potenital available market (pam), total available market (tam), served available market (sam), share...
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![Page 1: Potenital Available Market (PAM), Total Available Market (TAM), Served Available Market (SAM), Share of Market (SOM) The PAM is the total available market](https://reader036.vdocuments.net/reader036/viewer/2022082816/56649d895503460f94a6e9ff/html5/thumbnails/1.jpg)
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Potenital Available Market (PAM), Total Available Market (TAM), Served Available Market (SAM), Share of Market (SOM)
• The PAM is the total available market by btrax’s definition. Example : Web design service market
• The TAM (Total Available Market) is used to define the entire accessible market, in dollars, for a given product or service upon which a company's product s is based. TAM is never greater than PAM.
• Example: TAM for btrax is Localization products.
• SAM's (Served Available Market), each representing a different technology or service, composing the TAM. SAM is never greater than TAM.
• Example Think of it as of Japan / China / Localization how can be done. 1) Translation services 2) Asia Brand Marketing Service 3) Asia Web Design Services. You want to identify what services / products can compete for the SAM.
• So let’s say Translation Services for Japan/ China = $10M, Asia Brand Marketing = $10M and Asia Web Design Service = $10M, them SAM = $30M
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![Page 3: Potenital Available Market (PAM), Total Available Market (TAM), Served Available Market (SAM), Share of Market (SOM) The PAM is the total available market](https://reader036.vdocuments.net/reader036/viewer/2022082816/56649d895503460f94a6e9ff/html5/thumbnails/3.jpg)
Potenital Available Market (PAM), Total Available Market (TAM), Served Available Market (SAM), Share of Market (SOM)
• The PAM is the total available market by btrax’s definition. Example : Web design service market
• The TAM (Total Available Market) is used to define the entire accessible market, in dollars, for a given product or service upon which a company's products or services are based. TAM is never greater than PAM.
• Example: TAM for btrax is Localization products. So, the total market
• Localization may be $500M of which Japan/China cross localization is only $150M. This may determine that we need to localize in other areas served by Chinese language like Singapore or add another region like Korean.
![Page 4: Potenital Available Market (PAM), Total Available Market (TAM), Served Available Market (SAM), Share of Market (SOM) The PAM is the total available market](https://reader036.vdocuments.net/reader036/viewer/2022082816/56649d895503460f94a6e9ff/html5/thumbnails/4.jpg)
Potenital Available Market (PAM), Total Available Market (TAM), Served Available Market (SAM), Share of Market (SOM)
• SAM's (Served Available Market), each representing a different technology or service, composing the TAM. SAM is never greater than TAM.
• Example: Think of it as of Japan / China / Localization how can be done. 1) Translation services 2) Asia Brand Marketing Service 3) Asia Web Design Services. You want to identify what services / products can compete for the SAM which in turns competes for your service.
• So let’s say Translation Services for Japan/ China = $50M, Asia Brand Marketing = $50M and Asia Web Design Service = $50M, them SAM = $150M
• 50
50
50
Japan/China/US SAM for Localization ($millions)
Asia Web Design
Translation Service
Asia Brand Marketing
![Page 5: Potenital Available Market (PAM), Total Available Market (TAM), Served Available Market (SAM), Share of Market (SOM) The PAM is the total available market](https://reader036.vdocuments.net/reader036/viewer/2022082816/56649d895503460f94a6e9ff/html5/thumbnails/5.jpg)
Potenital Available Market (PAM), Total Available Market (TAM), Served Available Market (SAM), Share of Market (SOM)
• The Share of Market (SOM) is how btrax captures part or whole of the SAM
• Example we may have 0% share in Translation because we don’t offer that in services but we may have 70% share in Asia Brand Marketing and 50% in Asia Web Design Service.
![Page 6: Potenital Available Market (PAM), Total Available Market (TAM), Served Available Market (SAM), Share of Market (SOM) The PAM is the total available market](https://reader036.vdocuments.net/reader036/viewer/2022082816/56649d895503460f94a6e9ff/html5/thumbnails/6.jpg)
Potenital Available Market (PAM), Total Available Market (TAM), Served Available Market (SAM), Share of Market (SOM)
• SOM can be with in a segment as well
1
2
5
11
Asia Web Design SOM($million)
btrax
Comp 1
Comp 2
Comp 3
other
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