potter craft and watson-guptill spring 2011 catalog

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potter craft & watson-guptill SPRING 2011

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Spring 2011 books from Potter Craft and Watson-Guptill.

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Page 1: Potter Craft and Watson-Guptill Spring 2011 Catalog

potter craft& watson-guptill

SPRING 2011

Page 2: Potter Craft and Watson-Guptill Spring 2011 Catalog

table of contents

art3

photography9

crafts13

performing artshealth/beauty

23

author/title index26

foreign reps28

ordering information29

Page 3: Potter Craft and Watson-Guptill Spring 2011 Catalog

art

Page 4: Potter Craft and Watson-Guptill Spring 2011 Catalog

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Making Color Sing, 25th anniverSary

editionPractical lessons in Color and design

Jeanne Dobie

Through clear, illuminating exercises, this brilliant book stimulates new ways to think about color, generating responses that unlock personal creativity and allows artists to express themselves with paint as never before.

Color is one of the never-ending mysteries of painting—there isalwaysmoretodiscoverandexplore. Inthirty-onepracticalandstimulatinglessons,authorJeanneDobieoffersinsightsintowaystousebothcolorandcompositiontomakepaintingscomealive.

JEANNE DOBIE is a nationally recognized artist. Educated atthe Philadelphia Museum School of Art (now the PhiladelphiaCollege of Art), she served on the faculty of Moore Collegeor Art, Philadelphia, until 1981. Known for her fresh approachto color and design, she has conducted workshops throughoutthe United States and in Europe. She is listed in Who’s Who in American Art and is an elected member of both the AmericanWatercolor Society (AWS) and the National Watercolor Society(NWS).Herworkisrepresentedinmanycollections,includingthecollectionoftheFryeMuseuminSeattleandtheprivatecollectionofHenriMarceau,formerdirectorofthePhiladelphiaMuseumorArt.Shehasservedasjurorfornationalexhibitions,includingtheAmericanWatercolorSociety.

Art—Color81/4x11; 160pages;200full-colorillustrations978-0-8230-3115-3$21.99paperback(Canada: $24.99)On sale 1/11/2011

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Page 5: Potter Craft and Watson-Guptill Spring 2011 Catalog

National Publicity

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Academic Marketing to Art Schools

Promotion at the National Art Materials Trade Association and College Art Association trade shows

ConteMPorary drawing

key Concepts and techniques

Margaret Davidson

Serious beginning to professional-level artists seeking advanced explorations of the conceptual and technical foundations of mod-ern era and contemporary drawing.

Drawing has recently experienced a renewal of importance intheartworld;infact,ithasrarelybeenaswidelyrepresentedinthebiennials,artfairs,andexhibitionsasitisnow.Contemporary Drawing exploresthisresurgencethroughilluminatingdiscussionsonthehistoricalandconceptualunderpinningsofcontemporarydrawing, which are then reinforced and illustrated with specificdrawingexamples/techniquesbymoderneramastersandleadingcontemporaryartists.

MARGARET DAVIDSON has a BFA from the UniversityofMichiganandanMFAfromtheUniversityofWashington.Shehas taught at the Pratt Fine Arts Center in Washington State,at Indiana University, and at the University of Washington. SheisrepresentedbySAMRental/SalesGalleryandtheEdisonEyeGallery, both located in Seattle. Davidson currently teachescourses in Drawing from Modern Masters, the Aesthetics ofDrawing, and Advanced Drawing Techniques at the GageAcademyofArtinSeattle,Washington.

Art—Drawing9x 11;192 pages;135full-colorillustrations978-0-8230-3315-7$35.00 hardcover(Canada:$40.00)ON SALE 4/19/2011

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Page 6: Potter Craft and Watson-Guptill Spring 2011 Catalog

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Online Promotion •AdvertisingonICv2.com •OutreachtoFurrieswebsitesandbloggers •Cross-promotiononauthor’swebsite,chrishartbooks.com

Promotion at Comic-Con in New York and San Diego

drawing FantaStiC FurrieS

the ultimate guide to drawing anthropomorphic Characters

Christopher Hart

Targeted to the broadest range of furrydom fans, from aspiring artists who enjoy drawing animals, comics, and fantasy art to the ardently devoted fans of all things furry.

Furries, also known as anthros (for anthropomorphic creatures)are human-animal hybrids. Hugely popular in contemporarymedia, furries appear in fantasy art, comics, webcomics, gam-ing platforms, TV, movies, and are the stuff of myth and magic.Drawing Fantastic Furries introduces readers to the basic con-cepts of creating half-man/half-beast characters, and to thevarietyofstylesinwhichtheyaredrawn.Anentiremenagerieofspeciesisdemonstratedinthefurrystyle.

CHRISTOPHER HARTistheworld’sbestsellingauthorofdraw-ing and cartooning books. They have set the standard for artinstruction with 3.1 million English-language copies in print, andhave been translated into 20 languages. Renowned for up-to-the-minute content and easy-to-follow steps, all of Hart’s bookshavebecomestaplesforanewgenerationofaspiringartistsandprofessionals, and they have been selected by the AmericanLibrary Association for special notice. Visit him on the web atchrishartbooks.com.

Art—Drawing81/2 x107/8; 144pages;100full-colorand200black-&-whiteillustrations978-0-8230-3345-4$19.99paperback(Canada:$22.99)On sale 3/15/2011

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ALSO BY CHRISTOPHER HART:Cartoon Cute Animals978-0-8230-8556-9 $21.99paper(Canada:$25.99)

Manga for the Beginner Chibis978-0-8230-1488-0$21.99paper(Canada:$26.99)

Manga Mania Chibi and Furry Characters978-0-8230-2977-8 $19.95paper(Canada:$24.95)

Manga for the Beginner978-0-8230-3083-5$21.95 paper(Canada:$25.95)

Page 7: Potter Craft and Watson-Guptill Spring 2011 Catalog

National Print Attention

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Promotion at Comic-Con in New York and San Diego

extreMe PerSPeCtive! For artiStS

learn the Secrets of Curvilinear, Cylindrical, Fisheye, isometric, and other amazing Systems

that will Make your drawings Pop off the Page

David Chelsea

This book, with its accompanying DVD of grids, serves as an essential tool for any artist who works from the imagination, from architects to animators, beginners to seasoned professionals.

