poultry digest february/march 2011

PrintPost Approved PP243096/00007 ISSN 1444-8041

Volume 26, Number 4

February/March 2011

Ducks do itfor theMcEldrews

VIV Asia 2011 attractsrecord numbers of bothvisitors and exhibitors

Elanco’s message forworld food retailers

2011 Australian Poultry Science Symposium

PoultryDigest

PDFebMarch2011:PDFEBMAR09 1/04/11 6:44 PM

Drinking water administered live vaccine

Consult your veterinary advisor and visit our website

www.bioproperties.com.auPhone: (03) 9876 0567

Salmonella is a serious threat to poultry, consumers and the economic viability of poultry farms.

Thanks to Vaxsafe® ST, you can decrease the risk of Salmonella Typhimurium infection.

No need to walk onegg shells any more...

Stamp out Salmonella


POULTRY DIGEST, February/March 2011 3

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NEws

4 VIV Asia 2011 attracts record numbers of both visitors and exhibitors

VIV Asia 2011 held at BITEC in Bangkok Thailand, from March 9-11, 2011 attracteda record number of visitors – 28978, a 39% increase on the 2009 event. Therewere 682 exhibitors, of which 246 were present for the first time with newcomersfrom feed milling equipment, feed ingredients and animal health sectors dominating.

18 Vencomatic Managing Perfection Seminar, Bangkok

On March 8, 2011 Vencomatic held its ‘Managing Perfection’ Seminar at theQueen’s Park Hotel in Bangkok. Being the day before the commencement of VIVAsia 2011, there was a good attendance and there were identities from theAustralian poultry sector present.

24 Novus celebrates 20 years at VIV Asia

Novus International held its 20th Anniversary lunch on March 10 at the VIV Asia2011 Bitec facility. Ted Bowman Director – Southeast Asia Pacific, while speakingto friends and customers at the event, traced the progress of Novus, formed in1991.

28 Elanco’s message for world food retailers

Elanco World President Jeff Simmons told journalists in Sydney recently of thecompany’s plans to champion the role of ‘biotechnology and choice’ targeting 500key international decision makers along the food production chain during 2011.

30 Buy eggs ‘anywhere but Coles’ says AEIA

“If your going shopping, shop anywhere but Coles,” said Townsville-based JeffIronside, who heads the Australian Egg Industry Association (AEIA). While Coles’controversial price discount on house brand milk has sparked a furore in the farmand retail sectors, Mr Ironside said its discounts on free range eggs had probablybeen even more destructive to farmers.

32 KFC founder John Y Brown on success at Bangkok Alltech seminar

John Y Brown Jr, father of the Kentucky Fried Chicken Superbrand, recognised byHarvard Business School as one of the top business leaders of the 20th Century,former Governor of Kentucky US, and presidential nominee, delivered an entertain-ing and informative view on ‘The 8 Secret Ingredients of Success’ at an Alltechsponsored seminar.

36 Australian Poultry Science Symposium 2011

The 2011 Australian Poultry Science Symposium held at the CamperdownCampus, University of Sydney, from February 14 -16 followed a well proven formatbut broke new ground in a number of aspects.

10 COVER stORy Ducks do it for the McEldrews

The McEldrew family has recently completed their first batch of ducks on their new twoshed 30,000 bird capacity farm near Nhill in Victoria for Luv-A-Duck. Gary McEldrewchose experienced poultry shed builder Spanlift, for the task of building the sheds.

Gary McEldrew

February/March 2011Volume 26, Number 4

Contents

PoultryDigest

Drinking water administered live vaccine

Consult your veterinary advisor and visit our website

www.bioproperties.com.auPhone: (03) 9876 0567

Salmonella is a serious threat to poultry, consumers and the economic viability of poultry farms.

Thanks to Vaxsafe® ST, you can decrease the risk of Salmonella Typhimurium infection.

No need to walk onegg shells any more...

Stamp out Salmonella

PRODUCT NEWS40 Specialist telehandler released for poultry and pig industries41 Biomin Biotronic Top 3 international launch at VIV Asia 201142 New generation of touch screen shed controllers from SKOV42 Santrev expanding overseas and in Australia


4 POULTRY DIGEST, February/March 2011

NEws

VIV Asia 2011 held at BITEC in BangkokThailand, from March 9-11, 2011 attracteda record number of visitors – 28978, a39% increase on the 2009 event.

There were 682 exhibitors, of which246 were present for the first time withnewcomers from feed milling equipment,feed ingredients and animal health sectorsdominating.

VIV Asia 2011, the tenth event forVIV Asia, featured three brand newthemes, Feedtech-Croptech Asia,LAB@VIV Asia and ChinaVisions.

The was an extensive conference pro-gram with coverage of all the sectors of theexhibition with a special focus on bioenergy.

For the three days of VIV Asia 2011Feedtech-Croptech Asia was truly the centre of the Asia-Pacific milling industries:LAB@VIV Asia targeted the feed and foodlaboratory business and ChinaVisions wasthe international summit for the Chineseanimal production and processing industries.

Once Thai nationals dominated thevisitor numbers at VIV Asia but at the10th VIV Asia 2011 event, 56% of visitornumbers were international and though thepopulous countries and near neighboursdominated the ‘top ten’ in the visitor list,there were plenty of participants fromAustralia and New Zealand.

Ruwan Berculo, Project Manager Asia-Pacific at VNU Exhibitions Europe saidthat “backed by tremendous market support, the 2011 event was the best VIVAsia ever.

“At the same time, there are clearlysome points for improvement.

“ChinaVisions, for example, was quitedisappointing,” he said.

“We worked very hard for it, but theconcept and organisation did not work butwe learned our lessons and will do much

better next time.“Our industry can always rely on us to

introduce new activities and to add morevalue – that’s the VIV spirit, to continuouslyserve our markets better,” he affirmed.

In truth the team at VIV/VNU mayhave been a bit hard on themselves. TheChinaVisions event was fraught with prob-lems which was a pity because the overallconcept and papers delivered were of excellent quality and a valuable insight intofactors driving not only Asian but globalfeed/food industries.

The VIV Asia 2011 experience waspacked with information and opportunityto improve knowledge and build businessesin the world’s fastest growing region foragriculture and the intensive livestock sector.

For visitors from the Oceania region, ifyou couldn’t find what you were lookingfor at VIV Asia 2011, you weren’t lookinghard enough or it didn’t exist!

If only the Bangkok transport authori-ties could complete the last few kilometresof the great BTS Skytrain system from theBangkok CBD to BITEC – it would be aVIV Asia veterans dream come true. Maybein 2013!

Having said that, the VIV Asia 2011organisers made sure that there were plentyof buses and other transport options backto town.

Mr Rirksmai Sukhum, president ofNCC Exhibition Organiser Co. Ltd, in hiswelcoming speech stated that, “one of themost noticeable developments of the Asianlivestock industries over the past twodecades has been the rapid industrialisationof livestock production.

“I believe that VIV Asia has grown in asimilar fashion.

“From a humble beginning, VIV Asia

VIV Asia 2011 attracts record numbers of both visitors and exhibitors

Above left: Mr Rirksmai Sukhum, President of NCC Exhibition Organiser Co. Ltd. Above right: Gerard Leewenburgh, Director ofInternational Exhibitions at VNU.

CONTINUED ON PAGE 8 w

2011 has become the largest technologyplatform for the Asia-Pacific livestockindustries, following the ‘Feed to Meat’concept.”

Gerard Leewenburgh, Director ofInternational Exhibitions at VNUExhibitions Europe, the organiser of VIVevents worldwide pointed out that “whenVIV Asia was first launched in 1993, oneof its objectives was to introduce advancedanimal nutrition production and processingtechnology to Asia.

“In its 10th event, technology remains,and will always be, the highlight of theshow,” he said.

“The fact that the number of exhibitorshas increased by more than 20% in 2011clearly indicates that all eyes are looking atAsia as the region of growth.

“It is very likely that Asia will be themain production base for global livestockproducts,” Mr Leewenburgh concluded.

Minister of Agriculture andCooperatives, Mr Teera Wongsamut also commented on the importance oftechnology, “which has been a key successfactor in transforming Thailand from back-yard farming to industrialised farming,especially for the poultry industry whereThailand ranks among the world’s top 10chicken meat exporters,” he said.

“However in the age of globalisation,no country grows alone,” the ministercommented.

“Since this event is a gathering ofcountries worldwide, I would encourage allparticipants to explore the opportunitiesfor collaboration between the public andprivate sector to bring the Asian livestockindustries to the next level and we willgrow stronger as a group,” he said.

Keynote speaker at the VIV Asia

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NEws

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opening ceremony was Rabobank’s DavidC Nelson and his topic was ‘TheWorldwide Web of Animal Protein: tradelinkages and production shifts’.

Mr Nelson, Global Strategist forRabobank’s Animal Protein, Grains andOilseeds based in Chicago, USA, describedChina’s growing appetite for corn as“potentially dramatic”.

“One of the key factors feeding volatility in the global agribusiness envi-ronment is the growing feed needs ofChina as it continues to industrialise meatproduction,” he said.

