Exhibition Credit Line and Smithsonian Logo All exhibition-related promotional materials must contain the exhibition credit line and Smithsonian logo:

A Place for All People: Introducing the National Museum of African American History and Culture is organized by the Smithsonian Institution Traveling Exhibition Service in collaboration with the Museum.

Examples of such materials include (but are not limited to) invitations, banners, signage, posters, public program brochures, postcards, and printed, videos, internet, and public service announcements. Smithsonian Logo Guidelines The Smithsonian logo is included with the promotional resources on Google Drive. The Smithsonian logo must be visually equivalent in size and at least the same size as that of your institution. Additional guidelines:

The Sunburst is made up of the sun and the circular sky background. Do not use the Sunburst without the accompanying logotype.

The Sunburst itself should never be black. The circular sky background may be printed in

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black.

When reversed out of a dark background and used without the “sky,” the sun will be white. If a light-colored stock or background is used, the black-and-white version must be used. If the background is dark, the white sun alone must be used.

When printing the black-and-white version of the logo on colored paper, the sun will be the color of the paper on which it is printed.

Publicity Ideas When planning your media relations strategy, remember that the SITES Public Affairs Office is a resource. We are happy to offer strategies that we have seen work at other venues or simply to brainstorm what types of promotions might work best in your region. Consider some of the following suggestions as you prepare your media campaign. Print and Broadcast Media A suggested press release, information about downloading digital images, and links to general background material are included in this handbook. In addition to sending the press release to your area newspapers, consider the following ideas:

Send the news release to the attention of the editor or reporter who has the most interest in this information.

Ask the editor of your daily newspaper to place an article or photographs in the Sunday photo magazine or supplemental section. These sections often reach more people than a weekly paper.

Contact the state Associated Press and United Press International wire services. Information of statewide interest can be telephoned in and will be carried in newspapers throughout the state. Wire service offices are generally located in the state capital and in large metropolitan areas.

Invite the media to cover special events and public programs. These are community news items that bring attention to your organization and the exhibition.

Radio and Television Radio and television stations will air public service announcements (PSAs), written or taped. If you have a small exhibition budget, send local stations a written 30-second media spot announcement. For example:

[Your Venue Name] invites you to a special exhibition celebrating the opening of the Smithsonian’s National Museum of African American History and Culture. A Place for All People is on view [Dates]. The poster exhibit is brought to you courtesy of the Smithsonian Institution Traveling Exhibition Service in collaboration with the new museum.

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Local Calendars of Events In addition to contacting your local newspaper editors and feature reporters, ask the Calendar editors to include a short item and photograph on the exhibition.

Area colleges and universities have newspapers that can print both calendar entries and articles on the exhibition.

Local chambers of commerce, visitors’ bureaus, and convention centers have monthly publications that list local community activities.

Non-traditional Media & Other Ideas

When you post information about the exhibition on your Website, provide a link to the SITES Website, www.sites.si.edu. If you provide us with your Website link, we’ll reciprocate and create a link to you on the exhibition itinerary page.

Consider doing an email blast to your members, if applicable, in the form of an e-flyer. This can be very short and feature an image from the exhibition, just to give members a sneak peek and get them interested in the exhibition.

Have your staff add a tagline to their email signatures to help get the word out.

If you have a Facebook page, post about the exhibition, any related events, and images of your visitors interacting with the exhibition. Add SITES as a friend on Facebook—@sitesExhibitions.

If you use Twitter, start following SITES—@sitesExhibits—and SITES will start following you. Tweet about installation, events, special school group visits, etc. Add to the conversation by including the hashtag: #nmaahc.

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Promotional Templates Exhibition Description A Place for All People: Introducing the National Museum of African American History and Culture is a commemorative poster exhibition celebrating the opening of the Smithsonian’s newest museum Sept. 24, 2016. Based on the inaugural exhibitions of the museum, the posters highlight key artifacts that tell the rich and diverse story of the African American experience. A Place for All People is organized by the Smithsonian Institution Traveling Exhibition Service (SITES) in collaboration with the museum.

Sample Press Release To be sent on the host organization’s letterhead.