Featuring an entertaining, step-by-step graphic novel format,Extreme Perspective! For Artistsexploresthemoredramaticview-pointsemployedbytoday’scomicsandgraphicnovelartists.

DAVID CHELSEAisacartoonistandillustratorwhohascontrib-utedworktotheNew York Times,theWall Street Journal,theNew York Press,Chicago Tribune,Reader’s Digest,Seattle Weekly,Bos-ton Phoenix,andPortland Monthly.Hiscelebritycaricatureshavedecorated the Eight Day Week page in the New York Observersince1995,andheillustratedtheModernLovecolumnfortheNew York Timesstylesectionfrom2004to2008.Davidistheauthorofthegraphicnovels David Chelsea in LoveandWelcome to the Zone; andtheclassichow-totutorial,Perspective! For Comic Book Artists. Visithimonthewebatwww.dchelsea.com.

Art—Drawing7 x10;176pages;175black-&-whiteillustrations978-0-8230-2665-4$21.99paperback(Canada:$24.99)On sale 2/15/2011

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Perspective! for Comic Book Artists 978-0-8230-0567-3$21.95 paper(Canada:$24.95)

ALSO BY DAVID CHELSEA

Page 8: Potter Craft and Watson-Guptill Spring 2011 Catalog
Page 9: Potter Craft and Watson-Guptill Spring 2011 Catalog

photography

Page 10: Potter Craft and Watson-Guptill Spring 2011 Catalog

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Online Promotion •Advertisingonkeyphotographywebsites •Outreachtophotographybloggers •TargetedSearchCampaign •Cross-promotiononauthors’websites, josevilla.comandjeff-kent.com

Academic Marketing to Photography Departments and Schools

Promotion at PhotoPlus Expo and Wedding and Portrait Photography International trade shows

Fine art wedding PhotograPhy

how to Capture images with Style for the Modern Bride

Jose Villa and Jeff kent

This beautiful guide to the “next big thing” in wedding imagery will inspire semi-pro and professional wedding photographers to update their style with the fresh, contemporary look today’s brides want.

JoseVilla,a“younggun”ofthenewwaveofweddingphotographersand a front-runner of fine art wedding photography, shows weddingphotographersofalllevelshowtoevolvepastphotojournalismtothehigher-end,morestylizedlooktoday’sbrideswant,withspecificdesign,composition,posing,andlightingtechniquesthatwillmakeanybride’sweddingphotoslooklikethepagesofaglossylifestylemagazine.

JOSE VILLAisaleaderinanewwaveofweddingphotographythatprioritizes design. A graduate of Brooks Institute, Jose’s work com-bines elements of photojournalism, formal portrait techniques, andinnovativefine-artshooting.Joseshootsanaverageof50weddingsayearandregularlyworkswithmagazinesonfeaturesabouttheartand business of wedding photography. His images have been pub-lishedinMartha Stewart Weddings, InStyle Weddings, Modern Bride, Grace Ormonde Wedding Style, The Knot, Brides, American PHOTO, PDN, Rangefinder, andmanymore.HeisaregularspeakeratWPPIand teaches at Brooks Institute. He can be found at josevilla.com.JEFF kENTistheformermanagingeditorofProfessional Photog-rapherandPEI>Photo Electronic Imagingmagazines,andthecurrenteditoratlargeforPPAPublications.Hehaspublishedmorethan500articles on professional photography in such magazines as Profes-sional Photographer, American PHOTO Wedding and Portrait Guide, and Destination I Do. He has earned numerous publishing industryaccolades.VisitJeffatjeff-kent.com.

Photography—Techniques81/2x10;160pages; 200full-colorphotographs978-0-8174-0002-6$29.99paperbackwithflaps(Canada:$34.00)On sale 3/29/2011

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Page 11: Potter Craft and Watson-Guptill Spring 2011 Catalog

National Publicity

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Online Promotion •Advertisingonkeyphotographywebsites •Outreachtophotographybloggers •Targetedsearchcampaign •Cross-promotiononauthor’sonlinephotographyschool ThePicturePerfectSchoolofPhotography(ppsop.com)

Academic Marketing to photography departments and schools

Promotion at PhotoPlus Expo and the Wedding and Portrait Photography International trade shows

underStanding FlaSh PhotograPhyhow to Shoot great Photographs using electronic

Flash and other artificial light Sources

Bryan PetersonThis guide to on- and off-camera flash picks up where Under-standing Exposure leaves off, helping free photographers from the limitations of “auto” to get the images they want when natu-ral light isn’t enough.

Forthemanyamateurphotographersafraidtoventurepastnat-ural lighting,here is thebook thatwillfinallyhelp themexploretheexcitingpossibilitiesofartificiallight.Inhistrademarkeasy-to-understand style, Bryan Peterson explains not only how flashworks,buthowtogobeyond“TTL”automaticflashexposuretomastermanualflash,allowingreaderstocontrolthequality,shape,anddirectionoflightforaperfectexposure,everytime.

BRYAN PETERSON is a phenomenon in how-to photography,withmorethanhalfamillionbookssold, includingAmphoto’s#1bestsellingtitleofalltime,Understanding Exposure. Healsoranksasoneofthebestsellingauthorsintheentirecategory,fromanypublisher.Aprofessionalphotographerandinternationallyknowninstructor,he istheauthorofUnderstanding Exposure, Learning to See Creatively, Understanding Digital Photography, Beyond Portraiture, Understanding Shutter Speed, Understanding Close-Up Photography, andBryan Peterson’s Understanding Photogra-phy Field Guide.HeisalsothefounderoftheonlinephotographyschoolThePerfectPictureSchoolofPhotography(ppsop.com).

