power of play - learning with knowledge guru
DESCRIPTION
Knowledge Guru is a game engineTRANSCRIPT
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The Power of Play
By Bottom-Line Performance
Your Game Masters…aka presenters
Sharon Boller Bo%om-‐Line Performance
Lead designer, Knowledge Guru™ game engine. @Sharon_Boller
Sco, Thomas ExactTarget
@sco%_thomas_et
• I like to play (board games, team games, computer games, puzzles, word searches, social games, etc.)
• We acLvely use game-‐based learning in our organizaLon
• I’d like to implement game-‐based learning in my organizaLon – but haven’t convinced people of its value yet.
The Power of Play for You?
Today’s agenda
Why games?
Play Game
“I learned SO much by playing this game. It was
tons of fun. I learned more by
playing this game than any webinar,
meeting, or document I’ve encountered.”
“Mind-blowing”
“Can you create
more stuff like this?”
Annika, Age 8
Why do games work? 1
3 2
The short answer?
Because they are FUN.
Expert view: Carnegie Mellon…. To progress in a game is to learn; when we are ac3vely engaged with a game, our minds are experiencing the pleasure of grappling with (and coming to understand) a new system. (Jessica Trybus, New Media InsLtute’s resident Game-‐based Learning and CommunicaLons Guru and Director of Edutainment for Carnegie Mellon University's Entertainment Technology Center.)
www.bo%omlineperformance.com
But what’s FUN?
• Winning • Achieving goals • Triumphing • Collaborating • Exploring and building • Collecting • Problem-solving or strategizing • Role playing or imagining • Surprise – surprising others and
being surprised ourselves.
What’s Required to Learn? Relevant Prac7ce
Specific, 7mely feedback
Ability to retrieve later
Breaking it down further: Feedback
“The premise of a feedback loop is simple: Provide people with informaLon about their acLons in real Lme, then give them a chance to change those acLons, pushing them toward be%er behaviors.” Wired Magazine, June 19, 2011
www.bo%omlineperformance.com
Breaking it down further: Feedback School district had huge problem with speeding. Tried replacing old signs with bigger, new ones, LckeLng people during drop-‐off, pick-‐up Lmes. Nothing worked. What finally gave measurable improvement was “dynamic speed displays” or driver feedback signs. “Your speed.” Signs have proven to be consistently effecLve, gecng people to slow by 10 mph over several miles. They work because they leverage a feedback loop.
www.bo%omlineperformance.com
Linking Games to Learning Learning Element Game Elements that Match
MoLvaLon Game goals, PBLs, levels, flow, the “fun”
Relevant pracLce
Game mechanics, story, challenges, (.e.g. the rules), game theme.
Timely, specific feedback
Immediate rewards and consequences
Retrieval later 1) Repeat to remember – repeLLon; 2) spaced learning 3) Relevant pracLce.
Today’s agenda
What is the Knowledge Guru? A solution to a problem we’ve seen over and over
with our clients.
We wanted… For people to be able to PLAY
For them to LEARN while they played.
For clients to TRACK what people were learning
(or not learning)
And for players to REMEMBER, long after they played.
And…we wanted people to be able to play across multiple devices: desktop,
iPad, or Android tablet via web app or native app. We wanted a solution that
could work independently of an LMS…or be Tin Can compliant so it COULD
work with an LMS
How Guru links to Learning
Annika, Age 8
MoLvaLon – in story, in challenge (become a Guru)
How Guru links to Learning
Annika, Age 8
MoLvaLon – in PBLs
How Guru links to Learning
Annika, Age 8
Relevance– no extraneous content, period.
How Guru links to Learning
Annika, Age 8
Relevance– game quesLons mirror customer ?s
How Guru links to Learning
Annika, Age 8
Feedback– immediate, followed by immediate opp to retry. Consequence = points gained/lost.
How Guru links to Learning
Annika, Age 8
Retrieval– repeLLon, spaced learning
How Guru does Measurement Admin tool lets you verify what people do – and don’t get
Today’s agenda
ExactTarget (NYSE: ET)
Based in Indy, we enable marketers -‐ through sonware -‐ to integrate data to create a unified view of each consumer and engage in real-‐Lme, cross-‐channel markeLng.
We have: ü 1,500 employees worldwide ü 250,000 users worldwide ü 500 + partners worldwide
We also have great customers, including Best Buy, Groupon, NASA, Nike, Papa John’s, Microson
Why ExactTarget used the Guru 1. MulLple Product Lines and MulLple Product Launches
• 9 disLnct product lines within organizaLon • Product line releases each month
2. Employees, clients, and partners had training overload; we needed to find a way to “mix it up.”
3. MobileConnect was one of the largest product launches we ever had. Cri7cal for us to educate folks.
Positioning the game
2. Marketed the heck out of it
1. Reinforcement tactic rather than primary learning method.
Marketing Messages ET Used Internal TV
announcements, posters
Incentives (prizes)
Email messages
Intranet messages, web promo
Positioning the game (cont) 3. Required in some
functional units.
4. Provided managers with idea kits.
5. Drew attention to leaderboards on a regular basis.
What Did Folks Say…
The game was great! It was a fun way to learn about MobileConnect. I enjoyed the scenario-type questions,
which put it all in perspective.”
I’m a pretty competitive person, so challenging myself to get one of the top scores added a layer of fun to learning about the MobileConnect
product. The repetition of the different paths
helped me retain the information.
ExactTarget Business Results… Sales Related Metrics: 1. Quickest pipeline developed and closed compared to
previous product launches over the past two years
2. Average contract value 2x more than comparable products
Support Related Metrics: 1. First-‐call support resoluLon up 45% compared to
other product lines (a savings of ~$35/call)
Next time….
1. Ask some questions more specific to specific job role
2. Test game as a primary learning method versus as a reinforcement method
Want info electronically? • Text the word GURU and your email address to 38767 – EX: GURU sthomas@exac%arget.com
• Email will be sent with links to a variety of informaLon sources regarding this breakout session
• You can also email [email protected] and request info as well.
• Check out public games for yourself at www.theknowledgeguru.com/ or download a sample game – NutriLon Guru -‐ from App store.
Thank You! Contact Us… Email [email protected]
sthomas@exac,arget.com
Twi%er Handles
Sharon_Boller scott_thomas_et
Websites www.theknowledgeguru.com www.exacttarget.com
Booth #608 (Sharon) DemoFest #54 (Scott)