“To match up our beginning pointwith official statistics, which assume cornused for feed in 2010 at 111 milliontonnes, we back into the following assump-tions: that 58% of the hogs are fed a dietof 56% corn, that 82% of the broilers arefed a diet of 55% corn, and that 60% ofthe layers are fed a diet of 60% corn, plusmodest amounts for beef and aquaculture.

“These usage assumptions seem conservative, but the primary purpose ofthis ‘what if ’ analysis is to examine thepotential change from our current base,and so provide a logical starting point.

“Now let us examine the potentialchange over the next five years, assumingtrend line corn production growth of 1.9%and a projected compound annual growthrate of 1.8% and 2.6% for hog and poultryproduction, respectively.

“Let us also assume that the percentageof hogs fed a diet with corn increases from58 to 78% and that the average corn inclusion rate rises from 56 to 61%.

“When we similarly increase industrial-isation and inclusion rates for other animals, then the result of this ‘what if ’analysis is that China could become a netimporter of corn in 2015 in the order of25 million tonnes.

“This is in the context of world corntrade of 93 million tonnes. We believethese assumptions are conservative, andthat the implication of the analysis forworld grain markets is potentially dramatic.

“For further context, this year China isprojected to account for 59% of world soy-bean imports,” said Mr Nelson.

“With the inclusion rate of corn inanimal diets typically two to three timesthat of soymeal, it seems logical to antici-pate the potential of China becoming amajor corn importer.

“In addition, we see China’s likely needfor more corn in the future as more thanan issue of availability; it is also a desire toimprove the productivity of its feed

v CONTINUED FROM PAGE 4

conversion ratio,” he concluded.VIV-Positive Action Publications

(PAP), Asian Personality Awards wereannounced by Nigel Horrox ManagingDirector of PAP and Mr Ruwan Berculofrom VIV.

The International Poultry Productions-VIV Asian Poultry Personality Award 2011was given to G B Sundararajan, jointManaging Director of Suguna Poultry,India.

“The recepient of this award faced areal challenge in creating the first fullyintegrated poultry company for broilersand layers in his country and in so doingopened the way for others to follow,” MrHorrox said.

“He routinely sought ideas from out-side his country and was quite prepared todo things differently be it in bird, productor people management.

“This man has been ‘Mr Flexibility’and even today he is as energetic as he was20 years ago and is a great leading exampleto everyone in his company. Everyoneknows him simply as JMD,” Mr Horrox

Left: David C Nelson, GlobalStartegist for Rabobank’sAnimal Protein, Grains andOilseeds. Below LtoR at the PAPAsian Personality Awards: NigelHorrocks from Positive ActionPublications; GB Sundararajan,joint Managing Director ofSuguna Poutry, India and winnerof the VIV Asia 2011 PoultryPersonality award; SurachaiSuthitham, President of theSwine Raisers Association ofThailand; Dr Trevor Bagust, winner of the VIV Asia 2011Poultry Breeder Personalityaward and Mr Ruwan Bercolofrom VIV.

added.“The winner of the International

Hatchery Practice – VIV Asian PoultryBreeder Award 2011 was Australian DrTrevor Bagust,” Mr Horrox announced.

“The recepient of this award wasProject Director for the China Project inthe 1980-90s that designed and developedfacilities to support the development ofChina’s intensive poultry industry such aslaboratories, training facilities and SPFflocks.

“He developed the technologies for theeradication of avian leucosis in theAustralian layer industry in the 1990s andfrom 2000 to 2006 he was heavily involvedin the eradication of avian leucosis J virusfrom broiler breeders in Australia.

“Our recipient is the founding father ofAvian Health On line – the pioneering postgraduate distance learning for poultry veterinarians.

“He is also the first person to holdsenior office in WVPA and in August hewill become their President,” Mr Horroxconcluded.


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Ducks do it for the McEldrews

By PETER BEDWELL

we are glad we chose that path,” he said.“Efficient housing for raising ducks is

less reliant on complex and expensive auto-mated climate control systems nowrequired for growing broilers and the birdsthemselves are hardy and content in grouphousing. Broilers can also be aggressive intypical shed conditions,” Gary explained.

That said, the McEldrews put a lot ofthought and planning into their new farm.

The 70 acre site is level, well drainedand the clay soils make an ideal shed floorbase.

The location is well away from otherfarms, giving good biosecurity and there isplenty of room for feed and livestock trans-port to operate safely. There is also thepotential for further expansion if and whenthe opportunity arises.

A further bonus is the large, elegantfarmhouse built by the previous owners.

Of equal importance is the local climate, delivering fresh breezes that arevital to efficient rearing of commercialflocks of duck.

Gary has taken what he believes is thebest advantage of the Wimmera climateand the farm location, by placing his shedson an east/west axis. By combining thebenefits of the building site with specific w

shed design features, he reckons shed ventilation is optimal.

Shed ventilation apart, Gary was veryspecific in other requirements when plan-ning his new sheds.

He wanted an unobstructed floor areato make clean out and litter spreading easier and an internal structure that waseasy to clean. Finally he wanted a designthat minimised the dangers of corrosionand was easy and quick to erect.

In summation he wanted to ‘do it onceand do it right’.

Gary chose experienced poultry shedbuilders Spanlift for the task of buildingthe sheds.

Spanlift was able to fulfil key criteriawith its clear span design that does not relyon centre supports, resulting in a completefloor area free of obstruction.

As the name suggest, Spanlift shedshave their roof construction assembled onthe ground and this is then lifted into placeon the support structure.

This process speeds construction andhas occupational health and safety benefitsfor those assembling the building.

The finished buildings are 21m wide,120m long and 2.8 metres to the eaves.

On the day Poultry Digest visited,

R to L: Daniel McEldrew, Drew Pudney (Spanlift), John Cox(Spanlift) and Gary McEldrew. Behind them can be seen thesteelwork fitted outside the shed walls to prevent corrosion.

Unfortunately, Fowl Cholera has been a problem in many farms across Australia. But with Poulvac® iPabac® IV it doesn’t have to be.

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The McEldrew family, Gary and sonsDaniel and Mark, have recently completedtheir first batch of ducks on their new twoshed 30,000 bird capacity farm near Nhillin Victoria.

Nhill is located in the fertile wheatgrowing Wimmera region and is ‘DuckCentral’ being the home of Luv-A-Duck.

Gary had many years experience as acontract broiler grower near Koo-Wee-Rupand after selling his farm looked for otheralternatives in the poultry sector.

“We saw an opportunity in ducks and


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R to L: Daniel McEldrew, Drew Pudney (Spanlift), John Cox(Spanlift) and Gary McEldrew. Behind them can be seen thesteelwork fitted outside the shed walls to prevent corrosion.

Unfortunately, Fowl Cholera has been a problem in many farms across Australia. But with Poulvac® iPabac® IV it doesn’t have to be.

multocida Types 1,3,4 & 3x4.

FOWL CHOLERA IS SCRATCHING ABOUT.

Pfizer Australia Pty Ltd, 38–42 Wharf Road, West Ryde, NSW 2114. ABN 50 008 422 348. ® Registered Trademark of Pfizer Australia. PAL0249/PD.

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Spanlift’s building consultant Jon Cox andrecent appointment, Marketing ManagerDrew Pudney, were on hand to explain keyfeatures of the shed design.

Duck sheds, including the McEldrew’s,rely on side curtains for the majority ofventilation.

A feature on these sheds however, is thecustom made ridge vent that helps toensure adequate air flow when curtains areraised – it looks simple but it’s importantin maintaining a healthy environment forthe birds, Jon explained.

Stirrer fans and foggers are alsoinstalled in these sheds and along with thecurtains all systems are connected to anAgri Logic computer shed control system.

“The roof is insulated with a blanketmaterial that is fire proof as well as beingthermally effective,” Jon said.

“This material is preferred by someinsurance companies as it presents less of apotential fire hazard than some foam sand-wich alternative materials.”

Corrosion resistance and overall build-ing integrity is maintained as all structuralcomponents are hot dip galvanized.

“Steelwork is fitted outside the concreterat walls, a design feature that also helps toreduce corrosion,” Jon added.

Ease of cleaning, not only of floor andwalls but also of exposed internal structurewas a key concern of Gary’s and the fullsolid beam column and rafters assist in thatregard.

“Special attention has been paid to thedesign of the eaves that not only provideadequate shade but are constructed to minimise invasion by unwanted pests likebeetles,” Jon pointed out.

Finally the sheds feature large purposebuilt rooms for the shed control systemsand circuit boxes.

“Duck sheds, including ours, aredesigned to rely on conventional and natural ventilation with basic mechanicalrequirements and low maintenance on aday to day basis,” Greg stated.

Key items of equipment include AgriLogic shed controllers, Ziggity drinkers,Roxell cross Augers and the low pressurefogging system were all supplied by EddieRyan.

SKA feeders were supplied byAgricultural Automation and Stirrer fanswere supplied Titans.

After completing their first batch theMcEldrews are pleased with their newsheds.

“They are a synch to clean and operateand overall we are very impressed with theSpanlift products from both a design andfunction point of view. Spanlift did anexcellent job,” Gary said.