Photography—Techniques81/2x11;160pages;150full-colorphotographs978-0-8174-3956-9$25.99paperback(Canada: $29.99)On sale 4/12/2011

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ALSO BY BRYAN PETERSON

Understanding Exposure978-0-8174-3939-2$25.99paper(Canada:$30.99)

Bryan Peterson’s Understanding Photography Field Guide978-0-8174-3225-6 $24.99 paper(Canada:$29.99)

Understanding Close-Up Photography978-0-8174-2719$25.95paper(Canada:$30.00)

Page 12: Potter Craft and Watson-Guptill Spring 2011 Catalog

National Publicity

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Author Events and Interviews out of New York and Seattle

National and Regional Radio Campaign

Online Promotion •Advertisingonkeyphotographywebsites •Advertisingonkeyparentingwebsites •Outreachtophotographybloggers •Outreachtomommybloggers •TargetedSearchCampaign •Cross-promotiononauthor’swebsite,merakoh.com

Promotion at PhotoPlus Expo and the Wedding and Portrait Photography International trade shows

your BaBy in PiCtureSthe new Parents’ guide to

Photographing your Baby’s First year

Me Ra koh

In this beautiful book, acclaimed photographer Me Ra koh shows new parents how to capture the story of their baby’s first year with 40 easy “photo recipes” anyone can do, with any camera.

Thefirstyearofababy’slifeisfullofprecious,fleetingmomentsandheart-tuggingchange.Inthisbook,newparentsandgrandpar-entsareinspiredwitheasy,step-by-stepphotoideasforcapturingdevelopmentalmilestonesandspecialmoments,fromtinyyawnstofirstsmiles,learningtositup,andmuchmore.Withhelpfultipsandanengagingparent-to-parentvoice,MeRashowshoweasytakinggreatphotoscanbe.

ME RA kOH isco-founderofMeRaKohPhotography, Inc., awedding/portrait photography studio that commands fees of$30,000forasingleevent.Thestudioand itsworkhavebeenfeaturedonThe Oprah Winfrey ShowandVH1’sFabulous Wed-dings.In2008,Grace Ormonde Wedding StylemagazinenamedMeRaandherhusbandandpartner,Brian,asoneofitsMastersofTheirCraftphotographyteams.MeRaandBrianteachpho-tographyworkshopsforwomenatalllevelsaroundthecountry.MeRaissponsoredbySonyandisapopularspeakeratWPPI(thetradeshowforWeddingandPortraitPhotographersInter-national).MeRaandBrianhaveproducedtwoDVDsonphoto-graphingchildren,bothgivengoldmedalsfromtheNationalPar-entingPublicationAwards.In2009,MeRawasthefirstfemalewedding and portrait photographer to become one of Sony’sacclaimedArtisansofPhotography.ShewasalsohiredbySonytoproduceanewhow-toDVDcalledKids in Focus,soldinretailandpromotedthroughanongoingSonyStyleTour.SonyandMeRahavepartneredtomeetthegoalofmakingMeRathefaceofthegrowingMWAC(momswithacamera)consumermarket.MeRacanbefoundatmerakoh.com.

Photography—Techniques85/8 x 85/8;144pages;150full-colorphotographs978-0-8174-0003-3$19.99paperback(Canada:$22.99)On sale 3/15/2011

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Page 13: Potter Craft and Watson-Guptill Spring 2011 Catalog

crafts

Page 14: Potter Craft and Watson-Guptill Spring 2011 Catalog

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Online Promotion•Outreachtoknittingandcraftbloggers•FeatureinCrafterNews.com

Promotion at The National NeedleArts Association and the Craft and Hobby Association trade shows

sally melvi l le & caddy melvi l le ledbetter

mother-daughter knits 30 DESIGNS TO FLATTER AND FIT

Mother-daughter knitS

30 designs to Flatter and Fit

Sally Melville and Caddy Melville Ledbetter

knitting superstar Sally Melville teams up with her daughter, Caddy Melville Ledbetter, for this charming book, perfect for both young and experienced knitters—now in paperback!

Everyonehasa favorite teacher, and forknitters that teacher isSallyMelville.InMother-Daughter Knits, Sallycontinuestoinstructreaderswiththetrademarksimplicityandwitthathasmadeherabestsellingauthorandhighlysought-afterinstructor.

Together with her daughter, Caddy, Sally effortlessly weavestogetherclassicpatternswithfascinatinginsight,helpingreadersfindgarmentsthatflatterandfittheirparticularshape,height,age,andmore.Thecomprehensivefitbasicsandthe30projectsinsideareperfectformothersandtheirdaughterswhocrave inspiringpatterns along with style advice to keep them off What Not to Wear.

SALLY MELVILLEisawidelypublishedandhighlysought-afterknitwear designer, who teaches a dozen different workshops atover20venuesacrossNorthAmericaeveryyear.Herworkhasappeared inmagazinesfromVogue Knitting to Interweave Knits,andshe is theauthorofseveralbooks, includingthebestsellingKnittingExperienceseries.Herwebsite is sallymelvilleknits.com.CADDY MELVILLE LEDBETTERisSallyMelville’sonlydaugh-ter.Shecurrentlydesignsknitwearandteachesknittingclasses.

Crafts&Hobbies—Knitting81/2x107/8;160pages;60-70full-colorphotographsand30black-&-whiteillustrations978-0-307-58668-1$22.99 paperback(Canada:$25.99)On sale 1/11/2011

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Warm knits, Cool Gifts978-0-307-40873-0$22.99paper(Canada: $26.99)

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Online Promotion•Advertisingonsewingandkeycraftwebsites•Craftandsewingbloggeroutreach•FeatureinCrafterNews.com•Cross-promotiononauthor’swebsitebuiltbywendy.com

Promotion at The National NeedleArts Association and the Craft and Hobby Association trade shows

Built By wendy CoatS and JaCketS

the Sew u guide to Making outerwear easy

Wendy Mullin

The real key to always looking stylish is having just the right mix of coats and jackets. Wendy Mullin of Built by Wendy shows even new sewers that these multifunctional wardrobe pieces are not as daunting to make as they might seem.

