2011 Product Catalog

The Powell DifferencePowell has been committed to offering the finest equipment and customer service to fishermen across the world for 100 years. Today, we continue this tradition of excellence by utilizing the most advanced materials and manufactur-ing techniques available. We produce fishing rods with superior performance characteristics that are among the lightest and most durable in the industry, while utilizing top quality hardware. We don’t scale down our product with less expensive materials and components to produce an affordable product. We just reduce the retail price, which gives you the consumer, the BEST fishing rods that money can buy, period.

100 Years of Fishing with Tradition

Making and standing behind an excellent product it is what we are all about. Whether your pursuit involves bass or fly rods; we look forward to having you become a member of the Powell Rods family of customers, and experiencing the best performance and value in fishing rods on the planet.

• When you’re holding MaxumFiber, you know it. Light, durable, sensitive, and strong. Accept no substitutes.

• Every Powell rod comes with one of the best warranties in the industry. You can rest assured you’re investment is protected.

• By lightening the rod tip and using the correct number of guides for each rod application, Fuji has created a system of light-weight, durable, sensitive guides.

Features:

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Bass Fishing RodsThese versatile rods are tuned specifically to handle light line presentations often critical in clear, deep bodies of water. Designed with agile tips, these rods excel at everything from vertical dropshot presentations to launching split shot rigs with a flick of your wrist. They are sensitive and forgiving enough to detect the softest deepwater bites, yet offer a surprising butt section that allows you to confidently fight a big fish. You will find this series to have the perfect marriage of finesse and power, always able to protect the light lines commonly associated with these techniques. The longer length enables you to pick up more line which is critical for a solid hook set in deep water. The Extra-Fast action is preferred by an angler who likes their rod to load up very quickly with incredible tip speed. The rods are available in various lengths and line ratings suitable for many different scenarios.

Designed with a versatile tip section, these are equally comfortable at short to long ranges with small to medium sized baits. You’ll marvel at the feedback these rods give you as you work baits like shakyheads, and wacky rigs around grassy edges, rock piles, docks, and other structures. The shorter models are great for close presentations, while longer models allow more line to be picked up off the water for more efficient long range hook sets and increased fish steering ability during the fight. The Extra-Fast action is preferred by an angler who likes their rod to load up super fast with incredible tip speed. The rods come in various lengths and line ratings suitable for many different scenarios.

Spinning Rods

Drop Shot, Split Shot, Dart Head & Light Shaky: Model#: 701 LEF - $139.99 Length: 7’0” - Power: Light - Power Rating: 1Line Wt: 4 lbs. - 10 lbs. - Lure Wt: 1/8 oz. - 3/8 oz. - Action: Ex-Fast - Handle: 1 Model#: 702 MLEF - $139.99 Length: 7’0” - Power: Medium Light - Power Rating: 2Line Wt: 6 lbs. - 12 lbs. - Lure Wt: 1/8 oz. - 1/2 oz. - Action: Ex-Fast - Handle: 1

Shaky Head & Wacky Rig Worm Rods: Model#: 683 MEF - $139.99 Length: 6’8” - Power: Medium - Power Rating: 3Line Wt: 6 lbs. - 12 lbs. - Lure Wt: 1/8 oz. - 1/2 oz. - Action: Ex-Fast - Handle: 1 Model#: 703 MEF - $139.99Length: 7’0” - Power: Medium - Power Rating: 3Line Wt: 6 lbs. - 12 lbs. - Lure Wt: 1/8 oz. - 1/2 oz. - Action: Ex-Fast - Handle: 1 Model#: 704 MHEF - $139.99Length: 7’0” - Power: Medium Heavy - Power Rating: 4Line Wt: 8 lbs. - 15 lbs. - Lure Wt: 1/4 oz. - 3/4 oz. - Action: Ex-Fast - Handle: 1 Model#: 733 MHEF - $169.99Length: 7’3” - Power: Medium - Power Rating: 3Line Wt: 6 lbs. - 12 lbs. - Lure Wt: 1/8 oz. - 1/2 oz. - Action: Ex-Fast - Handle: 1

Bass Fishing RodsPitching and chucking blades into small pockets. Running buzzbaits and walking spooks over grass beds and fishing a crankbait along a rip rap wall in shallow water. With these types of presentations you need a rod with the right amount of forgiveness, allowing the fish to inhale the bait with less resistance. Not only does this series deliver that, but they also provide the hook setting power necessary when and where you need it most. The rods come in various lengths and line ratings suitable for many different scenarios.