[DATE]

Media only: [Contact Name, Phone Number; Email Address]

[VENUE] Celebrates Opening of the National Museum of African American History and Culture With Smithsonian Poster Exhibition

On Sept. 24, the Smithsonian Institution will open its newest museum, the National Museum of African American History and Culture. The celebration will reach beyond Washington, D.C., to [CITY] as [VENUE] presents “A Place for All People: Introducing the National Museum of African American History and Culture.” The commemorative poster exhibition will be on view [DATES].

Organized by the Smithsonian Institution Traveling Exhibition Service (SITES) in collaboration with the National Museum of African American History and Culture, “A Place for All People” highlights key artifacts that tell the rich and diverse story of the African American experience. From the child-size shackles of a slave and the clothing worn by Carlotta Walls on her first day at Little Rock Central High School to Chuck Berry’s Gibson guitar, “Maybellene,” and the track shoes worn by Olympian Carl Lewis, the exhibition presents a living history that reflects challenge, triumph, faith and hope.

The poster exhibition and related public programs are an opportunity for [VENUE] to showcase its work in sharing the many stories of African American and African diaspora people and their contributions to the local community and the American story. [INSERT INFORMATION ON RELATED COLLECTIONS AND PUBLIC PROGRAMS]

The journey to establish this museum began a century ago with a call for a national memorial to honor the contributions of African American Civil War veterans. After decades of efforts by private citizens, organizations and members of Congress, federal legislation was passed in 2003 to create the National Museum of African American History and Culture. Since

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then, thousands of artifacts have been collected to fill the inspiring new building that has risen on the National Mall. Through its exhibitions and programs, the museum provides a shared lens to view the nation’s history and the possibility for hope and healing. It is a place where all can gather to remember, reflect and embrace America’s story: a place for all people. For more information, visit nmaahc.si.edu.

SITES has been sharing the wealth of Smithsonian collections and research programs with millions of people outside Washington, D.C., for 65 years. SITES connects Americans to their shared cultural heritage through a wide range of exhibitions about art, science and history, which are shown wherever people live, work and play. For exhibition description and tour schedules, visit sites.si.edu.

# # # Design Templates: Flyer, Print Ads, Social Media

We’ve developed design templates to assist you in promotion of the exhibit. The files include designs for a flyer, print advertisements and social media graphics. These digital materials are formatted for production in InDesign. We have also provided the designs in a PDF format that can be personalized. Each design includes a file with suggested placement for venue-specific information and logo.

Flyer/Signage (Could also be a large print ad.)

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Small Print Ad (color and black & white versions)

Web ad/social media post (300 X 600) Web ad/social media post (300 X 250)

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PROGRAMMING IDEAS

Using the Oral History Interview Guide, developed by SITES’ Museum on Main Street Program,

record interviews with people in your community who were witness to or involved in the Civil Rights Movement.

Based on Collection Stories, have your staff share their interpretation of the objects in your collection that they find most powerful.

Share conservation guidelines for personal objects as outlined in the African American Treasures initiative.

Provide online access to The Civil Rights History Project videotaped oral history interviews with participants in the Civil Rights Movement.

Host group viewing of video of the History, Rebellion, and Conciliation Symposium followed by discussion of the issues addressed.

Create an on-line or on-site memory book to capture your visitors’ histories and memories (see the Memory Book initiative).

Host a presentation of the Illuminate NMAAHC video on your A/V equipment in addition to your display of the poster exhibit.

Host a watch-party of the Museum’s opening events. Learn how to host a watch party by registering as part of the Lift Every Voice campaign here. Each museum or organization that registers will receive a Resource Guide with information on how to stream the opening events, along with other specific resources for how you can engage with the Museum opening.

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EDUCATIONAL RESOURCES A Place for All People can inspire visitors to explore a wide variety of subjects, including history, geography, social connections, the cultural arts, and world culture. Here are some suggested online resources to get you started.

National Museum of African American History and Culture

Education Resources

Pre-opening Exhibition Catalogues African American Legacy Recording Series Smithsonian Center for Learning and Digital Access (SCLDA)

Learning Lab Learners of all ages can make discoveries across disciplines, create personalized collections, and share their ideas with others around the world.

SCLDA has compiled a set of educational resources, lesson plans and reading lists

related to African American history and culture.

Smithsonian Magazine Smithsonian Magazine has written a number of articles about the specific objects highlighted in A Place for All People. You may also search for additional articles.