“We certainly hope to be able to add acouple more sheds in the not too distant

v

1. Custom made ridge vents help to ensure adequate air flow. 2. Clear floor designwith no central pillars. 3. Special attention paid to the design of the eaves. Steelworkfitted outside concrete rat walls. 4. Pump for feeding system. 5. Titan stirrer fans. 6. SKA feeders supplied by Agricultural Automation.

w

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future” Gary concluded.While Poultry Digest was in Nhill it seemed like a good

opportunity to visit the Luv-A-Duck processing plant and offices.In 1958, when 20 year old Art Shoppee moved to Nhill in

the heart of the Victorian Wimmera to take over a dry cleaningbusiness, he had no idea that destiny was calling. Some years later,after a successful trial, raising 20 ducklings in his back shed andselling them to restaurants in Adelaide, Art realised there was amarket for these feathered delicacies and conceived the idea of amajor duck breeding business.

Today that duck breeding business founded by Art Shoppeecelebrates its fortieth anniversary.

John Millington, the General Manager of a thriving and stillgrowing Luv-A Duck, has the day to day control of a businessthat processes 80,000 birds a week.

In keeping with tradition the majority market for the Luv-A-Duck enterprise is hospitality and the food service industry butretail sales are growing as consumers discover or re-discover duckas a healthy and highly nutritious meal, according to MrMillington.

Export sales throughout Asia, the Middle East and the Pacificregion are also significant growth drivers.

“While Australians consume more than 37kg of chicken meatper head per annum, duck consumption is around 7-800 gramsphpa, so there is plenty of potential for further growth,” MrMillington said.

“From the consumer point of view, duck offers great taste andsurvives being frozen, thawed and cooked better than many otherprotein sources.

“Ducks are hardy birds and have been farmed for thousandsof years. They are resistant to bugs yet our Cherry Valley derivedgenetics demonstrate good feed conversion and other traits vital to

v

Top: Separatededicated controlroom outside themain shed.Above: Agri Logicshed controller.Left: JohnMillington,General Managerfor Luv-A-Duck.

profitable commercial production.“From a farm management point of view, ducks adapt well to

modern shed rearing as they are a flock species, which contrasts withbroilers, once a jungle fowl and genetically inclined to living in smallgroups.

“The Wimmera climate and mainly natural shed ventilation arevital contributors to healthy flocks and if we can copy in our rearingregimes how ducks thrive in the natural environment the good out-comes follow.

‘Like a duck to water’ is an oft used phrase, but, Mr Millingtonpoints out, “ducks only take to the water to protect their young frompredators and one of the key rearing criteria is just keeping them dryand, of course fed the best available diet.

“The intrinsic high health status of the modern commercial duckhas consumer benefits too as antibiotic intervention is usually minimal provided the growing process is properly managed.

“However ducks are not broilers with webbed feet and need anapproach unique to their requirements,” Mr Millington said.

Given the increasingly diverse nature of the population ofAustralia and its diet, you would think that duck has to have a greatfuture.

On a person to person level on the plains of Wimmera, the genuine enthusiasm for the product from key players like Luv-ADuck and growers like the McEldrews indicates that this is a sector towatch.

One thing is for sure, duck is no poor relation in the poultryindustry family – more like an adolescent pumping weights and eagerto grab a share of a potentially huge market.

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NEws

Vencomatic Managing Perfection seminar, Bangkok

On March 8, 2011 Vencomatic held its‘Managing Perfection’ Seminar at theQueen’s Park Hotel in Bangkok.

Being the day before the commence-ment of VIV Asia 2011, there was a goodattendance and there were identities fromthe Australian poultry sector present.

Eric Helmink, Sales and MarketingDirector Vencomatic BV, set the scene inhis address on the ‘World poultry meatmarket’.

Confirming the rise in popularity ofpoultry meat as the ‘world’s favourite meat’Mr Helmink reminded delegates that therewould need to be a 40% increase in globalfood production by 2030 and that currentlyonly 35% of breeder house egg collection isautomated: statistics that obviously createopportunities for suppliers of advancedpoultry housing like Vencomatic.

“Trends in breeding houses globallyincluded increasing difficulty in findinglabour and more focus on the overall effec-tiveness of staff.

“In the future, feed efficiency would bemore important as well,”Mr Helmink said.

“Then there is the genetic potential ofthe birds we grow – we only utilise half ofit,” he stated.

“Retailers are moving beyond just birdwelfare concerns and in the UK the question, ‘what is your CO2 footprint?’ isbeing requested,” Mr Helmink added.

Peter Schreurs, Vencomatic ExportManager for Asia & Pacific spoke next onthe importance of egg hatching quality.

A key point made by Mr Schreurs wasthat automated egg collection resulted inimproved egg quality, which in turn resultedin increased hatchability and improvedchick quality.

“Eggs laid in dirty areas had greaterpotential for contamination than eggs laidin a clean nest area, and don’t underesti-mate the harmful effects of human contactwith eggs,” he cautioned.

On the topic of broiler breeder housing,Mr Schreurs pointed to a move away fromtypical US designed sheds to Europeancompletely closed housing.

“It is critical to achieve a clean nestarea,” he said and in a further argument forautomated nests and egg collection, MrSchreurs stated that the egg point downsetting going into incubation was vital andthat incorrect egg placement could lead tosignificant hatchability losses.

“Automation reduces labour hourlycosts and employee numbers,” he said.

John Bierens, product specialist andArea Sales Manager at Vencomatic, thenexplained his company’s latest develop-ments in nest systems.

Mr Bierens explained the origins of theprogress towards Vencomatic’s automatednesting systems, including the need toavoid floor eggs and the adaption of rollaway nesting systems designed for turkeysto suit broiler and layer breeder birds.

“More recent developments includedlighter nests that can be winched up intothe ceiling and removable roof designs thatare easy to clean,” he said.

“Vencomatic egg belts were now beingmade using softer rubber based materialsthat lowers speed of egg roll and the use ofsquare rather than round holes on the beltto reduce potential damage to eggs frombust spots inherent on a round hole beltdesign.

“Small details, but they contributeoverall to better egg quality.

“We have improved conveyor design sonumerous houses can easily be linked andthe Vencobelt can lift up to 28 degrees ofslope and can turn through 90 degrees inone square metre.

Used in conjunction with a Prinzenpacker, the egg conveyor system can ensurethat eggs point down: in recent trials moving three million eggs we achieved99.7% accuracy in correct positioning ofeggs,” Mr Bierens stated.

Latest developments in the Verandacolony system for breeders was the topicfor Vencomatic Market Development

Manager, Harry Luimes.“Ninety five per cent of breeders are

floor housed which presents challenges inmanaging males and females as well as therisk of floor eggs,” he said.

“Vencomatic’s answer has been todevelop the Veranda colony cage system forhatching egg production that relies on natural fertilisation.

“Up to four tiers separated by manurebelts can be installed in housing and nestdesign ensures a hygienic floor surface: thenest is closed at night,” Mr Luimesexplained.

“In the Veranda 2010 version,Vencopan feeders enable separate feeding ofmales and females – the design features airopening actuation.

“One of the strong points of the systemis that it is adaptable to a wide range of

Top: Harry Kip and Adam Ryan fromRyan-Ryte and Eric Helmink, Sales andMarketing Director, Vencomatic BV.Above: Peter Schreurs, VencomaticExport Manager.

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Imexco Australia Pty LtdLot 2, Winta RoadTea Gardens NSW 2324 Tel. 02 49972045Fax. 02 [email protected]



NEwsclimatic conditions,” Mr Luimes concluded.

“Research conducted into applicationof the Patio system shows great possibilitiesfor benefit from the robustness of broilerchicks and can offer significant advantagesto integrated poultry companies,” MrHelmink said as he introduced the product.

The key innovation in the 2 row, 6 tierPatio system is the placement of hatchingeggs in trays at 18 days of embryo age.

“The eggs hatch and are raised in thesystem until they reach market weight: thebirds have access to feed and water imme-diately whereas conventional rearing fromincubator to hatch, then transport to sheds,involves a prolonged period without foodor water.

“A bird can spend 5% of its life timewithout adequate nourishment and a newlyhatched chick can loose up to 8% of itsbody weight in just 24 hours.

“Getting chicks off to a good start isvital to efficient growth and overall devel-opment – current hatchery practice is,unfortunately suboptimal,” he explained.

“Hatched chickens at the farm level, asin the Patio system, produce robust broilersin a sustainable way.

“The birds live in a controlled environ-ment from the moment of hatching to thetime they are harvested and are less depen-dent on external factors such as labourquality and climatic conditions typical offloor based rearing.

“Inspection of birds from two sides onall levels is easy to achieve and at the harvesting stage broilers and litter are auto-matically separated .

“Pre conditioned air enters the top ofthe building and there is a high air refresh-ment cycle,” Mr Helmink said.

“Vaccination can be achieved throughspraying and with Patio there is no fixedhatching window – day old chicks in thesystem were on average 5.5 grams heavierthan those from conventional separatehatching.

“Traceability is better than in hatch-ery/floor raised birds and there is no contact between birds and hatcheryemployees – no conveyor belts and ofcourse no prolonged transport periods.

“Birds stay in the environment theywere born into. With less pressure on thebirds and a cleaner environment the lowerdisease risk reduces the need for antibiotictreatment and the mortality rates and deadon arrivals are much lower,” Mr Helminkstated.