Cranks, Blades, Jerkbaits & Topwater Rods Model#: 703 CB Glass - $139.99Length: 7’0” - Power: Medium Heavy - Power Rating: 3Line Wt: 10 lbs. - 20 lbs. - Lure Wt: 1/4 oz. - 1 oz. - Action: Mod-Fast - Handle: 2 Model#: 704 CB - $139.99Length: 7’0” - Power: Medium - Power Rating: 4Line Wt: 8 lbs. - 17 lbs. - Lure Wt: 1/4 oz. - 3/4 oz. - Action: Mod-Fast - Handle: 2 Model#: 706 CB - $139.99Length: 7’0” - Power: Heavy - Power Rating: 6Line Wt: 10 lbs. - 20 lbs. - Lure Wt: 1/4 oz. - 1 oz. - Action: Mod-Fast - Handle: 2 Model#: 734 CF - $169.99Length: 7’3” - Power: Heavy - Power Rating: 4Line Wt: 10 lbs. - 20 lbs. - Lure Wt: 1/4 oz. - 1 oz. - Action: Fast - Handle: 2 Model#: 753 CB Glass - $169.99Length: 7’5” - Power: Medium Heavy - Power Rating: 3Line Wt: 10 lbs. - 20 lbs. - Lure Wt: 1/4 oz. - 1 oz. - Action: Mod-Fast - Handle: 2

Baitcasting Rods

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Model#: 704 CEF - $139.99Length: 7’0” - Power: Heavy - Power Rating: 4Line Wt: 12 lbs. - 20 lbs. - Lure Wt: 1/4 oz. - 1 oz. - Action: Ex-Fast - Handle: 2 Model#: 705 CEF - $139.99Length: 7’0” - Power: Mag-Heavy - Power Rating: 5Line Wt: 12 lbs. - 25 lbs. - Lure Wt: 3/8 oz. - 1 1/2 oz. - Action: Ex-Fast - Handle: 2 Model#: 733 CEF - $169.99Length: 7’3” - Power: Medium Heavy - Power Rating: 3Line Wt: 8 lbs. - 17 lbs. - Lure Wt: 3/16 oz. - 3/4 oz. - Action: Ex-Fast - Handle: 2

Jigs & Texas Rig Rods: Model#: 683 CEF - $139.99Length: 6’8” - Power: Medium Heavy - Power Rating: 3Line Wt: 10 lbs. - 17 lbs. - Lure Wt: 1/4 oz. - 3/4 oz. - Action: Ex-Fast - Handle: 2 Model#: 684 CEF - $139.99Length: 6’8” - Power: Heavy - Power Rating: 4Line Wt: 12 lbs. - 20 lbs. - Lure Wt: 1/4 oz. - 1 oz. - Action: Ex-Fast - Handle: 2 Model#: 702 CEF - $139.99Length: 7’0” - Power: Medium - Power Rating: 2Line Wt: 8 lbs. - 14 lbs. - Lure Wt: 1/4 oz. - 5/8 oz. - Action: Ex-Fast - Handle: 2 Model#: 703 CEF - $139.99Length: 7’0” - Power: Medium Heavy - Power Rating: 3Line Wt: 10 lbs. - 17 lbs. - Lure Wt: 1/4 oz. - 3/4 oz. - Action: Ex-Fast - Handle: 2

Simply put, this is a powerful series of rods. Extremely light in weight yet deceivingly powerful, these rods excel at techniques such as fishing texas rigs, creature baits, and jigs. Like all Powell rods, you will always be in full control of your bait due to the amazing sensitivity and technique-specific design. Whether pitching plastics to heavy cover, or hopping a jig along a rock ledge in 30 feet of water, these rods deliver the ultimate Feel, Control, and Power that only Powell can deliver. The rods come in various lengths and line ratings suitable for many different scenarios.

Bass Fishing Rods

Heavy duty techniques require heavy duty rods up to the task of fishing in and over thick, gnarly cover. Don t let the brute power of this series fool you, because like all MAX rods they remain light in hand. Pitching creature baits to wood punching heavy weighted baits through lily pads you will find a Max Heavy Duty rod suitable to your application.

