potensi facebook ads by m
TRANSCRIPT
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Potensi Facebook Ads
Untuk
Marketing dan Komunikasi
Muhamad Arsyad3 September 2013
Kantor Pusat Zakat UmatJl. Perintis Kemerdekaan No.2 Bandung
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Muhamad Arsyad
@mang_aat
0813 2000 1928
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Background
• Pengguna internet di Indonesia terus naik
• Penggunaan social media di masyarakat meningkat
• Facebook adalah social media terbesar di dunia
• Pengguna FB di Indonesia 64 juta
• 50% pengguna FB adalah pengguna aktif
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Foto: Khairuddin Safri
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menjangkau banyak orang
dan
tepat sasaran
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Keunggulan FB sebagai media advertising
• Berbagai jenis konten
• Target bisa di capai dengan spesifik (tepatsasaran)
• Terukur (potensi, target dan hasil)
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Facebook Ads
• Adalah layanan berbayar untuk beriklan di FB
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Promoted Post
Promoted Page (Like)
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Apa saja yang bisa di promote di Ads ?
• Link/URL tertentu (website/blog/forum)
• Page Post
• Page Like
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LINK / URL/Web Address
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LINK / URL/Web Address
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Promote POST
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Promote POST
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Get LIKE
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Get LIKE / Promote Page
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Membuat FB Ads
• Tentukan cara pembayaran CC, PayPal
• Create ads
• Ads manager
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Rumuskan Tujuan
• Meningkatkan penjualan
• Meningkatkan brand awareness
• Mempengaruhi orang untuk melakukan sesuatu
• Memberikan info penting
• Customers database (Like/Fans)
• Mengkomunikasikan image brand
• Buat orang suka
• Sebagai feeder traffic untuk website/blog
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Tentukan Target
• Tentukan spesifik target komunikasi
• Lihat potensial jumlah nya
• Desain konten
• Tentukan estimasi budget promosi
• Hitung return on invesment
• Setelah feasible..eksekusi
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Produksi Konten
• Creative process
• Fotografi
• Desain grafis
• Caption
• Tulisan
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Publish & Promote Konten
1. Publish post
2. Share – Timeline sendiri
– Timeline teman
– Group
– Page lain
3. Promote– Promote page post
– Boost post
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Evaluasi Keberhasilan
• Reached (berapa kali iklan muncul)
• Engagement
• Comment
• Efektivitas pesan “Push to action”
• Ukur budget promo dengan estimasi ROI
• Take action kalo terlihat ada yang perludiperbaiki
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Improve
• Edit promo
• Edit caption
• Tetapkan target baru
• Catat rasio2 sebagai data untuk program berikutnya
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Muhamad Arsyad3 September 2013
Kantor Pusat Zakat UmatJl. Perintis Kemerdekaan No.2 Bandung
Muhamad Arsyad
@mang_aat
0813 2000 1928