power blogging for business. why does my business need a blog? social media is not any different...
TRANSCRIPT
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Power Blogging for Business
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Why does my business need a blog?
• Social Media is not any different than traditional media. It is the Second Internet.
• If used properly you can increase your business revenue.
• Social Media provides you a targeted voice for your businesses message.
• Blogging is unique content that search engines give favorable ranking results.
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A Success Story• Tarp Surfing – In collaborative effort with
Ruse Entertainment and Pro Surfers Homer Henard, Nic Lamb and Omar Etcheverry we launched a viral YouTube Video. Currently over 2.7 million views.
• World Wide Media attention, People’s Choice Award nomination, National Apple iPhone commercial, National Commercial with Mountain Dew.
• We established ourselves as the expert in Tarp Surfing Globally.
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Steps to successful blog
• Relevant content about your business.
• Proper title and permalink.
• Tagging and categorizing.
• Image title and caption.
• Hyperlinks.
• Video embeds.
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Social Integration• By adding a Facebook “Like” button you
allow the reader to virally share your content at will.
• Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content.
• Connect business Twitter account to Facebook Fan Page.
• Connect YouTube channel to Facebook Fan Page.
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Engage your customer
• Never before has there been the opportunity to only speak to the people that want to hear what you have to say.
• Involve them in the process, identify what you can handle and then ask your customers for input.
• New Golden Rule: You do not own your brand, your customer does.
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My Contact Info
• Danny Keith [email protected]
• http://www.facebook.com/dannykeith
• http://www.twitter.com/rickydanny
• http://www.linkedin.com/in/dannykeith
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Blogs • http://www.thefoodbank.org• http://blog.skateboards.com• http://www.tarpsurfing.com• http://www.santacruzbuilt.com• http://www.grindouthunger.org• http://www.jackwagonagency.com• http://www.dannykeith.com• http://www.slideshare.net/loukerner/twism-
second-internet20110324