power of one road show bela bela,limpopo 24 th march 2014
TRANSCRIPT
Power of One Road show
Bela Bela,Limpopo24th March 2014
ABOUT THE TBCSA
• Tourism Business Council of South Africa is the umbrella body for organised business in the South African Travel and Tourism industry.
• It formed to establish a unified platform for the private sector to engage with the public sector and other stakeholders, to develop and grow the industry.
• We are the ONLY TRAVEL AND TOURISM VOICE recognised by Government
• The organisation is membership driven, with currently 51 members that which include16 national sector associations and individual businesses.
TBCSA Mandate
• To lobby the public sector
• To facilitate identified industry programmes
• To monitor and influence macro-economic developments within the industry
• To administer the collection of TOMSA levies
ABOUT THE TBCSA
MEMBER ASSOCIATIONS
WHERE DO WE FIT IN?
GOVERNMENT
PRESS
INDUSTRY
VOASA FEDHASA ASATA SATSA BIG MEMBERS TEP PHASA
Organised tourism businesses
SAACI AHI SAVRALA SAYTC NAA-SA RASAAASA SAACIFGASA RASA
KEY MILESTONES
• Collaborated with National Department of Tourism (NDT) to develop :- Tourism BEE Charter,- National Service Excellence Strategy and - National Sector Strategy (NTSS)
• Successful lobbying to create a dedicated National Tourism Department
• Strengthened industry relations with organisations such as RETOSA,WTTC and UNWTO
Let’s see the Video
Who?
Please by a quick show of hand –
Who is already collecting TOMSA levies?
WHAT AND WHY ?
• TOMSA LEVY is collected by tourism businesses and assists the marketing agency, South African Tourism to profile our country as a preferred tourist destination locally and globally, through various marketing activities.
ABOUT THE TOMSA LEVY • The TOMSA levy is 1% of each confirmed booking. This is paid to the
TBCSA on a monthly basis
• TOMSA levy collection is voluntary, the amount paid does not constitute a tax to the business as it is added to the bill paid by the guest
• Currently TOMSA Levy is collected in the Accommodation, Tour Operator , Travel agency and Car rental sectors. Desire to expanding into other tourism sectors such as business tourism, attractions, etc
• The levy Collector base is currently over 550 levy collectors
• We have engaged with local tourism associations, national sector associations , to expand the number of levy collectors
TOMSA ASSOCIATION INITIATIVE
• The above are piloting a partnership to increase the TOMSA levy collector base
• The associations are to encourage their members to sign up to collect TOMSA levy
• Each association will receive 10% commission of the monthly levies paid by the members of the association
TOMSA ASSOCIATION INITIATIVE
The contact person at FEDHASA Inland is:Tshidi MkhosanaGeneral ManagerTel: 0861 333 4272Email: [email protected]
THE MANAGEMENT OF TOMSA
TOMSA
is separately registered organisation, with its own Constitution is proudly administered by the TBCSA from its offices in Centurion, Pretoria
has its own dedicated Board of Directors of levy collecting businesses has its own bank accounts is audited separately 93% of TOMSA funds are transferred to SA Tourism on quarterly basis has a 3 year MOU governing its relationship with SA Tourism and TBCSA representatives meet with SA Tourism Board and Executives
quarterly
TBCSA has a Marketing Advisory Committee that meets with SAT quarterly!
VALUE OF LEVY COLLECTIONS
• Since its inception in 1998, the industry has collected over R1 billion
• In 2013 over R106 million has been paid over to SA Tourism
Do you have a say?
• Of course you do!
• How?• attend TOMSA meetings and networking events• attend AGM• engage with TOMSA via website tomsa.co.za, social
networking platforms (facebook and twitter)• Work with your associations!
• Get involved!
TOMSA BOARD MEMBERS
(TOMSA chairman)Franco Jordaan - MD Court Classique Suite Hotel
( Deputy chairman)Lance Smith – Sales & Marketing Executive , AVIS
Mmatsatsi Ramawela – CEO , TBCSA
Mavuso Msimang Board Chairman,TBCSA
Paddy Brearley – MDLegacy Hotels & Resorts
Kobus Tait – MDForever Resorts Group
Nils Heckscher – past chairman Not just Hotels
Nic Griffin – CEOThe Thornybush Collection
Alastair Dooley -Divisional Director Financials , City Lodge Hotel Group
Gail WestphalSales &Marketing Director – Goodersons leisure
Themba MthombeniFounder & CEO – Duma Travel
GEOGRAPHIC SPREAD OF TOMSA COLLECTORS IN S.A
NC
6
FS
14
EC
35
KZN
90
MPU 61
LIMP
21
NW19
WC 191
GP170
TOMSA LEVY BREAKDOWN
TOMSA Levy collections per segment in the year 2013
Hotels
Car Hire
Resorts Game Lodges Tour operators Guest Houses B & B 's Conference Venues
Chart Title
TOMSA LEVY PERFORMANCE
TOMSA Monthly Collections 2012 vs 2013
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec -
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
20122013
What’s in it for me?
Why should you collect and pay over levies?• It is the right thing to do! SAT needs more money to
showcase our products overseas.
• There are many benefits and we continue to negotiate more …..
TOMSA BENEFITS
TOMSA levy collectors who are graded establishments receive • 10 % discount on Meetings Africa and Indaba Exhibition rates ( main stand holders
only). • 10% discount on grading fees if you are TOMSA levy collector in good standing
• TOMSA collectors whose products have never been graded from 1 May 2012 receive:
• Year 1 – 25%• Year 2 – 15%• Year 3 – 10%
ALL THESE BENEFITS HAVE BEEN ACCESSED FROM 2012
TOMSA BENEFITS contd.
• TOMSA collectors are offered an opportunity to provide input and receive feedback about the SA Tourism’s annual performance planning process
• SA Tourism gives preference to TOMSA levy collectors when selecting product owners to participate in trade shows and services provided to overseas visitors and SAT sponsored familiarization trips
• SA Tourism conduct workshops prior to exhibitions and events to provide guidance and support to TOMSA levy collectors
TOMSA BENEFITS contd.• Preferential profiling on the SA Tourism website
• SAT provide assistance in scheduling meetings with buyers and industry players at trade shows including WTM, ITB, IMAX corporation and other global meetings and events
• SAT give preference to TOMSA levy collectors to take part in speed marketing workshops
• SAT make available their offices and infrastructure abroad to TOMSA levy collectors when conducting business abroad in these markets
• TOMSA levy collectors receive an automatic 3% for BEE rating
THANK YOUPlease join us and become a levy collector today!
TOMSA adds Value to Tourism
Contact: Ms Boitumelo Moleleki
Tel: 012 654 7525 www.tomsa.co.za