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ATLAS BANGLADESH LTD. (ABL)

POTENTIALITYAND

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ANDABILITY

• Atlas Bangladesh Ltd. started business in 1966 with

Honda Motor Company Limited, Japan under private

INTRODUCTION OF ABL

ownership. In 1972 after independence of Bangladesh

ABL was nationalized and placed under Bangladesh

Steel & Engineering Corporation (BSEC), Ministry of

Industries.

• In 1988, it was made a public limited company & listed

ith Dh k St k E h It 49% h ff l d d t

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with Dhaka Stock Exchange. Its 49% share off loaded to

public and 51% share to BSEC/Govt. ABL company

board consisting of 9 members. 5 members including

Chairman from Govt. share and 4 from public share

holders.

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• ABL started business with Hero Honda since

1993. In The Year 2010 Honda, japan and

INTRODUCTION (contd.)

Hero Honda Dissolved Their Partnership.

• Now Honda, japan and Hero, India are

operating their business separately by

establishing their own company.

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• Atlas Bangladesh Ltd. is one of the renowned automobile

Company in Bangladesh. We have a long experience in

motorcycle business with Honda and Hero Honda. Now we are

Company Message

searching a new renowned motorcycle manufacturing

company to make long term business relationship.

• Presently we are engaged in assembling motorcycle (80cc to

150cc).

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• Besides, ABL has 48 years experience in motorcycle business

and also has huge land properties and capital, that can be

employed in our new business.

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Manpower

At present ABL’s total manpower :

1. Engineer, Sales and Administrative Officer 39 nos

2. General Staff 67 nos

3. Worker 119 nosTotal = 225 nos

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STRENGTH OF ABL

Marketing and Service

• Atlas Bangladesh Ltd. has a very

strong marketing setup and also

very strong Dealers network. It has

110 nos dealers situated all over

the country and a strong sales team

are working in every doorsteps.

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STRENGTH OF ABL

Marketing and Service

• As per Govt. circular Govt. organization can buy products from govt.

company directly without tendering, under this circular as Govt.

company ABL can sale 8,000 to 10,000 units motorcycle per year to

the Govt. companies and agencies.

• ABL have two well equipped service centers, one is in factory

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premises and other is in Tejgaon, Dhaka. (Center of Dhaka).

STRENGTH OF ABL

Infrastructure

• ABL has two well structured office building and five assembling Unit in a building and

two sheds. One CKD shade. One storage building.

Land Position- Constructed area 22380 Sq. m- Vacant area 16633 Sq. m

Total area 39013 Sq. m

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Total area 39013 Sq. m

Latitude: 23°53'2.86"N ; Longitude: 90°23'41.76"E

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STRENGTH OF ABL

a. Authorized capital 1000 million BDT (12.50 million USD)

b. Paid up capital(No of Share 23 70 million @ Tk 10 each )

237.04 million BDT ( 2.963 million USD )

Financial Position

(No. of. Share 23.70 million, @ Tk.10 each )

c. Fixed Asset 3823.48 million BDT ( 47.79 million USD )

d. Current Asset 1977.87 million BDT ( 24.72 million USD )

e. Current Liabilities 842.53 million BDT ( 10.53 million USD )

f. Working Capital 1135.34 million BDT ( 14.19 million USD )

C t ti 2 35 1

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g. Current ratio 2.35:1

h. Long term loan 0.41 million BDT ( 0.005 million USD )

i. Net worth 4882.03 million BDT ( 61.02 million USD )

j. Value per Share 205.96 BDT ( 2.57 USD)

STRENGTH OF ABLAssembling lines Machineries and

equipment

•There are five assembling line and one

auto convey belt. One hundred and

ninteen workers are working in here.

• ABL were engaged in manufacturing

three wheeler (Mishuk) with 80cc Honda

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engine. These are still running in Dhaka

city. But stopped new product by the Govt.