Stylishwomenknowthatcoatsandjacketscanreallypullanoutfittogether.Theyaresomeofthemostimportant—andlasting—gar-ments inawardrobe.Yeteven foradvancedsewers, theyseemtoo intimidating to tackle at home. With her trademark wit andexpertise,Wendyputsthosefearstorest.

InBuilt by Wendy Coats and Jackets, sheofferstheguidanceandknow-howneededtogiveanysewertheconfidencetocreate25different outerwear options using the three enclosed patterns.She offers the tips and shortcuts that she has learned over theyears,fromchoosingtherightneedlesforvariouscoatfabricstotheeasiestwaytosewa lining.Fromafaux-furbolero jackettothrow-overjeanstoaChanel-likedinnerjacketinboucle,thecre-ativeprojectsandstylingsuggestionswillhavefashionistasrushingtotheirsewingmachines.

WENDY MULLINfoundedBuiltbyWendy,aNYC-basedlineofwomen’sandmen’sclothingandaccessories, in1991. Inaddition,WendyauthoredSew U,Sew U: Home StretchandBuilt by Wendy Dresses,anddesignedalineofsewingpatternsforSimplicity.Visitheratbuiltbywendy.com.

Crafts&Hobbies—Sewing8 x 8; 208pages;200full-colorillustrations;includes3patterns978-0-307-46134-6$27.50hardcover(Canada:$31.00)ON SALE 2/22/2011

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Built by Wendy Dresses:The Sew U Guide to Making a Girl’s Best Frock978-0-307-46133-9 $27.50 hardcover(Canada:$34.00)

ALSO BY WENDY MULLIN

Page 16: Potter Craft and Watson-Guptill Spring 2011 Catalog

National Publicity

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Online Promotion•Advertisingonsewingandkeycraftwebsites•Craftandsewingbloggeroutreach•FeatureinCrafterNews.com•Cross-promotiononauthor’swebsite flirt-brooklyn.com

Promotion at The National NeedleArts Association and the Craft and Hobby Association trade shows

3 Basic skirts

+ 21 cool

Variations =

lots of fun!

&Patti Gilstrap Seryn Potter

learn how to sew, customize, and style your Very own skirts

SkirtS

FS_comp5b.indd 2 5/3/10 12:58:13 PM

Flirt SkirtSlearn how to Sew, Customize, and Style your very own Skirts

Seryn Potter and Patti Gilstrap

Whip up the perfect skirt in no time! Seryn Potter and Patti Gilstrap, owners of the popular Brooklyn-based Flirt stores and Home Ec sewing studio, show how to design and create 21 fabulous one-of-a-kind skirts.

Betweenrunningtwochicboutiques,designingtheFlirtlabel,andfoundingoneofthebestknownsewingstudiosinBrooklyn,SerynandPattihaveabettergraspofwhat’sfashionable—andwhatsew-erswant—thanalmostanyoneelseinNewYork.Flirt Skirts, basedon their most popular class and custom skirt line, features seri-ouslycuteandflatteringA-line,flare,andpencilskirts.

Styles—rangingfromasharp, tailoredruffleskirt toasweet laid-back summermaxi-length—will take readers fromwork toweek-end,allyearround.Eachdesignusesadifferenttechniqueorspe-cialdesigndetailsuretoinspirebeginnersandexpertsewersalike.Withtipsonmakingyourownpatternandstylingagreatlook,thisbookispackedwithinvaluableadviceforsewingcustomclothesthatwillbecomepiecesyou’llwearforever.

SERYN POTTERcametoNewYorkaftergettinganEnglishde-greetosingandplayguitar;sheopenedanEnglishtearoomandrealizedthatrunningabusinesswashervocation.Sheandhersis-ter,Heather,aclothingdesigner,openedthefirstFlirtlocationinthe summer of 2000. PATTI GILSTRAP joined Seryn and thetwoopenedasecondlocationin2004.In2007,thetwostartedHomeEc,aworkshopspacewherefashionandcreativitymeetinhands-on,project-focusedclassesthatteachsewing,knitting,andmore.Theirwebsiteisflirt-brooklyn.com.

Crafts&Hobbies—Sewing7 x 9; 128pages;50full-colorphotographsand 20illustrations978-0-307-58669-8$21.99 paperback(Canada:$24.99)On sale 3/8/2011

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Online Promotion•Advertisingonkeycrochetandcraftwebsites•Outreachtocrochetandcraftbloggers•FeatureinCrafterNews.com•Cross-promotiononauthor’swebsitelindamade.com

Promotional materials available for author’s classes and trade shows

Promotion at The National NeedleArts Association and the Craft and Hobby Trade Association trade shows

Modern designs for BaBies and Toddlers

linda permann

little CroChetModern designs for Babies and toddlers

Linda Permann

known for her vibrant and modern crochet designs, craft writer and designer Linda Permann offers 25 colorful and stylish projects for newborns and young children.

Little Crochet showcasesdelightfulitemsfromaplayfulowlpillowtoa stunning sunshinebabyblanket, adorable legwarmers toabrightlystripedsweaterforboysorgirls.Eachprojectisfunandinterestingtoworkwithoutbeingfrustrating.Includedaresugges-tionsonhowtopersonalizeandcustomizemanyof thedesignsthrough embellishments, color changes, and other little craftytouches.Garmentpatternsofferarangeofsizesfrom0-6monthsallthewaythrough3Tand4Tfortoddlers.Withclearinstructions,charts,andbeautifulphotographs,crocheterswillfindeverythingthey need to create irresistible handmade treasures for theirfavoritelittleones.

LINDA PERMANNisacrocheter,craftdesigner,writer,andedi-torwhoisconstantlyplayingwithyarn.Hercrochetpatternshavebeenpublished inmanymagazines, includingCrochet Today, In-terweave Crochet, Knit Simple, andCraft. Shewas the foundingCraft and Decorating Editor of Adorn magazine and delights inmixingcraftyelementswhenevershecan.Whenshe’snotcrochet-ing,shealsoenjoyssewing,cooking,andplayingwithheradorablenephew.Toseewhatshe’suptoorsayhello,visitlindamade.com.