Slave Cabin Set to Become Centerpiece of New Smithsonian Museum May 13, 2013, By Paul Bisceglio

The “Spirit of Tuskegee” Stearman Lands in DC August 5, 2011, By Megan Gambino

Q&A: Architect David Adjaye On His Vision for the New Museum February 1, 2012, By Joseph Stromberg

The Revolutionary War Patriot Who Carried This Gunpowder Horn Was Fighting for Freedom—Just Not His Own June 22, 2016, By Alex Palmer

When Marian Anderson Sang at the Lincoln Memorial, Her Voice Stunned the Crowd, and Her Gold-Trimmed Jacket Dazzled April 8, 2014, By Jess Righthand

The Tuskegee Airmen Plane's Last Flight November 1, 2011, By Owen Edwards

This Segregated Railway Car Offers a Visceral Reminder of the Jim Crow Era June 13, 2016, By Alex Palmer

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Teaching Tolerance - A project of the Southern Poverty Law Center Founded in 1991 by the Southern Poverty Law Center, Teaching Tolerance is an organization dedicated to reducing prejudice, improving intergroup relations and supporting equitable school experiences for the nation's children. Teaching Tolerance provides free educational materials to teachers and other school practitioners in the U.S. and Canada.

The National Archives

The National Archives lists Black history resources from national, state, regional, and local sites

and those focused on military, photography, and culture. It also lists resources organized

chronologically from slavery through the civil rights era.

The Library of Congress

The Library of Congress provides access to their extensive digital collections related to African

American history.

National Endowment for the Humanities

In Pursuit of Freedom This public history project brings to life the stories of Brooklyn’s abolitionist and anti-slavery community through walking tours, interactive games and online lesson plans. Freedmen and Southern Society Project The history of Emancipation, from the letters and records of those that lived it. Forgotten Genius Against all odds, African-American chemist Percy Julian became one of the great scientists of the 20th century. Learn how his work with steroids and alkaloids led to treatments for glaucoma and rheumatoid arthritis, see the chemical structure of steroids, and listen to interviews from those who worked with him.

The National Park Service - African American Heritage

The National Park Service celebrates African American Heritage throughout the year. Visit a multitude of park sites dedicated to African American history and culture. View Museum exhibits, go on a travel itinerary, or read in depth histories and interviews of famous African Americans and how they shaped the United States.

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ONLINE POSTER VENUE SURVEY The online survey link for venues hosting A Place for All People is located here and follows for reference.

A Place for All People Venue Survey

1. Please provide the following info: Name Organization

Address

City

State

Zip

Email Address

Phone Number

2. How long did or will you display the poster exhibit A Place for All People? one week

one month

two to six months

six to 12 months

more than 12 months Other (please specify)

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3. Please provide dates of display: 4. Who is your primary audience: General public

Students in grades 1-5

Students in grades 6-8

Students in grades 9-12

College students

Other (please specify)

5. How many visitors do you have per month on average? 6. Did you host events related to the poster exhibit and the opening of the National Museum of African

American History and Culture?

Yes No- Please skip to question 8

7. If you answered Yes to question 5, what type of events did you host and how many people attended? Event 1 and number of people attending:

Event 2 and number

of people attending:

Event 3 and number of

people attending:

8. Please provide any anecdotes or comments about A Place for All People. SITES may share them in reports, marketing material or social media:

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POSTER EXHIBIT COLLABORATORS

SITES has been sharing the wealth of Smithsonian collections and research programs with millions of people outside Washington, D.C., for 65 years. SITES connects Americans to their shared cultural heritage through a wide range of exhibitions about art, science and history, which are shown wherever people live, work and play. For exhibition description and tour schedules, visit sites.si.edu.

The National Museum of African American History and Culture is the only national museum devoted exclusively to the documentation of African American life, history, and culture. It was established by Act of Congress in 2003, following decades of efforts to promote and highlight the contributions of African Americans. To date, the museum has collected more than 40,000 artifacts. Nearly 100,000 individuals have become charter members of the museum. When the NMAAHC opens on September 24, 2016, it will be the 19th and newest museum of the Smithsonian Institution.

A Place for All People: Introducing the National Museum of African American History and Culture Contributing writer: Josh Epperson, PWT, LLC Design: Jeanne Krohn, Krohn Design

Host venues are invited to duplicate this handbook for their own use.