power of infographics workshop
DESCRIPTION
Slide deck to a workshop I gave at Bennington College on how making infographics helps us understand things betterTRANSCRIPT
The Power of InfographicsGong Szeto, CAPA Fellow
visual communications
Cave Painting at Lascaux17,000 BC
Petroglyphs10,000 BC
Petroglyphs10,000 BC
Cuneiform75 AD
Egyptian Hieroglyphs500 AD
Gothic Manuscripts1150 AD
Gothic Manuscripts1150 AD
Columbus’ Voyages1507
Map of Botanical Geography1856
Florence Nightingale1858
Charles Minard’s information graphic of Napoleon’s invasion of Russia1869
Planisphere Celeste1878
Fortune, Richard Edes Harrison, 1935
Fortune, Richard Edes Harrison, 1938
Fortune, Ragan Assoc, 1940
Fortune, Rolf Klep, 1943
Fortune, 1964
Pioneer 10, 11 Plaque1972
Massimi Vignelli1972
visually communicating
Design
Statistics Editorial
Design
Statistics Editorial
form, space, color, composition, organization
data, evidence, measurement point of view, language
INFOGRAPHIC
“Lorem ipsum dolor sit amet,
consectetur adipiscing elit .
Sed rhoncus, mauris ac
gravida rhoncus, mauris olit
condimentum tellus, vel
elementum enim 39% purus
id nunc. Proin sed urna vel
odio tristique convallis vitae
eu enim. Etiam consequat
ligula felis.”
39%!!
There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do 1,234% something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! 25% There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more 17,555% fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! 90% Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There 456 will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something 3,000,000 about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! There will be no more fish in the sea! Marine life is in danger! There will be no more fish in the sea! Marine life is in danger! We have to do something about it! We have to do something about it!
Tacit Knowledge Explicit Knowledge
Good Magazine2010
MSFT $25.64
Yahoo Finance
MSFT $25.64
Yahoo Finance
Trefis
MSFT $25.64
Cookingforengineers.com
Cookingforengineers.com
educating infographically
hannah barry’s independent research project“visualizing community infrastructure in bennington”
(a work in progress)
now it’s your turn:our workshop exercise
✴In 1972, we spent $3 billion a year on fast food - today we spend more than $110 billion✴McDonald's feeds more than 46 million people a day✴French fries are the most eaten vegetable in America✴Only seven items on McDonald's entire menu contain no sugar✴40% of American meals are eaten outside the home✴McDonald's represents 43% of total U.S. fast food market✴McDonald's operates more than 30,000 restaurants in more then 100 countries
Constraints:6 feet tall x 2 feet wide1 side onlyAssume no editorial constraints
Data:McD MenuMcD Nutrition InfoMcD Ingredients InfoUS Gov Food Pyramid
Materials:Newsprint PadPost-it NotesPens
Time: 30 minutes, Discussion to follow
Tasks:Come up with a POVSketch conceptsHave fun with it! There is no right or wrong solution.