Crafts&Hobbies—Crocheting77/16x 10;160pages;65full-colorphotographsand 30illustrations978-0-307-58658-2$21.99paperbackwithflaps(Canada:$24.99)On sale 4/5/2011

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Crochet Adorned: Reinvent Your Wardrobe with Crocheted Accents, Embellishments, and Trims 978-0-307-45196-5 $24.95 paper(Canada:$28.95)

ALSO BY LINDA PERMANN

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Online Promotion •Advertisingonkeycraftwebsites •Craftbloggeroutreach •FeatureinCrafterNews.com •Cross-promotiononauthor’swebsite,sherrihaab.com

Promotional materials available for author’s classes and craft show appearances

Promotion at the Craft and Hobby Association trade show

Jewelry uPCyCled!techniques and Projects for reusing Metal, Plastic,

glass, Fiber, and Found objects

Sherri Haab and Michelle Haab

For jewelry makers and crafters who want to explore the creative potential of recycled materials, a cutting-edge trend in jewelry making.

In Jewelry Upcycled!, author and jewelry making expert SherriHaab offers an overview of a variety of recycled materials andtechniquesusedtocreatebeautifuljewelrypieces.

SHERRI HAABisanaward-winningauthor,illustrator,andprod-uct designer of several adult crafts titles, including Metal Clay and Mixed Media,The Art of Resin Jewelry, andBeaded Macramé Jewelry,allpublishedbyWatson-Guptill.Amongherbestsellingchildren’stitlesareThe Incredible Clay BookandNail Art,bothofwhichhavesoldmorethan1millioncopies.Inadditiontowritingbooks,SherrigivescraftingseminarsthroughouttheUnitedStatesandabroad.MICHELLE HAABisanexperiencedjewelrycrafterandthecoauthor(withmom,Sherri)ofDangles and Bangles(WG,2005).Sherripromotesherworkandclassesandhostsablogatsherrihaab.com.

Crafts&Hobbies—Jewelry81/2x107/8;144 pages;300full-colorillustrations978-0-8230-9990-0$21.99paperback(Canada:$24.99)On sale 4/12/2011

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ALSO BY SHERRI HAAB

Metal Clay and Mixed Media Jewelry978-0-8230-3062-0 $21.95paper(Canada:$26.95)

Sherri Haab Jewelry Inspirations978-0-8230-9901-6 $22.99paper(Canada:$27.99)

The Art of Metal Clay, Revised and Expanded Edition978-0-8230-9932-0$21.95paper(Canada:$29.99)

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Page 19: Potter Craft and Watson-Guptill Spring 2011 Catalog

National Publicity

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Online Promotion •Advertisingonkeycraftwebsites •Craftandjewelrybloggeroutreach •FeatureinCrafterNews.com

Promotional materials available for author’s classes and craft show appearances

Promotion at the Craft and Hobby Association trade show

Kumihimo Wire JeWelry

essential Techniques and 20 Jewelry Projects for the Japanese Art of Braiding

Giovanna Imperia

For jewelrymakers, beaders, and wireworkers at all skill levels who want to learn about and explore the creative possibilities of a time-honored Japanese braiding technique.

InKumihimo Wire Jewelry,jewelrydesignerandworkshopinstruc-torGiovanna Imperiashows jewelrymakershowtouse the toolsand techniquesofkumihimo,anancientJapanesebraiding tech-nique,tocreatebeautifulwirejewelry.

GIOVANNA IMPERIAisafinecraftjewelerwhoseworkfeaturesvarious dimensional techniques such as kumihimo and weavingandincorporateswire,fiber,beads,andothermediums.Aformerartist-in-residenceattheHoustonCenterforContemporaryCraft,she has been teaching workshops on kumihimo since 2001. Herworkhasbeenexhibitedand is included inprivateandmuseumcollectionsthroughouttheUnitedStatesand internationally,andhasalsobeenpublishedinvarioustextileandjewelrypublications.Giovanna promotes her work and classes at giovannaimperiade-signs.com.Thisisherfirstbook.Crafts&Hobbies—Jewelry

81/2x 107/8;144pages;350full-colorillustrations978-0-8230-8551-4$21.99paperback(Canada:$24.99)On sale 3/15/2011

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KNITS THAT

FIT

Instructions, Patterns, and Tips for Getting the Right Fit

POTTER CRAFT

KniTs ThAT FiTinstructions, Patterns, and

Tips for Getting the right Fit

Edited by Potter Craft

No matter how cute the design, or how breathtaking the yarn, nothing matters if the finished garment doesn’t fit. In this book, knitters will find a solid resource on shaping (and wearing) knitwear to advantage as well as 24 patterns designed to deliver a satisfying fit.

Everyknitterhasexperienced thatmomentwhenshefinishesasweater,castsoff,andsmiles—onlytopull itoverherhead, lookinthemirror,andfrown.InKnits that Fit,knitterswillfindthein-formationtohelpthemachieveknittingsuccessbybreakingfreefromthebadhabitofblindlyfollowingapattern.Fromthebasicsofproperlengthandwidthtoadvicebasedonbodytype,tonsofusefulinstructionsandtipsareinside.

Organizedbytypeoftop—shortsleeved,pullover,andcardigans—thepatternsthatfollowallfeatureattentiontofitinsomeway.Thebasic,unshapedsquaresweaterwillbeathingofthepast.

Contributorsto Knits that Fitinclude:AnnieModesitt,BertaKara-petyan, Sally Melville, Caddy Melville Ledbetter, Amy R. Singer,JillianMoreno,MelissaMatthay,andLilyChin.