Baitcasting Rods

Flipping, Pitching & Punching Rods: Model#: 7105 MH - $169.99Length: 7’10” - Power: Medium Heavy - Power Rating: 5Line Wt: 12 lbs. - 25 lbs. - Lure Wt: 1/4 oz. - 1 3/4 oz. - Action: Fast - Handle: 3 Model#: 765 MH - $169.99Length: 7’6” - Power: Medium Heavy - Power Rating: 5Line Wt: 12 lbs. - 25 lbs. - Lure Wt: 1/4 oz. - 1 1/2 oz. - Action: Ex-Fast - Handle: 3 Model#: 766 H - $169.99Length: 7’6” - Power: Heavy - Power Rating: 6Line Wt: 12 lbs. - 30 lbs. - Lure Wt: 1/4 oz. - 2 oz. - Action: Ex-Fast - Handle: 3

Walking frogs in open water or pulling them over moss mats Max Heavy Duty rods are suitable to this application. With responsive tips for precision presenta-tions and backbones as powerful as a turbo charged diesel, you will be able to pull the largest fish out of the nastiest cover.

Frog & Toad Rods: Model#: 735 MH - $169.99Length: 7’3” - Power: Medium Heavy - Power Rating: 5Line Wt: 12 lbs. - 25 lbs. - Lure Wt: 1/4 oz. - 1 1/2 oz. - Action: Ex-Fast - Handle: 3

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Often nearing a foot in length and weighing several ounces, swimbaits require highly specialized rods. When you re after the biggest Bass with the biggest of lures, reach for a MAX Swimbait rod. These rods give you the ability to feel the lightest of bites, yet they ll load up and fire a shoe-sized swimbait across a main lake point with authority. Into using the smaller fish trap style baits? No problem. There are several models more friendly to these compact baits. You will be amazed at how light, strong, and accurate they really are. The rods come in various lengths and line ratings suitable for many different scenarios.

Swimbait & Wakebait Rods: Model#: 711 SBRH - $169.99Length: 7’11” - Power: Heavy - Power Rating: HLine Wt: 15 lbs. - 30 lbs. - Lure Wt: 5 oz. - 8 oz. - Action: Mod-Fast - Handle: 3 Model#: 765 SBR - $169.99Length: 7’6” - Power: Medium Heavy - Power Rating: 5Line Wt: 10 lbs. - 17 lbs. - Lure Wt: 1/4 oz. - 3 oz. - Action: Mod-Fast - Handle: 2

Endurance Series RodsSpinning RodsThis is a new series of 16 rod models that bear distinctive graphics with a purple water spot pattern, matching thread wraps with black and silver trim, purple galvanized aluminum non corrosive trim rings on a matte black blank. Most all of the models feature new lengths and rod blank tapers, and are stiffer than the Max Rods. All of the rods will be constructed on Powell’s proprietary Maxumfiber blank technology, a special blend of fibers that reduces weight without sacrificing strength. The new rods will still feature Fuji reel seats and Fuji Alconite guides; however, the guides on these new rods will begin with a smaller first guide, yet large enough for knots and debris to pass through. These guides are smaller than the guides used on other Powell Rods. Fuji Alconite guides are a standard setting guide in the rod building community.

Drop Shot, Split Shot, Dart Head & Light Shaky: Model#: Endurance 6101 L Ex-Fast - $169.99Length: 6’10” - Power: Light - Power Rating: 1Line Wt: 4 lbs. - 10 lbs. - Lure Wt: 1/8 oz. - 3/8 oz. - Action: Ex-Fast - Handle: 1 Model#: Endurance 712 ML Ex-Fast - $169.99 Length: 7’1” - Power: Medium Light - Power Rating: 2Line Wt: 6 lbs. - 12 lbs. - Lure Wt: 1/8 oz. - 1/2 oz. - Action: Ex-Fast - Handle: 1

Shaky Head & Wacky Rig Worm Rods: Model#: Endurance 6103 M Ex-Fast - $169.99Length: 6’10” - Power: Medium - Power Rating: 3Line Wt: 6 lbs. - 12 lbs. - Lure Wt: 1/8 oz. - 1/2 oz. - Action: Ex-Fast - Handle: 1 Model#: Endurance 714 MH Ex-Fast - $169.99Length: 7’1” - Power: Medium Heavy - Power Rating: 4Line Wt: 8 lbs. - 15 lbs. - Lure Wt: 1/4 oz. - 3/4 oz. - Action: Ex-Fast - Handle: 1

