Advertising genre

Advertising music

Music and advertisement

Is about the best example of fuctional music used to reinformancethe mensage of the advertisement. The music is one of the most important element of this.

radio

TV

Fuctions of the music in the advertisement

To underline

and to reinforce

the advertised

contets

Answers to

structures simple

and easy to retairn in orden

Catches the

attention of the

consumer

Facilitates the

discriminati-on of

comercial aims

Supports and

defines the

estructure of the

advertise-ment

https://www.youtube.com/watch?v=bFwVdUHWNyI

Original musicProvided music

ORIGINAL MUSIC Jingle Generic Music Soundtrack Sound alike Song created specifically

JingleShort song. The lyrics and music are created specifically for an advertising.

Arrós al fornCola-cao

Generic MusicIt is a specific melody for the advertising campaign.It is created for a particular brand.

Danonino

Carte noire

SoundtrackIt‘s a musical theme focused for reinforce the images of the advertisements.The structure, rhythm the order of the music and melody are marked by the images.

Tango comercial

Sound alikeThey are songs created for the listener to remember to specific groups, singers or styles.

https://www.youtube.com/watch?v=WB7D2d74AVU

Song created specifically

Similar to the jingle but longer than it. Specially created for advertisements, but do not need to talk about the product or brand.

Raffaella Carà

GIVEN MUSIC Cover Adaptation Original Free Music

Cover Version of a know topic,

realized by specialist. It’s not necesary to pay the copyright and you can adapt.

la vie est belle-lacome

Sorteo de verano de la 11

Adaptation Version modified of a

topic chanching the letter, the music etc.

Adaptación de grease

Original Utilization of the principal music

without any modification. To use it you need to buy all copyright and phonograph.

Anuncio Buckler

Free music Free music of rights or

under cost. In this music you don’t pay he copyright

Cava Jaume Serra

Applause