Crafts&Hobbies—Knitting81/2x 107/8; 144pages;50full-colorphotographsand60black-&-whiteillustrations978-0-307-58666-7$22.99paperback(Canada: $25.99)ON sAlE 4/12/2011

Allrights:Crown

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National Publicity

National Print Attention

Online Promotion •Advertisingonkeyquiltingandcraftwebsites •Outreachtoquilting,sewing,andcraftbloggers •FeatureinCrafterNews.com •Cross-promotiononauthor’swebsite

susanbeal.com

Promotion at the National NeedleArts Association and the Craft and Hobby Association trade shows

quIltInglog CabInmodern

SuSan beal

modern loG CABin QuilTinG

25 simple Quilt and Patchwork Projects for sewers

susan Beal

Modern Log Cabin Quilting gives this traditional quilting tech-nique a contemporary sensibility.

Asoneoftheeasiest,mostversatile(andbudget-friendly)quiltingtechniques,logcabinquiltingisawonderfulchoiceforfirst-timequiltersaswellasforseasonedquilterslookingtoexperimentwithdesignandcolor.

IndiecraftdesignerandauthorSusanBealshowshowatraditionallog cabin quilt block can be used to make a range of appealingandfun-yet-practicalquilts,bags,gifts,andhomeaccessories.Sheguides modern sewers and quilters to make 25 simple projects,includingafavoriteT-shirtquilt,aprettypatchworkapron,amean-ingfulanniversaryquilt,andaroomymarkettote.Susanexplainshowtofurtherpersonalizetheseprojectswithoptionaltouchesofembroidery,hand-dye,orappliqué.Showcasingakaleidoscopeofboldprintsandfabriccombinations,Modern Log Cabin Quiltingisavisualdelightofcolorandinspirationwithbeautifulphotographyandclearillustrationsthroughout.

susAN BEAl is the author of Super Crafty, Bead Simple, andButton It Up. She also writes for craft magazines and websites.SusanhascontributedtoHandmade Nation,Craft Corps,Appli-que Your Way,Sweater Surgery,Making Stuff,Offbeat Bride,andmanyotherbooks,andwasfeaturedinthefilmHandmade Nation. ShelivesinPortland,Oregonwithherhusband,Andrew,andtheirdaughter,Pearl,andlovestosew,quilt,maketerrariums,garden,andcook.Youcanfindmoreofherworkatwww.susanbeal.comorvisitherblogatwestcoastcrafty.com.

Crafts&Hobbies—Quilts&Quilting81/2x10;160pages;60full-colorphotographsand50black-&-whiteillustrations978-0-307-58657-5$22.99paperback(Canada:$25.99)On sale 3/22/2011Allrights:Crown

Page 22: Potter Craft and Watson-Guptill Spring 2011 Catalog

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janedaviesstudios.com

Promotion at the Craft and Hobby Association trade show

Promotion at the College Art Association trade show

AdvenTures in mixed mediA

Collage, stitch, Fuse, and Journal your Way to a more Creative life

Jane Davies

For crafters and artists (especially collage, fiber, and book artists) who want to explore mixed-media materials and techniques in a series of progressive lessons that feature inspiring projects and finished works by the author and other influential artists.

Adventures in Mixed Media mixes and merges paper, fiber,and other mediums to show readers how to create unique andpersonalpiecesofmixed-mediaart,includingcollages,booksandboxes,three-dimensionalconstructions,andexpressivedolls.

Artist,author,andteacherJANE DAVIEsdesignstableware,fab-ric,papergoods,stationery,andotherproductsformanypresti-giousmanufacturers.ShestudiedceramicsatBenningtonCollegeinVermontandtheSchoolforAmericanCraftsinRochester,NY.Janeteachesworkshops incollage,handmadebooks,andothertopicsrelatingtomixedmedia,andisalsotheauthorofA Glaze of Color, Collage with Color,andCollage Journeys,allpublishedbyWatson-Guptill.Janepromotesherartwork,books,andwork-shopsatjanedaviesstudios.com.Crafts&Hobbies—Papercrafts

81/2x107/8;144pages;300full-colorillustrations978-0-8230-0081-4$19.99paperback(Canada:$22.99)On sale 4/19/2011

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Collage Journeys978-0-8230-9951-1$19.95paper(Canada:$21.95)

Collage with Color978-0-8230-0797-4$19.95paper(Canada:$24.95)

A Glaze of Color978-0-8230-2119-2$19.95paper(Canada:$21.95)

Page 23: Potter Craft and Watson-Guptill Spring 2011 Catalog

performing artshealth/beauty

Page 24: Potter Craft and Watson-Guptill Spring 2011 Catalog

National Publicity

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andbloggers

Health&Fitness—Beauty&Grooming77/16x10; 176pages;275full-colorillustrations978-0-8230-2479-7$19.99paperback(Canada:$22.99)On sale 3/22/2011

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mAKeuP For AGeless BeAuTy

more than 40 Colorful, Creative looks for Women 40 and over

linda Mason

For women age 40 and over who want to look their best at every occasion and every stage of life by learning to use makeup creatively: to minimize flaws, update their look, experiment with color, and feel glamorous—all while expressing who they are and how they feel about themselves in a positive way.

Makeup for Ageless Beauty isabeautifulandpracticalguidetostylingmakeupdesignedforwomen40andoverseekingstraight-forward advice and proven tips on how to look their best ateveryageandstageoflife,withanemphasisonhowtousecolorinfresh and creative ways. Professional makeup artist and authorLindaMason takes readers step-by-step through theprocessofassessingandcorrectingproblemsandapplying the rightmake-upforanyoccasion,sothateverylook,fromwholesomeglowtosophisticatedhighstyle,ismodernandflattering.

lINDA MAsON has been a makeup artist for more than twodecades.Herclientlistincludesnumerousmusicstars,Hollywoodcelebrities, photographers, art directors, and fashion designers,including John Galliano, Jean-Paul Gaultier, and Thierry Mugler.Shesellsherownlineofcosmeticsandteachesmakeupclassesat her retail store, The Art of Beauty by Linda Mason, which islocated in SoHo. She is also the author of Makeup: The Art of Beauty (2007)andEye Candy(2008),bothpublishedbyWatson-Guptill.Shepromotesherworkandherstoreatlindamason.com.