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Baitcasting RodsCranks, Blades, Jerkbaits & Topwater Rods Model#: Endurance 694 C H Fast - $169.99Length: 6’9” - Power: Heavy - Power Rating: 4Line Wt: 12 lbs. - 20 lbs. - Lure Wt: 1/4 oz. - 1 oz. - Action: Fast - Handle: 2 Model#: Endurance 695 CB Mod-Fast - $169.99Length: 6’9” - Power: Medium Heavy - Power Rating: 5Line Wt: 8 lbs. - 17 lbs. - Lure Wt: 1/4 oz. - 3/4 oz. - Action: Mod-Fast - Handle: 2 Model#: Endurance 706 CB Glass Mod-Fast - $169.99Length: 7’0” - Power: Heavy - Power Rating: 6Line Wt: 10 lbs. - 20 lbs. - Lure Wt: 3/8 oz. - 1 oz. - Action: Mod-Fast - Handle: 2 Model#: Endurance 726 CB Mod-Fast - $169.99Length: 7’2” - Power: Heavy - Power Rating: 6Line Wt: 10 lbs. - 20 lbs. - Lure Wt: 3/8 oz. - 2 oz. - Action: Mod-Fast - Handle: 2 Model#: Endurance 804 CB M Mod-Fast - $169.99Length: 8’0” - Power: Medium - Power Rating: 4Line Wt: 8 lbs. - 17 lbs. - Lure Wt: 1/4 oz. - 3/4 oz. - Action: Mod-Fast - Handle: 2

Jigs & Texas Rig Rods: Model#: Endurance 673 C MH Ex-Fast - $169.99Length: 6’7” - Power: Medium Heavy - Power Rating: 3Line Wt: 10 lbs. - 17 lbs. - Lure Wt: 1/4 oz. - 3/4 oz. - Action: Ex-Fast - Handle: 2 Model#: Endurance 674 C H Ex-Fast - $169.99Length: 6’7” - Power: Heavy - Power Rating: 4Line Wt: 12 lbs. - 20 lbs. - Lure Wt: 1/4 oz. - 1 oz. - Action: Ex-Fast - Handle: 2 Model#: Endurance 714 C H Ex-Fast - $169.99Length: 7’1” - Power: Heavy - Power Rating: 4Line Wt: 12 lbs. - 20 lbs. - Lure Wt: 1/4 oz. - 1 oz. - Action: Ex-Fast - Handle: 2 Model#: Endurance 723 C MH Ex-Fast - $169.99Length: 7’2” - Power: Medium Heavy - Power Rating: 3Line Wt: 10 lbs. - 17 lbs. - Lure Wt: 1/4 oz. - 3/4 oz. - Action: Ex-Fast - Handle: 2

Utility Rods: Model#: Endurance 764 C Mag-Medium Fast - $169.99Length: 7’6” - Power: Medium - Power Rating: 4Line Wt: 10 lbs. - 20 lbs. - Lure Wt: 3/16 oz. - 3/4 oz. - Action: Mod-Fast - Handle: 3 Model#: Endurance 725 C Mag Heavy Fast - $169.99Length: 7’2” - Power: Mag-Heavy - Power Rating: 5Line Wt: 12 lbs. - 25 lbs. - Lure Wt: 1/4 oz. - 1 1/2 oz. - Action: Ex-Fast - Handle: 3 Model#: Endurance 775 C MH Ex-Fast - $169.99Length: 7’7” - Power: Medium Heavy - Power Rating: 5Line Wt: 12 lbs. - 25 lbs. - Lure Wt: 1/4 oz. - 1 1/2 oz. - Action: Ex-Fast - Handle: 3

Fly Fishing Rods

Tiboron XL Fly Rod: TBN904-4 Fly Rod - $349.904 Pieces - Length: : 9’0” - Line Weight: 4 TBN905-4 Fly Rod - $349.904 Pieces - Length: : 9’0” - Line Weight: 5 TBN906-4 Fly Rod - $349.904 Pieces - Length: 9’0” - Line Weight: 6 TBN907-4 Fly Rod - $349.904 Pieces - Length: 9’0” - Line Weight: 7 TBN908-4 Fly Rod - $349.904 Pieces - Length: 9’0” - Line Weight: 8 TBN909-4 Fly Rod - $349.904 Pieces - Length: 9’0” - Line Weight: 9