“The automated Patio system greatlyreduces labour costs and dry litter results in

better foot and overall carcass quality.“Other important economic factors are

better FCR, lower energy costs, and lessland use as more birds per square metre canbe housed than in conventional floor basedhousing.

The inevitable question as to consumerperceptions of an automated caged broilersystem was raised and Mr Helmink repliedthat, “from the bird’s point of view therewere actually welfare advantages, as thelower mortality, sickness levels and carcasequality demonstrated.

“We have talked to retailers in Europeand in some cases they feel that the lowerCO2 emissions, improved food safetyaspects and reduced or eliminated antibioticuse were highly marketable advantages forPatio,” he said.

Mr Helmink then went on to describePatio equipped houses built in Russia with250,000 bird capacity and he concludedwith the statement that “a different startresulted in different finish, with birds being70-90 grams heavier at processing with lessdeaths throughout the growing and deliverycycle and resulting in better quality meatsupply.”

1

2

3

1. John Bierens, product specialist andArea Sales Manager at Vencomatic. 2. Doug Peters from Imexco with PeterSchreurs. 3. Harry Luimes, VencomaticMarket Development Manager.

v

New appointment at Poultry CRC

Michael Warner has been appointed thenew Communications Officer for thePoultry CRC.

Mick has worked in the media and isexperienced in liaising with stakeholdersthat have diverse interests.

His environmental science degree giveshim the background required to translatescientific jargon into laymen’s terms, whichwill enhance the Poultry CRC’s ability tocommunicate with its partners and thegeneral public.

Mick will commence employment withthe Poultry CRC on April 5 and he can becontacted on (02) 6773 3767 or email

[email protected] Poultry CRC’s Ideas Exchange

2011 will be held between June 15-16 onthe Gold Coast.

Ideas Exchange is an important forumfor the Poultry CRC where board members, end-users, researchers, studentsand the management staff mingle with eachother and exchange ideas. The aims are:(a) to present research and education out-puts to industry;(b) to understand the current challengesfacing the industry and the CRC; and(c) to nurture interaction and collaborationamongst the CRC’s community.


2



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NEws

Novus International held its 20thAnniversary lunch on March 10 at the VIVAsia 2011 Bitec facility.

Ted Bowman Director – Southeast AsiaPacific, while speaking to friends and customers at the event, traced the progressof Novus, formed in 1991 when Mitsuiand Nippon Soda took over the MonsantoAnimal Bureau.

“Back then there was one key product,Alimet which had a profound effect on creating greater efficiencies in animal feedproduction and helped to feed the worldwith affordable wholesome food,” MrBowman said.

“Now Novus has a range of 50 prod-ucts and the key influence to our successhas been the ability to combine scientificresearch with marketing skill.

“Novus and its originator, Monsanto’sanimal products division, were always atthe forefront of feed science. In the 1950smethionine transformed poultry diets,reducing cost while improving nutritionand in the early 60s they used computers intheir R&D programs,” he said.

“Then in the 1970s liquid MHAarrived - Alimet which was a giant step forward and in 1982 a new plant wasdeveloped to produce this globally signifi-cant product.

“On June 6 1991, Novus, a whole newcompany was created with global networksand the aim was to make the new venturework for its new owners and customers.

“Initially it was expected to take threeyears to transform the Mitsui-Nippon Sodaowned Novus into a stand alone and separate entity. In the event it took only sixmonths as a result of the drive and enthusi-

asm of those involved with the transitionprocess,” Mr Bowman revealed.

“New R&D commenced with the aimof better understanding the methioninemolecule and explore the concepts of global markets, local requirements andabove all, sustainability.

“Novus has been active in fundingscholarship to improve understanding ofbetter feed/food production and we areabove all else aware that food productionwill have to increase dramatically to feedthe expected population peak of 9 billionwithin the next 40 years.

“In fact we will need to generate morefood in that period than has been producedin the last 30 centuries,” he warned.

Novus -the next stage

Following the Novus 20thAnniversary lunch, PoultryDigest met Ted Bowman andRegional Marketing DirectorCraige Allan. Mr Allan, nowbased at Novus International(Thailand) in Bangkok, wouldbe well known to theAustralian poultry sector.

On the VIV Asia 2011Novus stand, Mr Bowman dis-cussed the new Novus enzymemarketed as Cibenza DP 100in markets such as the US andnearer to home, New Zealand.

“The reception to our newgeneration enzyme product hasbeen tremendous,” MrBowman said.

“In some markets we have

achieved savings on feed cost of up toUS$10 a tonne as well as improving nutri-tional outcomes.

“In a high volume, low margin industrylike poultry production, we believe that wecan offer integrators and growers a realboost to potential income.

“A lot of work has gone into CibenzaDP 100 and the signs are that it is reallygoing to pay off.

“As feed costs rise and demand for bothfeed and food start to reach critical levels inmany parts of the world a product the per-formance parameters of Cibenza DP 100should make the product a real gamechanger,” he predicted.

“My only concern is that we can satisfydemand in all our markets- though it willbe some months before we can release theproduct in Australia we want to be able tooffer a smooth supply process when regis-tration is finally complete,” Mr Bowmanadded.

Craige Allen and Ted Bowman from NovusInternational.

Novus celebrates 20 years at VIV Asia

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NEws

Meriden AnimalHealth Limited hasrecently opened anew office inAustralia, furtherconsolidating its salesnetwork in South-East Asia andAustralasia.

MeridenAustralia is a sub-sidiary of MeridenAnimal HealthLimited and will bemanaged byMeriden’s Feed SafetyDirector, DamianMoore, who joined the company last year.

“While South-East Asia and Australasia is by no means new territory for Meriden Animal Health, there has been a recent surgein demand for the new Feed Safety Range of products that includeFusion+OS, Fusion dyad, and Fusion mbx,” Mr Moore said.

“We want to build and expand on our current success withthe Fusion Feed Safety Range. A new office here in Australiameans that we can continue to provide the highest quality customer care as well as the highest quality products.”

The new office in Australia joins Meriden’s other offices in theUK and Malaysia, providing global coverage for Meriden’s prod-ucts. For more information please contact [email protected]

Meriden opens subsidiary in Australia

Pig, Poultry & Dairy Focus Asia2012 returns to its rootsFebruary 2012 sees the 5th event of Pig, Poultry & Dairy FocusAsia 2012 return to its original home at the Queen Sirikit NationalConvention Centre, Bangkok, Thailand.

Since the first event in 2004, this independent technical conference for the pig, poultry and dairy sectors has grown intoAsia’s leading technical conference for the livestock sectors withsome 90 presentations.

The Keynote Speakers are senior technical managers fromPfizer, DSM, Ceva Animal Health and Hendrix Genetics and theremainder of the program will be presentations of renowned technical experts from well over a dozen different countries.

Once again the event will be jointly organised by PositiveAction Publications Ltd from the UK and Neo ExhibitionOrganizer Co Ltd of Thailand who are the organisers of theILDEX exhibitions and the co-organisers of VIV Asia.

The organisers are looking forward to Pig, Poultry & DairyFocus Asia 2012 continuing its tradition of successful technicalconferences and expect a high turnout of attendees from more than30 countries.

The full program was launched at VIV Asia and can be seen atwww.positiveaction.co.uk.

Steve Harris, MD of Meriden AnimalHealth and Damien Moore at VIV Asia.



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NEws

Elanco’s message for world food retailers

Food’s a hot topic on the table right now atElanco Animal Health offices around theworld as the company charts its determinedtransition from ‘a science and R&D organi-sation to a food business’.

Elanco World President Jeff Simmonstold journalists in Sydney recently of thecompany’s plans to champion the role of‘biotechnology and choice’ targeting 500key international decision makers along thefood production chain during 2011.

“Our focus is going to be on around500 people along the global food produc-tion chain who are instrumental in main-taining market access for all food producers,”the Elanco chief told Sydney via live videolink from Indiana in the United States.

“These people include retailers, regula-tors, processors and consumer groups all ofwhom are key players in the world foodchain,” he said.

“We’re not being adversarial in ourapproach. Our intent is to be in the board-room of every major food retailer aroundthe world talking to them about safe,affordable, abundant food.

“In a macro economic sense, followingthe global financial crisis, today there’s a lotmore access for technology in food produc-tion than there was just two years ago,before the recession.

“So now is a time of opportunity in thefood business.”

Elanco President of US OperationsRob Auckerman was also in Australia for

meetings with food chain partners, pastoralenterprises, retailers and beef and dairyprocessors.

Jeff Simmons pointed to the growingsense of concern around the world aboutthe shrinking availability of arable land,water and fertiliser and geopolitical instability arising from food shortages andrising prices.

“Food is ‘hot’ right now,” he said.“From the Economist to the Wall StreetJournal to the Australian Financial Review,the world’s media is very much focused onfood security and the challenge of feedinghumankind today, not just in the future.

“In 50 years, the world population willrequire 100% more food. It is estimatedthat 70% of this food must come from efficiency-improving technology.“Developing countries want protein.

“China would need 36 million moredairy cows than it has today to supplyenough milk protein to increase its desiredconsumption per person – they don’t haveenough land, water and commodities tosupport what they have.