Makeup978-0-8230-9979-5 $14.95 paper(Canada: $18.95)

Eye Candy978-0-8230-9969-6$14.95paper(Canada: $16.95)

AlsO BY lINDA MAsON

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•BrookeShields•KimAlexis•PaulinaPorizkova

•CarolAlt•JoanJett•AnnaBayle

Features these supermodels and Celebreties:

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National Print Attention

15-City Radio satellite tour

Author events and and interviews out of New York and los Angeles

Online Promotion •Advertisingontheaterandactingschoolwebsites •Outreachtotheaterblogs •Targetedsocialnetworkingsites •Targetedsearchcampaign •Cross-promotiononauthor’swebsite

Academic mailing to theater departments and schools

Promotion at ActorFest and the Association for theater in Higher Education trade shows

eBook version promoted in all advertising, promotion and outreach

leArninG To live ouT loud

A memoir

Piper laurie

this intimate memoir by one of Hollywood’s most talented and memorable actresses will appeal to film and stage fans as well as actors and other artists who will be inspired by Piper laurie’s rich and varied life and career.

In this moving memoir written soley by the author, Piper Laurierecountshertransformationfromsad,nearlymutechildtobeauti-ful,bright-eyed,naivestudiocontractstartostrong-willed,incred-ibly talented film and stage actress best known for her roles inCarrieandTwin Peaks.Herinspiringtaleisoneofperseverancetoovercomeadifficultpast,tobreakfromanunfulfillingcareerpath,andtopracticehercraftatthehighestlevel.

Acclaimed screen star PIPER lAuRIE (born Rosetta Jacobs)has performed in a hundred films and dozens of plays. She hasbeen nominated three times for an Oscar, received an EmmyandaGoldenGlobeAward,washonoredasHarvard’sWomanoftheYear,andwasrecentlyhonoredbyWomenInFilm.HerfilmcreditsincludeThe Hustler,Carrie,The Grass Harp,andChildren of a Lesser God. She is also well remembered for her role as aJapanese businessman in David Lynch’s television series Twin Peaks, as well as the alcoholic wife in the original Playhouse90 broadcast of “Days of Wine and Roses.” She will soonappear in the movie Hesher with Natalie Portman and JosephGordon-Levitt,and iscurrentlydirecting thecriticallyacclaimedone-manplayZero Hour,basedonthelifeofZeroMostel.

NationalPublicityBiography&Autobiography—PersonalMemoirs6x9;320pages;50black-&-whitephotographs978-0-8230-2668-5EBOOK: 978-0-8230-2677-7$24.99hardcover(Canada:$27.99)On sale 3/8/2011

Allrights:Crownan excerpt from

Piper Laurie: Learning to Live Out Loud

SeveralmonthsafterthemakingofLouisa,thecastwasaskedtodoaradioshow.Whenitwasover,castmateRonaldReagancametomeandasked,“Wouldyouliketo have some dinner?” I looked around, thinking hemeant the group of us, but everyone else seemed tobeontheirway.IhadneverbeensureaboutRonnie’sfeelingstowardme.Hewasalmostfortyandafriendlyfatherfigure.Butsometimes Iwondered.Hewascer-tainlyamantoadmire,highlyrespected,andheexudedaqualityofdecencythatinspiredtrust.Aswereachedthecar,hesmiledwithsuchwarmthandsaid,“I’mgladyou’rejoiningme.”Afterwedroveafewblocks,hesaid,“Piper,howwouldyou feel if Imadedinner foryou?”Nowitwasclear.Myheartwasbeatingsohard, Iwassurehecouldhear it.Thiswasthekindof invitation Ihadalwaysrefused.ButtherewasdefinitelychemistrybrewingthatIcouldnotdeny,andsowhenIanswered,“Yes,I’dlikethatverymuch,”Ihadmadeadecisionthatthiswouldbemyfirstloveaffair.

Page 26: Potter Craft and Watson-Guptill Spring 2011 Catalog

title index

Adventures in Mixed Media . . . . . . . . . . . . . . . . . . . .22

Built by Wendy Coats and Jackets . . . . . . . . . . . . . . 15

Contemporary Drawing . . . . . . . . . . . . . . . . . . . . . . . . 5

Drawing Fantastic Furries . . . . . . . . . . . . . . . . . . . . . . .6

Extreme Perspective! For Artists . . . . . . . . . . . . . . . . 7

Fine Art Wedding Photography . . . . . . . . . . . . . . . . 10

Flirt Skirts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Jewelry Upcycled! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Knits That Fit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Kumihimo Wire Jewelry . . . . . . . . . . . . . . . . . . . . . . . . 19

Learning to Live Out Loud . . . . . . . . . . . . . . . . . . . . .25

Little Crochet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Makeup for Ageless Beauty . . . . . . . . . . . . . . . . . . . .24

Making Color Sing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Modern Log Cabin Quilting . . . . . . . . . . . . . . . . . . . . 21

Mother-Daughter Knits . . . . . . . . . . . . . . . . . . . . . . . . 14

Understanding Flash Photography . . . . . . . . . . . . . . 11

Your Baby in Pictures . . . . . . . . . . . . . . . . . . . . . . . . . . 12

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author index

Beal,Susan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Chelsea,David . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Davidson,Margaret . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Davies,Jane . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Dobie,Jeanne. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Gilstrap,Patti . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Haab,Michelle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Haab,Sherri . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Hart,Christopher . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Imperia,Giovanna . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Kent,Jeff. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Koh,MeRa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Laurie,Piper. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Mason,Linda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Melville,Sally . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

MelvilleLedbetter,Caddy. . . . . . . . . . . . . . . . . . . . . 14

Mullin,Wendy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Permann,Linda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Peterson,Bryan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

PotterCraft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Potter,Seryn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Villa,Jose. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

author/title index

Page 28: Potter Craft and Watson-Guptill Spring 2011 Catalog

BRAZIlMr.JoaoRiffAgênciaRiffAvenidaCalógerasn°6,sl100720030-070-CentroRiodeJaneiro,RJTel:5521 2287 6299Fax: 5521 2267 [email protected]