The NEW Tiboron XL Fly rod series is a new concept Fast Action fly rod that is considered by many to one of the BEST DISTANCE CASTING AND USER-FRIENDLY RODS ON THE PLANET. Utilizing Maxumfiber material in its construction, we have created a Fast Action fly rod series that launches line with ease. Its light weight, has superior balance and doesn’t compromise on durability. Combining these materials with our Low Profile Sleek Ferruling System (LPSFS), we truly allow you to experience the ultimate in line speed and distance casting that you never dreamed possible. These rods also have incredible lifting power to battle big, powerful fish. When you need that little extra reach, or that enhanced lifting capability, the Tiboron XL delivers.

• Translucent black blank with Powell armor coat finish

• Black main wraps and titanium and metallic blue trim

• Hard Chrome stripping and light wire chrome snake guides

• Half wells grip and Ti-Graphite reel seat, wire hook keeper and silver winding check on 3 through 6 wt rods

• Full wells grip and up locking anodized Ti-graphite reel seat with 1 inch fighting butt on 7 through 9 wt rods

• Rod sock and codura rod tub

Specialty Fly Rods

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Handle 1:

Handle type 1 is our standard spinning handle. It provides just enough length to have plenty of hook-setting, fish-fighting power, while keeping the rod length and weight in check for your common spinning rod applications. The butt section is perfectly designed to provide balance to your rod, making a day of fishing more comfortable. See the chart below for handle lengths on individual models.

Handle 2:

Handle type 2 is our standard casting handle. It provides just enough length to have plenty of hook-setting, fish-fighting power, while keeping the rod length and weight in check for your common casting rod applications. The butt section is perfectly designed to provide balance to your rod, making a day of fishing more comfortable. See the chart below for handle lengths on individual models.

Handle 3:

Handle type 3 is a longer casting handle with a larger butt section. This handle is perfect for heavy duty rods such as swimbait or frog rods. The longer handle allows for more leverage when setting the hook and fighting fish, while the enlarged butt section helps to balance these heavy duty rods in your hands, providing more comfort while fishing. See the chart below for handle lengths on individual models.

Model Rod Type Handle Type Handle LengthMax 683 M Spinning 1 9”Max 701 L Spinning 1 9”Max 702 ML Spinning 1 9”Max 703 M Spinning 1 9”Max 733 M Spinning 1 9”Max 704 MH Spinning 1 9”Max 683 CEF Casting 2 9 & 3/4”Max 684 CEF Casting 2 9 & 3/4”Max 702 CEF Casting 2 9 & 3/4”Max 703 CEF Casting 2 9 & 3/4”Max 733 CEF Casting 3 9 & 3/4”Max 704 CEF Casting 2 9 & 3/4”Max 734 CF Casting 2 9 & 3/4”Max 705 CEF Casting 2 9 & 3/4”Max 735 MH Casting 3 10 & 1/2”Max 765 MH Casting 3 10 & 1/2”Max 7105 MH Casting 3 11”Max 766 H Casting 3 10 & 1/2”Max 704 CB Casting 2 8 & 3/4”Max 706 CB Casting 2 8 & 3/4”Max 765 SBR Casting 2 10”

Model Rod Type Handle Type Handle LengthMax 703 CB Glass Casting 2 10”Max 753 CB Glass Casting 2 10”Max 711 SBR H Casting 3 12 & 3/4” Endurance 6101 L Spinning 1 9”Endurance 6103 M Spinning 1 9”Endurance 712 ML Spinning 1 9”Endurance 714 MH Spinning 1 9”Endurance 673 CEF Casting 2 9 & 3/4”Endurance 674 CEF Casting 2 9 & 3/4”Endurance 723 CEF Casting 2 9 & 3/4”Endurance 694 CF Casting 2 9 & 3/4”Endurance 714 CEF Casting 2 9 & 3/4”Endurance 804 CB Casting 2 10”Endurance 695 CB Casting 2 8 & 3/4”Endurance 706 CB Glass Casting 2 10”Endurance 726 CB Casting 2 9 & 3/4”Endurance 764 CF Casting 3 10 & 1/2”Endurance 725 CF Casting 3 10 & 1/2”Endurance 775 CEF Casting 3 10 & 1/2”

Handle Types1

2

3

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