power of engaging content
DESCRIPTION
How we helped our Travel client to get tons of sales queries using social media and engaging content marketing.TRANSCRIPT
Power of Social Media and Engaging Content
by
How engaging content can
generate leads on social media
Client :
Agency :
Duration : 2 months
We divided the entire strategy into two parts a. Creating a travel community with the
help of engaging content and eye-catching
graphics b. Carefully Running facebook-cpc to tap the targeted audience.
Part 1…
Starting with info-graphics, quotes and
informative posts keeping in mind the word ‘travel’
Starting with info-graphics, quotes and
informative posts keeping in mind the word ‘travel’
Starting with info-graphics, quotes and
informative posts keeping in mind the word ‘travel’
Starting with info-graphics, quotes,quizzes
and informative posts keeping in mind the word
‘travel’
Starting with info-graphics, quotes,quizzes
and informative posts keeping in mind the word
‘travel’
And sales post as well…
And sales post as well…
But because of facebook’s new
advertising model, our reach was low
(17% approx) especially for sales
posts
Hence… part 2 came into picture
Facebook Ads
With careful targeting, we applied facebook ads
to push the reach among relevant
audience which resulted in…
This…
And with a mix of ENGAGING
CONTENT and FACEBOOK ADS …
We hit the right audience in a
right way!
Better participation of the audience
Better participation of the audience
Which ultimately resulted in…
Awesome Click-through-rate and
Cost-per-click
And…
Leads…
Leads…
We maintained the engagement with contests as well…
Which resulted in more interactions!
Which resulted in more interactions!
With more leads and sales queries…
And we Rocked twitter too
And we Rocked twitter too
Results…
• More than 8 million people reached on twitter and facebook• 100 + sales queries from social media channels• 3 hashtag trending activities in India• Unbelievable brand recognition in social media channels like twitter, facebook, pinterest and G+
And hence, if you are thinking to
implement SOCIAL MEDIA and CONTENT
power in your business…
Never leave that on your nephew ;)