“Elanco is today working with theChinese government to address these challenges.”

“Several environmental activist NGOsare actively adopting the message that if weare to feed the growing world population,we most feed it sustainably, minimisinghumankind’s food production impacts onthe environment.”

Elanco will this month release editiontwo of a Food Economics and ConsumerChoice white paper first delivered atHarvard University in 2008.

This update includes new worldresearch and new macro economic analysisthat throws a spotlight on internationalfood consumer attitudes to technology.

“Elanco is on a journey to promote theimportance of the access to technology andfood choice,” he said. “We’re not undertak-ing this journey to sell Elanco products.

“There are four simple words that sum-marise the mission of our company. Theseare: ‘Safe, affordable, abundant food’.

“We’ve comprehensively addressed theissue of whether or not consumers wanttechnology in food across the world.

“We’ve analysed attitudes to food aris-ing from market research studies coveringmore than 24,000 consumers.

He said that Elanco’s platform in work-ing with food retailers internationally wasto promote technology and consumerchoice to deliver safe, affordable and sustainable food.

Australian journalists listen to ElancoWorld President by live video link.



NEws

Act now to feed the world in the future

Jeff Simmons’ paper, ‘Technology’s Role inthe 21st Century: Making safe, affordablefood a global reality’ has been realeased.Everyone involved in food production inAustralia should read it. Go to www.elanco.com/images/Three-Rights -_White-Paper.pdf?path=index.

Food and feed shortage has been a subject of discussion for at least a decadebut suddenly all the data is looking distinctly threatening – the rise of Chinaand that vast nations’ need for food security and logically feed and ethanol – upto 40% of the US corn crop being divertedfrom feed to fuel.

More recent developments include sovereign governments either taxing(Argentina) or prohibiting wheat exports(Russia) putting further strains on feedcrop availability.

Also climate change, man-made or otherwise and the prolonged Australiadrought in a country that in a good yearhas supplied a significant portion of globalwheat requirement.

In Australia we have seen the growingthreat to agriculture from methane gasextraction in prime areas of agriculture,taking up some of our most productiveland and potentially damaging our artesianwater supplies.

The earthquake and subsequent tsunami have in one short moment haltedthe prospect of further nuclear power generation in a number of key economies

apart from Japan.What will be the option? The obvious

one from both an engineering and environ-mental point of view is natural gas: wherewill it come from? Mostly Australia withthe result that there will be even more pressure on our agricultural land and artesian water resources.

Mr Simmons, in both his paper and inhis video conference did not want to beprescriptive about individual organisationsand circumstances in his plea to let sciencehelp solve the global feed /food crisis.

The facts are that there are specific circumstances standing in the way of exist-ing and future scientific development thatcan go a long way to feeding the planet.

We will start with Poultry Digest wherewe have shared some consumer suspicionsof GM technology when applied to feedcrop.

Maybe now is the time that we reviewthe benefits and accept that the risks ofGM (however small) are worth takingrather than watching people in poorernations starve, or just as bad,be involved inmajor conflicts that may emerge over scarceresources if we don’t get this right.

The current levels of conflict in theMiddle East are not just about politicalfreedom but the ability to feed oneself on$2 a day in a scenario of rising food costs.

In Australia right now we are witness-ing a clash of corporate egos in the retailmarkets where two giants with up to 70%

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of the retail market are battling for marketshare and perhaps more importantly theirCEO’S credibility.

On the one hand Coles in particular isdemanding more product from ‘welfarefriendly’ production methods like freerange, yet they want to reduce their returnsto growers in order to gain market share –this has happened with egg production andchicken meat will go the same way.

Woolworths, possibly correctly, fearthat in the future Australian farming won’tbe able to meet their needs in the domestic market.

New cage broiler production systemsdeveloped in Europe can deliver spectacularproduction gains and by lower floor sizeand labour input be more cost effectivethan on floor rearing sheds.

The lowering of disease levels, as wellas overall mortality, reduce dependence onantibiotics, which has become yet anotherstrident consumer/retailer demand.

Finally there are our regulators. Timeand time again we have seen new products,vaccines and feed additives take months,and even years to reach final registrationswhen they have been available in interna-tional markets with rigorous approval procedures. These delays add to feed costsand could result in risks to animal healththrough avoidable disease outbreaks.

For a whole of globe situation thereneeds to be some serious local rethinking:considered and voluntary change by indus-tries that know what they are doing, for themost part, is far better than imposed government solutions made in panicresponse to deteriorating situations.


30 POULTRY DIGEST, February/Marxh 2011

NEws

Buy eggs ‘anywhere but Coles’ says AEIA

Australians eat their way through 4.3 billion eggs a year, but North Queenslandproducer, Jeff Ironside, would prefer thatwe buy them “anywhere but Coles”.

“If your going shopping, shop any-where but Coles,” said Townsville-basedMr Ironside, who heads the Australian EggIndustry Association (AEIA) and runs a200,000 bird enterprise with free range andcaged hens.

While Coles’ controversial price discount on house brand milk – down to$1 a litre – has sparked a furore in the farmand retail sectors, Mr Ironside said its discounts on free range eggs had probablybeen even more destructive to farmers.

In November the big retailer cut itshouse brand free range egg prices 18%from $4.89 to $4 saying it was promotingethical egg production.

The move triggered similar copycatprice cuts from its competitors.

At the same time caged and barn-laidegg prices also came under pressure andautomatically began dropping back to staycompetitive.

While Coles has promised to absorb itsdiscounting price policy on free range eggsfor the time being, Mr Ironside said farmers were copping the impact of flow-on price discounts to other egg lines.

The Australian Egg Corporation saidretail prices for major caged egg brandshave dropped across the board, althoughColes and Woolworths have subsidisedtheir free range price cuts by lifting housebrand prices for caged eggs 16 to 42 cents adozen.

Coles and Woolworths egg sales acrossthe whole category total around 1.3 bilioneach year.

“Caged eggs are still selling, but there’snow massive artificial pricing pressurepushing all egg prices down,” Mr Ironsidesaid.

“At the same time stock feed prices areclimbing around the world and Australianfarmers are trying to pay for recentupgrades to their facilities to comply withnew caged housing regulations.”

He said Coles was clearly using predatory pricing tactics to buy customersfrom Woolworths, and farmers were payingfor the campaign.

“There’s nothing sustainable or ethicalabout what they’re up to at Coles. They’retaking short term profit margin cuts of 3%(about half that of Woolworths) to growmarket share.

“Once it’s UK executives have achievedtheir goal at the expense of farmers’ margins they’ll head back home with theirpockets full of Aussie dollars and no caresabout the damage they’ve caused us backhere.”

AEIA Executive Director, JamesKellaway, said egg producers were now“sick to death” of Coles imposing unsustainable prices for their free rangeeggs and failing to understand its pricesdidn’t match the economic reality of production costs.

“Coles is also removing customerchoice by phasing out its caged egg brand –one of the cheapest lines of eggs on themarket. You wonder how that benefits consumers,” Mr Kellaway said.

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Kemin doubles its production capacity in India

Kemin has announced an expansion to itsmanufacturing facility in Gummidipoondithat has the doubled the company’s production capacity and added new tech-nologies to its manufacturing portfolio.

To celebrate this event and 50 years ofinnovation, Kemin held a technical seminarin Chennai recetnly attended by guestsfrom the animal feed industry.

Mr. RW Nelson, Chairman KeminIndustries, Inc., inaugurated the new manufacturing facility while Professor MSSwaminathan, Member of Parliament andChairman of MS Swaminathan ResearchFoundation, expressed his wishes via videomessage.

The new facility will manufactureKemTrace Organic Trace Minerals forpoultry, dairy and aqua as well as provideadditional blending capacity and newresearch and quality assurance facilities.

Altogether, the new facility will havethe ability to manufacture 25,000 tons ofnutritional ingredients for the growing

animal agriculture industry.The technical seminar explored the

future of animal protein production, focusing on the technical and economictrends.

The program featured Balram Yadav,Managing Director of Godrej Agrovet;John Baker, Head of Asia Food &Agribusiness Research and Advisory forRabobank International; Dr CliffordAdams, Anozene Nutritional Services; DrChristopher E Nelson, President of KeminIndustries; B Soundarrajan, ManagingDirector of Suguna Poultry and AnandMenon, Chief General Manager of KSELimited.

“Kemin’s commitment to provide molecular solutions to customers has beenratified by the plant expansion. Theexpanded facility will manufacture amongother products organic minerals and enableus to meet the growing demand of our customers,” said KP Philip, President ofKemin AgriFoods India.

“Kemin has been serving the Indiansubcontinent with high quality productsand superior technical service for over adecade.

“The company first began selling ingredients in 1997 and in 2000, Keminbuilt a state-of-the-art research facility aswell as manufacturing facility inGumiidipoondi, near Chennai.

“Kemin introduced novel concepts tothe industry in South Asia includingantioxidants, bio-surfactants, moldinhibitors, active microbials, and enzymes.

“Today, Kemin caters to the needs ofthe broiler, layer, dairy and aqua industriesin South Asia, focusing on animal safety,health and performance.

