postgraduate marketing and admissions working together in a competitive marketplace. moira hiatt –...
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Postgraduate Marketing and AdmissionsWorking together in a competitive marketplace.
Moira Hiatt – UKPASS Development Manager
t. 01242 544763
UK Postgraduate Application and Statistical ServiceKey characteristics
• Completely online• A rolling application service allowing multiple start dates• Use alongside existing application routes• Use for all or some PG programmes (Taught/Research /FT /PT)• Course data supplied by Graduate Prospects• Available in Welsh• Composed of core and institution specific data• ‘White labelled’ – add your logo and institution/course questions• Applications can be made through 3 different routes ...
UKPASS Website Graduate Prospects Institution’s own Website
Marketing opportunities – white labelled
Add your own institution’s logo
Tailor your own Institution and Course Questions
Tailored Questions
Institutions will have the option to gather institution and course specific data, by adding specific questions.
An example:
“If you are applying to other HEIs outside of the UK, which countries are you applying to.”
Communication (both ways) is immediate
Applicants can see details of offers and can reply immediately.
Benefits for applicants
• Online service available 24/7
• Core data captured once - avoids multiple application filling
• Able to send attachments as part of application
• Institution fees collected through UKPASS
• Movements on an application immediately notified by email
• Track progress and update information online at any point
Reporting options for UKPASS institutions
Many other reports available
• International applications through your agents• Competitor information – have your applicants
applied elsewhere• HESA data in required format (xml)
Who are your competitors?View at any point
Competitor trends
Choice of competitors
Competitor applications to date
Use this information to understand your position in the competitor and national market and react quickly to a change in applications
Management Information
A central source of PG data presents new opportunities
How many applications convert to offers?
How many applications have I received to date, and how does it compare to previous years?
How far do applicants travel to subjects at my HEI?
UKPASS Institutions to Date
• University of Aberdeen • The Arts Institute at Bournemouth • De Montfort University • The University of Dundee • Manchester Metropolitan University• Newman University College• Ravensbourne College of Design & Communication• University of Reading• Roehampton University • University of Westminster • University of Winchester
UKPASS Funding Model
HEI charged at £15 per application but capped on the basis of postgraduate provision (HESA First Year Stats)
Band
1. 1-249 PG places £ 5,000 p.a.
2. 250-499 PG places £ 7,500 p.a.
3. 500-999 PG places £10,000 p.a.
4. 1,000 – 1,499 PG places £15,000 p.a.
5. 1,500 – 1,999 PG places £22,500 p.a.
6. 2,000 – 2,499 PG places £30,000 p.a.
7. 2500 – 2999 PG places£37,500 p.a.
Institution figures – excludes PG SWAS, NMAS and GTTR intake.
All above subject to VAT. Banding will be adjusted if you put a proportion of your programmes through the service. Contact the UKPASS team for further information.
Summary - key points to note
• Flexible sign up – institutions can join at any point
• Use for some of your PG programmes (charges adjusted accordingly)
• No applicant fee charged by UKPASS• Optional for HEI to charge their own fee to the applicant• Ability to receive attachments as part of the application process
• Provided & operated by UCAS, therefore opportunities to promote through various channels
• Opportunities to work with stakeholder groups eg UKVISAS, FCO
• Receive management information – competitor activity• HESA data generated as a standard report via ‘web-link’• Reduce fraud – UKPASS applications covered by UCAS Verification
Unit processes
Considering joining?
• Contact [email protected] to arrange a visit to your institution• See how it operates in practice - come to a free Familiarisation Day
with delivered by our Professional Development Officers• Dedicated UKPASS Team to get you started
• Flexible sign up• Use alongside existing routes• Use for all or some of your postgraduate programmes
Want to know more - contact the UKPASS Team
Mathew Evans
Technical Support
Officer
01242 545706
Sarah Mena
Project Support
Officer
01242 544686
Moira Hiatt
Development
Manager
01242 544763