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LAST 5 YEARS PRODUCTION SALES AND PROFIT

Year productionNo. of

MotorcycleSales

QtyValue (million

BDT)Value (million USD) Million BDT Million

USD

Sales profit

2008-09 45554 44937 4,375.70 55.90 297.50 29.752009-10 49355 48790 5,076.40 64.90 382.30 38.232010-11 52087 50190 5,856.60 74.80 396.00 39.602011-12 42111 41961 5,536.10 70.70 377.40 37.742012-13 36896 36869 4,474.40 57.10 300.00 30.00

4555

4

4935

5

5208

7

4211

1

3689

64493

7

4879

0

5019

0

4196

1

3686

9

40000

50000

60000

1111

0

10000

20000

30000

2008‐09 2009‐10 2010‐11 2011‐12 2012‐13

production

Sales

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FUTURE PLAN OF ABL

1. Presently ABL has 110 dealers all over the country out of which

70 nos are exclusive dealers. ABL now plans to re-organize and

resize the number of dealers as per suggestion of new company.

2. Training : ABL will develop its own trainer in collaboration with

new company to train the sales representatives and service

personnel.

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3. After sales Service : Free service campaign program will be

made regularly.

4. Dealer co-ordination meeting will arrange to find the way to fetch

challenges.

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FUTURE PLAN OF ABL

6. Establishment of a customer care centre.

7. Set up of regional office and delivery Depot.

8. Set up of 7 company showroom for creating image in 7 divisional

city, such as Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barishal

and Rangpur.

9. Regular advertisement through national news paper, TV and Bill

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Board will be arranged in important various places of Dhaka and

other Districts.

MOTORCYCLE MARKET OF BANGLADESH

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PRESENT MARKET CONDITION

At present Indian motorcycle companies aredominating Bangladesh market.

Current market ShareIndia 69% of total market WALTON

DUYUNG CHINA, 2%

POTHERS

Market Share 2012-13

India 69% of total marketJapan 2%China 29%

Brand Name OriginMarket Share 2012‐13 (%)

BAJAJ INDIA 40HERO HONDA  INDIA 16TVS INDIA 10

BAJAJ INDIA, 40%

TVS INDIA, 10%YAMAHA

HONDA PAKISTAN, 2%

DAYANG CHINA, 14%

CHINA, 6%POTHERS CHINA, 7%

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YAMAHA INDIA 3HONDA PAKISTAN 2DAYANG CHINA 14WALTON CHINA 6DUYUNG CHINA 2

HERO HONDA INDIA, 16%

INDIA, 3%

Honda has already started their own business in Bangladesh. Hero also started their own business with Nitol-Niloy group.

Recently, Mohendra, India also intervene with Bangladeshi partner NAVANA and Suzuki, Japan also coming soon in

Bangladesh market.

Future Expected Motorcycle Market in Bangladesh

Year Instututional (nos) Personal (nos) Total (nos) Expected Growth Rate2013-14 15000 200000 215000 9%2014-15 20000 220000 240000 10%2015-16 25000 245000 270000 11%

200000220000

245000

Institutional

Personal

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15000 20000 25000

2013-14 2014-15 2015-16

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Market Segment

1. Bangladesh market is only for motorcycle. Scooter market is very small

2. Customer Segment : Personal Use Sale = 85%Institutional Sale = 15%Institutional Sale 15%

3. Geographical Segment wise sales:

Dhaka. Rajshahi. Sylhet. Khulna. Chittagong. Barisal29 % 21 % 10 % 20% 11% 9%

4. Segment of model wise customer:

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50cc & 80cc 100cc 125cc & 150cc20% 55% 25%

SOME POPULAR MODELS IN BANGLADESHMARKET

Model : CBZ XtremeOrigin: INDIADisplacement: 150 cc

Model : GlamourOrigin: INDIADisplacement: 125 cc

Model : CD DeluxeOrigin: INDIADisplacement: 100 cc

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Model : Bajaj Discovery Origin: INDIADisplacement: 150 cc

Model : DiscoveryOrigin: INDIADisplacement: 125 cc

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• Due to potentiality for expanding of present market of two wheeler in next7/8 years, presently Chinese importers are planning to go for localmanufacturing.

• At present by manufacturing of minimum 4/5 % of components huge

Benefit of Localization

t p ese t by a u actu g o u /5 % o co po e ts ugefinancial benefits can be possible in respect of exemption of supplementarytaxes

• Other Indian manufacturers are also actively studying for localmanufacturing matter.

• BAJAJ, India already started dialogue with their principal for localmanufacturing.

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• HONDA Japan also come up with their manufacturing program inBangladesh.

• ABL has 16633 Sq. meter vacant land and if necessary that can be used forexpansion and developing manufacturing facilities.

Thanks To AllThanks To All

Atlas Bangladesh Ltd.

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