“With a dedicated team of sales, technical service and marketing staff located in all major regions of South Asia,Kemin is poised to grow and continue tomeet the needs of the growing animal production industry, “ Mr Philip concluded.

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NEws

KFC founder John y Brown on success at Bangkok Alltech seminar

Rotem releases touch screencontroller at VIV Asia 2011

Creating a Superbrand: The 8 Secret Ingredients of Success was thetitle of an Alltech sponsored seminar held on the evenings of bothMarch 9 and 10 at the JW Marriot Hotel Bangkok.

John Y Brown Jr, father of the Kentucky Fried ChickenSuperbrand, recognised by Harvard Business School as one of thetop business leaders of the 20th Century, former Governor ofKentucky US, and presidential nominee, delivered an entertainingand informative view on ‘The 8 Secret Ingredients of Success’.

John Y Brown was introduced by Alltech founder Dr PierceLyons, himself no stranger to brand building and success havingbuilt his company into a global brand in just over 30 years startingwith an investment of just $10,000.

“Open your minds, Dr Lyons asked the audience and remem-ber that “Imagination is more important than knowledge.”

So entertaining was John Y Brown that Poultry Digest quicklylost count of the specific eight factors to his success, however thestepping stones were pretty obvious.

Energy and persistence were illustrated by the fact that whilestudying at law school John Y Brown managed to sell more than$60,000 of encyclopedias, and that’s in 1960’s money!

“Never be afraid of failure,” Govenor Brown warned, andindeed apart from his spectacular success with KFC there havebeen a number of less successful ventures in his long career.

“Learn to delegate – it leaves you free to do what you need to

do to drive your business,” he said.On his attendance at Harvard Business School, his tutors found

that they considered that rather than teach him they could just confuse him – “just keep doing what you are doing was the advice”.

In a country where celebrity counts John Y Brown’s marriage toMiss America would have done little harm to his profile in bothbusiness and his subsequent political career.

His Governorship of Kentucky has been reported on in afavourable manner – the fact that he achieved election success in hisown right without accumulating obligations meant that he was freeto select people whom he considered to be the best for the task inhand, usually from the business sector

This resulted in an improvement in the state’s economy and histenure laid foundations for a more stable future for Kentucky.

Without doubt it was an inspirational event listening to this manwho had accumulated considerable levels of success in a long career.

None of his advice would have come as a surprise to many in theroom but the combination of the numerous ‘keys to success’ wasperhaps the take home message of the night.

John Y Brown JR speaking at the Alltech seminar.

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While others deliv-ered facts, figures andfeatures, Rotem, thewell known Israelimanufacturer repre-sented in Australia by Martin Simmons of Brisbane-based OEC,chose an ‘electronically enhanced’ funny man to demo its new touchscreen icon-based controller.

Whether the Rotem funny man pinched a couple of channelsfrom the controller to actuate his tie (and sun glasses) can only bethe subject of conjecture – his antics certainly drew a crowd.



NEws

Merck and sanofi-aventis to maintain separatebusinesses in animal health

successful networking event during VIV Asia DominicElfick fromAviagenspeakingat the net-workingevent.

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Merck and sanofi- aventis have announcedthe mutual termination of their agreementto form a new animal health joint ventureby combining Merial, the animal healthbusiness of sanofi-aventis, withIntervet/Schering-Plough, Merck’s animalhealth unit.

As a result, each party will keep its current, separate animal health assets andbusinesses.

Since the initial announcement aboutthe intended combination on March 9,2010, both companies have worked diligently to create the proposed animalhealth joint venture, including submittingrequests for the required antitrust reviews.

The companies are discontinuing their

agreement primarily because of theincreasing complexity of implementingthe proposed transaction, both in termsof the nature and extent of the antici-pated divestitures and the length of timenecessary for the worldwide regulatoryreview process.

Merck and sanofi-aventis mutuallydetermined that ending their plan is inthe best interests of both companies andtheir respective shareholders, as well asthe employees of Merial andIntervet/Schering Plough.

Sanofi-aventis remains strongly committed to its animal health activi-ties, which it will continue to developunder the Merial brand as a growth

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platform of its diversified health business.Merial is one of the world’s leading

innovation-driven animal healthcare companies dedicated to research, develop-ment, manufacturing and commercialisa-tion of veterinary pharmaceuticals and vaccines, that generated annual sales of US$ 2.6 billion in 2010, the company said.

Merck’s Intervet/Schering-Plough is aglobal leader in the research, development,manufacturing and sale of veterinary medi-cines and generated sales of US $ 2.9 billion in 2010.

Merck says it remains firmly committedto animal health and intends to capitaliseon Intervet/Schering- Plough’s broad andinnovative portfolio going forward.

As a result of termination, both Merialand Intervet/Schering-Plough will continueto operate independently. The terminationof the agreement is without penalty toeither party.

During the VIV Asia Exhibition inBangkok, Thailand, Skov, C-lines andJansen Poultry Equipment organised a verysuccessful networking event.

Shortly after the first day of the VIVAsia fair a well prepared meeting was heldin the Landmark Hotel in Bangkok onWednesday March 9.

A warm welcome by the GeneralManagers of the three participating compa-nies was the kickoff of this successful event.Next was a short but professional presenta-tion by Aviagen’s Dominic Elfick,International Product Manager, regardingthe increasing world population and theirneed for food, especially in Asia.

“The Asian part of the world alreadyhas half the world’s population and theirneed for food and water will increase rapidlyas well as space requirements for agricul-ture. These resources will become scarcethe next decades. Compared to cattle andpigs, poultry is the best solution for thefuture in order to produce meat, sincepoultry requires least amount of water, feedand space,” he said.

After this presentation everybody min-gled and an elaborate buffet was presentedto the attendees. More than 80 people,who during the day were all attending theVIV Asia exhibition, were now networkingwith each other to enhance new businessrelationships or to extend currentones.somewhere else.

Together with the VIV Asia exhibitionitself, Jansen Poultry Equipment can lookback on a successful event with many newleads, which is very promising for thefuture, the company said.


NEws


China Visions VIV Asia 2011

The ChinaVisions conference and trade dinner held at BITEC VIVAsia 2011 on 9th March 2011, and organised by VIV andeFeedlink gave a valuable insight into a feed and livestock marketvalued at over $US285 billion.

Chairman for ChinaVisions Mr Gordon Buntland, President ofGlobal Poultry Strategies, Bangkok opened proceedings with someinteresting statistics.

“China’s 2010 feed production amounted to 156 million tonnesand the country absorbed approximately 60% of global soya beanexports.

“China is the world’s largest pork producer and third largestbroiler and dairy products producer,” Mr Buntland revealed.

Its evolving Feed to Meat sector is profoundly impacted by amultitude of issues, including government agricultural policies, feedmill consolidation, food safety concerns, grain and oil seed short-ages, the strategic use of alternative feed materials and an effort toachieve domestic self sufficiency in supplements,” he said.

Key considerations raised were the fact that China with 20% ofthe planet’s population only has access to 6% of its water.

Next Mr Ma Chuang, Vice Secretary General, China AnimalAgriculture Association, stated that his country’s goal is to feed theworld’s most populous nation with safe, quality and sufficient meatproducts.”

“Sustainable growth of the Chinese economy overall including

the livestock sector has and will continue to contribute to the reliefof the global financial crisis,” he said.

“After 30 years of rapid growth, China’s livestock sector is essentially in equilibrium of supply and demand.

Producing and consuming over 40% of meat and egg productsin the world, China’s 60kg per capita annual meat consumption isfar more than the world average of 40kg pp/pa corresponding to percapita GDP of US$3800, and there are still problems to be tackled,Mr Ma said.

“Specifically, these are, the slow down of consumption growth:environment protection and global warming issues, frequent out-breaks of food safety scandals as well as the difficulties in sustainingdevelopment caused by shortage of raw materials and productioninefficiency.

“We must be open-mindedly introduce new technologies, newproducts and new ideas, while improve production efficiency as wedevelop integrated production models with crop growing and animalhusbandry,” he said.

“The year of 2011 is the beginning of the 12th 5 year develop-ment plan of China.

“Boosting domestic demand, steering inflation, and restructur-ing our development model are the priorities and we shall formulatethe industrial development strategy accordingly.”

Mr Ma predicted a move toward more poultry production ratherthan continued increase in pork consumption.

In his country’s aim to increase the size of farms and their levelsof safety and efficiency, poultry production offered advantages overpig farming, particularly small scale farms which still dominate porkproduction in China.

He defined production as being divided into ‘white feather’more recent genetic types that would be grown on larger integratedoperations in the eastern part of the country but also the local ‘yellow feather’ slower growing breeds which would continue to havea place, mostly in smaller scale operations serving the live bird market he suggested.

“China will be a big importer and exporter of poultry product inthe next five to 10 years,” Mr Ma concluded.

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Above: Gordon Buntland, President of Global PoultryStrategies. Opposite page top: Ma Chuang, ViceSecretary General, China Animal Agricultural Assoc.Below: Eric J Brooks, Senior Analyst with eFeedlink.


NEws


The final speaker in the ChinaVisionsconference was Eric J Brooks, SeniorAnalyst with eFeedlink who spoke of the‘challenges, opportunities and structuralchange in China’s feed to meat sector.’