BulGARIA (Potter Craft only)Ms.AnnaDroumevaAndrewNurnbergAssoc.11SlaveikovSquare1000SofiaTel:359 2 986 2819Fax:359 2 986 [email protected]

CHINA Ms.JoanneYangBardon-ChineseMediaAgency3F,No.150, RooseveltRd.,Sec.2,Taipei,Taiwan100Tel:886 2 2364 4995ext.12Fax: 886 2 2364 [email protected]

CROAtIA/sERBIA (Potter Craft only)Mr.VukPerisicPlimaLiteraryAgencyBrankaCopica20/811160Belgrade,SerbiaTel&Fax:381 11 342 [email protected]

CZECH REPuBlICslOVENIA/slOVAkIAMs.KristinOlsonKristinOlsonLiteraryAgencyKlimentska24110 00Praha1CzechRepublicTel:420-2-225-80048Fax:[email protected]

FRANCEMs.ElianeBenistiAgenceBenisti80ruedesSaints-Peres75007ParisTel:33 1 42 22 85 33Fax:33 1 45 44 18 [email protected]

GERMANYMr.BastianSchlückThomasSchlückLiteraryAgencyHinterderWorth 1230827GarbsenTel:05 1 31 49 75 68Fax:05 1 31 49 75 [email protected]

GERMANY/ItAlY (Watson-Guptill books only)Mr.RobertoTosoTipressDeutschlandObertstrasse20A79295SulzburgTel: 49 7634 591193Fax:49 7634 [email protected]

GREECE (Potter Craft only)Mr.JohnMoukakouJLMLiteraryAgency9 AndreaMetaxaStreet106 81 AthensTel:30 1 384 7187Fax:30 1 382 [email protected]

HOllAND (Potter Craft only)Ms.CarolinevanGelderenC.vanGelderenLiteraryAgencyKerkstraat3011017GZAmsterdamTel:31 20 612 6475Fax:31 20 618 [email protected]

HuNGARY (Potter Craft only)Mr.PeterBolzaKatai&BolzaLiteraryAgentsBenczuru.111068 BudapestTel:36 1 456 0313Fax:36 1 456 [email protected]

INDONEsIA (Potter Craft only)SantoManurungMaximaCreativeAgencyJL.KelapaPuan19BlokAJ-4No.11GadingSerpong-Tangerang15810Tel. 62 21 546 7121E-mail:[email protected]

IsRAEl (Potter Craft only)Ms.GabiHertzmannI.PikarskiAgency200HayarkonStreetTel-Aviv63405Tel:972 3 527 0159Fax:972 3 527 [email protected]

ItAlY (Potter Craft only)Mr.LuigiBernabóBernabóAssociatesViaCernaia,420121 MilanTel:39 02 4547 3700Fax:39 02 4547 [email protected]

JAPANMs.MikoYamanouchiJapanUNIAgencyTokyodoJinbocho,No.21-27KandaJinbochoChiyoda-ku,Tokyo101Tel:81 3 3295 0301Fax:81 3 3294 [email protected]

kOREA (Potter Craft)Ms.SueYangTheYangAgency3f.eB/D,54-7,Banpo-dong,Seocho-gu,Seoul, 137-803Tel: 82 2 592 3356Fax:82 2 592 [email protected]

kOREA (Watson-Guptill)Mr.JaesikJunKoreanCopyrightCenterGyonghigung-achimOfficeRm520,Compound3Naesu-dong 72,ChongnoSeoul, 110-070Tel:82 2 725 3350Fax:82 2 725 [email protected]

POlANDMs.MariaStrarz-KanskaGraalLtd.Pruszkowska 29,lok25202-119WarszawaTel:48 22 895 2000Fax:48 22 895 [email protected]

ROMANIAMs.SimonaKesslerIntern.CopyrightAgencyStr.BanulAntonache 37011663 Bucharest1Tel:004 021 316 4806Fax: 004 021 316 [email protected]

RussIA/EstONIA/lAtVIAlItHuANIA/ukRAINEMs.NatashaSaninaSynopsisLiteraryAgencyTroitskayaStreet7/1Moscow 129090Tel:7 495 781 0182Fax:7 495 781 [email protected]

sCANDINAVIAMs.Ann-ChristineDanielssonAnn-ChristineDanielssonAgencyHäggstigen17SE24013Genarp,SwedenTel:46 40 48 23 80Fax:46 40 48 21 [email protected]

sPAIN/PORtuGAl/lAtIN AMERICAMs.AngelaReynoldsIEIlustrataSLGirona86,pral.08009Barcelona,SpainTel:34 93 246 9056Fax:34 93 247 [email protected]/VIEtNAMMs.PimolpornYutisriTuttle-MoriAgency459SoiPiboonoppathumLadprao48;SamsenNokHuayKwangBkk. 10320Tel:662 694 3026Fax:662 694 [email protected]

tuRkEYMs.HaticeGökOnkLiteraryAgencyInönücad.23/7Taksim34437IstanbulTel:90 212 249 86 02Fax:90 212 252 51 [email protected]

foreign reps28

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foreign reps ordering informationREtAIl FIElD REPREsENtAtIVEsAnneMcGilvray&Company312-321-0710(Chicago)952-932-7153(Minnetonka)214-638-4438(Dallas)—mainofficeKS,IL,IN,MO,MN,ND,SD,WI,N.KY,OH,W.PA,TX,OK,LA,AR

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Frontcoverimage:Breathing byMargaretDavidson,2004,coloredpencilonpaper,17x14inches,courtesyoftheartist.

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Page 30: Potter Craft and Watson-Guptill Spring 2011 Catalog

The sweetest photos last a lifetimeCapture the special moments and developmental milestones of your baby’s fi rst year with professional-quality photographs that you take! With this guide’s 40 “photo recipes” anyone can follow, with any camera, telling your baby’s story in pictures has never been easier.

Your Baby in Pictures I Me Ra Koh I ISBN: 978-0-8174-0003-3 I $19.99 paperback (Canada: $22.99) I On sale 03/15/2011

SEE PAGE 12 FOR MORE INFORMATION