“China, a nation that was eating lessthan 5kg of meat per capita pp/pa in the60s and 20kg in the early 80s, now con-sumes 60kg, more than Japan or Korea,”Mr Brooks revealed in opening his address.

“This massive increase in the quantityof meat available to China’s people hasbrought technological changes at all stagesin the feed to meat supply chain but it hasalso created huge forces of economic restructuring which transformedand in some cases devastated, the wayChina’s traditional farmers raised their live-stock.

“While this growth phase did a spec-tacular job of raising the quality of China’smeat supply, it did not take it to interna-tional standards, and disease outbreaks orcontamination of meat with antibiotics andbanned substances seem to have increasedmarkedly over this period,” Mr Brookssaid.

“Higher stocking densities and theinability of western poultry breeds to adaptto such conditions are key factors in thissituation.

“The melamine scandal in China’sdairy industry damaged not only their rep-utation internationally but actuallyincreased the popularity of imported products whichconsumers consider to be safer,” Mr Brooksrevealed.

“Meat quality and livestock rearingquestions always seem to arise out ofattempts to minimise production costs,even though the resulting scandalsinevitably devastates revenues more thanthe expenses.

“Overuse of antibiotics and illegaladditives usually results from a reluctanceto make the necessary investment on morespacious housing or higher quality feed.

“As long as cost considerations aloneare involved, the most modern techniqueswill not be adopted: for example, manyorganic acidifiers and essential oils workwell as substitutes for AGPs and theraputicantibiotics but require lower stocking densities,”Mr Brooks suggested.

“The cost of moving away from mid20th Century unsustainable practices tomodern more natural methods is seen as anexpensive cost when it should be perceivedas a long term investment in the product’s

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quality and the producers’ reputation.“The fact that food scandals still occor

after China has passed the required lawsand when foreign partners like Fonterra arepresent implies a change in China’sagribusiness model that requires more thanoutside technology and investment.

“It requires a means of enforcing thetransfer of technology, livestock and meatprocessing management which is intendedto occur.

“This concept can be seen in the devel-opment phase with the introduction of thejoint venture between Singapore FoodIndustries, Jilin Province livestock produc-ers and government officials from bothcountries.

“Separated by both special laws andgeographic barriers from the rest of China,government officials including veterinaryexperts will be working to ensure thatexport-ready laws and standards areenforced across all stages of productionfrom feed to meat,” Mr Brooks explained.

“The reason for this new step is clear,China has gone beyond the point wheresimply adding more technology of inputwill automatically raise meat production.

Consumers, both within China andimporters around the world are demandingthat its food is as reputable as it is prolific.

“So the next ten years will see Chineseagribusiness confront its greatest challengeyet and that is, changing its mindset,” MrBrooks concluded.



NEws

2011 Australian Poultry science symposium

The 2011 Australian Poultry ScienceSymposium held at the CamperdownCampus, University of Sydney fromFebruary 14 -16 followed a well provenformat but broke new ground in a numberof aspects.

Firstly Dr Aaron Cowieson, the newDirector of the Poultry ResearchFoundation represents a generationalchange that is moving through the entireAustralian poultry industry.

Another novel aspect of Dr Cowieson’spaper on ‘Phytate and the Themodynamicsof Water’ was that much of the research inits content was provided by his brother, NP Cowieson from the AustralianSynchroton organisation located inMelbourne.

Rebecca Forder from the University ofAdelaide, who was but a few years agoattending the barbeque held on the firstday to introduce post graduate students, isnow presenting the results of her work inthe main sessions of the APSS.

‘Quantitive analyses of genes associatedwith mucin production and host inflamma-tory response of broiler chickens withinduced necrotic enteritis’ was her topic inthe ‘Management of Bird Health ThroughGood Nutrition’ session on February 14.

Other recent post graduates who havecompleted key research include LaurenEdwards and Sonja Laine, both from the

University of Melbourne who presentedpapers in the ‘Opportunities Arising fromWelfare Issues’ session on February 15.

Their papers respectively were ‘Therelationship between shed cleanliness andhen productivity’ and ‘Individual variationin how hens interact with a dust substrate’.

Another speaker from the University ofMelbourne in the same session was JoannaEngel, whose presentation, ‘“Further inves-tigation of non-invasive measures of stressin laying hens’, was not only informative, itwon for her the CRC sponsored award for‘Best oral presentation by a post graduatestudent at the APSS’.

Work like this by newly qualified scientists is particularly relevant to the grassroots of the industry and helps in address-ing consumer and the resulting retailerconcerns about hen welfare.

Definitely a first were the papers delivered by Brazilian scientist SebastianBorges from University of Tuito do Paran(UTP) Brazil, firstly ‘Use of electrolytes forbirds – the practice and theory’, followedby ‘Highlights of recent research fromUTP, Brazil’.

These papers, coming from a researcherin one of the largest (if not actually thebiggest) chicken meat industry in theworld, were highly informative and delivered in Portuguese!

This was not a problem as Dr Borges

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words were instantly and smoothly translatedby Dr Alex Chaves from the Faculty ofVeterinary Science at University of Sydney.

Given the size and scope of Brazil’schicken industry hopefully there may bemore work for Dr Chaves at future symposia!

APSS has long held a reputation forbringing leading scientists from all over theworld to the event.

Edwin Moran from Auburn UniversityUSA was the first keynote speaker on Feb14 with his paper ‘Crude protein require-ment and the maintenance of the intestine’.

Other distinguished international contributors in the ‘Management of BirdHealth Through Good Nutrition’ were DrRosalina Angel from the University ofMaryland USA who spoke on ‘Calciumand phosphorus requirements in broilersand laying hens’.

She was followed by Dr Mario Penzr.who is a world-renowned poultry nutri-tionist and is currently Global Poultry

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Director for Provimi, based in Brazil. His paper was, ‘Challengesfacing the global poultry industry until 2020’.

In the well attended ‘Opportunities arising from welfare issues’the keynote speaker was Dr Avigdor Cahaner, Professor ofQuantitative Genetics and Breeding at the Faculty of Agriculture,Hebrew University of Jerusalem.

His subjects were ‘The relevance of rapid growth in broilers tomanagement and genetic aspects of Ascites Syndrome’ and in the‘Coping with Heat Stress’ session on February 16, ‘Geneticapproaches to reducing heat stress susceptibility in broilers’.

The second day of the event commenced with the Adisseo-BEC sponsored industry breakfast.

Chairman for the breakfast was Dr Mingan Choct from thePoultry CRC and key speakers were Dr Kevin Liu, Adisseo VicePresident Tech & Business Development Manger and Dr OlnoodChen Guang, Adisseo Pacific Technical Manager. Both speakers atthis event also presented papers in the symposium itself.

A man with much practical industry experience is DominickElfick from Aviagen International, Asia Pacific. His paper,‘Selecting for sustainability’ delivered a very detailed insight intothe work undertaken by our suppliers of genetics to ensure thatthe industry can supply future poultry requirements consistentwith community expectations.

Dr Greg Parkinson, in his paper delivered on February 15,‘Alternative genetics to improve egg layer effeciency, gave aninsight into the path that the layer industry has taken to deliverbirds that thrive and survive in a commercial environment.

Later that day at the Syposium Dinner held at the Harbour ViewTerrace, Taronga Zoo, Dr Parkinson was presented with theAustralian Poultry Award by Dr Juliet Roberts on behalf of theAustralian Branch of the World’s Poultry Science Association.

Dr Greg Parkinson graduated from Latrobe University with aBachelor of Agricultural Science (Honours) in 1978 and initially wasemployed by Golden Poultry Pty Ltd and Hutmill Stockfeeds. In1980 he returned to Latrobe University to undertake PhD studies on Vitamin D and mineral metabolism.

In 1983 Greg was recruited by then Victorian Department ofAgriculture as a Poultry Extension Officer based in Bendigo. In 1987Greg was relocated to the Veterinary Research Institute, Parkville, andthen the Victorian Institute of Animal Science, Attwood. Theresources available to poultry were markedly reduced and conse-quently Greg established a consultancy business, Livorno Consulting(Leghorn Consulting) in 2008.

Recently he has advisory roles with the Australian Egg IndustryCorporations Scientific Consultative Committee and the ScientificAdvisory Committee supporting the Poultry Cooperative ResearchCentre. Greg Parkinson has been the Secretary and currently is President of the Victorian Branch of the WPSA.

The APSS 2011 was closed by Dr Roberts on February 16 priorto the APVA meeting that followed the symposium.

Dr Roberts thanked participants, the tireless Jo-Ann Geist andher team at Sydney University who put in the organisational effortand finally sponsors of the event itself.

NEws

1. Joanna Engel is presented with her CRC award by PoultryCRC CEO Mingan Choct. 2. Edwin Moran from AuburnUniversity, USA. 3. Dr Avigdor Cahaner from HebrewUniversity of Jerusalem. 4.Dr Kevin Liu, Adisseo VicePresident Tech & Business Development Manager and 5. DrOlnood Chen Guang Adisseo Pacific Technical Manager, bothkey speakers at the Adisseo/BEC sponsored breakfast. 6. DrGreg Parkinson is presented with the Australian PoultryAward by Dr Julie Roberts.

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All the action and people at the trade display VIV Asia 2011

1. Steve Colla and Steve Davis fromAgricultural Automation. 2. PeterMathews from AAS and StephenCadwallader from Big Dutchman. 3. Rider Perez from Golden CoinGroup. 4. Bernd Meerpohl from BigDutchman and Frank Pace from PaceFarms. 5. Mike Bodington from AsianAgribiz Recruitment. 6. Fred Schwenkeand Darryl Meaney from Pfizer AnimalHealth. 7. Paul Morpeth, Dr PearseLyons and Mark Lyons from Alltech.

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1. Chris Adams, Joos De Cock, Valli and Evo Slots, B&M Slots. 2. Mick Malloy, Advanced Animal Nutrition; Michael See and RayRobertson. 3. Arne Overgaard on the SKOV stand with guestsDonna and Frankie Horwood. 4. Marcus Jones, Stockyard Industrieswith the new Viper Touch from Big Dutchman. 5. Geoff Handley,Highspec Rural Services; Wayne Bradshaw, Jefo; Robert Gaultier,Vice President R&D, Jefo and Hugo Dunlop, Country Vet. 6. DinoBorriero, Managing Director of SKA.

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PRODUCT NEWSSpecialist telehandler released for poultry and pig industries

The latest addition to the JCB telehandler family in Australia, the527-58 telehandler, is set to capture strong interest among poultry,pig and other intensive industries, according to Greg Sealey,National Telehandler Manager for Australian distributor, JCBConstruction Equipment Australia.

“The new JCB telehandler has just started to arrive in the countryand the most striking aspect that will excite operators for shed andother similar work is that, despite its extremely compact design, the527-58 has the look and feel of its bigger brothers,” Mr Sealey said.

“JCB has incorporated a lot of the features of its biggermachines into this small unit, which makes it ideal for shed andother confined environments,’’ he said.

“The new unit will particularly help overcome machine heightand overheating problems that can occur in poultry and pig sheds.

“It has a lower height, the engine is now on the side like withthe bigger models, instead of at the rear, and it has a heavy dutycooling pack, wide core radiator and hydraulic reversing fan similarto the bigger units. There’s also a heavy-duty, tropical air coolingsystem in the cab.’’

The most compact JCB telehandler in its side-engined range,the 527-58 is just two metres wide and 2m high, which allows excel-lent manoeuvrability in restricted working areas.

“This new telehandler will be particularly suitable for shedcleanouts with its big bucket attachment, where, in some cases,operators are constantly on long runs of up to 500m, loading into

Top: The new JCB 527-58 telehandler has a maximum liftingcapacity of 2.7 tonnes, with a lift height of 5.8 metres.

high-sided trucks,’’ Mr Sealey said.“The machine has a maximum lifting capacity of 2.7 tonnes,

with a lift height of 5.8m. Even with a full 3m forward reach, theJCB 527-58 can still handle a useful 1.25t, offering the perfor-mance of larger telescopic handlers.

“The new compact telehandler is powered by JCB’s 100 horse-power (74 kilowatt) Dieselmax engine, adding an extra 25hp(19kW) compared to previous units.

“It drives through a highly efficient hydrostatic transmission,which provides excellent control, high tractive effort and anincreased travel speed from 30 kilometres per hour to 40km/hr.

“The radiator, engine and driveline also are easy to access fordaily checks and scheduled maintenance.

“The hydraulics with the JCB 527-58 deliver up to 126 litresper minute of flow, enough to power a variety of attachments.

“The JCB telehandler ‘Q-fit’ carriage is used with the machine,allowing the use of a wide range of buckets and powered attach-ments to maximise versatility and productivity.

“The ‘Q-fit’ also helps operators avoid having to purchase acomplete new range of attachments when they are replacing anexisting machine. The 527-58 features the same cab as on the big-ger JCB models, with a recessed door handle and hinges to achievethe narrowest dimensions.

“Riding on 50-centimetre (20-inch) radial tyres, the cab ismounted deep on the chassis to help achieve the low 2m overheadclearance height.

“While it is externally compact, the JCB 527-58 telehandleralso benefits from generous steering lock angles, optimum wheel-base, multimode steering and excellent visibility, which all con-tribute to its superb manoeuvrability,” Mr Sealey concluded.


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PRODUCT NEWSBiomin Biotronic Top 3 international launch at VIV Asia 2011

Mark Olley, Biomin’s Manager Australia and Dr Renata Urbaityte, Biomin’s TechnicalManager on the Biomin stand at the recent VIV Asia 2011.

Dr Renata Urbaityte, Biomin’s TechnicalManager and Mark Olley, Biomin’sManager of Australian operations, were atthe VIV Asia 2011 to introduce the com-pany’s new natural growth promoterBiotronic Top 3.

“Biotronic Top 3 differentiates itself viaa three way mode of action to maximisethe synergistic effects of the ingredients,”Dr Urbaityte explained.

“Firstly the inclusion of organic acidsthen a phytochemical aspect, cinnamalde-hyde, that acts with the organic acids toreduce the microbial burden in livestock’sgastrointestinal tract. The third and mostinnovative component is the BiominPerforizer.

“Cinnamaldehyde plays an essentialrole in cell division reducing the prolifera-tion of potentially harmful bacteria.

“The Biomin Perforizer, is a uniquesubstance that facilitates the entry of organicacids and the phytochemical by permeatingthe outer membrane of Gram-negative bacteria: the enhanced antimicrobial effect

severely inhibits the growth of pathogenicbacteria,” she said.

“The active substances are on aSequential Release Medium (carrier), whichensures a gradual release of active ingredi-ents in feed and the gastrointestinal tract.This is a key feature of the Biotronic rangeof products,” Dr Urbaityte stated.

“The net result is improved weightgains and feed conversion efficiency. Ourmost recent broiler trial in Brazil confirmed

a 4% weight gain and 3% FCR improve-ment in 42 day birds, when compared to a150ppm zinc bacitracin positive control,”Mark Olley said.

“The Biomin Perforizer is an excitingdevelopment in the Biotronic range. Withthis patent pending technology we see greatpotential for Biotronic Top3 as the poultryindustry seeks to respond to requirementsfor safe and healthy animal protein produc-tion” he concluded.


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PRODUCT NEWSNew generation of touch screen shed controllers from SKOV

Santrev expanding overseas and in Australia

On display at the SKOV stand at VIV ASIA2011 was the new DOL 539 climate andproduction computer that features a largegraphic touch screen enabling navigation inthe programs via icons on the screen.

“The menus are simple and logicallydesigned including optional choice of personal shortcuts on the front page.

“Functions used daily are thus at thetop level in the menu structure,” saidThomas O Hansen, Managing Director,SKOV Asia Ltd.

“The software and hardware of theDOL 539 climate computer are built on amodular principle so that the producer’sactual requirement is always coveredthrough the optimum composition withdue regard to climatic conditions and production,” Mr Hansen said.

“The DOL 539 production modulecan handle all the basic functions needed inconnection with poultry production.

“The weighing function for broilerspresents data concerning gain and devia-tion in relation to the average weight andthe current weight can be compared withreference data.”

The DOL539 also provides the possibility of mixing four feed componentsand the mixing of feed is based on anadvanced feed program that also registersthe quantity of feed consumed,” MrHansen explained.

“Also the DOL 539 stores all data forseven days and our ‘FarmOnline’ manage-ment program is used for overview andanalysis of historic data to which the DOL539 has direct access through a built in

LAN module.“The FarmOnline program now has

two new modules, a broiler model thatprovides the producer with an overview ofcurrent production data and a programmanager that controls and checks settingsin climate and production controls at oneor more farms.

“In poultry production worldwide it iscrucial that the producer daily monitorsmany key figures in order to ensure optimum productivity.

“It is important that gain and con-sumption key figures are compared withexpected figures, and that action is takenconcerning any deviations as productivityand the welfare of birds are very dependenton any deviations being handled as quickly

as possible,” Mr Hansen said.“Central values such as FCR and

production efficiency factor (PEF) areshown in a central display with staus indicated by different colours.

“The actual values are continually compared with expected references and former batches.

“The product differs from competingproducts by providing an easily compre-hensible overview of a large number ofimportant key figures for broiler production.

“We have made the entire screen display dynamic, and it is continuallyadapted to actual production, so that is ispossible to go back in time and analyse anydeviations and compare with former batches in the same dynamic way.”

Thomas O Hansen, MD Skov Asia Ltd with the new DOL 539 with touch screen.

The Santrev team at VIV Asia 2011. (LtoR) Milly Li, Angus Baker, Michael Trevanion,Luke Trevanion, Tim Trevanion, Garry Sanday, Chris Bishop and Richard Sanday.

The Santrev team turned up in force at theVIV Asia 2011 event – Santrev has interests in Asia including production facilities in China and is involved innumerous construction projects in othermarkets as well as Australia.

Apart from being involved in poultryshed projects overseas the company supports an orphanage in China and otherbeneficial social projects

Recently Santrev has released a DVDoutlining the company’s capabilities andpotential to improve productivity of growers.

Call Santrev 1300 815 888 or [email protected] to get a copy


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poultry digest february/march 2011

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